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1354 W 12th St
C Composite 56.22
Why this score? — see what drove the C grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Cash flow +18.1/30.0
  • ARV discount +14.4/15.0
  • DSCR +5.7/10.0
  • 1% rule +4.5/10.0
  • Livability +4.2/5.0
  • Schools +3.9/10.0
  • Rent growth +3.0/5.0
  • Condition / age +2.5/5.0
  • Appreciation +0.0/10.0

$150,000

1354 W 12th St · Jacksonville, FL 32209
4 bd · 2.0 ba · 1,384 sqft · SingleFamily public records · 130 Days on market
Built 2006 6,534 sqft lot Est $177k · 15% under ↓ 3% since listing

🖨 Deal sheet 📄 Offer letter ✓ Due diligence

Listing remarks

PRICE IMPROVEMENT: $15,000. Solid investment opportunity with immediate cash flow! This 4 bedroom, 2 bathroom home is being sold with a tenant already in place through October 31, 2026, making it an ideal turnkey rental for investors looking for stable, long-term income. The home offers a functional layout with spacious bedrooms, comfortable living areas for a growing family. Must provide a 24 notice for all showing requests. Pictures taken prior to tenant occupying property. Please do not disturb tenants. Property is being sold AS IS; sellers will make no repairs. Current rent $1523/mo.

Key facts

  • 6,534 sq ft lot
  • 2 parking spots
  • Built 2006

Property features AI

Exterior

  • Parking: 2-space carport
  • Utilities: Public sewer; Cable available; Electricity connected; Sewer connected; Water connected
  • Home design: Single family residence; One story
  • Exterior features: Lot size approximately 0.15 acres; No private pool

Interior

  • Kitchen: Electric oven; Refrigerator
  • Bedrooms: 4 bedrooms
  • Flooring: Tile
  • Bathrooms: 2 full bathrooms
  • Heating & cooling: Central heating; Central air conditioning
  • Interior features: Tile flooring
  • Laundry & utility: Washer hookup in unit; Electric dryer hookup

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…

What this means for you Summary

Snapshot

  • This is a 4-bed/2.0-bath single-family listed at $150k.

Deal economics

  • At list price, monthly cash flow is $132 ($2k/yr) — positive.
  • The deal already cash-flows at list — no discount required.
  • To meet the 1% rule (rent ≥ 1% of price), the offer needs to be $143k (4.8% below list).
  • Recommended offer: $132k (12.0% below list) — sets the bar for market timing.
  • Cap rate 7.4% vs local median 4.0% in Jacksonville — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

  • Location reads 83/100 on livability (#50 in FL, #911 nationally) — a professional / high-income tenant draw. Strengths: amenities A+, commute A+, housing A+.
  • Duval (urban): math 46% / reading 45% proficiency, ranked #48 of 73 in FL (top 66%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases.
  • Market conditions: Rents rising (+1.8%/yr); 394 active listings in the ZIP; 40 comparable units currently listed for rent nearby; rentals at typical pace (median 24d on market — plan ~3-4 weeks tenant-placement turnaround); lower-income renter base — watch delinquency; 6,503 units permitted in Duval County in 2024 (1,131 in 5+ unit buildings).
  • At $1,428/mo this rent would consume 56% of the median local household income ($31k/yr) (locally 2921% of renters already pay >50% of income on rent) — very limited rent-growth headroom before tenants either downsize or default.

Forward outlook

  • Local home prices are declining (-3.0%/yr); year-one equity from $1k of loan paydown is wiped out by about $4k of value loss. Plan a longer hold.
  • Duval County population projected at +19% by 2050 — long-run rental-demand tailwind backs the buy-and-hold thesis.

Negotiation context

  • It's been on market 130 days — a 12% lower offer ($132k) is reasonable based on typical stale-listing flexibility.

Risks & watch-outs

  • Climate carrying-cost: severe wind risk, 99% chance of damaging wind over 30y; extreme-heat days projected 7→20/yr by 2055 (HVAC capex compounding) — expect insurance premiums to compound above CPI over the hold.
Recommended offer $132,000 (12.0% below list)

Questions for the listing agent

  1. It's been on market 130 days. Have you received any prior offers? Is the seller open to a 12% concession, seller financing, or rate buy-down credit?
  2. Why hasn't it sold? Are there any deal-killer items the seller is aware of (foundation, flood, title, zoning, code violations)?
  3. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  4. Schools are B-rated — typically a magnet for longer-tenancy family renters. What's the average tenant stay here, and is there a school-zone premium baked into asking?
  5. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  6. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  7. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

1% rule
0.95%
Cap rate
7.35%
Cash-on-cash
3.78%
DSCR
1.17
GRM
8.8

CMA / ARV

ARV (on-the-fly)
$177,152
Comps found
12
Show comp detail 12 sales within ~0.75 mi
Address Dist Beds/Ba Sqft Sold Price $/sf Match
1478 W 11th St 0.14mi 4/2.0 1,360 (-2%) 2mo $152,000 $112 90
1424 W 9th St 0.17mi 4/2.0 1,462 (+6%) 3mo $75,000 $51 80
1337 W 22nd St W 0.50mi 4/2.0 1,357 (-2%) 3mo $198,000 $146 71
1490 W 10th St 0.18mi 4/3.0 1,528 (+10%) 2mo $245,000 $160 69
1350 McConihe St 0.28mi 3/2.0 (-1) 1,253 (-10%) 1mo $190,000 $152 65
1105 W 12th St 0.32mi 3/2.0 (-1) 1,504 (+9%) 4mo $193,000 $128 62
1039 Scriven St 0.45mi 4/1.0 1,492 (+8%) 1mo $23,000 $15 61
2905 Pearce St 0.56mi 3/1.0 (-1) 1,404 (+1%) 3mo $74,000 $53 60
1136 W 25th St 0.69mi 3/2.0 (-1) 1,267 (-8%) 0mo $222,000 $175 48
1419 W 24th St 0.60mi 4/2.0 1,572 (+14%) 3mo $53,200 $34 47
1318 W 5th St 0.49mi 3/1.0 (-1) 1,224 (-12%) 3mo $52,500 $43 47
1058 W 17th St 0.47mi 3/2.0 (-1) 1,182 (-15%) 3mo $200,000 $169 46

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

-3.0% appreciation · 1.81% rent growth · sell at horizon

5-year hold
IRR
-11.7%
Equity multiple
0.58×
Total profit
$-17,563
Equity at exit
$22,365
10-year hold
IRR
-4.3%
Equity multiple
0.73×
Total profit
$-11,214
Equity at exit
$12,969

Cash invested: $42,000 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
87 Strongly Landlord-Friendly
State Florida
87 Strongly Landlord-Friendly · R+3
County
— inherits STATE
City
— inherits STATE
3-day pay-or-quit; preempts local rent control; landlord-friendly statutes. Court speed varies by county.

ZIP-level market 32209

Home prices YoY
-22.1%
Rents YoY
1.8%
Active inventory
394
Price-to-rent
8.8×

Monthly cashflow live

Estimated rent
$1,428 high interval (Pro) →
Mortgage (P&I)
$787
Tax from tax record
$146 /mo · $1,755/yr
Insurance
$62
HOA
$0
Vacancy / Maint / Mgmt
$300
Net cashflow
$132

Break-even live

Break-even rent $1,260
Max offer price $150,000
Occupancy floor 86%

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$37,500
Closing costs
$4,500
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

Rent comps 40 comps

AddressBedsBaths SqftRent$/sqft DOM Units Dist
1511 W 15th St Jacksonville, FL 5.0 3.0 1720 $2,100 $1.22 24d 1 0.29mi
1525 W 15th St Jacksonville, FL 3.0 1.0 1100 $1,245 $1.13 24d 1 0.30mi
1537 W 7th St Jacksonville, FL 3.0 1.0 950 $1,050 $1.11 7d 1 0.37mi
1537 7th St W Unit B Jacksonville, FL 3.0 1.0 950 $1,050 $1.11 24d 1 0.37mi
1619 Whitner St Jacksonville, FL 3.0 2.0 1547 $1,150 $0.74 2d 1 0.40mi
1410 W 20th St Jacksonville, FL 3.0 2.0 1170 $1,485 $1.27 14d 1 0.41mi
2904 Moncrief Rd Jacksonville, FL 3.0 1.0 952 $1,100 $1.16 24d 1 0.42mi
2313 Janette St Jacksonville, FL 4.0 2.0 1148 $1,349 $1.18 16d 1 0.46mi
1478 W 5th St Jacksonville, FL 3.0 1.0 960 $1,225 $1.28 24d 1 0.48mi
1478 W 5th St Jacksonville, FL 3.0 1.0 960 $1,225 $1.28 4d 1 0.48mi
1355 Grothe St Jacksonville, FL 4.0 1.0 1312 $1,350 $1.03 17d 1 0.48mi
1431 W 21st St Jacksonville, FL 3.0 2.0 1199 $1,425 $1.19 14d 1 0.48mi
1740 W 9th St Jacksonville, FL 4.0 2.0 1148 $1,285 $1.12 20d 1 0.50mi
2306 Fairfax St Unit 1 Jacksonville, FL 3.0 1.0 900 $700 $0.78 24d 1 0.57mi
1730 W 19th St Jacksonville, FL 3.0 2.0 1323 $1,100 $0.83 2d 1 0.61mi
1454 Francis St Jacksonville, FL 3.0 2.0 1084 $1,243 $1.15 24d 1 0.64mi
1640 W 4th St Unit 1 Jacksonville, FL 4.0 2.0 1119 $1,675 $1.50 20d 1 0.65mi
1358 Prince St Jacksonville, FL 3.0 3.5 1044 $1,350 $1.29 21d 1 0.66mi
1358 Prince St Jacksonville, FL 3.0 2.5 1044 $1,350 $1.29 24d 1 0.66mi
1645 W 23rd St Unit 2 Jacksonville, FL 3.0 1.0 912 $1,275 $1.40 24d 1 0.71mi
1018 W 23rd St Jacksonville, FL 3.0 2.5 1161 $1,600 $1.38 24d 1 0.72mi
1609 W 24th St Jacksonville, FL 3.0 2.0 1169 $1,223 $1.05 21d 1 0.72mi
1712 W 23rd St Jacksonville, FL 3.0 2.0 1200 $1,275 $1.06 24d 1 0.73mi
1788 W 5th St Jacksonville, FL 3.0 2.0 948 $1,295 $1.37 24d 1 0.74mi
1708 W 24th St Jacksonville, FL 3.0 2.0 1428 $1,250 $0.88 7d 1 0.76mi
1934 Ella St Jacksonville, FL 3.0 1.0 1045 $1,095 $1.05 20d 1 0.77mi
2210 Pullman Ave Jacksonville, FL 3.0 1.0 940 $1,050 $1.12 3d 1 0.78mi
1288 W 28th St Jacksonville, FL 4.0 1.5 1449 $1,267 $0.87 14d 1 0.79mi
1201 W 27th St Jacksonville, FL 3.0 2.0 1120 $1,145 $1.02 24d 1 0.79mi
1781 W 3rd St Jacksonville, FL 4.0 2.0 1632 $650 $0.40 24d 1 0.79mi
1029 W 25th St Unit 1 Jacksonville, FL 5.0 2.0 1410 $2,200 $1.56 24d 1 0.80mi
1173 W 27th St Jacksonville, FL 3.0 1.0 1080 $1,145 $1.06 14d 1 0.81mi
1025 W 25th St Unit 1 Jacksonville, FL 5.0 2.0 1500 $2,000 $1.33 24d 1 0.81mi
1220 W 28th St Jacksonville, FL 3.0 1.0 1122 $1,299 $1.16 24d 1 0.81mi
1031 W 26th St Jacksonville, FL 3.0 2.0 1261 $1,445 $1.15 24d 1 0.84mi
1470 Windle St Jacksonville, FL 3.0 2.0 1170 $1,425 $1.22 14d 1 0.84mi
1530 W 29th St Jacksonville, FL 3.0 2.0 1164 $1,385 $1.19 24d 1 0.86mi
1448 Union St W Jacksonville, FL 3.0 1.0 958 $1,200 $1.25 24d 1 0.86mi
1149 W 28th St Jacksonville, FL 4.0 2.0 1344 $1,302 $0.97 24d 1 0.86mi
1866 W 6th St Jacksonville, FL 3.0 1.0 1064 $1,120 $1.05 4d 1 0.87mi

Listing history 16 events

  1. 2026-06-18
    days on market $150,000 Active 130 DOM
  2. 2026-06-17
    days on market $150,000 Active 129 DOM
  3. 2026-06-16
    remarks 594-char remark
  4. 2026-06-16
    days on market $150,000 Active 128 DOM
  5. 2026-06-15
    days on market $150,000 Active 127 DOM
  6. 2026-06-10
    days on market $150,000 Active 121 DOM
  7. 2026-06-08
    days on market $150,000 Active 120 DOM
  8. 2026-06-07
    days on market $150,000 Active 119 DOM
  9. 2026-06-03
    days on market $150,000 Active 115 DOM
  10. 2026-06-02
    remarks 571-char remark
  11. 2026-06-02
    pricedays on market $150,000 Active 114 DOM
  12. 2026-06-01
    days on market $165,000 Active 113 DOM
  13. 2026-05-31
    days on market $165,000 Active 112 DOM
  14. 2026-05-12
    price $165,000
  15. 2026-03-23
    price $168,000
  16. 2026-02-07
    listed $170,000 Active

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast FL · Resets to sale price

Current annual tax
$1,755 · $146/mo
Projected year-2 tax
$1,755 · $146/mo
Expected delta
$0/yr ($0/mo · 0.0%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Climate risk First Street

  • 🌊 Flood 1/10 Low FEMA zone X (unshaded) · 0% chance over 30 yrs
  • 🔥 Wildfire 1/10 Low
  • 🌡 Heat 9/10 Extreme 7 d/yr ≥107°F today · 20 d/yr by 30 yrs out
  • 💨 Wind 9/10 Extreme 99% chance of damaging wind over 30 yrs
  • 🫁 Air quality 4/10 Moderate 6 unhealthy d/yr today · 6 by 30 yrs out

Nearby sold comps map

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Walkable amenities ~0.75 mi

Loading nearby amenities…

Taxation est. · year 1

Rental income
$17,132
− Mortgage interest
−$8,402
− Property taxes
−$1,755
− Insurance
−$750
− Repairs & maintenance
−$1,371
− Management
−$1,371
− Depreciation
−$4,364
Taxable loss
−$880
combined federal + state — saved on this device
Est. tax savings @ 24.0%
+$211
After-tax cash flow
$1,801/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

District
Duval
NCES district ID
1200480
Math proficiency
46% ▼ -11.00%
Reading proficiency
45% ▼ -4.00%
Median HH income
$48,987
Composite
38.97/100
National rank
#4076
State rank
#48 of 73 in FL

Livability — Jacksonville

Score
83/100
State rank
#50
US rank
#911

Category grades

Amenities A+ Commute A+ Cost of living A Crime C Employment C Housing A+ Health & safety A+ User ratings F

Schools grade is shown separately in the Schools card above.

Census & demographics

Census place
Jacksonville, FL
County
Duval County · 1,015,274 people
City population
979,034
Metro
Jacksonville, FL
Population (ZIP)
34,657
Household income
$30,514
Rent vs Own
53.0% rent · 47.0% own
Severe rent burden
2921.0

Population outlook (Duval County) Hauer SSP2

Today (2025)
1,013,010 people
By 2030
1,059,228 · +4.6%
By 2040
1,141,439 · +12.7%
By 2050
1,205,258 · +19.0%
By 2075
1,324,282 · +30.7%
By 2100
1,319,620 · +30.3%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Predominantly Black (88%)
Race & ethnicity
Black 88% White 5% Hispanic / Latino 5% Two or more races 2%
Hispanic origin (detail)
Puerto Rican 3%
Common ancestry
Hispanic 1% Romanian 1%
Foreign-born
3% · Canada
Languages at home
95% English-only · Spanish 4% French/Haitian/Cajun 1%

Political lean MEDSL · Duval

2024 margin
Toss-up / Even · D 48.7% · R 50.1% · Other 1.2%
2008→2024 swing
+0.4pp no change · 2008: -1.9pp · 2024: -1.5pp
All cycles
2024: R+1.5 2020: D+3.8 2016: R+1.5 2012: R+3.6 2008: R+1.9

Not yet ingested

Civics

Market trends

HPI YoY
▼ -53.92%
Current HPI
189.5977
Rent YoY
▲ 1.81%
Metro
Jacksonville, FL
State GDP YoY
▲ 3.28%
F500 in state
36

Industry mix (Fortune 500 HQ in FL)

Industry F500 HQs Revenue

Price history

-2.9% since first listed
3 events — show timeline
  • 2026-05-12 Price Changed $165,000 realMLS
  • 2026-03-23 Price Changed $168,000 realMLS
  • 2026-02-07 Listed $170,000 realMLS

Property tax history

+2.6%/yr

Latest (2025): $1,755 · +20.3% YoY. Source: county tax records.

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

Loading sold comps…