714 Ellis Ave · Ashland, WI 54806

$875

1 bd · 1.0 ba · — sqft · MultiFamily · 292 Days on market

Built 1900 8,276 sqft lot

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Why this score? — see what drove the D grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

• Cash flow +15.0/30.0
• ARV discount +7.5/15.0
• 1% rule +5.0/10.0
• DSCR +5.0/10.0
• Livability +4.2/5.0
• Rent growth +2.5/5.0
• Condition / age +2.5/5.0
• Schools +1.9/10.0
• Appreciation +0.0/10.0

Multi-family units

County records classify this as Multi-Family (5+ Unit). Listing-text estimate: 1 unit. estimate disagrees with records

5+ unit building — per-unit beds/baths from public records are typically unavailable; the breakdown below (if shown) is an estimate from the listing text.

Listing remarks MLS

Conveniently located near Ashland’s many amenities, this upper-level one-bedroom apartment offers both comfort and practicality. The home features a bright and inviting layout with abundant natural light, a generously sized bathroom, and the convenience of on-site laundry. Off-street parking is included, with water and gas covered by the landlord; the tenant is responsible only for electricity.

Key facts

• Desirable location
• Off-street parking
• On-site laundry

Tags

• ABUNDANT NATURAL LIGHT
• GENEROUSLY SIZED BATHROOM
• ON-SITE LAUNDRY
• OFF-STREET PARKING
• DESIRABLE LOCATION

Property features AI

Finance

• Other: Located in the city of Ashland
• Financial info: Total taxes listed for 2024: $3,149.61

Exterior

• Home design: Duplex (up/down); 2-story building; Multi-family property
• Exterior features: Lot size approximately 0.19 acre

Interior

• Bedrooms: Unit 1 has 1 bedroom
• Bathrooms: Unit 1 has 1 full bathroom
• Interior features: Single-family style unit within a duplex (up/down configuration)

🏷️ Possibly a rental listed for sale. The $875 price doesn't fit this home's estimated sale value and the remarks read like a rental — treat the cards below with caution.

What this means for you Summary

Snapshot

• This is a 1-bed/1.0-bath multifamily listed at $875.

Deal economics

• At list price, monthly cash flow is $659 ($8k/yr) — positive.
• The deal already cash-flows at list — no discount required.
• Meets the 1% rule at list price ($842 rent vs $875).
• Recommended offer: $770 (12.0% below list) — sets the bar for market timing.
• Cap rate 910.7% vs local median 3.5% in Ashland — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

• Location reads 84/100 on livability (#37 in WI, #750 nationally) — a professional / high-income tenant draw. Strengths: cost of living A+, health & safety A+, commute A; Watch: employment F.
• Ashland School District (town): math 16% / reading 30% proficiency, ranked #325 of 342 in WI (top 95%) — low school quality limits family demand, transient renter base, plan for 1-2y turnover.
• Zoned schools: Lake Superior Elementary (math 17% / reading 25%, grade F, #857 of 1,041 statewide, top 83%, 603 students, 61% FRL); Ashland Middle (math 15% / reading 33%, grade F, #325 of 383 statewide, top 85%, 398 students, 61% FRL); Ashland High (math 12% / reading 22%, grade F, #400 of 483 statewide, top 85%, 626 students, 56% FRL).
• Market conditions: 87 active listings in the ZIP; 2 comparable units currently listed for rent nearby; 30 units permitted in Ashland County in 2024 (0 in 5+ unit buildings).

Forward outlook

• Local home prices are declining (-3.0%/yr); year-one equity from $6 of loan paydown is wiped out by about $26 of value loss. Plan a longer hold.
• Ashland County population projected at -22% by 2050 — secular population decline; favor cash flow + early exit over multi-decade hold.
• At projected returns (-3.0% appreciation + 3.0% rent growth), your $245 cash investment doubles in ~1 year — after that, you're playing with house money.

Negotiation context

• It's been on market 292 days — a 12% lower offer ($770) is reasonable based on typical stale-listing flexibility.
• 6 sale attempts with the ask held roughly flat each time — persistent listings suggest the price (not the market) is what's stuck; bring a comps-based counter.
• Current owner paid $690; 27% above their basis — modest negotiation headroom, anchor on the comps not their cost.

Risks & watch-outs

• Watch-outs: built in 1900 — expect roof / HVAC / electrical / plumbing capex.

Recommended offer $770 (12.0% below list)

Questions for the listing agent

1. It's been on market 292 days. Have you received any prior offers? Is the seller open to a 12% concession, seller financing, or rate buy-down credit?
2. Built in 1900 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
3. Why hasn't it sold? Are there any deal-killer items the seller is aware of (foundation, flood, title, zoning, code violations)?
4. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
5. The area grade is low — what's the realistic commute time and amenity access for the typical tenant pool here? Any planned neighborhood developments (good or bad) we should know about?
6. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
7. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
8. How much new apartment / multifamily construction is in the pipeline within 1–3 miles? Heavy new supply (>2% of stock underway) typically softens rents 12–24 months out; light construction supports rent growth.

Investment metrics

• 1% rule: 96.27% ✓
• Cap rate: 910.67%
• Cash-on-cash: 3229.92%
• DSCR: 144.71
• GRM: 0.1

CMA / ARV

No comps found within radius.

Show comp detail 7 sales within ~0.75 mi

Address	Dist	Beds/Ba	Sqft	Sold	Price	$/sf	Match
423 5th Ave Ave E	0.31mi	1/1.0	3,000	4mo	$899	—	69
420 1/2 E Lake Shore Dr	0.51mi	1/1.0	1,872	4mo	$900	—	61
213 Main St E	0.41mi	2/1.0 (+1)	3,750	3mo	$969	—	60
612 6th St W	0.41mi	2/1.0 (+1)	1,160	5mo	$950	$1	59
617 Main St St E	0.55mi	1/1.0	3,000	9mo	$850	—	54
614 St Claire St	0.64mi	2/1.0 (+1)	980	5mo	$999	$1	48
511 3rd St E	0.44mi	2/2.0 (+1)	—	13mo	$185,000	—	47

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

-3.0% appreciation · 3.0% rent growth · sell at horizon

5-year hold

• IRR: —
• Equity multiple: 171.90×
• Total profit: $41,871
• Equity at exit: $130

10-year hold

• IRR: —
• Equity multiple: 370.77×
• Total profit: $90,594
• Equity at exit: $76

Cash invested: $245 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

• Overall (STATE): 73 Landlord-Friendly
• State Wisconsin: 73 Landlord-Friendly · R+2
• County: — inherits STATE
• City: — inherits STATE

5-day notice; preempted; Madison / Milwaukee have some local enforcement.

Methodology + full state rankings →

ZIP-level market 54806

• Active inventory: 87
• Price-to-rent: 0.1×

Monthly cashflow live

• Estimated rent: $842 medium
• Mortgage (P&I): −$5
• Tax est. 1.5%: −$1 /mo · $13/yr
• Insurance: −$0
• HOA: −$0
• Vacancy / Maint / Mgmt: −$177
• Net cashflow: $659

Break-even live

Break-even rent $8

Max offer price $875

Occupancy floor 17%

Sensitivity live

Price	-10% $660	-5% $660	+0% $659	+5% $659	+10% $659
Rent	-10% $593	-5% $626	+0% $659	+5% $693	+10% $726
Rate	-1.0pp $660	-0.5pp $660	base $659	+0.5pp $659	+1.0pp $659

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

• Down payment: $219
• Closing costs: $26
• Reserves months: —
• Total cash needed: —

Rent comps 2 comps

Address	Beds	Baths	Sqft	Rent	$/sqft	DOM	Units	Dist
522 Chapple Ave Apt 102 Ashland, WI	1.0	1.0	—	$741	—	45d	1	0.42mi
1406 Lake Shore Dr E Ashland, WI	2.0	1.0	2800	$1,100	$0.39	45d	1	1.06mi

Listing history 31 events

1. 2026-06-21
   days on market $875 Active 292 DOM
2. 2026-06-21
   days on market $875 Active 291 DOM
3. 2026-06-18
   remarks 517-char remark
4. 2026-06-18
   pricelisting id $875 Active 289 DOM
5. 2026-06-18
   days on market $850 Active 289 DOM
6. 2026-06-17
   days on market $850 Active 288 DOM
7. 2026-06-16
   days on market $850 Active 287 DOM
8. 2026-06-15
   days on market $850 Active 286 DOM
9. 2026-06-15
   days on market $850 Active 285 DOM
10. 2026-06-13
    days on market $850 Active 284 DOM
11. 2026-06-12
    days on market $850 Active 283 DOM
12. 2026-06-09
    days on market $850 Active 280 DOM
13. 2026-06-08
    days on market $850 Active 279 DOM
14. 2026-06-08
    days on market $850 Active 278 DOM
15. 2026-06-07
    days on market $850 Active 277 DOM
16. 2026-06-03
    days on market $850 Active 274 DOM
17. 2026-06-02
    days on market $850 Active 273 DOM
18. 2026-06-01
    days on market $850 Active 272 DOM
19. 2026-05-31
    days on market $850 Active 271 DOM
20. 2025-10-22
    soldstatus $690 Closed 403-char remark

    Show marketing remark (403 chars)

    Conveniently located near Ashland’s many amenities, this upper-level one-bedroom apartment offers both comfort and practicality. The home features a bright and inviting layout with abundant natural light, a generously sized bathroom, and the convenience of on-site laundry. Off-street parking is included, with water and gas covered by the landlord; the tenant is responsible only for electricity.

21. 2025-10-20
    price $695 403-char remark

    Show marketing remark (403 chars)

    Conveniently located near Ashland’s many amenities, this upper-level one-bedroom apartment offers both comfort and practicality. The home features a bright and inviting layout with abundant natural light, a generously sized bathroom, and the convenience of on-site laundry. Off-street parking is included, with water and gas covered by the landlord; the tenant is responsible only for electricity.

22. 2025-09-18
    soldstatus $875 Closed 523-char remark

    Show marketing remark (523 chars)

    Conveniently located near Ashland’s many amenities, this lower-level one-bedroom apartment offers both comfort and practicality. The home features a bright and inviting layout with abundant natural light, a generously sized bathroom, and the convenience of on-site laundry. Off-street parking is included, with water and gas covered by the landlord; the tenant is responsible only for electricity. A spacious and well-maintained apartment in a desirable location, perfect for those seeking both value and convenience.

23. 2025-09-16
    price $775 403-char remark

    Show marketing remark (403 chars)

    Conveniently located near Ashland’s many amenities, this upper-level one-bedroom apartment offers both comfort and practicality. The home features a bright and inviting layout with abundant natural light, a generously sized bathroom, and the convenience of on-site laundry. Off-street parking is included, with water and gas covered by the landlord; the tenant is responsible only for electricity.

24. 2025-09-02
    listed $850 Active 403-char remark

    Show marketing remark (403 chars)

    Conveniently located near Ashland’s many amenities, this upper-level one-bedroom apartment offers both comfort and practicality. The home features a bright and inviting layout with abundant natural light, a generously sized bathroom, and the convenience of on-site laundry. Off-street parking is included, with water and gas covered by the landlord; the tenant is responsible only for electricity.

25. 2025-09-02
    listed $875 Active 523-char remark

    Show marketing remark (403 chars)

    Conveniently located near Ashland’s many amenities, this upper-level one-bedroom apartment offers both comfort and practicality. The home features a bright and inviting layout with abundant natural light, a generously sized bathroom, and the convenience of on-site laundry. Off-street parking is included, with water and gas covered by the landlord; the tenant is responsible only for electricity.

26. 2025-09-02
    listed $875 Active 523-char remark

    Show marketing remark (403 chars)

    Conveniently located near Ashland’s many amenities, this upper-level one-bedroom apartment offers both comfort and practicality. The home features a bright and inviting layout with abundant natural light, a generously sized bathroom, and the convenience of on-site laundry. Off-street parking is included, with water and gas covered by the landlord; the tenant is responsible only for electricity.

27. 2025-09-02
    listed $850 Active 403-char remark

    Show marketing remark (403 chars)

    Conveniently located near Ashland’s many amenities, this upper-level one-bedroom apartment offers both comfort and practicality. The home features a bright and inviting layout with abundant natural light, a generously sized bathroom, and the convenience of on-site laundry. Off-street parking is included, with water and gas covered by the landlord; the tenant is responsible only for electricity.

28. 2025-07-03
    soldstatus $228,000 Closed
29. 2025-06-06
    listed Active Under Contract
30. 2025-05-16
    listed $224,900
31. 2006-03-01
    soldstatus $114,000

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Taxation est. · year 1

• Rental income: $10,109
• − Mortgage interest: −$49
• − Property taxes: −$13
• − Insurance: −$4
• − Repairs & maintenance: −$809
• − Management: −$809
• − Depreciation: −$25
• Taxable income: $8,399
• Est. tax owed @ 24.0%: −$2,016
• After-tax cash flow: $5,897/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

• District: Ashland School District
• NCES district ID: 5500510
• Math proficiency: 16% ▼ -16.00%
• Reading proficiency: 30% ▼ -4.00%
• Median HH income: $40,114
• Composite: 19.4/100
• National rank: #8782
• State rank: #325 of 342 in WI

Livability — Ashland

• Score: 84/100
• State rank: #37
• US rank: #750

Category grades

Amenities B+ Commute A Cost of living A+ Crime C+ Employment F Housing A Health & safety A+ User ratings A+

Schools grade is shown separately in the Schools card above.

Census & demographics

• Census place: Ashland, WI
• Population (ZIP): 11,708

Population outlook (Ashland County) Hauer SSP2

• Today (2025): 15,204 people
• By 2030: 14,639 · -3.7%
• By 2040: 13,198 · -13.2%
• By 2050: 11,841 · -22.1%
• By 2075: 9,755 · -35.8%
• By 2100: 8,675 · -42.9%

Race, ethnicity, and origin ACS 2023

• Neighborhood character: Predominantly White (81%)
• Race & ethnicity: White 81% Native American 9% Two or more races 6% Hispanic / Latino 4%
• Common ancestry: Romanian 8% Portuguese 6% Lithuanian 2%
• Foreign-born: 2% · Canada
• Languages at home: 96% English-only · Spanish 1% Other Indo-European 1%

Political lean MEDSL · Ashland

• 2024 margin: Toss-up / Even · D 51.6% · R 46.9% · Other 1.5%
• 2008→2024 swing: -32.4pp toward R · 2008: 37.1pp · 2024: 4.7pp
• All cycles: 2024: D+4.7 2020: D+11.0 2016: D+8.9 2012: D+30.8 2008: D+37.1

Not yet ingested

• Civics: —

Market trends

• HPI YoY: ▼ -142.11%
• Current HPI: 168.3012
• Rent YoY: —
• Metro: —
• State GDP YoY: ▲ 2.10%
• F500 in state: 20

Industry mix (Fortune 500 HQ in WI)

Industry	F500 HQs	Revenue
▸Industrial Machinery	4	$23B
▸Industrial Technology	2	$36B
▸Insurance	1	$36B
▸Professional Services	1	$19B
▸Utilities	1	$9B
▸Consumer Goods	1	$3B

Price history

+100.0% since first listed

12 events — show timeline

• 2025-10-22 Sold (MLS) $690 LSAR
• 2025-10-20 Price Changed $695 LSAR
• 2025-09-18 Sold (MLS) $875 LSAR
• 2025-09-16 Price Changed $775 LSAR
• 2025-09-02 Listed $850 LSAR
• 2025-09-02 Listed $875 LSAR
• 2025-09-02 Listed $850 SAAR
• 2025-09-02 Listed $875 SAAR
• 2025-07-03 Sold (MLS) $228,000 LSAR
• 2025-06-06 Listed — LSAR
• 2025-05-16 Listed $224,900 LSAR
• 2006-03-01 Sold (MLS) $114,000 SAAR