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3028 Morton Ave
C+ Composite 64.25
Why this score? — see what drove the C+ grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Cash flow +30.0/30.0
  • DSCR +10.0/10.0
  • 1% rule +8.2/10.0
  • Schools +5.0/10.0
  • Livability +3.1/5.0
  • ARV discount +3.0/15.0
  • Rent growth +2.5/5.0
  • Condition / age +2.5/5.0
  • Appreciation +0.0/10.0

$65,000

3028 Morton Ave · Muskegon Heights, MI 49444
2 bd · 1.0 ba · 672 sqft · SingleFamily public records · 93 Days on market
Built 1945 5,009 sqft lot Est $59k · 10% over

🖨 Deal sheet (PDF) 📄 Offer letter ✓ Due diligence

Listing remarks MLS

Turn-key rental opportunity in Muskegon Heights! This cute 2-bedroom home includes a full basement and is occupied by a dependable long-term tenant who wishes to remain. The property is rental certified and ready to continue generating income from day one. Priced at just $65,000, this is an affordable investment with solid cash-flow potential, perfect for investors looking to grow their portfolio. Schedule your showing today. Buyer to verify all information.

Key facts

  • Rental certified
  • Full basement
  • 5,009 sq ft lot

Tags

FULL BASEMENTRENTAL CERTIFIEDTURN-KEY RENTAL OPPORTUNITY

Property features AI

Exterior

  • Utilities: Public water; Natural gas available and connected; Electricity available; Cable connected
  • Home design: Single-family residence; Residential property
  • Construction: Built in 1945; Shingle siding; Composition roof
  • Exterior features: Paved road access; Lot approximately 0.12 acres

Interior

  • Kitchen: Kitchen (12 x 9)
  • Bedrooms: Primary bedroom (12 x 10); Second bedroom (12 x 9)
  • Bathrooms: 1 full bathroom (primary bathroom listed)
  • Heating & cooling: Forced air heating
  • Interior features: Full basement; 5 total rooms

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…

What this means for you Summary

Snapshot

  • This is a 2-bed/1.0-bath single-family listed at $65k.

Deal economics

  • At list price, monthly cash flow is $277 ($3k/yr) — positive.
  • The deal already cash-flows at list — no discount required.
  • Meets the 1% rule at list price ($855 rent vs $65k).
  • Recommended offer: $59k (9.0% below list) — sets the bar for market timing.
  • Cap rate 11.4% vs local median 8.4% in Muskegon Heights — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

  • Location reads 61/100 on livability (#574 in MI) — a middle-class / working-renter tenant base. Strengths: cost of living A+, housing A; Watch: schools D+, crime F, amenities F.
  • Market conditions: 237 active listings in the ZIP; 4 comparable units currently listed for rent nearby; rentals at typical pace (median 22d on market — plan ~3-4 weeks tenant-placement turnaround); 438 units permitted in Muskegon County in 2024 (115 in 5+ unit buildings).

Forward outlook

  • Local home prices are declining (-3.0%/yr); year-one equity from $449 of loan paydown is wiped out by about $2k of value loss. Plan a longer hold.
  • Muskegon County population projected to shrink 8% by 2050 — rents likely to lag national; underwrite the cash flow, not the appreciation.
  • At projected returns (-3.0% appreciation + 3.0% rent growth), your $18k cash investment doubles in ~7 years — after that, you're playing with house money.

Negotiation context

  • It's been on market 93 days — a 9% lower offer ($59k) is reasonable based on typical stale-listing flexibility.
  • 7 sale attempts since 22y ago with the ask held roughly flat each time — persistent listings suggest the price (not the market) is what's stuck; bring a comps-based counter.

Risks & watch-outs

  • Watch-outs: built in 1945 — expect roof / HVAC / electrical / plumbing capex.
Recommended offer $59,150 (9.0% below list)

Questions for the listing agent

  1. It's been on market 93 days. Have you received any prior offers? Is the seller open to a 9% concession, seller financing, or rate buy-down credit?
  2. Built in 1945 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
  3. Why hasn't it sold? Are there any deal-killer items the seller is aware of (foundation, flood, title, zoning, code violations)?
  4. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  5. Schools are D-rated, which usually means shorter tenancies and higher turnover. Who's the typical renter profile here, and what's been the actual vacancy rate?
  6. Crime grade is F in this area — have there been break-ins, vandalism, or insurance claims at this property in the last 3 years? What carrier currently insures it and at what premium?
  7. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  8. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  9. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

1% rule
1.32%
Cap rate
11.41%
Cash-on-cash
18.27%
DSCR
1.81
GRM
6.3

CMA / ARV

ARV (on-the-fly)
$59,136
Comps found
12
Show comp detail 12 sales within ~0.75 mi
Address Dist Beds/Ba Sqft Sold Price $/sf Match
3033 Morton Ave 0.03mi 2/1.0 688 (+2%) 7mo $97,000 $141 89
2817 Mason Blvd 0.22mi 2/1.0 624 (-7%) 1mo $54,900 $88 77
2827 Mason Blvd 0.20mi 2/1.0 652 (-3%) 18mo $40,000 $61 70
3133 Sanford St 0.41mi 2/1.0 724 (+8%) 2mo $50,000 $69 66
224 E Lincoln Ave 0.06mi 3/1.0 (+1) 770 (+15%) 2mo $90,000 $117 66
142 Harrison Blvd 0.11mi 3/1.0 (+1) 768 (+14%) 3mo $97,000 $126 64
3300 5th St 0.57mi 2/1.0 704 (+5%) 8mo $59,500 $85 58
3229 Jefferson St 0.49mi 3/1.0 (+1) 732 (+9%) 2mo $114,000 $156 56
3304 Sanford St 0.45mi 2/1.0 717 (+7%) 16mo $35,000 $49 55
3212 5th St 0.54mi 2/1.0 624 (-7%) 14mo $68,000 $109 52
3364 7th St 0.72mi 1/1.0 (-1) 660 (-2%) 9mo $39,900 $60 50
2520 Manz St 0.66mi 2/1.0 768 (+14%) 1mo $54,300 $71 44

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

-3.0% appreciation · 3.0% rent growth · sell at horizon

5-year hold
IRR
9.9%
Equity multiple
1.39×
Total profit
$7,097
Equity at exit
$9,692
10-year hold
IRR
19.0%
Equity multiple
2.58×
Total profit
$28,830
Equity at exit
$5,620

Cash invested: $18,200 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
62 Landlord-Friendly
State Michigan
62 Landlord-Friendly · EVEN
County
— inherits STATE
City
— inherits STATE
7-day pay-or-quit; mixed climate; Detroit/AA have some protections.

ZIP-level market 49444

Active inventory
237
Price-to-rent
6.3×

Monthly cashflow live

Estimated rent
$855 medium interval (Pro) →
Mortgage (P&I)
$341
Tax from tax record
$31 /mo · $367/yr
Insurance
$27
HOA
$0
Vacancy / Maint / Mgmt
$180
Net cashflow
$277

Break-even live

Break-even rent $505
Max offer price $65,000
Occupancy floor 63%

Sensitivity live

Price -10% $314 -5% $295 +0% $277 +5% $259 +10% $240
Rent -10% $210 -5% $243 +0% $277 +5% $311 +10% $345
Rate -1.0pp $310 -0.5pp $294 base $277 +0.5pp $260 +1.0pp $243

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$16,250
Closing costs
$1,950
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

Rent comps 4 comps

AddressBedsBaths SqftRent$/sqft DOM Units Dist
2516 5th St Apt 1 Muskegon Heights, MI 1.0 1.0 630 $775 $1.23 22d 1 0.78mi
2516 5th St Apt 2 Muskegon Heights, MI 1.0 1.0 630 $750 $1.19 22d 1 0.78mi
2901 Temple St Unit 2 Muskegon Heights, MI 1.0 1.0 400 $750 $1.88 22d 1 0.95mi
121 E Holbrook Ave Apt 3 Muskegon, MI 2.0 1.0 650 $950 $1.46 22d 1 1.43mi

Listing history 27 events

  1. 2026-06-19
    days on market $65,000 Active 93 DOM
  2. 2026-06-18
    days on market $65,000 Active 92 DOM
  3. 2026-06-17
    days on market $65,000 Active 91 DOM
  4. 2026-06-16
    days on market $65,000 Active 90 DOM
  5. 2026-06-15
    days on market $65,000 Active 89 DOM
  6. 2026-06-14
    days on market $65,000 Active 87 DOM
  7. 2026-06-13
    days on market $65,000 Active 86 DOM
  8. 2026-06-10
    days on market $65,000 Active 84 DOM
  9. 2026-06-09
    days on market $65,000 Active 83 DOM
  10. 2026-06-08
    days on market $65,000 Active 82 DOM
  11. 2026-06-07
    days on market $65,000 Active 81 DOM
  12. 2026-06-02
    days on market $65,000 Active 76 DOM
  13. 2026-06-01
    days on market $65,000 Active 75 DOM
  14. 2026-05-31
    days on market $65,000 Active 74 DOM
  15. 2026-05-30
    days on market $65,000 Active 73 DOM
  16. 2026-03-18
    listed $65,000 Active 462-char remark
    Show marketing remark (462 chars)

    Turn-key rental opportunity in Muskegon Heights! This cute 2-bedroom home includes a full basement and is occupied by a dependable long-term tenant who wishes to remain. The property is rental certified and ready to continue generating income from day one. Priced at just $65,000, this is an affordable investment with solid cash-flow potential, perfect for investors looking to grow their portfolio. Schedule your showing today. Buyer to verify all information.

  17. 2026-03-18
    listed $65,000 Active 462-char remark
    Show marketing remark (462 chars)

    Turn-key rental opportunity in Muskegon Heights! This cute 2-bedroom home includes a full basement and is occupied by a dependable long-term tenant who wishes to remain. The property is rental certified and ready to continue generating income from day one. Priced at just $65,000, this is an affordable investment with solid cash-flow potential, perfect for investors looking to grow their portfolio. Schedule your showing today. Buyer to verify all information.

  18. 2026-03-18
    listed $65,000 Active
    Show marketing remark (462 chars)

    Turn-key rental opportunity in Muskegon Heights! This cute 2-bedroom home includes a full basement and is occupied by a dependable long-term tenant who wishes to remain. The property is rental certified and ready to continue generating income from day one. Priced at just $65,000, this is an affordable investment with solid cash-flow potential, perfect for investors looking to grow their portfolio. Schedule your showing today. Buyer to verify all information.

  19. 2022-08-16
    price $850
  20. 2014-09-24
    historical
  21. 2004-08-02
    historical
  22. 2004-04-29
    listed $22,000
  23. 2004-04-29
    listed $22,000
  24. 2004-04-29
    historical
  25. 2004-04-29
    historical
  26. 2004-02-02
    listed $22,000
  27. 2004-02-02
    listed $22,000

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast MI · Partial reset (capped growth)

Current annual tax
$367 · $31/mo
Projected year-2 tax
$684 · $57/mo
Expected delta
+$317/yr (+$26/mo · 86.3%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Climate risk First Street

  • 🌊 Flood 1/10 Low FEMA zone X (unshaded) · 0% chance over 30 yrs
  • 🔥 Wildfire 1/10 Low
  • 🌡 Heat 2/10 Low 7 d/yr ≥93°F today · 15 d/yr by 30 yrs out
  • 💨 Wind 1/10 Low
  • 🫁 Air quality 4/10 Moderate 4 unhealthy d/yr today · 6 by 30 yrs out

Nearby sold comps map

Loading sold comps map…

Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$10,263
− Mortgage interest
−$3,641
− Property taxes
−$367
− Insurance
−$325
− Repairs & maintenance
−$821
− Management
−$821
− Depreciation
−$1,891
Taxable income
$2,397
combined federal + state — saved on this device
Est. tax owed @ 24.0%
−$575
After-tax cash flow
$2,750/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

No district data.

Livability — Muskegon Heights

Score
61/100
State rank
#574
US rank
#18269

Category grades

Amenities F Commute F Cost of living A+ Crime F Employment F Housing A Health & safety F User ratings D+

Schools grade is shown separately in the Schools card above.

Census & demographics

Census place
Muskegon Heights, MI
County
Muskegon County · 107,917 people
Metro
Muskegon, MI
Population (ZIP)
26,372
Household income
$53,054
Rent vs Own
30.7% rent · 69.3% own
Severe rent burden
930.0

Population outlook (Muskegon County) Hauer SSP2

Today (2025)
174,032 people
By 2030
173,365 · -0.4%
By 2040
168,877 · -3.0%
By 2050
160,306 · -7.9%
By 2075
134,426 · -22.8%
By 2100
98,836 · -43.2%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Diverse neighborhood (Simpson 0.55)
Race & ethnicity
White 59% Black 31% Two or more races 6% Hispanic / Latino 4% Native American 1%
Common ancestry
Iranian 6% Romanian 4% Lithuanian 2%
Foreign-born
1% · Canada
Languages at home
97% English-only · Spanish 2%

Political lean MEDSL · Muskegon

2024 margin
Toss-up / Even · D 48.4% · R 50.2% · Other 1.5%
2008→2024 swing
-31.1pp toward R · 2008: 29.3pp · 2024: -1.8pp
All cycles
2024: R+1.8 2020: D+0.6 2016: D+0.9 2012: D+17.8 2008: D+29.3

Not yet ingested

Civics

Market trends

HPI YoY
▼ -150.02%
Current HPI
209.2698
Rent YoY
Metro
Muskegon, MI
State GDP YoY
▲ 1.37%
F500 in state
28

Industry mix (Fortune 500 HQ in MI)

Industry F500 HQs Revenue

Price history

+195.5% since first listed
12 events — show timeline
  • 2026-03-18 Listed $65,000 REALCOMP
  • 2026-03-18 Listed $65,000 SW Michigan MLS
  • 2026-03-18 Listed $65,000 MiRealSource-MiMLS
  • 2022-08-16 Price Changed $850 RENT.
  • 2014-09-24 Listing Removed SW Michigan MLS
  • 2004-08-02 Listing Removed REALCOMP
  • 2004-04-29 Listing Removed SW Michigan MLS
  • 2004-04-29 Listing Removed REALCOMP
  • 2004-04-29 Listed $22,000 REALCOMP
  • 2004-04-29 Listed $22,000 SW Michigan MLS
  • 2004-02-02 Listed $22,000 SW Michigan MLS
  • 2004-02-02 Listed $22,000 REALCOMP

Property tax history

-4.9%/yr

Latest (2025): $367 · +2.8% YoY. Source: county tax records.

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

Loading sold comps…