663 William Hilton Pkwy #4315 · Hilton Head Island, SC 29928

$245,000

2 bd · 2.0 ba · 831 sqft · Condo · 208 Days on market

Built 1982 Good condition $295/sqft · 20% below area Est $304k · 20% under $685/mo HOA · 24% of rent

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Why this score? — see what drove the C grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

• ARV discount +15.0/15.0
• Cash flow +11.4/30.0
• 1% rule +6.8/10.0
• Appreciation +6.6/10.0
• Schools +5.4/10.0
• Condition / age +3.8/5.0
• DSCR +3.3/10.0
• Rent growth +3.3/5.0
• Livability +3.2/5.0

Listing remarks MLS

Welcome to Hilton Head Resort, where luxury meets leisure in one of the island's most sought-after properties. Enjoy year-round amenities including beach access with private volleyball courts, multiple pools (including indoor options), hot tubs, gym with indoor track, and outdoor tennis courts. Indulge in onsite dining at Coco's beachfront grill or grab a bite at the deli. This 2-bed/2-bath villa offers a well-appointed kitchen/living space, spacious bedrooms, and versatile living options whether you're living like a local or capitalizing on rental potential. Welcome home to endless possibilities on Hilton Head Island.

Key facts

• Indoor options
• Hot tubs
• Beach access

Tags

• BEACH ACCESS
• PRIVATE VOLLEYBALL COURTS
• MULTIPLE POOLS
• INDOOR OPTIONS
• HOT TUBS
• GYM WITH INDOOR TRACK

What this means for you Summary

Snapshot

• This is a 2-bed/2.0-bath condo listed at $245k. Condition is rated good.

Deal economics

• At list price, monthly cash flow is $-86 ($-1k/yr) — negative.
• To cash-flow at today's rent, offer at most $233k (5.1% below list).
• Meets the 1% rule at list price ($3k rent vs $245k).
• Recommended offer: $216k (12.0% below list) — sets the bar for market timing.
• Cap rate 5.9% vs local median 2.3% in Hilton Head Island — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

• Location reads 64/100 on livability (#157 in SC) — a middle-class / working-renter tenant base. Strengths: employment A+, crime A-; Watch: amenities F, commute F, cost of living F.
• Beaufort 01 (town): math 42% / reading 51% proficiency, ranked #17 of 80 in SC (top 21%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases.
• Zoned schools: Hilton Head Island Elementary (math 50% / reading 49%, grade D, #168 of 597 statewide, top 31%, 709 students, 56% FRL); Hilton Head Island Middle (math 33% / reading 42%, grade F, #90 of 229 statewide, top 42%, 856 students, 52% FRL); Hilton Head Island High (math 70% / reading 82%, grade A-, #34 of 196 statewide, top 17%, 1,345 students, 40% FRL) — zoned schools at 49% FRL track the district average.
• Market conditions: Rents rising (+3.2%/yr); 1004 active listings in the ZIP; 6 comparable units currently listed for rent nearby; rentals lingering (median 70d on market — plan ~5-8 weeks vacancy on turnover, expect pricing pressure); 100% of comp listings sitting > 30 days — soft ceiling on asking rent; solid renter incomes; 1,824 units permitted in Beaufort County in 2024 (618 in 5+ unit buildings).
• This rent runs 36% of the median local income ($98k/yr) — at the standard rent-burdened threshold; future hikes will face affordability resistance.

Forward outlook

• In year one you build about $10k of equity ($2k loan paydown + $8k appreciation (3.2% local appreciation)).
• Beaufort County population projected at +30% by 2050 — long-run rental-demand tailwind backs the buy-and-hold thesis.
• By year 4, paydown + projected appreciation supports a ~$32k cash-out refi (75% LTV) — recoverable capital for the next deal without selling this one.

Negotiation context

• It's been on market 208 days — a 12% lower offer ($216k) is reasonable based on typical stale-listing flexibility.
• 8 sale attempts since 5y ago; this cycle's ask has dropped $15k (6%) from the opening price — seller is motivated, your offer sets the floor, not the list.

Risks & watch-outs

• Watch-outs: HOA is 24% of rent.

Recommended offer $215,600 (12.0% below list)

Questions for the listing agent

1. What do current leases actually rent for vs. the listed asking? Can we see a recent rent roll and the last 12 months of T-12 income?
2. It's been on market 208 days. Have you received any prior offers? Is the seller open to a 12% concession, seller financing, or rate buy-down credit?
3. What does the HOA fee cover, when was the last increase, and are there any pending special assessments or reserve-fund shortfalls?
4. Any open or pending special assessments — roof, HVAC, plumbing, elevator, façade? What's the per-unit balance and payoff schedule, and is the seller paying it off at close or rolling it to the buyer?
5. Why hasn't it sold? Are there any deal-killer items the seller is aware of (foundation, flood, title, zoning, code violations)?
6. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
7. Schools are B-rated — typically a magnet for longer-tenancy family renters. What's the average tenant stay here, and is there a school-zone premium baked into asking?
8. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
9. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
10. How much new apartment / multifamily construction is in the pipeline within 1–3 miles? Heavy new supply (>2% of stock underway) typically softens rents 12–24 months out; light construction supports rent growth.

Investment metrics

• 1% rule: 1.18% ✓
• Cap rate: 5.87%
• Cash-on-cash: -1.50%
• DSCR: 0.93
• GRM: 7.0

CMA / ARV

• ARV (median comp): $304,484
• List price: $245,000
• Delta: -19.54%
• Verdict: UNDERPRICED
• Comps: 20 within 1.0 mi

Show comp detail 12 sales within ~0.75 mi

Address	Dist	Beds/Ba	Sqft	Sold	Price	$/sf	Match
663 William Hilton Pkwy #4221	0.00mi	2/2.0	831 (0%)	0mo	$265,000	$319	100
663 William Hilton Pkwy #4319	0.01mi	2/2.0	831 (0%)	1mo	$255,000	$307	99
663 William Hilton Pkwy #4413	0.01mi	2/2.0	831 (0%)	2mo	$252,500	$304	98
663 William Hilton Pkwy #1322	0.00mi	2/2.0	843 (+1%)	2mo	$290,000	$344	96
663 William Hilton Pkwy #1421	0.13mi	2/2.0	843 (+1%)	1mo	$270,000	$320	90
40 Folly Field Rd Unit B2	1.04mi	2/2.0	888 (+7%)	1mo	$315,000	$355	53
40 Folly Field Rd Unit B4	1.04mi	2/2.0	888 (+7%)	2mo	$335,000	$377	52
40 Folly Field Rd Unit G17	1.04mi	2/2.0	888 (+7%)	2mo	$312,000	$351	52
45 Folly Field Rd Unit 13K	1.25mi	2/2.0	757 (-9%)	0mo	$320,000	$423	50
45 Folly Field Rd Unit 8L	1.25mi	2/2.0	757 (-9%)	0mo	$365,000	$482	50
45 Folly Field Rd Unit 19E	1.25mi	2/2.0	757 (-9%)	2mo	$335,000	$443	49
43 Folly Field Rd #50	1.23mi	2/1.5	1,022 (+23%)	2mo	$410,000	$401	36

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

3.21% appreciation · 3.23% rent growth · sell at horizon

5-year hold

• IRR: 7.0%
• Equity multiple: 1.41×
• Total profit: $27,886
• Equity at exit: $113,035

10-year hold

• IRR: 9.9%
• Equity multiple: 2.53×
• Total profit: $105,252
• Equity at exit: $176,467

Cash invested: $68,600 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

• Overall (STATE): 90 Strongly Landlord-Friendly
• State South Carolina: 90 Strongly Landlord-Friendly · R+6
• County: — inherits STATE
• City: — inherits STATE

5-day notice; preempted; landlord-favorable.

Methodology + full state rankings →

Active competition Active MLS

• For sale now: 2 active · 1 under contract
• Median asking: $273,750 ($329/sqft)
• Median days on market: 161 d
• This list price: lowest-priced of the active set
• ARV vs active asking: +11.2% above current asking $/sqft

Closed sales set the value; these active listings set current market conditions and a practical price ceiling.

ZIP-level market 29928

• Home prices YoY: 1.3%
• Rents YoY: 3.2%
• Active inventory: 1004
• Price-to-rent: 7.0×

Monthly cashflow live

• Estimated rent: $2,902 high
• Mortgage (P&I): −$1,285
• Tax est. 1.5%: −$306 /mo · $3,675/yr
• Insurance: −$102
• HOA: −$685
• Vacancy / Maint / Mgmt: −$609
• Net cashflow: $-86

Break-even live

Break-even rent $3,010

Max offer price $232,582

Occupancy floor 98%

Sensitivity live

Price	-10% $83	-5% $-1	+0% $-86	+5% $-170	+10% $-255
Rent	-10% $-315	-5% $-200	+0% $-86	+5% $29	+10% $143
Rate	-1.0pp $38	-0.5pp $-24	base $-86	+0.5pp $-149	+1.0pp $-214

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

• Down payment: $61,250
• Closing costs: $7,350
• Club membership (one-time): —
• Reserves months: —
• Total cash needed: —

Rent comps 6 comps

Address	Beds	Baths	Sqft	Rent	$/sqft	DOM	Units	Dist
662 William Hilton Pkwy Unit 1468397P Hilton Head Island, SC	2.0	2.0	828	$2,632	$3.18	70d	1	0.13mi
663 William Hilton Pkwy #2121 Hilton Head Island, SC	2.0	2.0	900	$2,200	$2.44	93d	1	0.13mi
3 Burkes Beach Rd Unit B Hilton Head Island, SC	2.0	2.0	1100	$2,500	$2.27	62d	1	0.59mi
96 Mathews Dr #87 Hilton Head Island, SC	2.0	2.0	1000	$2,500	$2.50	93d	1	1.40mi
96 Mathews Dr Hilton Head Island, SC	2.0	2.0–2.5	1000	$2,500	$2.50	70d	2	1.45mi
96 Mathews Dr Hilton Head Island, SC	2.0	2.0	1012	$2,400	$2.37	62d	2	1.45mi

HOA detail $685/mo · $8,220/yr condo

• Likely covers: poolgym
• Assessments: None detected in remarks — confirm with the listing agent.

Listing history 50 events

1. 2026-08-08
   days on market $245,000 Active 208 DOM
2. 2026-08-07
   days on market $245,000 Active 207 DOM
3. 2026-08-06
   days on market $245,000 Active 206 DOM
4. 2026-08-05
   days on market $245,000 Active 205 DOM
5. 2026-08-04
   days on market $245,000 Active 204 DOM
6. 2026-08-03
   days on market $245,000 Active 203 DOM
7. 2026-07-31
   days on market $245,000 Active 200 DOM
8. 2026-07-30
   days on market $245,000 Active 199 DOM
9. 2026-07-29
   days on market $245,000 Active 198 DOM
10. 2026-07-27
    days on market $245,000 Active 196 DOM
11. 2026-07-25
    days on market $245,000 Active 194 DOM
12. 2026-07-23
    days on market $245,000 Active 192 DOM
13. 2026-07-22
    days on market $245,000 Active 191 DOM
14. 2026-07-21
    days on market $245,000 Active 190 DOM
15. 2026-07-18
    days on market $245,000 Active 187 DOM
16. 2026-07-16
    days on market $245,000 Active 185 DOM
17. 2026-07-16
    days on market $245,000 Active 184 DOM
18. 2026-07-14
    days on market $245,000 Active 183 DOM
19. 2026-07-13
    days on market $245,000 Active 182 DOM
20. 2026-07-12
    days on market $245,000 Active 181 DOM
21. 2026-07-11
    days on market $245,000 Active 180 DOM
22. 2026-07-10
    days on market $245,000 Active 179 DOM
23. 2026-07-09
    days on market $245,000 Active 178 DOM
24. 2026-07-08
    days on market $245,000 Active 177 DOM
25. 2026-07-07
    days on market $245,000 Active 176 DOM
26. 2026-07-06
    days on market $245,000 Active 175 DOM
27. 2026-07-05
    days on market $245,000 Active 174 DOM
28. 2026-07-04
    days on market $245,000 Active 173 DOM
29. 2026-07-03
    days on market $245,000 Active 172 DOM
30. 2026-07-02
    days on market $245,000 Active 171 DOM
31. 2026-07-01
    days on market $245,000 Active 170 DOM
32. 2026-06-30
    days on market $245,000 Active 169 DOM
33. 2026-06-29
    days on market $245,000 Active 168 DOM
34. 2026-06-28
    days on market $245,000 Active 167 DOM
35. 2026-06-28
    days on market $245,000 Active 166 DOM
36. 2026-06-27
    days on market $245,000 Active 165 DOM
37. 2026-06-25
    days on market $245,000 Active 163 DOM
38. 2026-06-23
    days on market $245,000 Active 161 DOM
39. 2026-06-21
    days on market $245,000 Active 160 DOM
40. 2026-06-18
    days on market $245,000 Active 157 DOM
41. 2026-06-17
    days on market $245,000 Active 156 DOM
42. 2026-06-16
    days on market $245,000 Active 155 DOM
43. 2026-06-15
    days on market $245,000 Active 154 DOM
44. 2026-06-14
    days on market $245,000 Active 152 DOM
45. 2026-06-13
    pricedays on market $245,000 Active 151 DOM
46. 2026-06-10
    days on market $250,000 Active 149 DOM
47. 2026-06-09
    days on market $250,000 Active 148 DOM
48. 2026-06-08
    days on market $250,000 Active 147 DOM
49. 2026-06-07
    days on market $250,000 Active 146 DOM
50. 2026-06-05
    days on market $250,000 Active 143 DOM

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Taxation est. · year 1

• Rental income: $34,820
• − Mortgage interest: −$13,724
• − Property taxes: −$3,675
• − Insurance: −$1,225
• − Repairs & maintenance: −$2,786
• − Management: −$2,786
• − HOA: −$8,220
• − Depreciation: −$7,127
• Taxable loss: −$4,722
• Est. tax savings @ 24.0%: +$1,133
• After-tax cash flow: $103/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Condition & rehab AI · 13 photos

Good 75/100 Cosmetic rehab Est. rehab $4,155–$12,465 screening

This well-maintained and updated condo is move-in ready with good condition throughout. It offers a good return on investment for both resale and rental purposes.

Value-add opportunities

• Both Painting the exterior and interior walls — Enhances curb appeal and interior aesthetics. ↑
• Both Updating the flooring in the bathrooms — Improves the look and feel of the bathrooms. ↑
• Both Installing new window treatments — Enhances the aesthetic and energy efficiency of the home. ↑

ⓘ Rehab cost is a screening estimate — Cosmetic scope × the home's square footage at US $/sqft rules of thumb (the same model as the Flip Finder). Get contractor quotes + a written scope before underwriting.

D Composite school gradezoned avg 54/100

Zoned Schools

Elementary Hilton Head Island Elementary D SC #168/597 Nat'l #12,785/41,679 Middle Hilton Head Island Middle F SC #90/229 Nat'l #6,708/14,009 High Hilton Head Island High A- SC #34/196 Nat'l #1,484/17,239

Schools (NCES district)

• District: Beaufort 01
• NCES district ID: 4501110
• Math proficiency: 42% ▼ -8.00%
• Reading proficiency: 51% ▲ 2.00%
• Median HH income: $57,430
• Composite: 40.56/100
• National rank: #3699
• State rank: #17 of 80 in SC

C Composite livability gradescore 64/100

Livability — Hilton Head Island

• Score: 64/100
• State rank: #157
• US rank: #14648

Category grades

Amenities F Commute F Cost of living F Crime A- Employment A+ Housing B- Health & safety F User ratings A+

Schools grade is shown separately in the Schools card above.

Census & demographics

• Census place: Hilton Head Island, SC
• County: Beaufort County · 211,915 people
• City population: 40,243
• Metro: Hilton Head Island-Bluffton, SC
• Population (ZIP): 15,785
• Household income: $97,576
• Rent vs Own: 16.7% rent · 83.3% own
• Severe rent burden: 20% of renters

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Population outlook (Beaufort County) Hauer SSP2

• Today (2025): 211,915 people
• By 2030: 227,272 · +7.2%
• By 2040: 253,861 · +19.8%
• By 2050: 275,126 · +29.8%
• By 2075: 311,022 · +46.8%
• By 2100: 321,286 · +51.6%

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Race, ethnicity, and origin ACS 2023

• Neighborhood character: Predominantly White (87%)
• Race & ethnicity: White 87% Hispanic / Latino 6% Two or more races 2% Black 2% Asian 1%
• Hispanic origin (detail): Mexican 3%
• Common ancestry: Lithuanian 4% Slovak 4% Romanian 4%
• Foreign-born: 9% · Canada, China
• Languages at home: 91% English-only · Spanish 5% French/Haitian/Cajun 1% Chinese 1%

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Political lean MEDSL · Beaufort

• 2024 margin: R (+14.5) · D 42.1% · R 56.6% · Other 1.2%
• 2008→2024 swing: -3.7pp toward R · 2008: -10.8pp · 2024: -14.5pp
• All cycles: 2024: R+14.5 2020: R+10.0 2016: R+14.3 2012: R+17.5 2008: R+10.8

Not yet ingested

• Civics: —

Market trends

• HPI YoY: ▲ 3.21%
• Current HPI: 243.4136
• Rent YoY: ▲ 3.23%
• Metro: Hilton Head Island-Bluffton, SC
• State GDP YoY: ▲ 4.51%
• F500 in state: 2

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Industry mix (Fortune 500 HQ in SC)

Industry	F500 HQs	Revenue
▸Packaging	1	$7B

Price history

+14.2% since first listed

22 events — show timeline

• 2026-02-23 Price Changed $250,000 LRMLS
• 2026-02-23 Price Changed $250,000 RSMLS
• 2026-01-26 Price Changed $255,000 RSMLS
• 2026-01-26 Price Changed $255,000 LRMLS
• 2026-01-12 Listed $260,000 RSMLS
• 2026-01-12 Listed $260,000 LRMLS
• 2024-10-03 Price Changed $275,000 LRMLS
• 2024-10-03 Price Changed $275,000 RSMLS
• 2024-07-03 Price Changed $285,000 LRMLS
• 2024-07-02 Price Changed $285,000 RSMLS
• 2024-06-07 Price Changed $290,000 LRMLS
• 2024-06-07 Price Changed $290,000 RSMLS
• 2024-05-11 Price Changed $300,000 LRMLS
• 2024-05-11 Price Changed $300,000 RSMLS
• 2024-04-08 Relisted — RSMLS
• 2024-04-06 Listed $305,000 LRMLS
• 2024-04-01 Listed $305,000 RSMLS
• 2023-09-20 Price Changed $325,000 RSMLS
• 2023-07-04 Relisted — RSMLS
• 2023-06-30 Listed $330,000 RSMLS
• 2021-05-20 Sold (MLS) $214,500 RSMLS
• 2021-01-07 Listed $218,900 RSMLS