1743 Madrona St NW · Atlanta, GA 30318

$175,000

3 bd · 2.0 ba · 1,652 sqft · SingleFamily public records · 23 Days on market

Built 1940 10,123 sqft lot Est $327k · 46% under

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Why this score? — see what drove the C+ grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

• Cash flow +23.0/30.0
• ARV discount +15.0/15.0
• DSCR +7.4/10.0
• 1% rule +6.4/10.0
• Livability +4.2/5.0
• Rent growth +3.3/5.0
• Schools +2.7/10.0
• Condition / age +2.5/5.0
• Appreciation +0.0/10.0

Listing remarks MLS

Traditional style home with endless possibilities with spacious lot! This single-family home is nestled in a vibrant and welcoming neighborhood, offering the perfect blend of city convenience and suburban charm. Easy access to shops, restaurants, and major highways for commuting. Convenient to downtown and the airport. Bring your builder or contractor and discover the amazing potential. Schedule a viewing today and make this gem your own!

Key facts

• 0.23 acre lot
• Built 1940
• Listed 22 days

Property features AI

Exterior

• Parking: Driveway parking; Open parking available
• Utilities: Public water; Public sewer
• Home design: One-level home
• Construction: Wood siding construction; Composition roof; Crawl space foundation; Built as resale (existing home)
• Exterior features: Front porch; Other exterior features

Interior

• Kitchen: Kitchen with view to the family room
• Bedrooms: Three main-level bedrooms; Primary suite located on the main level
• Bathrooms: Three full bathrooms (all on the main level); Master bathroom with unspecified/other features
• Interior features: One fireplace located in the great room; Open sightline from the kitchen to the family room; Crawl space basement; No shared/common walls; Resale condition
• Laundry & utility: Laundry located in hall

What this means for you Summary

Snapshot

• This is a 3-bed/2.0-bath single-family listed at $175k.

Deal economics

• At list price, monthly cash flow is $310 ($4k/yr) — positive.
• The deal already cash-flows at list — no discount required.
• Meets the 1% rule at list price ($2k rent vs $175k).
• Recommended offer: $172k (1.5% below list) — sets the bar for market timing.
• Cap rate 8.4% vs local median 3.1% in Atlanta — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

• Location reads 83/100 on livability (#6 in GA, #919 nationally) — a professional / high-income tenant draw. Strengths: amenities A+, commute A+, housing A+; Watch: schools C-, cost of living C-.
• Atlanta Public Schools (urban): math 28% / reading 35% proficiency, ranked #80 of 174 in GA (top 46%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases; 71% free/reduced lunch — lower-income household profile, screen leases tightly.
• Market conditions: Rents rising (+3.3%/yr); 732 active listings in the ZIP; 40 comparable units currently listed for rent nearby; rentals at typical pace (median 26d on market — plan ~3-4 weeks tenant-placement turnaround); solid renter incomes; 11,565 units permitted in Fulton County in 2024 (8,159 in 5+ unit buildings).

Forward outlook

• Local home prices are declining (-3.0%/yr); year-one equity from $1k of loan paydown is wiped out by about $5k of value loss. Plan a longer hold.
• Fulton County population projected at +38% by 2050 — long-run rental-demand tailwind backs the buy-and-hold thesis.

Negotiation context

• It's been on market 23 days — a 2% lower offer ($172k) is reasonable based on typical stale-listing flexibility.
• 7 sale attempts since 4y ago with the ask held roughly flat each time — persistent listings suggest the price (not the market) is what's stuck; bring a comps-based counter.

Risks & watch-outs

• Watch-outs: built in 1940 — expect roof / HVAC / electrical / plumbing capex.
• Climate carrying-cost: major wind risk, 27% chance of damaging wind over 30y; extreme-heat days projected 7→18/yr by 2055 (HVAC capex compounding) — expect insurance premiums to compound above CPI over the hold.

Recommended offer $172,375 (1.5% below list)

Questions for the listing agent

1. Built in 1940 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
2. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
3. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
4. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
5. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

• 1% rule: 1.14% ✓
• Cap rate: 8.42%
• Cash-on-cash: 7.59%
• DSCR: 1.34
• GRM: 7.3

CMA / ARV

• ARV (on-the-fly): $327,096
• Comps found: 12

Show comp detail 12 sales within ~0.75 mi

Address	Dist	Beds/Ba	Sqft	Sold	Price	$/sf	Match
1827 North Ave NW	0.21mi	3/1.5	1,520 (-8%)	3mo	$167,000	$110	72
707 Francis Pl NW	0.43mi	3/2.0	1,585 (-4%)	1mo	$175,000	$110	72
767 N Elizabeth Pl NW	0.35mi	3/2.5	1,700 (+3%)	9mo	$266,000	$156	70
1422 Kennesaw Dr	0.64mi	3/2.0	1,624 (-2%)	1mo	$370,000	$228	67
656 S Elizabeth Pl NW	0.27mi	3/3.0	1,800 (+9%)	3mo	$380,000	$211	66
791 Gertrude Pl NW	0.39mi	3/2.0	1,700 (+3%)	13mo	$279,000	$164	66
1938 Maywood Pl NW	0.41mi	4/2.0 (+1)	1,596 (-3%)	8mo	$287,000	$180	64
688 S Eugenia Pl NW	0.62mi	3/2.0	1,526 (-8%)	7mo	$85,000	$56	52
735 Alta Pl NW	0.71mi	3/2.0	1,756 (+6%)	6mo	$375,000	$214	51
495 Woodlawn Ave	0.50mi	3/2.0	1,500 (-9%)	14mo	$365,000	$243	50
2048 Chicago Ave NW	0.74mi	3/2.5	1,568 (-5%)	14mo	$365,000	$233	43
20 S Eugenia Pl NW	0.61mi	3/2.0	1,416 (-14%)	6mo	$280,000	$198	43

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

-3.0% appreciation · 3.26% rent growth · sell at horizon

5-year hold

• IRR: -4.4%
• Equity multiple: 0.84×
• Total profit: $-8,036
• Equity at exit: $26,093

10-year hold

• IRR: 5.7%
• Equity multiple: 1.42×
• Total profit: $20,816
• Equity at exit: $15,131

Cash invested: $49,000 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

• Overall (STATE): 90 Strongly Landlord-Friendly
• State Georgia: 90 Strongly Landlord-Friendly · R+3
• County: — inherits STATE
• City: — inherits STATE

Magistrate court evictions in 10-30 days; no rent control; preempted; few tenant protections.

Methodology + full state rankings →

ZIP-level market 30318

• Rents YoY: 3.3%
• Active inventory: 732
• Price-to-rent: 7.3×

Monthly cashflow live

• Estimated rent: $1,986 high
• Mortgage (P&I): −$918
• Tax from tax record: −$269 /mo · $3,224/yr
• Insurance: −$73
• HOA: −$0
• Vacancy / Maint / Mgmt: −$417
• Net cashflow: $310

Break-even live

Break-even rent $1,594

Max offer price $175,000

Occupancy floor 79%

Sensitivity live

Price	-10% $409	-5% $359	+0% $310	+5% $260	+10% $211
Rent	-10% $153	-5% $231	+0% $310	+5% $388	+10% $467
Rate	-1.0pp $398	-0.5pp $354	base $310	+0.5pp $265	+1.0pp $218

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

• Down payment: $43,750
• Closing costs: $5,250
• Reserves months: —
• Total cash needed: —

Rent comps 40 comps

Address	Beds	Baths	Sqft	Rent	$/sqft	DOM	Units	Dist
557 W Lake Ave NW Atlanta, GA	1.0–3.0	1.0–2.0	1190	$1,556	$1.31	5d	9	0.14mi
687 S Evelyn Pl NW Atlanta, GA	3.0	2.5	1200	$1,943	$1.62	0d	1	0.21mi
725 Matilda Pl NW Atlanta, GA	2.0	1.0	1225	$1,450	$1.18	25d	1	0.27mi
1911 Baker Rd NW Atlanta, GA	3.0	2.5	2200	$2,795	$1.27	20d	1	0.32mi
636 Francis Pl NW Unit A Atlanta, GA	2.0	2.0	1380	$1,800	$1.30	25d	1	0.34mi
390 W Lake Ave NW Apt A1 Atlanta, GA	3.0	1.5	1256	$1,299	$1.03	25d	1	0.35mi
390 W Lake Ave NW Unit A10 Atlanta, GA	3.0	1.5	1256	$1,275	$1.02	25d	1	0.35mi
390 W Lake Ave NW Unit B9 Atlanta, GA	2.0	1.5	1256	$1,275	$1.02	25d	1	0.35mi
1894 North Ave NW Atlanta, GA	2.0	1.5	1098	$1,995	$1.82	25d	1	0.36mi
511 Emily Pl NW Atlanta, GA	3.0	1.0	1101	$1,745	$1.58	25d	1	0.43mi
1948 Detroit Ave NW Unit A Atlanta, GA	3.0	2.5	1205	$1,900	$1.58	25d	1	0.48mi
714 Emily Pl NW Atlanta, GA	3.0	2.0	1492	$2,700	$1.81	4d	1	0.55mi
557 Chappell Rd NW Atlanta, GA	3.0	2.0	1264	$1,850	$1.46	6d	1	0.59mi
1916 Joseph E. Boone Blvd NW Unit A Atlanta, GA	3.0	1.0	1100	$1,550	$1.41	22d	1	0.60mi
24 S Eugenia Pl NW Atlanta, GA	4.0	2.5	1410	$1,725	$1.22	25d	1	0.61mi
2060 Baker Rd NW Atlanta, GA	2.0	2.0	1436	$2,100	$1.46	4d	1	0.65mi
280 Holly Rd NW Unit B Atlanta, GA	2.0	2.0	1100	$1,650	$1.50	25d	1	0.65mi
308 Anderson Ave NW Unit A Atlanta, GA	4.0	3.0	1250	$2,200	$1.76	25d	1	0.67mi
1770 Springview Rd NW Atlanta, GA	3.0	2.0	1262	$2,000	$1.58	25d	1	0.73mi
1448 Rome Dr NW Unit 1448 Atlanta, GA	3.0	2.5	1400	$2,300	$1.64	14d	1	0.75mi
195 W Lake Ave NW Unit 1 Atlanta, GA	3.0	2.0	1245	$2,850	$2.29	0d	1	0.76mi
195 W Lake Ave NW Unit 1 Atlanta, GA	3.0	2.0	1245	$2,654	$2.13	25d	1	0.76mi
971 Colquitt Pl NW Unit A Atlanta, GA	4.0	3.0	1750	$800	$0.46	25d	1	0.81mi
1026 Sims Ave NW Unit B Atlanta, GA	4.0	3.0	1492	$2,842	$1.90	25d	1	0.94mi
562 Gary Rd NW Atlanta, GA	4.0	2.0	1700	$2,400	$1.41	25d	1	1.00mi
66 Holly Rd NW Atlanta, GA	3.0	2.5	1632	$2,228	$1.37	3d	1	1.02mi
1637 Winpost Ln NW Atlanta, GA	3.0	2.5	1507	$2,800	$1.86	25d	1	1.07mi
38 Hollywood Dr NW Atlanta, GA	4.0	2.0	1400	$2,200	$1.57	25d	1	1.14mi
1332 Akridge St NW Atlanta, GA	3.0	2.0	1400	$1,775	$1.27	25d	1	1.14mi
1955 East Ave NW Unit A Atlanta, GA	4.0	3.0	1800	$1,990	$1.11	16d	1	1.15mi
273 Wadley St NW Atlanta, GA	3.0	2.0	1406	$1,990	$1.42	25d	1	1.15mi
0 W Lake Ave NW Atlanta, GA	3.0	2.5	1300	$1,900	$1.46	3d	1	1.16mi
2364 Cross St NW Atlanta, GA	3.0	1.0	1168	$1,500	$1.28	18d	1	1.18mi
854 N Grand Ave NW Atlanta, GA	4.0	2.5	1436	$1,824	$1.27	25d	1	1.18mi
1632 Gunnin Trce NW Atlanta, GA	3.0	2.5	1408	$2,800	$1.99	21d	1	1.19mi
120 Burbank Dr NW Atlanta, GA	3.0	2.0	1331	$1,795	$1.35	25d	1	1.20mi
1110 Cato St NW Atlanta, GA	3.0	1.0	1050	$1,400	$1.33	25d	1	1.21mi
929 N Grand Ave NW Atlanta, GA	3.0	2.0	1100	$2,500	$2.27	25d	1	1.23mi
960 N Grand Ave NW Atlanta, GA	3.0	2.5	1510	$1,950	$1.29	25d	1	1.25mi
29 Chappell Rd NW Atlanta, GA	3.0	2.0	1670	$1,953	$1.17	23d	1	1.27mi

Listing history 24 events

1. 2026-06-21
   remarks 502-char remark
2. 2026-06-21
   days on market $175,000 Active 23 DOM
3. 2026-06-18
   days on market $175,000 Active 20 DOM
4. 2026-06-17
   status $175,000 Active 19 DOM
5. 2026-04-30
   status Pending

   Show marketing remark (442 chars)

   Traditional style home with endless possibilities with spacious lot! This single-family home is nestled in a vibrant and welcoming neighborhood, offering the perfect blend of city convenience and suburban charm. Easy access to shops, restaurants, and major highways for commuting. Convenient to downtown and the airport. Bring your builder or contractor and discover the amazing potential. Schedule a viewing today and make this gem your own!

6. 2026-04-30
   status Under Contract 442-char remark

   Show marketing remark (442 chars)

   Traditional style home with endless possibilities with spacious lot! This single-family home is nestled in a vibrant and welcoming neighborhood, offering the perfect blend of city convenience and suburban charm. Easy access to shops, restaurants, and major highways for commuting. Convenient to downtown and the airport. Bring your builder or contractor and discover the amazing potential. Schedule a viewing today and make this gem your own!

7. 2026-04-10
   listed $175,000 Active

   Show marketing remark (442 chars)

   Traditional style home with endless possibilities with spacious lot! This single-family home is nestled in a vibrant and welcoming neighborhood, offering the perfect blend of city convenience and suburban charm. Easy access to shops, restaurants, and major highways for commuting. Convenient to downtown and the airport. Bring your builder or contractor and discover the amazing potential. Schedule a viewing today and make this gem your own!

8. 2026-04-10
   listed $175,000 New 442-char remark

   Show marketing remark (442 chars)

   Traditional style home with endless possibilities with spacious lot! This single-family home is nestled in a vibrant and welcoming neighborhood, offering the perfect blend of city convenience and suburban charm. Easy access to shops, restaurants, and major highways for commuting. Convenient to downtown and the airport. Bring your builder or contractor and discover the amazing potential. Schedule a viewing today and make this gem your own!

9. 2026-03-06
   historical
10. 2026-01-20
    price $326,000
11. 2025-12-15
    price $329,000
12. 2025-12-06
    listed $349,000 New
13. 2025-11-13
    historical
14. 2025-07-01
    listed $465,000 New
15. 2024-07-31
    soldstatus $180,000
16. 2023-01-09
    soldstatus $154,000
17. 2022-08-31
    historical
18. 2022-05-31
    historical
19. 2022-04-09
    status Active
20. 2022-04-06
    historical
21. 2022-03-25
    status Under Contract
22. 2022-03-18
    listed $255,000 New
23. 2022-03-10
    listed $255,000 New
24. 1994-12-13
    soldstatus $16,000

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast GA · Resets to sale price

• Current annual tax: $3,224 · $269/mo
• Projected year-2 tax: $3,224 · $269/mo
• Expected delta: $0/yr ($0/mo · -0.0%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Climate risk First Street

• 🌊 Flood 1/10 Low FEMA zone X (unshaded) · 0% chance over 30 yrs
• 🔥 Wildfire 2/10 Low
• 🌡 Heat 5/10 Major 7 d/yr ≥103°F today · 18 d/yr by 30 yrs out
• 💨 Wind 6/10 Major 27% chance of damaging wind over 30 yrs
• 🫁 Air quality 4/10 Moderate 5 unhealthy d/yr today · 7 by 30 yrs out

Taxation est. · year 1

• Rental income: $23,836
• − Mortgage interest: −$9,803
• − Property taxes: −$3,224
• − Insurance: −$875
• − Repairs & maintenance: −$1,907
• − Management: −$1,907
• − Depreciation: −$5,091
• Taxable income: $1,030
• Est. tax owed @ 24.0%: −$247
• After-tax cash flow: $3,472/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

• District: Atlanta Public Schools
• NCES district ID: 1300120
• Math proficiency: 28% ▼ -6.00%
• Reading proficiency: 35% ▼ -2.00%
• Median HH income: $48,306
• Composite: 27.27/100
• National rank: #7006
• State rank: #80 of 174 in GA

Livability — Atlanta

• Score: 83/100
• State rank: #6
• US rank: #919

Category grades

Amenities A+ Commute A+ Cost of living C- Crime A Employment B Housing A+ Health & safety A- User ratings D+

Schools grade is shown separately in the Schools card above.

Census & demographics

• Census place: Atlanta, GA
• County: Fulton County · 1,094,430 people
• City population: 629,525
• Metro: Atlanta-Sandy Springs-Alpharetta, GA
• Population (ZIP): 59,609
• Household income: $83,116
• Rent vs Own: 58.6% rent · 41.4% own
• Severe rent burden: 4182.0

Population outlook (Fulton County) Hauer SSP2

• Today (2025): 1,203,707 people
• By 2030: 1,299,706 · +8.0%
• By 2040: 1,488,256 · +23.6%
• By 2050: 1,664,580 · +38.3%
• By 2075: 2,036,072 · +69.2%
• By 2100: 2,222,402 · +84.6%

Race, ethnicity, and origin ACS 2023

• Neighborhood character: Diverse neighborhood (Simpson 0.63)
• Race & ethnicity: Black 49% White 35% Hispanic / Latino 7% Two or more races 6% Asian 5%
• Hispanic origin (detail): Mexican 2% Puerto Rican 1%
• Common ancestry: Lithuanian 2% Slovak 2% Romanian 1%
• Foreign-born: 8% · Canada, China, South Korea
• Languages at home: 88% English-only · Spanish 4% Other Indo-European 2% Other Asian/Pacific 1%

Political lean MEDSL · Fulton

• 2024 margin: Solid D (+44.9) · D 71.9% · R 27.0% · Other 1.1%
• 2008→2024 swing: +9.8pp toward D · 2008: 35.0pp · 2024: 44.9pp
• All cycles: 2024: D+44.9 2020: D+46.4 2016: D+42.1 2012: D+29.6 2008: D+35.0

Not yet ingested

• Civics: —

Market trends

• HPI YoY: ▼ -470.82%
• Current HPI: 224.1493
• Rent YoY: ▲ 3.26%
• Metro: Atlanta-Sandy Springs-Alpharetta, GA
• State GDP YoY: ▲ 2.66%
• F500 in state: 28

Industry mix (Fortune 500 HQ in GA)

Industry	F500 HQs	Revenue
▸Paper / Packaging	2	$29B
▸Retail	1	$160B
▸Transportation / Logistics	1	$91B
▸Airlines	1	$62B
▸Consumer Goods	1	$47B
▸Utilities	1	$25B

Price history

+993.8% since first listed

20 events — show timeline

• 2026-04-30 Pending — FMLS
• 2026-04-30 Pending — GAMLS
• 2026-04-10 Listed $175,000 GAMLS
• 2026-04-10 Listed $175,000 FMLS
• 2026-03-06 Listing Removed — GAMLS
• 2026-01-20 Price Changed $326,000 GAMLS
• 2025-12-15 Price Changed $329,000 GAMLS
• 2025-12-06 Listed $349,000 GAMLS
• 2025-11-13 Listing Removed — GAMLS
• 2025-07-01 Listed $465,000 GAMLS
• 2024-07-31 Sold (Public Records) $180,000 Public Records
• 2023-01-09 Sold (Public Records) $154,000 Public Records
• 2022-08-31 Listing Removed — GAMLS
• 2022-05-31 Listing Removed — GAMLS
• 2022-04-09 Relisted — GAMLS
• 2022-04-06 Listing Removed — GAMLS
• 2022-03-25 Pending — GAMLS
• 2022-03-18 Listed $255,000 GAMLS
• 2022-03-10 Listed $255,000 GAMLS
• 1994-12-13 Sold (Public Records) $16,000 Public Records

Property tax history

+5.7%/yr

Latest (2025): $3,224 · -4.1% YoY. Source: county tax records.