702 Cary Rd · Hurley, WI 54534

$69,000

3 bd · 1.0 ba · 1,144 sqft · SingleFamily · 421 Days on market

Built 1900 0.94 ac lot $60/sqft · 33% below area Est $103k · 33% under

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Why this score? — see what drove the B+ grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

• Cash flow +30.0/30.0
• ARV discount +15.0/15.0
• 1% rule +10.0/10.0
• DSCR +10.0/10.0
• Schools +3.6/10.0
• Livability +3.4/5.0
• Rent growth +2.5/5.0
• Condition / age +2.5/5.0
• Appreciation +0.0/10.0

Listing remarks MLS

HURLEY HOME PRICED TO SELL. This 3- bedroom, one-bath home is full of character and convenience! Located on Cary Road/Highway 77, this property offers easy access to town and the trails. Cozy up around the wood-burning fireplace or step out of the kitchen onto the deck to enjoy your morning coffee and wildlife in the fresh Northwoods air. Some updates include a metal roof, furnace, hot water heater, electrical, and blown-in insulation. Only 1 block away from the ATV/snowmobile trail, making it perfect for outdoor enthusiasts. It comes with 1 extra lot for plenty of room to build your dream garage. Needs some TLC but don’t miss this unique opportunity in a great location!

Key facts

• Metal roof
• Extra lots
• Deck

Tags

• EXTRA LOTS
• TRAIL ACCESS
• WOOD-BURNING FIREPLACE
• DECK
• METAL ROOF
• FURNACE

What this means for you Summary

Snapshot

• This is a 3-bed/1.0-bath single-family listed at $69k.

Deal economics

• At list price, monthly cash flow is $411 ($5k/yr) — positive.
• The deal already cash-flows at list — no discount required.
• Meets the 1% rule at list price ($1k rent vs $69k).
• Recommended offer: $61k (12.0% below list) — sets the bar for market timing.

Location & tenants

• Location reads 68/100 on livability (#399 in WI) — a middle-class / working-renter tenant base. Strengths: crime A+, cost of living A+, housing A-; Watch: health & safety C-, schools D+, amenities F.
• Hurley School District (rural): math 41% / reading 46% proficiency, ranked #134 of 342 in WI (top 39%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases.
• Market conditions: 30 active listings in the ZIP; 62 units permitted in Iron County in 2024 (0 in 5+ unit buildings).

Forward outlook

• Local home prices are declining (-3.0%/yr); year-one equity from $477 of loan paydown is wiped out by about $2k of value loss. Plan a longer hold.
• Iron County population projected at -23% by 2050 — secular population decline; favor cash flow + early exit over multi-decade hold.
• At projected returns (-3.0% appreciation + 3.0% rent growth), your $19k cash investment doubles in ~5 years — after that, you're playing with house money.

Negotiation context

• It's been on market 421 days — a 12% lower offer ($61k) is reasonable based on typical stale-listing flexibility.
• 5 sale attempts since 2y ago; this cycle's ask has dropped $46k (40%) from the opening price — seller is motivated, your offer sets the floor, not the list.
• Current owner paid $24k; list at $69k implies a 188% gain — meaningful room to come down on a strong offer.

Risks & watch-outs

• Watch-outs: built in 1900 — expect roof / HVAC / electrical / plumbing capex.

Recommended offer $60,720 (12.0% below list)

Questions for the listing agent

1. It's been on market 421 days. Have you received any prior offers? Is the seller open to a 12% concession, seller financing, or rate buy-down credit?
2. Built in 1900 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
3. Why hasn't it sold? Are there any deal-killer items the seller is aware of (foundation, flood, title, zoning, code violations)?
4. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
5. Schools are D-rated, which usually means shorter tenancies and higher turnover. Who's the typical renter profile here, and what's been the actual vacancy rate?
6. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
7. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
8. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

• 1% rule: 1.53% ✓
• Cap rate: 13.43%
• Cash-on-cash: 25.50%
• DSCR: 2.13
• GRM: 5.5

CMA / ARV

• ARV (median comp): $102,966
• List price: $69,000
• Delta: -32.99%
• Verdict: UNDERPRICED
• Comps: 11 within 1.0 mi

Show comp detail 4 sales within ~0.75 mi

Address	Dist	Beds/Ba	Sqft	Sold	Price	$/sf	Match
123 Windsor Ave	0.54mi	2/1.0 (-1)	1,172 (+2%)	9mo	$65,000	$55	59
46 Pennsylvania Ave	0.39mi	3/1.0	1,068 (-7%)	21mo	$70,000	$66	53
46 Pennsylvania Ave	0.39mi	3/1.0	1,068 (-7%)	21mo	$70,000	$66	53
506 Cary Rd	0.28mi	4/1.0 (+1)	1,276 (+12%)	17mo	$99,900	$78	49

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

-3.0% appreciation · 3.0% rent growth · sell at horizon

5-year hold

• IRR: 19.1%
• Equity multiple: 1.77×
• Total profit: $14,948
• Equity at exit: $10,288

10-year hold

• IRR: 27.4%
• Equity multiple: 3.41×
• Total profit: $46,611
• Equity at exit: $5,966

Cash invested: $19,320 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

• Overall (STATE): 73 Landlord-Friendly
• State Wisconsin: 73 Landlord-Friendly · R+2
• County: — inherits STATE
• City: — inherits STATE

5-day notice; preempted; Madison / Milwaukee have some local enforcement.

Methodology + full state rankings →

ZIP-level market 54534

• Home prices YoY: -16.0%
• Active inventory: 30
• Price-to-rent: 5.5×

Monthly cashflow live

• Estimated rent: $1,053 medium
• Mortgage (P&I): −$362
• Tax from tax record: −$31 /mo · $368/yr
• Insurance: −$29
• HOA: −$0
• Vacancy / Maint / Mgmt: −$221
• Net cashflow: $411

Break-even live

Break-even rent $533

Max offer price $69,000

Occupancy floor 56%

Sensitivity live

Price	-10% $450	-5% $430	+0% $411	+5% $391	+10% $371
Rent	-10% $327	-5% $369	+0% $411	+5% $452	+10% $494
Rate	-1.0pp $445	-0.5pp $428	base $411	+0.5pp $393	+1.0pp $374

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

• Down payment: $17,250
• Closing costs: $2,070
• Reserves months: —
• Total cash needed: —

Listing history 21 events

1. 2026-06-05
   statusdays on market $69,000 Pending 421 DOM
2. 2026-06-03
   days on market $69,000 Active 420 DOM
3. 2026-06-02
   days on market $69,000 Active 419 DOM
4. 2026-06-01
   days on market $69,000 Active 418 DOM
5. 2026-05-31
   days on market $69,000 Active 417 DOM
6. 2026-04-07
   price $69,000 685-char remark

   Show marketing remark (685 chars)

   HURLEY HOME PRICED TO SELL. This 3- bedroom, one-bath home is full of character and convenience! Located on Cary Road/Highway 77, this property offers easy access to town and the trails. Cozy up around the wood-burning fireplace or step out of the kitchen onto the deck to enjoy your morning coffee and wildlife in the fresh Northwoods air. Some updates include a metal roof, furnace, hot water heater, electrical, and blown-in insulation. Only 1 block away from the ATV/snowmobile trail, making it perfect for outdoor enthusiasts. It comes with 1 extra lot for plenty of room to build your dream garage. Needs some TLC but don’t miss this unique opportunity in a great location!

7. 2026-04-07
   price $69,000 685-char remark

   Show marketing remark (685 chars)

   HURLEY HOME PRICED TO SELL. This 3- bedroom, one-bath home is full of character and convenience! Located on Cary Road/Highway 77, this property offers easy access to town and the trails. Cozy up around the wood-burning fireplace or step out of the kitchen onto the deck to enjoy your morning coffee and wildlife in the fresh Northwoods air. Some updates include a metal roof, furnace, hot water heater, electrical, and blown-in insulation. Only 1 block away from the ATV/snowmobile trail, making it perfect for outdoor enthusiasts. It comes with 1 extra lot for plenty of room to build your dream garage. Needs some TLC but don’t miss this unique opportunity in a great location!

8. 2026-04-07
   price $69,000 685-char remark

   Show marketing remark (685 chars)

   HURLEY HOME PRICED TO SELL. This 3- bedroom, one-bath home is full of character and convenience! Located on Cary Road/Highway 77, this property offers easy access to town and the trails. Cozy up around the wood-burning fireplace or step out of the kitchen onto the deck to enjoy your morning coffee and wildlife in the fresh Northwoods air. Some updates include a metal roof, furnace, hot water heater, electrical, and blown-in insulation. Only 1 block away from the ATV/snowmobile trail, making it perfect for outdoor enthusiasts. It comes with 1 extra lot for plenty of room to build your dream garage. Needs some TLC but don’t miss this unique opportunity in a great location!

9. 2026-02-19
   price $79,000 685-char remark

   Show marketing remark (685 chars)

   HURLEY HOME PRICED TO SELL. This 3- bedroom, one-bath home is full of character and convenience! Located on Cary Road/Highway 77, this property offers easy access to town and the trails. Cozy up around the wood-burning fireplace or step out of the kitchen onto the deck to enjoy your morning coffee and wildlife in the fresh Northwoods air. Some updates include a metal roof, furnace, hot water heater, electrical, and blown-in insulation. Only 1 block away from the ATV/snowmobile trail, making it perfect for outdoor enthusiasts. It comes with 1 extra lot for plenty of room to build your dream garage. Needs some TLC but don’t miss this unique opportunity in a great location!

10. 2026-02-18
    price $79,000 685-char remark

    Show marketing remark (685 chars)

    HURLEY HOME PRICED TO SELL. This 3- bedroom, one-bath home is full of character and convenience! Located on Cary Road/Highway 77, this property offers easy access to town and the trails. Cozy up around the wood-burning fireplace or step out of the kitchen onto the deck to enjoy your morning coffee and wildlife in the fresh Northwoods air. Some updates include a metal roof, furnace, hot water heater, electrical, and blown-in insulation. Only 1 block away from the ATV/snowmobile trail, making it perfect for outdoor enthusiasts. It comes with 1 extra lot for plenty of room to build your dream garage. Needs some TLC but don’t miss this unique opportunity in a great location!

11. 2026-02-18
    price $79,000 685-char remark

    Show marketing remark (685 chars)

    HURLEY HOME PRICED TO SELL. This 3- bedroom, one-bath home is full of character and convenience! Located on Cary Road/Highway 77, this property offers easy access to town and the trails. Cozy up around the wood-burning fireplace or step out of the kitchen onto the deck to enjoy your morning coffee and wildlife in the fresh Northwoods air. Some updates include a metal roof, furnace, hot water heater, electrical, and blown-in insulation. Only 1 block away from the ATV/snowmobile trail, making it perfect for outdoor enthusiasts. It comes with 1 extra lot for plenty of room to build your dream garage. Needs some TLC but don’t miss this unique opportunity in a great location!

12. 2025-10-08
    price $84,500 685-char remark

    Show marketing remark (685 chars)

    HURLEY HOME PRICED TO SELL. This 3- bedroom, one-bath home is full of character and convenience! Located on Cary Road/Highway 77, this property offers easy access to town and the trails. Cozy up around the wood-burning fireplace or step out of the kitchen onto the deck to enjoy your morning coffee and wildlife in the fresh Northwoods air. Some updates include a metal roof, furnace, hot water heater, electrical, and blown-in insulation. Only 1 block away from the ATV/snowmobile trail, making it perfect for outdoor enthusiasts. It comes with 1 extra lot for plenty of room to build your dream garage. Needs some TLC but don’t miss this unique opportunity in a great location!

13. 2025-10-07
    price $84,500 685-char remark

    Show marketing remark (685 chars)

    HURLEY HOME PRICED TO SELL. This 3- bedroom, one-bath home is full of character and convenience! Located on Cary Road/Highway 77, this property offers easy access to town and the trails. Cozy up around the wood-burning fireplace or step out of the kitchen onto the deck to enjoy your morning coffee and wildlife in the fresh Northwoods air. Some updates include a metal roof, furnace, hot water heater, electrical, and blown-in insulation. Only 1 block away from the ATV/snowmobile trail, making it perfect for outdoor enthusiasts. It comes with 1 extra lot for plenty of room to build your dream garage. Needs some TLC but don’t miss this unique opportunity in a great location!

14. 2025-10-07
    price $84,500 685-char remark

    Show marketing remark (685 chars)

    HURLEY HOME PRICED TO SELL. This 3- bedroom, one-bath home is full of character and convenience! Located on Cary Road/Highway 77, this property offers easy access to town and the trails. Cozy up around the wood-burning fireplace or step out of the kitchen onto the deck to enjoy your morning coffee and wildlife in the fresh Northwoods air. Some updates include a metal roof, furnace, hot water heater, electrical, and blown-in insulation. Only 1 block away from the ATV/snowmobile trail, making it perfect for outdoor enthusiasts. It comes with 1 extra lot for plenty of room to build your dream garage. Needs some TLC but don’t miss this unique opportunity in a great location!

15. 2025-04-08
    listed $115,000 Active 685-char remark

    Show marketing remark (685 chars)

    HURLEY HOME PRICED TO SELL. This 3- bedroom, one-bath home is full of character and convenience! Located on Cary Road/Highway 77, this property offers easy access to town and the trails. Cozy up around the wood-burning fireplace or step out of the kitchen onto the deck to enjoy your morning coffee and wildlife in the fresh Northwoods air. Some updates include a metal roof, furnace, hot water heater, electrical, and blown-in insulation. Only 1 block away from the ATV/snowmobile trail, making it perfect for outdoor enthusiasts. It comes with 1 extra lot for plenty of room to build your dream garage. Needs some TLC but don’t miss this unique opportunity in a great location!

16. 2025-04-08
    listed $115,000 Active 685-char remark

    Show marketing remark (685 chars)

    HURLEY HOME PRICED TO SELL. This 3- bedroom, one-bath home is full of character and convenience! Located on Cary Road/Highway 77, this property offers easy access to town and the trails. Cozy up around the wood-burning fireplace or step out of the kitchen onto the deck to enjoy your morning coffee and wildlife in the fresh Northwoods air. Some updates include a metal roof, furnace, hot water heater, electrical, and blown-in insulation. Only 1 block away from the ATV/snowmobile trail, making it perfect for outdoor enthusiasts. It comes with 1 extra lot for plenty of room to build your dream garage. Needs some TLC but don’t miss this unique opportunity in a great location!

17. 2025-04-08
    listed $115,000 Active 685-char remark

    Show marketing remark (685 chars)

    HURLEY HOME PRICED TO SELL. This 3- bedroom, one-bath home is full of character and convenience! Located on Cary Road/Highway 77, this property offers easy access to town and the trails. Cozy up around the wood-burning fireplace or step out of the kitchen onto the deck to enjoy your morning coffee and wildlife in the fresh Northwoods air. Some updates include a metal roof, furnace, hot water heater, electrical, and blown-in insulation. Only 1 block away from the ATV/snowmobile trail, making it perfect for outdoor enthusiasts. It comes with 1 extra lot for plenty of room to build your dream garage. Needs some TLC but don’t miss this unique opportunity in a great location!

18. 2025-01-17
    historical
19. 2024-07-16
    listed $135,000 Active
20. 2024-07-16
    listed $135,000 Active
21. 2005-01-31
    soldstatus $24,000

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast WI · Partial reset (capped growth)

• Current annual tax: $368 · $31/mo
• Projected year-2 tax: $822 · $69/mo
• Expected delta: +$454/yr (+$38/mo · 123.5%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Climate risk First Street

• 🌊 Flood 1/10 Low FEMA zone X (unshaded) · 0% chance over 30 yrs
• 🔥 Wildfire 2/10 Low
• 🌡 Heat 1/10 Low 7 d/yr ≥90°F today · 13 d/yr by 30 yrs out
• 💨 Wind 1/10 Low
• 🫁 Air quality 1/10 Low 0 unhealthy d/yr today · 0 by 30 yrs out

Taxation est. · year 1

• Rental income: $12,635
• − Mortgage interest: −$3,865
• − Property taxes: −$368
• − Insurance: −$345
• − Repairs & maintenance: −$1,011
• − Management: −$1,011
• − Depreciation: −$2,007
• Taxable income: $4,028
• Est. tax owed @ 24.0%: −$967
• After-tax cash flow: $3,960/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

• District: Hurley School District
• NCES district ID: 5506750
• Math proficiency: 41% ▼ -10.00%
• Reading proficiency: 46% ▲ 3.00%
• Median HH income: $37,702
• Composite: 36.21/100
• National rank: #4729
• State rank: #134 of 342 in WI

Livability — Hurley

• Score: 68/100
• State rank: #399
• US rank: #9952

Category grades

Amenities F Commute F Cost of living A+ Crime A+ Employment F Housing A- Health & safety C- User ratings B+

Schools grade is shown separately in the Schools card above.

Census & demographics

• Census place: Hurley, WI
• Population (ZIP): 2,593

Population outlook (Iron County) Hauer SSP2

• Today (2025): 5,630 people
• By 2030: 5,446 · -3.3%
• By 2040: 4,887 · -13.2%
• By 2050: 4,345 · -22.8%
• By 2075: 3,844 · -31.7%
• By 2100: 3,561 · -36.7%

Race, ethnicity, and origin ACS 2023

• Neighborhood character: Predominantly White (93%)
• Race & ethnicity: White 93% Two or more races 5% Hispanic / Latino 2%
• Common ancestry: Romanian 7% Portuguese 3% Lithuanian 2%
• Foreign-born: 1% · Canada, Jamaica
• Languages at home: 98% English-only · Spanish 1%

Political lean MEDSL · Iron

• 2024 margin: Strong R (+26.2) · D 36.5% · R 62.7%
• 2008→2024 swing: -39.3pp toward R · 2008: 13.1pp · 2024: -26.2pp
• All cycles: 2024: R+26.2 2020: R+22.6 2016: R+23.5 2012: R+0.1 2008: D+13.1

Not yet ingested

• Civics: —

Market trends

• HPI YoY: ▼ -29.12%
• Current HPI: 153.2534
• Rent YoY: —
• Metro: —
• State GDP YoY: ▲ 2.10%
• F500 in state: 20

Industry mix (Fortune 500 HQ in WI)

Industry	F500 HQs	Revenue
▸Industrial Machinery	4	$23B
▸Industrial Technology	2	$36B
▸Insurance	1	$36B
▸Professional Services	1	$19B
▸Utilities	1	$9B
▸Consumer Goods	1	$3B

Price history

+187.5% since first listed

16 events — show timeline

• 2026-04-07 Price Changed $69,000 MiRealSource-MiMLS
• 2026-04-07 Price Changed $69,000 UPAR
• 2026-04-07 Price Changed $69,000 GNMLS
• 2026-02-19 Price Changed $79,000 MiRealSource-MiMLS
• 2026-02-18 Price Changed $79,000 UPAR
• 2026-02-18 Price Changed $79,000 GNMLS
• 2025-10-08 Price Changed $84,500 MiRealSource-MiMLS
• 2025-10-07 Price Changed $84,500 UPAR
• 2025-10-07 Price Changed $84,500 GNMLS
• 2025-04-08 Listed $115,000 GNMLS
• 2025-04-08 Listed $115,000 UPAR
• 2025-04-08 Listed $115,000 MiRealSource-MiMLS
• 2025-01-17 Listing Removed — MiRealSource-MiMLS
• 2024-07-16 Listed $135,000 GNMLS
• 2024-07-16 Listed $135,000 MiRealSource-MiMLS
• 2005-01-31 Sold (Public Records) $24,000 Public Records

Property tax history

-4.4%/yr

Latest (2025): $368 · -36.2% YoY. Source: county tax records.