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Atlanta Plan 🏗️ New Construction
D- Composite 38.09
Why this score? — see what drove the D- grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Cash flow +11.2/30.0
  • ARV discount +7.5/15.0
  • Condition / age +4.0/5.0
  • Livability +3.7/5.0
  • 1% rule +3.3/10.0
  • DSCR +3.3/10.0
  • Schools +3.2/10.0
  • Rent growth +2.0/5.0
  • Appreciation +0.0/10.0

$225,990

Atlanta Plan · Conroe, TX 77318
3 bd · 2.0 ba · 1,156 sqft · SingleFamily · 192 Days on market
Good condition

🖨 Deal sheet (PDF) 📄 Offer letter ✓ Due diligence

Listing remarks MLS

Welcome to the Atlanta/T30A plan, located in our beautiful Lexington Heights community! This three-bedroom, two-bathroom home offers 1156 square feet of living space and a two-car garage. A front porch (per plan) welcomes you into the home and opens to the gourmet kitchen which includes quartz counter tops, quality cabinets, stainless-steel appliances and an open concept floorplan with the kitchen flowing seamlessly into the dining room and living room. The main bedroom has an attractive ensuite bathroom that features a quartz vanity countertop and quality cabinetry. Enjoy additional storage with a spacious walk-in closet located off of the primary bathroom. Your secondary bedrooms all feature quality carpet flooring and a closet, and can be used as bedrooms, offices, work out spaces or other bonus rooms. The possibilities are endless with The Atlanta floor plan. Additional features include sheet vinyl flooring in entry, living room, and all wet areas, quartz counter tops in all bathrooms and HOME IS CONNECTED base package. Using one central hub that talks to all the devices in your home, you can control the lights, thermostat and locks, all from your cellular device. Give us a call today and let's schedule a tour!

Key facts

  • Gourmet kitchen
  • Quality cabinets
  • Quartz counter tops

Tags

GOURMET KITCHENQUARTZ COUNTER TOPSQUALITY CABINETSSTAINLESS STEEL APPLIANCESOPEN CONCEPT FLOORPLANENSUITE BATHROOM

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…
🏗️ New construction. The $225,990 list price is a builder figure, so every metric below is computed on the value from comparable previous sales — $238,990.

What this means for you Summary

Snapshot

  • This is a 3-bed/2.0-bath single-family listed at $226k. Condition is rated good.

Deal economics

  • At list price, monthly cash flow is $-93 ($-1k/yr) — negative.
  • To cash-flow at today's rent, offer at most $226k (0.2% below list).
  • To meet the 1% rule (rent ≥ 1% of price), the offer needs to be $197k (12.7% below list).
  • Recommended offer: $197k (12.7% below list) — sets the bar for 1% rule.
  • Cap rate 5.8% vs local median 3.1% in Conroe — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

  • Location reads 74/100 on livability (#169 in TX, #4,447 nationally) — a middle-class / working-renter tenant base. Strengths: cost of living A+, housing A+, amenities B; Watch: commute F, health & safety F.
  • Willis ISD (rural): math 33% / reading 40% proficiency, ranked #458 of 826 in TX (top 55%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases.
  • Zoned schools: W Lloyd Meador El (math 45% / reading 44%, grade F, #1,155 of 4,322 statewide, top 29%, 617 students, 43% FRL); Robert P Brabham Middle (math 33% / reading 41%, grade F, #756 of 1,662 statewide, top 47%, 1,117 students, 52% FRL); Willis H S (math 19% / reading 46%, grade F, #1,029 of 1,632 statewide, top 64%, 2,521 students, 57% FRL).
  • Market conditions: Rents soft (-2.1%/yr); 1199 active listings in the ZIP; 3 comparable units currently listed for rent nearby; rentals at typical pace (median 21d on market — plan ~3-4 weeks tenant-placement turnaround); solid renter incomes; 13,259 units permitted in Montgomery County in 2024 (1,402 in 5+ unit buildings).

Forward outlook

  • Local home prices are declining (-3.0%/yr); year-one equity from $2k of loan paydown is wiped out by about $7k of value loss. Plan a longer hold.
  • Montgomery County population projected at +65% by 2050 — long-run rental-demand tailwind backs the buy-and-hold thesis.

Negotiation context

  • It's been on market 192 days — a 12% lower offer ($199k) is reasonable based on typical stale-listing flexibility.

Risks & watch-outs

  • Climate carrying-cost: severe wind risk, 99% chance of damaging wind over 30y; moderate wildfire risk; extreme-heat days projected 7→24/yr by 2055 (HVAC capex compounding) — expect insurance premiums to compound above CPI over the hold.
Recommended offer $197,285 (12.7% below list)

Questions for the listing agent

  1. What do current leases actually rent for vs. the listed asking? Can we see a recent rent roll and the last 12 months of T-12 income?
  2. It's been on market 192 days. Have you received any prior offers? Is the seller open to a 13% concession, seller financing, or rate buy-down credit?
  3. Why hasn't it sold? Are there any deal-killer items the seller is aware of (foundation, flood, title, zoning, code violations)?
  4. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  5. Schools are D-rated, which usually means shorter tenancies and higher turnover. Who's the typical renter profile here, and what's been the actual vacancy rate?
  6. The area grade is low — what's the realistic commute time and amenity access for the typical tenant pool here? Any planned neighborhood developments (good or bad) we should know about?
  7. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  8. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  9. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

1% rule
0.83%
Cap rate
5.83%
Cash-on-cash
-1.67%
DSCR
0.93
GRM
10.1

CMA / ARV

ARV (median comp)
$238,990
List price
$225,990
Delta
-5.44%
Verdict
FAIR
Comps
20 within 1.0 mi
Show comp detail 12 sales within ~0.75 mi
Address Dist Beds/Ba Sqft Sold Price $/sf Match
11735 Ruffian Dr 0.01mi 3/2.0 1,156 (0%) 2mo $209,990 $182 98
11775 Ruffian Dr 0.01mi 3/2.0 1,156 (0%) 4mo $209,990 $182 96
11828 East Gate Dr 0.22mi 3/2.0 1,174 (+2%) 0mo $229,515 $195 87
11880 East Gate Dr 0.15mi 3/2.0 1,174 (+2%) 5mo $227,990 $194 86
11849 East Gate Dr 0.21mi 3/2.0 1,174 (+2%) 3mo $235,444 $201 85
11671 Ruffian Dr 0.01mi 3/2.0 1,280 (+11%) 1mo $231,990 $181 81
11808 East Gate Dr 0.26mi 3/2.0 1,174 (+2%) 8mo $230,827 $197 79
11755 Ruffian Dr 0.01mi 3/2.0 1,280 (+11%) 4mo $230,990 $180 78
12011 Curlin Dr 0.01mi 3/2.0 1,328 (+15%) 1mo $245,990 $185 74
11854 Serena's Song Dr 0.01mi 3/2.0 1,328 (+15%) 5mo $239,990 $181 70
11707 Ruffian Dr 0.72mi 3/2.0 1,156 (0%) 0mo $224,990 $195 66
11993 Barbaro Dr 0.67mi 3/2.0 1,328 (+15%) 2mo $255,990 $193 43

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

-3.0% appreciation · 0.0% rent growth · sell at horizon

5-year hold
IRR
-22.5%
Equity multiple
0.25×
Total profit
$-50,405
Equity at exit
$35,634
10-year hold
IRR
-26.7%
Equity multiple
-0.10×
Total profit
$-73,746
Equity at exit
$20,663

Cash invested: $66,917 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
87 Strongly Landlord-Friendly
State Texas
87 Strongly Landlord-Friendly · R+5
County
— inherits STATE
City
— inherits STATE
3-day notice; statewide preemption; one of the fastest eviction climates; Travis County (Austin) slightly slower.

ZIP-level market 77318

Home prices YoY
-32.7%
Rents YoY
-2.1%
Active inventory
1199
Price-to-rent
9.5×

Monthly cashflow live

Estimated rent
$1,973 medium interval (Pro) →
Mortgage (P&I)
$1,253
Tax est. 1.5%
$299 /mo · $3,585/yr
Insurance
$100
HOA
$0
Vacancy / Maint / Mgmt
$414
Net cashflow
$-93

Break-even live

Break-even rent $2,091
Max offer price $225,525
Occupancy floor 100%

Sensitivity live

Price -10% $72 -5% $-10 +0% $-93 +5% $-176 +10% $-258
Rent -10% $-249 -5% $-171 +0% $-93 +5% $-15 +10% $63
Rate -1.0pp $27 -0.5pp $-32 base $-93 +0.5pp $-155 +1.0pp $-218

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$59,748
Closing costs
$7,170
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

Rent comps 3 comps

AddressBedsBaths SqftRent$/sqft DOM Units Dist
11848 Whirlaway Dr Willis, TX 3.0 2.0 1388 $1,695 $1.22 26d 1 0.46mi
11962 Sunshine Park Dr N Willis, TX 3.0 2.0 1390 $1,925 $1.38 20d 1 1.31mi
11971 Sunshine Park Dr N Willis, TX 3.0 2.0 1443 $1,965 $1.36 7d 1 1.33mi

Listing history 17 events

  1. 2026-06-21
    days on market $225,990 Active 192 DOM
  2. 2026-06-18
    days on market $225,990 Active 189 DOM
  3. 2026-06-17
    days on market $225,990 Active 188 DOM
  4. 2026-06-16
    days on market $225,990 Active 187 DOM
  5. 2026-06-15
    days on market $225,990 Active 186 DOM
  6. 2026-06-13
    days on market $225,990 Active 184 DOM
  7. 2026-06-09
    days on market $225,990 Active 180 DOM
  8. 2026-06-08
    days on market $225,990 Active 179 DOM
  9. 2026-06-07
    days on market $225,990 Active 178 DOM
  10. 2026-06-04
    days on market $225,990 Active 175 DOM
  11. 2026-06-03
    days on market $225,990 Active 174 DOM
  12. 2026-06-02
    days on market $225,990 Active 173 DOM
  13. 2026-06-01
    days on market $225,990 Active 172 DOM
  14. 2026-05-31
    days on market $225,990 Active 171 DOM
  15. 2026-04-14
    price $225,990 1234-char remark
    Show marketing remark (1234 chars)

    Welcome to the Atlanta/T30A plan, located in our beautiful Lexington Heights community! This three-bedroom, two-bathroom home offers 1156 square feet of living space and a two-car garage. A front porch (per plan) welcomes you into the home and opens to the gourmet kitchen which includes quartz counter tops, quality cabinets, stainless-steel appliances and an open concept floorplan with the kitchen flowing seamlessly into the dining room and living room. The main bedroom has an attractive ensuite bathroom that features a quartz vanity countertop and quality cabinetry. Enjoy additional storage with a spacious walk-in closet located off of the primary bathroom. Your secondary bedrooms all feature quality carpet flooring and a closet, and can be used as bedrooms, offices, work out spaces or other bonus rooms. The possibilities are endless with The Atlanta floor plan. Additional features include sheet vinyl flooring in entry, living room, and all wet areas, quartz counter tops in all bathrooms and HOME IS CONNECTED base package. Using one central hub that talks to all the devices in your home, you can control the lights, thermostat and locks, all from your cellular device. Give us a call today and let's schedule a tour!

  16. 2026-04-02
    price $224,990 1234-char remark
    Show marketing remark (1234 chars)

    Welcome to the Atlanta/T30A plan, located in our beautiful Lexington Heights community! This three-bedroom, two-bathroom home offers 1156 square feet of living space and a two-car garage. A front porch (per plan) welcomes you into the home and opens to the gourmet kitchen which includes quartz counter tops, quality cabinets, stainless-steel appliances and an open concept floorplan with the kitchen flowing seamlessly into the dining room and living room. The main bedroom has an attractive ensuite bathroom that features a quartz vanity countertop and quality cabinetry. Enjoy additional storage with a spacious walk-in closet located off of the primary bathroom. Your secondary bedrooms all feature quality carpet flooring and a closet, and can be used as bedrooms, offices, work out spaces or other bonus rooms. The possibilities are endless with The Atlanta floor plan. Additional features include sheet vinyl flooring in entry, living room, and all wet areas, quartz counter tops in all bathrooms and HOME IS CONNECTED base package. Using one central hub that talks to all the devices in your home, you can control the lights, thermostat and locks, all from your cellular device. Give us a call today and let's schedule a tour!

  17. 2025-12-12
    listed $223,990 Active 1234-char remark
    Show marketing remark (1234 chars)

    Welcome to the Atlanta/T30A plan, located in our beautiful Lexington Heights community! This three-bedroom, two-bathroom home offers 1156 square feet of living space and a two-car garage. A front porch (per plan) welcomes you into the home and opens to the gourmet kitchen which includes quartz counter tops, quality cabinets, stainless-steel appliances and an open concept floorplan with the kitchen flowing seamlessly into the dining room and living room. The main bedroom has an attractive ensuite bathroom that features a quartz vanity countertop and quality cabinetry. Enjoy additional storage with a spacious walk-in closet located off of the primary bathroom. Your secondary bedrooms all feature quality carpet flooring and a closet, and can be used as bedrooms, offices, work out spaces or other bonus rooms. The possibilities are endless with The Atlanta floor plan. Additional features include sheet vinyl flooring in entry, living room, and all wet areas, quartz counter tops in all bathrooms and HOME IS CONNECTED base package. Using one central hub that talks to all the devices in your home, you can control the lights, thermostat and locks, all from your cellular device. Give us a call today and let's schedule a tour!

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Climate risk First Street

  • 🌊 Flood 1/10 Low FEMA zone X (unshaded) · 0% chance over 30 yrs
  • 🔥 Wildfire 5/10 Major
  • 🌡 Heat 8/10 Severe 7 d/yr ≥111°F today · 24 d/yr by 30 yrs out
  • 💨 Wind 8/10 Severe 99% chance of damaging wind over 30 yrs
  • 🫁 Air quality 2/10 Low 1 unhealthy d/yr today · 1 by 30 yrs out

Nearby sold comps map

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Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$23,674
− Mortgage interest
−$13,387
− Property taxes
−$3,585
− Insurance
−$1,195
− Repairs & maintenance
−$1,894
− Management
−$1,894
− Depreciation
−$6,952
Taxable loss
−$5,233
combined federal + state — saved on this device
Est. tax savings @ 24.0%
+$1,256
After-tax cash flow
$139/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Condition & rehab AI · 12 photos

Good 80/100 None rehab

This home is in excellent condition with a fresh paint job and well-maintained landscaping. It offers a good balance of modern finishes and a spacious floor plan, making it an attractive option for both resale and rental markets.

Value-add opportunities

  • Resale Paint touch-ups — Fresh paint enhances curb appeal and interior aesthetics
  • Both Landscaping enhancements — Improved landscaping can increase both resale and rental value
  • Both Flooring replacement — Hardwood flooring can add value and appeal to potential buyers

Renovation cost estimate screening

Value-add ROI direction

  • Resale Paint touch-ups — Fresh paint enhances curb appeal and interior aesthetics
  • Both Landscaping enhancements — Improved landscaping can increase both resale and rental value
  • Both Flooring replacement — Hardwood flooring can add value and appeal to potential buyers

ⓘ Cost ranges are severity-bucket heuristics (US national rule-of-thumb). Get contractor quotes + a written scope before underwriting a rehab budget.

Schools (NCES district)

District
Willis ISD
NCES district ID
4845900
Math proficiency
33% ▼ -15.00%
Reading proficiency
40% ▼ -2.00%
Median HH income
$57,828
Composite
32.32/100
National rank
#5746
State rank
#458 of 826 in TX

Livability — Conroe

Score
74/100
State rank
#169
US rank
#4447

Category grades

Amenities B Commute F Cost of living A+ Crime B- Employment B- Housing A+ Health & safety F User ratings A+

Schools grade is shown separately in the Schools card above.

Census & demographics

County
Montgomery County · 663,713 people
City population
38,421
Metro
Houston-The Woodlands-Sugar Land, TX
Population (ZIP)
20,792
Household income
$92,415
Rent vs Own
19.3% rent · 80.7% own
Severe rent burden
279.0

Population outlook (Montgomery County) Hauer SSP2

Today (2025)
713,896 people
By 2030
805,263 · +12.8%
By 2040
992,708 · +39.1%
By 2050
1,179,590 · +65.2%
By 2075
1,628,084 · +128.1%
By 2100
1,937,880 · +171.5%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Predominantly White (72%)
Race & ethnicity
White 72% Hispanic / Latino 17% Two or more races 14% Black 3%
Hispanic origin (detail)
Mexican 12%
Common ancestry
Lithuanian 4% Slovak 2% Serbian 2%
Foreign-born
6% · Canada, Jamaica
Languages at home
88% English-only · Spanish 10%

Political lean MEDSL · Montgomery

2024 margin
Solid R (+45.5) · D 26.8% · R 72.3%
2008→2024 swing
+7.2pp toward D · 2008: -52.7pp · 2024: -45.5pp
All cycles
2024: R+45.5 2020: R+43.8 2016: R+51.4 2012: R+60.7 2008: R+52.7

Not yet ingested

Civics

Market trends

HPI YoY
▼ -114.58%
Current HPI
236.256
Rent YoY
▼ -2.09%
Metro
Houston-The Woodlands-Sugar Land, TX
State GDP YoY
▲ 3.95%
F500 in state
110

Industry mix (Fortune 500 HQ in TX)

Industry F500 HQs Revenue

Price history

+0.9% since first listed
3 events — show timeline
  • 2026-04-14 Price Changed $225,990 Zillow
  • 2026-04-02 Price Changed $224,990 Zillow
  • 2025-12-12 Listed $223,990 Zillow

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

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