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123 Center St #204 🌊 Lakefront
C Composite 56.48
Why this score? — see what drove the C grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Cash flow +22.5/30.0
  • 1% rule +7.9/10.0
  • ARV discount +7.5/15.0
  • DSCR +7.2/10.0
  • Livability +3.6/5.0
  • Schools +2.7/10.0
  • Rent growth +2.5/5.0
  • Condition / age +2.5/5.0
  • Appreciation +0.0/10.0

$120,000

123 Center St #204 · Lake Geneva, WI 53147
1 bd · 1.0 ba · 535 sqft · Condo · 19 Days on market
Built 2001 $202/mo HOA · 13% of rent ↓ 13% since listing

🖨 Deal sheet (PDF) 📄 Offer letter ✓ Due diligence

Listing remarks MLS

Experience the best of Lake Geneva from this charming Mill Creek Condotel, ideally located in the heart of downtown & just steps from Geneva Lake, the lakefront path, parks, boutique shopping, restaurants, golf courses & year-round entertainment. Whether you're looking for a personal getaway, an investment opportunity, or both, this unique property allows you to enjoy your unit when you're in town while generating rental income when you're away (rental program & date restrictions apply). The Silver Unit offers a private queen bedroom, full bath w/ jacuzzi tub, kitchen, dining area & living room w/ fireplace. A queen sofa-sleeper provides extra sleeping space, while the balcony is the perfect place to relax. Indoor pool, hot tub, underground parking, daily breakfast. So much to offer!!

Key facts

  • Kitchen
  • Lakefront path
  • Downtown location

Tags

DOWNTOWN LOCATIONSTEPS FROM GENEVA LAKELAKEFRONT PATHPRIVATE QUEEN BEDROOMFULL BATH WITH JACUZZI TUBKITCHEN

Property features AI

Finance

  • Other: Non-smoker building management noted; Directions: 50 and center street, south to Mil Creek condos; park on road
  • HOA & community: Monthly association fee of $202; Association fee includes insurance, exercise facilities, pool, and lawn care; Manager on-site; Pets not allowed

Exterior

  • Parking: One parking space
  • Utilities: Public water; Public sewer
  • Home design: Attached single (condo) in a low-rise building (1–3 stories); Entry level 2
  • Construction: Stucco construction; Approximately 21–25 years old; Approximately 535 finished square feet
  • Exterior features: Common lot/grounds

Interior

  • Kitchen: Kitchen on main level (approx. 11 x 8)
  • Bedrooms: Master bedroom on main level (approx. 12 x 10); Additional bedrooms (listed as Bedroom 2 and Bedroom 3)
  • Bathrooms: One full bathroom with whirlpool
  • Heating & cooling: Wall unit(s) for cooling
  • Interior features: Non-smoking building; One fireplace in the living room; Four total rooms
  • Laundry & utility: Laundry in common area

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…

What this means for you Summary

Snapshot

  • This is a 1-bed/1.0-bath condo listed at $120k.

Deal economics

  • At list price, monthly cash flow is $202 ($2k/yr) — positive.
  • The deal already cash-flows at list — no discount required.
  • Meets the 1% rule at list price ($2k rent vs $120k).
  • Recommended offer: $118k (1.5% below list) — sets the bar for market timing.
  • Cap rate 8.3% vs local median 2.9% in Lake Geneva — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

  • Location reads 72/100 on livability (#247 in WI) — a middle-class / working-renter tenant base. Strengths: housing A+, crime A-, cost of living A-; Watch: amenities F, commute F, health & safety D-.
  • Lake Geneva-Genoa City Uhs School District (town): math 27% / reading 35% proficiency, ranked #258 of 342 in WI (top 75%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases.
  • Zoned schools: Lake Geneva Middle (math 31% / reading 40%, grade F, #200 of 383 statewide, top 53%, 615 students, 40% FRL); Badger High (math 27% / reading 36%, grade F, #199 of 483 statewide, top 42%, 1,326 students, 34% FRL).
  • Market conditions: 234 active listings in the ZIP; solid renter incomes; 474 units permitted in Walworth County in 2024 (77 in 5+ unit buildings).

Forward outlook

  • Local home prices are declining (-3.0%/yr); year-one equity from $830 of loan paydown is wiped out by about $4k of value loss. Plan a longer hold.

Negotiation context

  • It's been on market 19 days — a 2% lower offer ($118k) is reasonable based on typical stale-listing flexibility.
  • 12 sale attempts since 13y ago with the ask held roughly flat each time — persistent listings suggest the price (not the market) is what's stuck; bring a comps-based counter.
  • Current owner paid $82k; 45% above their basis — modest negotiation headroom, anchor on the comps not their cost.
Recommended offer $118,200 (1.5% below list)

Questions for the listing agent

  1. What does the HOA fee cover, when was the last increase, and are there any pending special assessments or reserve-fund shortfalls?
  2. Any open or pending special assessments — roof, HVAC, plumbing, elevator, façade? What's the per-unit balance and payoff schedule, and is the seller paying it off at close or rolling it to the buyer?
  3. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  4. This sits on a lake — are riparian / water-frontage rights deeded with the parcel? Any dock permits, shoreline easements, or HOA water-use restrictions?
  5. What's the documented flood / surge / shoreline-erosion history here (FEMA AND non-FEMA — e.g., storm surge, creek backup, septic-field saturation)?
  6. Any water-quality or seasonal algae-bloom issues that affect tenant satisfaction or short-term-rental demand?
  7. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  8. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  9. How much new apartment / multifamily construction is in the pipeline within 1–3 miles? Heavy new supply (>2% of stock underway) typically softens rents 12–24 months out; light construction supports rent growth.

Investment metrics

1% rule
1.29%
Cap rate
8.31%
Cash-on-cash
7.22%
DSCR
1.32
GRM
6.4

CMA / ARV

No comps found within radius.

Projected returns pro-forma

-3.0% appreciation · 3.0% rent growth · sell at horizon

5-year hold
IRR
-5.1%
Equity multiple
0.81×
Total profit
$-6,427
Equity at exit
$17,892
10-year hold
IRR
4.7%
Equity multiple
1.34×
Total profit
$11,565
Equity at exit
$10,375

Cash invested: $33,600 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
73 Landlord-Friendly
State Wisconsin
73 Landlord-Friendly · R+2
County
— inherits STATE
City
— inherits STATE
5-day notice; preempted; Madison / Milwaukee have some local enforcement.

ZIP-level market 53147

Active inventory
234
Price-to-rent
6.4×

Monthly cashflow live

Estimated rent
$1,553 medium interval (Pro) →
Mortgage (P&I)
$629
Tax from tax record
$143 /mo · $1,717/yr
Insurance
$50
HOA
$202
Vacancy / Maint / Mgmt
$326
Net cashflow
$202

Break-even live

Break-even rent $1,297
Max offer price $120,000
Occupancy floor 82%

Sensitivity live

Price -10% $270 -5% $236 +0% $202 +5% $168 +10% $134
Rent -10% $79 -5% $141 +0% $202 +5% $263 +10% $325
Rate -1.0pp $263 -0.5pp $233 base $202 +0.5pp $171 +1.0pp $139

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$30,000
Closing costs
$3,600
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

HOA detail condo

Monthly dues
$202 · $2,424/yr
Likely covers
pool
Assessments
None detected in remarks — confirm with the listing agent.

Listing history 14 events

  1. 2026-06-21
    days on market $120,000 Active 19 DOM
  2. 2026-06-19
    days on market $120,000 Active 17 DOM
  3. 2026-06-18
    days on market $120,000 Active 16 DOM
  4. 2026-06-17
    days on market $120,000 Active 15 DOM
  5. 2026-06-16
    days on market $120,000 Active 14 DOM
  6. 2026-06-15
    days on market $120,000 Active 13 DOM
  7. 2026-06-14
    days on market $120,000 Active 11 DOM
  8. 2026-06-12
    days on market $120,000 Active 10 DOM
  9. 2026-06-09
    days on market $120,000 Active 7 DOM
  10. 2026-06-08
    days on market $120,000 Active 6 DOM
  11. 2026-06-07
    days on market $120,000 Active 5 DOM
  12. 2026-06-05
    days on market $120,000 Active 2 DOM
  13. 2026-06-03
    remarks 683-char remark
  14. 2026-06-03
    listed $120,000 Active 1 DOM

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast WI · Partial reset (capped growth)

Current annual tax
$1,717 · $143/mo
Projected year-2 tax
$1,969 · $164/mo
Expected delta
+$251/yr (+$21/mo · 14.6%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Climate risk First Street

  • 🌊 Flood 1/10 Low FEMA zone X (unshaded) · 0% chance over 30 yrs
  • 🔥 Wildfire 3/10 Moderate
  • 🌡 Heat 2/10 Low 7 d/yr ≥103°F today · 13 d/yr by 30 yrs out
  • 💨 Wind 2/10 Low
  • 🫁 Air quality 2/10 Low 1 unhealthy d/yr today · 1 by 30 yrs out

Nearby sold comps map

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Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$18,631
− Mortgage interest
−$6,722
− Property taxes
−$1,717
− Insurance
−$600
− Repairs & maintenance
−$1,491
− Management
−$1,491
− HOA
−$2,424
− Depreciation
−$3,491
Taxable income
$696
combined federal + state — saved on this device
Est. tax owed @ 24.0%
−$167
After-tax cash flow
$2,259/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

District
Lake Geneva-Genoa City Uhs School District
NCES district ID
5507650
Math proficiency
27% ▼ -5.00%
Reading proficiency
35% ▼ -4.00%
Median HH income
$52,486
Composite
27.25/100
National rank
#7013
State rank
#258 of 342 in WI

Livability — Lake Geneva

Score
72/100
State rank
#247
US rank
#6394

Category grades

Amenities F Commute F Cost of living A- Crime A- Employment C+ Housing A+ Health & safety D- User ratings A+

Schools grade is shown separately in the Schools card above.

Census & demographics

Census place
Lake Geneva, WI
County
Walworth County · 37,189 people
City population
18,638
Metro
Whitewater, WI
Population (ZIP)
18,638
Household income
$83,566
Rent vs Own
30.7% rent · 69.3% own
Severe rent burden
526.0

Population outlook (Walworth County) Hauer SSP2

Today (2025)
104,803 people
By 2030
105,459 · +0.6%
By 2040
104,991 · +0.2%
By 2050
102,207 · -2.5%
By 2075
97,177 · -7.3%
By 2100
89,043 · -15.0%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Predominantly White (82%)
Race & ethnicity
White 82% Hispanic / Latino 12% Two or more races 8%
Hispanic origin (detail)
Mexican 11%
Common ancestry
Romanian 8% Portuguese 6% Lithuanian 3%
Foreign-born
10% · Canada
Languages at home
88% English-only · Spanish 8% Russian/Polish/Slavic 2% German/W. Germanic 1%

Political lean MEDSL · Walworth

2024 margin
Strong R (+22.2) · D 38.3% · R 60.5% · Other 1.2%
2008→2024 swing
-19.6pp toward R · 2008: -2.6pp · 2024: -22.2pp
All cycles
2024: R+22.2 2020: R+19.2 2016: R+20.1 2012: R+12.4 2008: R+2.6

Not yet ingested

Civics

Market trends

HPI YoY
▼ -159.25%
Current HPI
243.6097
Rent YoY
Metro
Whitewater, WI
State GDP YoY
▲ 2.10%
F500 in state
20

Industry mix (Fortune 500 HQ in WI)

Industry F500 HQs Revenue

Price history

-13.0% since first listed
43 events — show timeline
  • 2026-06-02 Listed $120,000 MRED as Distributed by MLS Grid
  • 2026-06-02 Listed $120,000 METROMLS
  • 2025-01-15 Sold (Public Records) $82,500 Public Records
  • 2025-01-15 Sold (MLS) $82,500 METROMLS
  • 2025-01-02 Contingent METROMLS
  • 2024-12-21 Price Changed $95,000 METROMLS
  • 2024-11-30 Price Changed $100,000 METROMLS
  • 2024-08-20 Relisted METROMLS
  • 2024-08-08 Contingent METROMLS
  • 2024-06-08 Price Changed $104,000 METROMLS
  • 2024-05-16 Price Changed $108,000 METROMLS
  • 2024-05-07 Price Changed $110,000 METROMLS
  • 2024-03-26 Price Changed $112,000 METROMLS
  • 2024-02-21 Listed $115,000 METROMLS
  • 2023-11-09 Listing Removed METROMLS
  • 2023-10-07 Price Changed $128,000 METROMLS
  • 2023-09-13 Listed $132,000 METROMLS
  • 2023-06-08 Sold (Public Records) $125,000 Public Records
  • 2023-06-05 Sold (MLS) $125,000 METROMLS
  • 2023-05-20 Contingent METROMLS
  • 2023-05-15 Listed $135,000 METROMLS
  • 2022-07-20 Sold (Public Records) $115,000 Public Records
  • 2022-07-15 Sold (MLS) $115,000 METROMLS
  • 2022-07-03 Pending METROMLS
  • 2022-06-29 Listed $120,000 METROMLS
  • 2017-10-09 Sold (Public Records) $76,500 Public Records
  • 2017-10-06 Sold (MLS) $76,500 METROMLS
  • 2017-09-29 Contingent METROMLS
  • 2017-09-07 Price Changed $79,000 METROMLS
  • 2017-05-17 Listed $84,900 METROMLS
  • 2017-05-05 Listing Removed METROMLS
  • 2017-03-08 Price Changed $87,900 METROMLS
  • 2017-01-15 Listed $89,900 METROMLS
  • 2016-11-13 Listing Removed METROMLS
  • 2016-10-11 Price Changed $89,900 METROMLS
  • 2016-03-28 Price Changed $99,900 METROMLS
  • 2015-11-25 Listed $128,460 METROMLS
  • 2013-07-12 Listing Removed METROMLS
  • 2013-07-12 Listed $139,900 METROMLS
  • 2013-07-11 Listed $159,900 METROMLS
  • 2013-07-11 Listing Removed METROMLS
  • 2007-06-14 Sold (Public Records) $137,900 Public Records
  • 2007-06-13 Sold (MLS) $137,900 METROMLS

Property tax history

+7.8%/yr

Latest (2025): $1,717 · +5.9% YoY. Source: county tax records.

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

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