217 N Dunlap Ave · Viroqua, WI 54665

$170,000

4 bd · 2.0 ba · 1,694 sqft · SingleFamily · 29 Days on market

Built 1910 0.25 ac lot $100/sqft · 22% below area Est $218k · 22% under

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Why this score? — see what drove the C+ grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

• Cash flow +22.3/30.0
• ARV discount +15.0/15.0
• DSCR +7.1/10.0
• 1% rule +6.8/10.0
• Livability +3.5/5.0
• Schools +3.4/10.0
• Rent growth +2.5/5.0
• Condition / age +2.5/5.0
• Appreciation +0.0/10.0

Listing remarks

2-story Colonial home full of potential in Viroqua! This spacious property offers over 1,600 sq. ft. of living space with 4 bedrooms, 2 bathrooms, and sits on a generous 1/4-acre lot. Classic character throughout with endless opportunities to renovate, update, and truly make it your own. Perfect for homeowners, investors, or anyone looking to add personal touches and build equity. Features include a detached 2-car garage, large yard, and plenty of room for storage, entertaining, or future improvements. Convenient layout with solid bones and tons of possibilities. Don't miss this chance to create your dream home!

Key facts

• Solid bones
• Room for storage
• Large yard

Tags

• DETACHED 2-CAR GARAGE
• LARGE YARD
• ROOM FOR STORAGE
• ROOM FOR ENTERTAINING
• CONVENIENT LAYOUT
• SOLID BONES

Property features AI

Finance

• Other: Includes stove, refrigerator, dishwasher, washer, dryer, and backyard shed; Seller's personal property excluded

Exterior

• Parking: One additional parking space; Detached 2-car garage with opener
• Utilities: Municipal water; Municipal sewer; Natural gas
• Home design: Two-story single-family home; Less than 1/2 acre lot; Zoned residential
• Construction: Vinyl and wood exterior
• Exterior features: Deck; Garden shed; Sidewalks

Interior

• Kitchen: Dishwasher; Oven/Range; Refrigerator
• Bedrooms: Main level primary bedroom (11 x 13); Upper level bedroom (14 x 12); Upper level bedroom (11 x 13); Upper level bedroom (6 x 12)
• Flooring: Wood floors
• Bathrooms: Two full bathrooms; Master bedroom bathroom; Tub-only bath
• Heating & cooling: Natural gas heating; Central air conditioning
• Interior features: High-speed internet; Walk-in closets; Wood floors; Full basement with walk-out/outer door
• Laundry & utility: Washer; Dryer

What this means for you Summary

Snapshot

• This is a 4-bed/2.0-bath single-family listed at $170k.

Deal economics

• At list price, monthly cash flow is $280 ($3k/yr) — positive.
• The deal already cash-flows at list — no discount required.
• Meets the 1% rule at list price ($2k rent vs $170k).
• Recommended offer: $167k (1.5% below list) — sets the bar for market timing.

Location & tenants

• Location reads 70/100 on livability (#298 in WI) — a middle-class / working-renter tenant base. Strengths: cost of living A+, housing A+, health & safety A+; Watch: employment D+, amenities F, commute F.
• Viroqua Area School District (town): math 34% / reading 47% proficiency, ranked #158 of 342 in WI (top 46%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases.
• Zoned schools: Viroqua Elementary (math 37% / reading 57%, grade D-, #319 of 1,041 statewide, top 34%, 299 students, 48% FRL); Viroqua High (math 27% / reading 27%, grade F, #260 of 483 statewide, top 58%, 303 students, 45% FRL).
• Market conditions: 46 active listings in the ZIP; 1 comparable units currently listed for rent nearby; 117 units permitted in Vernon County in 2024 (0 in 5+ unit buildings).

Forward outlook

• Local home prices are declining (-3.0%/yr); year-one equity from $1k of loan paydown is wiped out by about $5k of value loss. Plan a longer hold.
• Vernon County population projected to shrink 9% by 2050 — rents likely to lag national; underwrite the cash flow, not the appreciation.

Negotiation context

• It's been on market 29 days — a 2% lower offer ($167k) is reasonable based on typical stale-listing flexibility.

Risks & watch-outs

• Watch-outs: built in 1910 — expect roof / HVAC / electrical / plumbing capex.

Recommended offer $167,450 (1.5% below list)

Questions for the listing agent

1. Built in 1910 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
2. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
3. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
4. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
5. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

• 1% rule: 1.18% ✓
• Cap rate: 8.27%
• Cash-on-cash: 7.05%
• DSCR: 1.31
• GRM: 7.1

CMA / ARV

• ARV (median comp): $218,223
• List price: $170,000
• Delta: -22.10%
• Verdict: UNDERPRICED
• Comps: 20 within 1.0 mi

Show comp detail 12 sales within ~0.75 mi

Address	Dist	Beds/Ba	Sqft	Sold	Price	$/sf	Match
310 Independence St	0.13mi	3/2.0 (-1)	1,800 (+6%)	9mo	$462,000	$257	71
220 W Broadway St	0.19mi	3/1.0 (-1)	1,624 (-4%)	8mo	$245,000	$151	68
222 W Decker St	0.03mi	3/2.0 (-1)	1,460 (-14%)	5mo	$75,000	$51	66
729 N Main St	0.34mi	3/1.0 (-1)	1,596 (-6%)	2mo	$180,000	$113	64
223 N Washington St	0.31mi	4/1.5	1,500 (-12%)	3mo	$230,000	$153	62
307 E Broadway St	0.34mi	3/3.0 (-1)	1,828 (+8%)	2mo	$310,000	$170	61
319 E Oak St	0.50mi	4/2.0	1,800 (+6%)	11mo	$175,000	$97	57
801 Derek Ln	0.72mi	3/2.0 (-1)	1,750 (+3%)	4mo	$370,000	$211	53
716 Rogers Ave	0.39mi	3/2.0 (-1)	1,450 (-14%)	6mo	$205,000	$141	48
1001 Sherwood Dr	0.62mi	3/2.0 (-1)	1,856 (+10%)	6mo	$257,000	$138	45
520 W South St	0.46mi	3/1.5 (-1)	1,440 (-15%)	3mo	$250,000	$174	44
703 S Rusk Ave	0.63mi	3/3.0 (-1)	1,484 (-12%)	9mo	$265,000	$179	33

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

-3.0% appreciation · 3.0% rent growth · sell at horizon

5-year hold

• IRR: -5.4%
• Equity multiple: 0.80×
• Total profit: $-9,634
• Equity at exit: $25,348

10-year hold

• IRR: 4.3%
• Equity multiple: 1.31×
• Total profit: $14,974
• Equity at exit: $14,698

Cash invested: $47,600 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

• Overall (STATE): 73 Landlord-Friendly
• State Wisconsin: 73 Landlord-Friendly · R+2
• County: — inherits STATE
• City: — inherits STATE

5-day notice; preempted; Madison / Milwaukee have some local enforcement.

Methodology + full state rankings →

ZIP-level market 54665

• Active inventory: 46
• Price-to-rent: 7.1×

Monthly cashflow live

• Estimated rent: $2,000 medium
• Mortgage (P&I): −$891
• Tax from tax record: −$338 /mo · $4,057/yr
• Insurance: −$71
• HOA: −$0
• Vacancy / Maint / Mgmt: −$420
• Net cashflow: $280

Break-even live

Break-even rent $1,646

Max offer price $170,000

Occupancy floor 81%

Sensitivity live

Price	-10% $376	-5% $328	+0% $280	+5% $231	+10% $183
Rent	-10% $122	-5% $201	+0% $280	+5% $359	+10% $438
Rate	-1.0pp $365	-0.5pp $323	base $280	+0.5pp $236	+1.0pp $191

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

• Down payment: $42,500
• Closing costs: $5,100
• Reserves months: —
• Total cash needed: —

Rent comps 1 comps

Address	Beds	Baths	Sqft	Rent	$/sqft	DOM	Units	Dist
307 E Broadway St Viroqua, WI	3.0	3.0	1828	$2,000	$1.09	44d	1	0.34mi

Listing history 13 events

1. 2026-06-13
   status $170,000 Pending 29 DOM
2. 2026-06-12
   days on market $170,000 Active 29 DOM
3. 2026-06-09
   pricedays on market $170,000 Active 26 DOM
4. 2026-06-08
   days on market $179,900 Active 25 DOM
5. 2026-06-08
   days on market $179,900 Active 24 DOM
6. 2026-06-07
   days on market $179,900 Active 23 DOM
7. 2026-06-04
   days on market $179,900 Active 21 DOM
8. 2026-06-03
   days on market $179,900 Active 20 DOM
9. 2026-06-02
   days on market $179,900 Active 19 DOM
10. 2026-06-01
    days on market $179,900 Active 18 DOM
11. 2026-05-31
    days on market $179,900 Active 17 DOM
12. 2026-05-14
    listed $179,900 Active 619-char remark
13. 2021-07-16
    soldstatus $150,000

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast WI · Partial reset (capped growth)

• Current annual tax: $4,057 · $338/mo
• Projected year-2 tax: $4,057 · $338/mo
• Expected delta: $0/yr ($0/mo · 0.0%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Climate risk First Street

• 🌊 Flood 1/10 Low FEMA zone X (unshaded) · 0% chance over 30 yrs
• 🔥 Wildfire 1/10 Low
• 🌡 Heat 2/10 Low 7 d/yr ≥97°F today · 15 d/yr by 30 yrs out
• 💨 Wind 2/10 Low
• 🫁 Air quality 1/10 Low 0 unhealthy d/yr today · 0 by 30 yrs out

Taxation est. · year 1

• Rental income: $24,000
• − Mortgage interest: −$9,523
• − Property taxes: −$4,057
• − Insurance: −$850
• − Repairs & maintenance: −$1,920
• − Management: −$1,920
• − Depreciation: −$4,945
• Taxable income: $785
• Est. tax owed @ 24.0%: −$188
• After-tax cash flow: $3,166/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

• District: Viroqua Area School District
• NCES district ID: 5515360
• Math proficiency: 34% ▼ -4.00%
• Reading proficiency: 47% ▬ 0.00%
• Median HH income: $43,244
• Composite: 34.21/100
• National rank: #5265
• State rank: #158 of 342 in WI

Livability — Viroqua

• Score: 70/100
• State rank: #298
• US rank: #7783

Category grades

Amenities F Commute F Cost of living A+ Crime B- Employment D+ Housing A+ Health & safety A+ User ratings F

Schools grade is shown separately in the Schools card above.

Census & demographics

• Census place: Viroqua, WI
• Population (ZIP): 8,741

Population outlook (Vernon County) Hauer SSP2

• Today (2025): 30,605 people
• By 2030: 30,461 · -0.5%
• By 2040: 29,595 · -3.3%
• By 2050: 27,730 · -9.4%
• By 2075: 22,308 · -27.1%
• By 2100: 14,855 · -51.5%

Race, ethnicity, and origin ACS 2023

• Neighborhood character: Predominantly White (94%)
• Race & ethnicity: White 94% Two or more races 5% Hispanic / Latino 2%
• Common ancestry: Portuguese 32% Polish 4% Lithuanian 3%
• Foreign-born: 0%
• Languages at home: 94% English-only · German/W. Germanic 5% Spanish 1% Other Indo-European 1%

Political lean MEDSL · Vernon

• 2024 margin: Lean R (+7.8) · D 45.3% · R 53.1% · Other 1.6%
• 2008→2024 swing: -29.8pp toward R · 2008: 22.0pp · 2024: -7.8pp
• All cycles: 2024: R+7.8 2020: R+4.8 2016: R+4.5 2012: D+14.8 2008: D+22.0

Not yet ingested

• Civics: —

Market trends

• HPI YoY: ▼ -162.27%
• Current HPI: 209.3899
• Rent YoY: —
• Metro: —
• State GDP YoY: ▲ 2.10%
• F500 in state: 20

Industry mix (Fortune 500 HQ in WI)

Industry	F500 HQs	Revenue
▸Industrial Machinery	4	$23B
▸Industrial Technology	2	$36B
▸Insurance	1	$36B
▸Professional Services	1	$19B
▸Utilities	1	$9B
▸Consumer Goods	1	$3B

Price history

+13.3% since first listed

4 events — show timeline

• 2026-06-13 Pending — METROMLS
• 2026-06-09 Price Changed $170,000 METROMLS
• 2026-05-14 Listed $179,900 METROMLS
• 2021-07-16 Sold (Public Records) $150,000 Public Records

Property tax history

+3.0%/yr

Latest (2025): $4,057 · +16.7% YoY. Source: county tax records.