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928 Gerald Ave
C- Composite 51.16
Why this score? — see what drove the C- grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Cash flow +20.9/30.0
  • ARV discount +7.5/15.0
  • DSCR +6.7/10.0
  • 1% rule +5.2/10.0
  • Rent growth +4.0/5.0
  • Livability +3.5/5.0
  • Condition / age +2.5/5.0
  • Schools +0.9/10.0
  • Appreciation +0.0/10.0

$137,000

928 Gerald Ave · Beloit, WI 53511
3 bd · 1.0 ba · 1,286 sqft · Other · 49 Days on market
Built 1926 6,098 sqft lot

🖨 Deal sheet 📄 Offer letter ✓ Due diligence

Listing remarks

Welcome to this 3-bedroom, 1-bath home offering a functional and flexible layout. The main level features two bedrooms and a full bath, while the upper level includes a spacious third bedroom along with an additional finished space ideal for a home office, hobby room, or bonus area. The home is currently tenant-occupied, with a lease in place through December 2026, providing steady monthly rental income of $1,350. A great opportunity for investors seeking immediate cash flow.

Key facts

  • 6,098 sq ft lot
  • 2 garage spots
  • Built 1926

Property features AI

Finance

  • Other: Stove and refrigerator included

Exterior

  • Parking: Detached 2-car garage
  • Utilities: Municipal water; Municipal sewer; Natural gas
  • Home design: 1.5-story single-family home; Located on a 0.14-acre lot; Zoned residential
  • Construction: Estimated finished above-grade area in the 1251–1500 sq ft range
  • Exterior features: Vinyl exterior; Sidewalks

Interior

  • Kitchen: Range/Oven; Refrigerator
  • Bedrooms: Master bedroom on main level (11 x 10); Second bedroom on main level (11 x 10); Third bedroom on upper level (11 x 13)
  • Bathrooms: One full bathroom; At least one tub; No master bedroom bath
  • Heating & cooling: Forced air heating (natural gas)
  • Interior features: Full basement; Loft (19 x 11)

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…

What this means for you Summary

Snapshot

  • This is a 3-bed/1.0-bath other listed at $137k.

Deal economics

  • At list price, monthly cash flow is $191 ($2k/yr) — positive.
  • The deal already cash-flows at list — no discount required.
  • Meets the 1% rule at list price ($1k rent vs $137k).
  • Recommended offer: $133k (3.0% below list) — sets the bar for market timing.
  • Cap rate 8.0% vs local median 3.5% in Beloit — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

  • Location reads 70/100 on livability (#283 in WI) — a middle-class / working-renter tenant base. Strengths: cost of living A+, housing A+, health & safety A+; Watch: crime D, amenities F, commute F.
  • Beloit School District (urban): math 8% / reading 13% proficiency, ranked #339 of 342 in WI (top 99%) — low school quality limits family demand, transient renter base, plan for 1-2y turnover; 70% free/reduced lunch — lower-income household profile, screen leases tightly.
  • Zoned schools: Merrill Elementary (math 5% / reading 5%, grade F, #968 of 1,041 statewide, top 98%, 180 students, 88% FRL); Memorial High (math 8% / reading 14%, grade F, #438 of 483 statewide, top 91%, 1,417 students, 66% FRL).
  • Market conditions: Rents rising fast (+6.0%/yr); 202 active listings in the ZIP; 9 comparable units currently listed for rent nearby; rentals lingering (median 44d on market — plan ~5-8 weeks vacancy on turnover, expect pricing pressure); 56% of comp listings sitting > 30 days — soft ceiling on asking rent; 629 units permitted in Rock County in 2024 (263 in 5+ unit buildings).

Forward outlook

  • Local home prices are declining (-3.0%/yr); year-one equity from $947 of loan paydown is wiped out by about $4k of value loss. Plan a longer hold.
  • Rock County population projected to shrink 7% by 2050 — rents likely to lag national; underwrite the cash flow, not the appreciation.
  • At projected returns (-3.0% appreciation + 6.0% rent growth), your $38k cash investment doubles in ~10 years — after that, you're playing with house money.

Negotiation context

  • It's been on market 49 days — a 3% lower offer ($133k) is reasonable based on typical stale-listing flexibility.
  • 2 sale attempts; this cycle's ask has dropped $8k (6%) from the opening price — seller is motivated, your offer sets the floor, not the list.
  • Current owner paid $90k; list at $137k implies a 51% gain — meaningful room to come down on a strong offer.

Risks & watch-outs

  • Watch-outs: built in 1926 — expect roof / HVAC / electrical / plumbing capex.
Recommended offer $132,890 (3.0% below list)

Questions for the listing agent

  1. It's been on market 49 days. Have you received any prior offers? Is the seller open to a 3% concession, seller financing, or rate buy-down credit?
  2. Built in 1926 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
  3. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  4. Schools are F-rated, which usually means shorter tenancies and higher turnover. Who's the typical renter profile here, and what's been the actual vacancy rate?
  5. Crime grade is D in this area — have there been break-ins, vandalism, or insurance claims at this property in the last 3 years? What carrier currently insures it and at what premium?
  6. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  7. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  8. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

1% rule
1.02%
Cap rate
7.96%
Cash-on-cash
5.97%
DSCR
1.27
GRM
8.2

CMA / ARV

No comps found within radius.

Projected returns pro-forma

-3.0% appreciation · 6.05% rent growth · sell at horizon

5-year hold
IRR
-3.8%
Equity multiple
0.85×
Total profit
$-5,631
Equity at exit
$20,427
10-year hold
IRR
9.0%
Equity multiple
1.78×
Total profit
$30,055
Equity at exit
$11,845

Cash invested: $38,360 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
73 Landlord-Friendly
State Wisconsin
73 Landlord-Friendly · R+2
County
— inherits STATE
City
— inherits STATE
5-day notice; preempted; Madison / Milwaukee have some local enforcement.

ZIP-level market 53511

Home prices YoY
-26.9%
Rents YoY
6.0%
Active inventory
202
Price-to-rent
8.2×

Monthly cashflow live

Estimated rent
$1,398 high interval (Pro) →
Mortgage (P&I)
$718
Tax from tax record
$138 /mo · $1,656/yr
Insurance
$57
HOA
$0
Vacancy / Maint / Mgmt
$294
Net cashflow
$191

Break-even live

Break-even rent $1,156
Max offer price $137,000
Occupancy floor 81%

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$34,250
Closing costs
$4,110
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

Rent comps 9 comps

AddressBedsBaths SqftRent$/sqft DOM Units Dist
1223 6th St Beloit, WI 4.0 2.0 1464 $1,750 $1.20 43d 1 0.73mi
205 Birch Ave Unit 2 Beloit, WI 2.0 1.0 1288 $1,000 $0.78 13d 1 0.90mi
206 Carpenter St Unit 3 Beloit, WI 2.0 1.0 1400 $1,000 $0.71 13d 1 0.92mi
861 Bluff St Unit 861 Beloit, WI 4.0 1.0 1282 $1,600 $1.25 43d 1 0.93mi
614 Broad St Unit 226 Beloit, WI 2.0 2.0 1125 $1,195 $1.06 13d 1 1.10mi
430 E Grand Ave Beloit, WI 1.0–2.0 1.0 934 $1,835 $1.96 13d 4 1.11mi
253 W Grand Ave Beloit, WI 4.0 1.0 1600 $1,500 $0.94 43d 1 1.13mi
1023 Hackett St Beloit, WI 2.0 1.0 926 $1,200 $1.30 43d 1 1.32mi
2080 Shopiere Rd Beloit, WI 2.0 1.0 1200 $1,300 $1.08 43d 1 1.36mi

Listing history 19 events

  1. 2026-06-19
    days on market $137,000 Active 49 DOM
  2. 2026-06-18
    days on market $137,000 Active 48 DOM
  3. 2026-06-17
    days on market $137,000 Active 47 DOM
  4. 2026-06-16
    days on market $137,000 Active 46 DOM
  5. 2026-06-15
    days on market $137,000 Active 45 DOM
  6. 2026-06-14
    days on market $137,000 Active 43 DOM
  7. 2026-06-13
    days on market $137,000 Active 42 DOM
  8. 2026-06-10
    pricestatusdays on market $137,000 Active 40 DOM
  9. 2026-06-09
    status $145,000 Pending 39 DOM
  10. 2026-06-08
    days on market $145,000 Active 39 DOM
  11. 2026-06-07
    days on market $145,000 Active 38 DOM
  12. 2026-06-05
    days on market $145,000 Active 35 DOM
  13. 2026-06-03
    days on market $145,000 Active 34 DOM
  14. 2026-06-02
    days on market $145,000 Active 33 DOM
  15. 2026-06-01
    days on market $145,000 Active 32 DOM
  16. 2026-05-31
    days on market $145,000 Active 31 DOM
  17. 2026-05-30
    days on market $145,000 Active 30 DOM
  18. 2026-04-30
    listed $145,000 Active 480-char remark
  19. 2024-03-11
    soldstatus $90,500

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast WI · Partial reset (capped growth)

Current annual tax
$1,656 · $138/mo
Projected year-2 tax
$2,095 · $175/mo
Expected delta
+$439/yr (+$37/mo · 26.5%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Climate risk First Street

  • 🌊 Flood 1/10 Low FEMA zone X (unshaded) · 0% chance over 30 yrs
  • 🔥 Wildfire 1/10 Low
  • 🌡 Heat 3/10 Moderate 7 d/yr ≥101°F today · 14 d/yr by 30 yrs out
  • 💨 Wind 2/10 Low
  • 🫁 Air quality 3/10 Moderate 2 unhealthy d/yr today · 3 by 30 yrs out

Nearby sold comps map

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Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$16,774
− Mortgage interest
−$7,674
− Property taxes
−$1,656
− Insurance
−$685
− Repairs & maintenance
−$1,342
− Management
−$1,342
− Depreciation
−$3,985
Taxable income
$89
combined federal + state — saved on this device
Est. tax owed @ 24.0%
−$21
After-tax cash flow
$2,267/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

District
Beloit School District
NCES district ID
5501050
Math proficiency
8% ▼ -10.00%
Reading proficiency
13% ▼ -5.00%
Median HH income
$37,328
Composite
8.81/100
National rank
#9890
State rank
#339 of 342 in WI

Livability — Beloit

Score
70/100
State rank
#283
US rank
#7336

Category grades

Amenities F Commute F Cost of living A+ Crime D Employment F Housing A+ Health & safety A+ User ratings B+

Schools grade is shown separately in the Schools card above.

Census & demographics

Census place
Beloit, WI
County
Rock County · 135,428 people
City population
48,701
Metro
Janesville-Beloit, WI
Population (ZIP)
48,701
Household income
$67,067
Rent vs Own
34.1% rent · 65.9% own
Severe rent burden
1341.0

Population outlook (Rock County) Hauer SSP2

Today (2025)
163,403 people
By 2030
162,815 · -0.4%
By 2040
158,655 · -2.9%
By 2050
151,235 · -7.4%
By 2075
131,901 · -19.3%
By 2100
108,665 · -33.5%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Majority White (64%)
Race & ethnicity
White 64% Hispanic / Latino 19% Two or more races 14% Black 11% Asian 1%
Hispanic origin (detail)
Mexican 15% Dominican 1%
Common ancestry
Portuguese 8% Romanian 3% Lithuanian 2%
Foreign-born
9% · Canada
Languages at home
85% English-only · Spanish 14%

Political lean MEDSL · Rock

2024 margin
Lean D (+7.3) · D 52.9% · R 45.6% · Other 1.4%
2008→2024 swing
-22.0pp toward R · 2008: 29.3pp · 2024: 7.3pp
All cycles
2024: D+7.3 2020: D+11.2 2016: D+10.5 2012: D+23.2 2008: D+29.3

Not yet ingested

Civics

Market trends

HPI YoY
▼ -115.19%
Current HPI
312.6591
Rent YoY
▲ 6.05%
Metro
Janesville-Beloit, WI
State GDP YoY
▲ 2.10%
F500 in state
20

Industry mix (Fortune 500 HQ in WI)

Industry F500 HQs Revenue

Price history

+51.4% since first listed
5 events — show timeline
  • 2026-06-10 Price Changed $137,000 SCWMLS
  • 2026-06-10 Relisted SCWMLS
  • 2026-06-08 Pending SCWMLS
  • 2026-04-30 Listed $145,000 SCWMLS
  • 2024-03-11 Sold (Public Records) $90,500 Public Records

Property tax history

+6.8%/yr

Latest (2025): $1,656 · +34.5% YoY. Source: county tax records.

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

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