15028 SW 24th Pl · Rainbow Park, FL 34481

$190,000

3 bd · 2.0 ba · 1,079 sqft · SingleFamily public records · 129 Days on market

Built 2023 Good condition 10,019 sqft lot $176/sqft · 7% below area Est $205k · 7% under

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Why this score? — see what drove the C- grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

• Cash flow +17.1/30.0
• ARV discount +10.8/15.0
• DSCR +5.3/10.0
• 1% rule +4.6/10.0
• Condition / age +4.0/5.0
• Schools +3.6/10.0
• Rent growth +2.5/5.0
• Livability +2.5/5.0
• Appreciation +0.0/10.0

Listing remarks MLS

One or more photo(s) has been virtually staged. Welcome to the heart of beautiful Ocala—where convenience, lifestyle, and long-term value come together. Ideally located in growing Marion County, this home offers easy access to shopping, dining, top-rated schools, and leading medical facilities including HCA Florida Ocala Hospital, AdventHealth Ocala, and UF Health. With I-75 just minutes away, enjoy effortless travel to Gainesville (˜40 minutes), Orlando (˜90 minutes), and Tampa (˜90 minutes)—perfect for commuters, weekend getaways, or visiting family and friends. Known as the Horse Capital of the World, Ocala is rich in recreation and natural beauty. Explore the World Equestrian Center, the scenic Ocala National Forest with its crystal-clear springs and lakes, or miles of trails along the Cross Florida Greenway. Golf enthusiasts will also appreciate the area’s championship courses, while nature lovers enjoy a relaxed, outdoor-focused lifestyle. Marion County continues to experience strong growth and development, bringing new employment opportunities, expanding infrastructure, and modern conveniences—while still preserving the charm and laid-back atmosphere Ocala is known for. Whether you’re a growing family, working professional, or looking to enjoy retirement in a vibrant yet peaceful setting, 15028 SW 24th Pl, Ocala, FL offers the perfect balance of accessibility, recreation, and quality of life.

Key facts

• Access to orlando
• Minutes to i-75
• Corner unit

Tags

• CORNER UNIT
• EASY ACCESS TO SHOPPING
• EASY ACCESS TO DINING
• MINUTES TO I-75
• ACCESS TO GAINESVILLE
• ACCESS TO ORLANDO

What this means for you Summary

Snapshot

• This is a 3-bed/2.0-bath single-family listed at $190k. Condition is rated good.

Deal economics

• At list price, monthly cash flow is $133 ($2k/yr) — positive.
• The deal already cash-flows at list — no discount required.
• To meet the 1% rule (rent ≥ 1% of price), the offer needs to be $182k (4.0% below list).
• Recommended offer: $167k (12.0% below list) — sets the bar for market timing.
• Cap rate 7.1% vs local median 5.4% in Rainbow Park — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

• Location reads: area grade C — affects rentability + tenant quality, not the cash-flow math above.
• Marion (rural): math 42% / reading 43% proficiency, ranked #61 of 73 in FL (top 84%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases; 61% free/reduced lunch — lower-income household profile, screen leases tightly.
• Market conditions: 1151 active listings in the ZIP; 5 comparable units currently listed for rent nearby; rentals at typical pace (median 14d on market — plan ~3-4 weeks tenant-placement turnaround); 7,071 units permitted in Marion County in 2024 (534 in 5+ unit buildings).
• This rent runs 38% of the median local income ($57k/yr) — at the standard rent-burdened threshold; future hikes will face affordability resistance.

Forward outlook

• Local home prices are declining (-3.0%/yr); year-one equity from $1k of loan paydown is wiped out by about $6k of value loss. Plan a longer hold.
• Marion County population projected at +13% by 2050 — modest demand growth; plan on rents tracking national, not racing it.

Negotiation context

• It's been on market 129 days — a 12% lower offer ($167k) is reasonable based on typical stale-listing flexibility.
• 8 sale attempts since 3y ago; this cycle's ask has dropped $20k (10%) from the opening price — seller is motivated, your offer sets the floor, not the list.

Recommended offer $167,200 (12.0% below list)

Questions for the listing agent

1. It's been on market 129 days. Have you received any prior offers? Is the seller open to a 12% concession, seller financing, or rate buy-down credit?
2. Why hasn't it sold? Are there any deal-killer items the seller is aware of (foundation, flood, title, zoning, code violations)?
3. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
4. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
5. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
6. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

• 1% rule: 0.96% ✗
• Cap rate: 7.13%
• Cash-on-cash: 2.99%
• DSCR: 1.13
• GRM: 8.7

CMA / ARV

• ARV (median comp): $205,069
• List price: $190,000
• Delta: -7.35%
• Verdict: FAIR
• Comps: 20 within 1.0 mi

Show comp detail 9 sales within ~0.75 mi

Address	Dist	Beds/Ba	Sqft	Sold	Price	$/sf	Match
15555 SW 27th Ln	0.51mi	3/2.0	1,089 (+1%)	8mo	$215,000	$197	68
15422 SW 30 St	0.48mi	3/2.0	1,089 (+1%)	10mo	$224,000	$206	68
14698 SW 20th Pl	0.40mi	3/2.0	1,003 (-7%)	11mo	$211,900	$211	60
3290 SW 151st Ave	0.61mi	3/2.0	1,066 (-1%)	15mo	$212,995	$200	57
15445 SW 29 St	0.54mi	3/2.0	1,058 (-2%)	17mo	$209,000	$198	57
2388 SW 143rd Ct	0.66mi	3/2.0	1,058 (-2%)	16mo	$199,900	$189	53
14386 SW 26th Ln	0.68mi	3/2.0	1,127 (+4%)	14mo	$225,000	$200	49
14689 SW 30th Pl	0.53mi	3/2.0	1,232 (+14%)	8mo	$210,900	$171	45
14663 SW 30th Pl	0.54mi	3/2.0	1,232 (+14%)	9mo	$205,900	$167	44

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

-3.0% appreciation · 3.0% rent growth · sell at horizon

5-year hold

• IRR: -11.6%
• Equity multiple: 0.58×
• Total profit: $-22,322
• Equity at exit: $28,330

10-year hold

• IRR: -2.4%
• Equity multiple: 0.84×
• Total profit: $-8,466
• Equity at exit: $16,428

Cash invested: $53,200 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

• Overall (STATE): 87 Strongly Landlord-Friendly
• State Florida: 87 Strongly Landlord-Friendly · R+3
• County: — inherits STATE
• City: — inherits STATE

3-day pay-or-quit; preempts local rent control; landlord-friendly statutes. Court speed varies by county.

Methodology + full state rankings →

ZIP-level market 34481

• Home prices YoY: -25.2%
• Active inventory: 1151
• Price-to-rent: 8.7×

Monthly cashflow live

• Estimated rent: $1,825 high
• Mortgage (P&I): −$996
• Tax from tax record: −$233 /mo · $2,800/yr
• Insurance: −$79
• HOA: −$0
• Vacancy / Maint / Mgmt: −$383
• Net cashflow: $133

Break-even live

Break-even rent $1,657

Max offer price $190,000

Occupancy floor 88%

Sensitivity live

Price	-10% $240	-5% $186	+0% $133	+5% $79	+10% $25
Rent	-10% $-12	-5% $60	+0% $133	+5% $205	+10% $277
Rate	-1.0pp $228	-0.5pp $181	base $133	+0.5pp $83	+1.0pp $33

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

• Down payment: $47,500
• Closing costs: $5,700
• Reserves months: —
• Total cash needed: —

Rent comps 5 comps

Address	Beds	Baths	Sqft	Rent	$/sqft	DOM	Units	Dist
14665 SW 22nd Pl Ocala, FL	3.0	2.0	1226	$1,900	$1.55	14d	1	0.37mi
15388 SW 26th Pl Ocala, FL	3.0	2.0	1218	$1,800	$1.48	14d	1	0.42mi
14445 SW 22nd Pl Ocala, FL	3.0	2.0	1000	$1,400	$1.40	21d	1	0.56mi
14070 SW 17th Pl Ocala, FL	3.0	2.0	1388	$1,500	$1.08	21d	1	1.01mi
15854 SW 38th Pl Ocala, FL	3.0	2.0	1267	$1,750	$1.38	14d	1	1.34mi

Listing history 22 events

1. 2026-06-02
   remarks 681-char remark
2. 2026-06-02
   statusdays on market $190,000 Pending 129 DOM
3. 2026-05-31
   days on market $190,000 Active 128 DOM
4. 2026-05-30
   days on market $190,000 Active 127 DOM
5. 2026-01-23
   listed $210,000 Active 1470-char remark

   Show marketing remark (1470 chars)

   One or more photo(s) has been virtually staged. Welcome to the heart of beautiful Ocala—where convenience, lifestyle, and long-term value come together. Ideally located in growing Marion County, this home offers easy access to shopping, dining, top-rated schools, and leading medical facilities including HCA Florida Ocala Hospital, AdventHealth Ocala, and UF Health. With I-75 just minutes away, enjoy effortless travel to Gainesville (˜40 minutes), Orlando (˜90 minutes), and Tampa (˜90 minutes)—perfect for commuters, weekend getaways, or visiting family and friends. Known as the Horse Capital of the World, Ocala is rich in recreation and natural beauty. Explore the World Equestrian Center, the scenic Ocala National Forest with its crystal-clear springs and lakes, or miles of trails along the Cross Florida Greenway. Golf enthusiasts will also appreciate the area’s championship courses, while nature lovers enjoy a relaxed, outdoor-focused lifestyle. Marion County continues to experience strong growth and development, bringing new employment opportunities, expanding infrastructure, and modern conveniences—while still preserving the charm and laid-back atmosphere Ocala is known for. Whether you’re a growing family, working professional, or looking to enjoy retirement in a vibrant yet peaceful setting, 15028 SW 24th Pl, Ocala, FL offers the perfect balance of accessibility, recreation, and quality of life.

6. 2026-01-15
   historical $1,650
7. 2026-01-15
   historical
8. 2025-12-31
   listed $1,650
9. 2025-12-21
   historical $1,650
10. 2025-12-18
    listed $1,650
11. 2025-12-10
    historical $1,650
12. 2025-11-21
    listed $1,650
13. 2025-11-21
    historical $1,650
14. 2025-11-20
    listed $215,900 Active
15. 2025-10-11
    price $1,650
16. 2025-10-10
    price $215,800
17. 2025-09-05
    listed $1,700
18. 2024-11-30
    historical $1,700
19. 2024-09-13
    listed $1,700
20. 2023-11-28
    soldstatus $207,000 Closed
21. 2023-08-25
    status Pending
22. 2023-08-23
    listed $207,000 Active

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast FL · Resets to sale price

• Current annual tax: $2,800 · $233/mo
• Projected year-2 tax: $2,800 · $233/mo
• Expected delta: $0/yr ($0/mo · 0.0%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Taxation est. · year 1

• Rental income: $21,895
• − Mortgage interest: −$10,643
• − Property taxes: −$2,800
• − Insurance: −$950
• − Repairs & maintenance: −$1,752
• − Management: −$1,752
• − Depreciation: −$5,527
• Taxable loss: −$1,528
• Est. tax savings @ 24.0%: +$367
• After-tax cash flow: $1,957/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Condition & rehab AI · 5 photos

Good 80/100 Cosmetic rehab

This single-family home in Ocala is in good condition with modern updates and a good location. It's ready for a new owner or tenant.

Value-add opportunities

• Resale Paint exterior siding — Enhances curb appeal and value
• Rental Trim and mulch landscaping — Improves curb appeal and tenant satisfaction

Renovation cost estimate screening

Value-add ROI direction

• Resale Paint exterior siding — Enhances curb appeal and value ↑
• Rental Trim and mulch landscaping — Improves curb appeal and tenant satisfaction ↑

ⓘ Cost ranges are severity-bucket heuristics (US national rule-of-thumb). Get contractor quotes + a written scope before underwriting a rehab budget.

Schools (NCES district)

• District: Marion
• NCES district ID: 1201260
• Math proficiency: 42% ▼ -7.00%
• Reading proficiency: 43% ▼ -4.00%
• Median HH income: $40,015
• Composite: 35.61/100
• National rank: #4890
• State rank: #61 of 73 in FL

Livability — Rainbow Park

No livability data for this city. (Only ~50 U.S. cities are tracked.)

Census & demographics

• Census place: Rainbow Park, FL
• County: Marion County · 315,796 people
• Metro: Ocala, FL
• Population (ZIP): 26,782
• Household income: $57,324
• Rent vs Own: 9.8% rent · 90.2% own
• Severe rent burden: 313.0

Population outlook (Marion County) Hauer SSP2

• Today (2025): 365,905 people
• By 2030: 376,768 · +3.0%
• By 2040: 396,555 · +8.4%
• By 2050: 412,723 · +12.8%
• By 2075: 446,090 · +21.9%
• By 2100: 436,193 · +19.2%

Race, ethnicity, and origin ACS 2023

• Neighborhood character: Predominantly White (80%)
• Race & ethnicity: White 80% Hispanic / Latino 11% Black 7% Two or more races 5%
• Hispanic origin (detail): Mexican 4% Puerto Rican 4% Cuban 1%
• Common ancestry: Romanian 7% Lithuanian 3% Slovak 2%
• Foreign-born: 8% · Canada, Jamaica
• Languages at home: 88% English-only · Spanish 9% French/Haitian/Cajun 1% German/W. Germanic 1%

Political lean MEDSL · Marion

• 2024 margin: Solid R (+31.6) · D 33.8% · R 65.5%
• 2008→2024 swing: -20.0pp toward R · 2008: -11.6pp · 2024: -31.6pp
• All cycles: 2024: R+31.6 2020: R+25.9 2016: R+26.2 2012: R+16.2 2008: R+11.6

Not yet ingested

• Civics: —

Market trends

• HPI YoY: ▼ -67.48%
• Current HPI: 199.986
• Rent YoY: —
• Metro: Ocala, FL
• State GDP YoY: ▲ 3.28%
• F500 in state: 36

Industry mix (Fortune 500 HQ in FL)

Industry	F500 HQs	Revenue
▸Industrial Technology	2	$29B
▸Insurance	2	$17B
▸Retail	1	$60B
▸Technology Distribution	1	$58B
▸Homebuilding	1	$35B
▸Technology Manufacturing	1	$35B

Price history

+1.4% since first listed

18 events — show timeline

• 2026-01-23 Listed $210,000 Stellar MLS as Distributed by MLS Grid
• 2026-01-15 Rental Removed $1,650 STELLARMLS
• 2026-01-15 Listing Removed — Stellar MLS as Distributed by MLS Grid
• 2025-12-31 Listed for Rent $1,650 STELLARMLS
• 2025-12-21 Rental Removed $1,650 STELLARMLS
• 2025-12-18 Listed for Rent $1,650 STELLARMLS
• 2025-12-10 Rental Removed $1,650 STELLARMLS
• 2025-11-21 Listed for Rent $1,650 STELLARMLS
• 2025-11-21 Rental Removed $1,650 HAOR
• 2025-11-20 Listed $215,900 Stellar MLS as Distributed by MLS Grid
• 2025-10-11 Price Changed $1,650 HAOR
• 2025-10-10 Price Changed $215,800 HAOR as distributed by MLS GRID
• 2025-09-05 Listed for Rent $1,700 HAOR
• 2024-11-30 Rental Removed $1,700 STELLARMLS
• 2024-09-13 Listed for Rent $1,700 STELLARMLS
• 2023-11-28 Sold (MLS) $207,000 Stellar MLS as Distributed by MLS Grid
• 2023-08-25 Pending — Stellar MLS as Distributed by MLS Grid
• 2023-08-23 Listed $207,000 Stellar MLS as Distributed by MLS Grid

Property tax history

+352.2%/yr

Latest (2025): $2,800 · +1.6% YoY. Source: county tax records.