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1708 Market St
C- Composite 50.81
Why this score? — see what drove the C- grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Cash flow +15.1/30.0
  • ARV discount +15.0/15.0
  • DSCR +4.6/10.0
  • 1% rule +4.2/10.0
  • Livability +3.5/5.0
  • Rent growth +3.2/5.0
  • Schools +2.7/10.0
  • Condition / age +2.5/5.0
  • Appreciation +0.0/10.0

$179,900

1708 Market St · La Crosse, WI 54601
4 bd · 1.5 ba · 1,147 sqft · Other · 37 Days on market
Built 1883 4,356 sqft lot $157/sqft · 23% below area Est $234k · 23% under

🖨 Deal sheet 📄 Offer letter ✓ Due diligence

Listing remarks MLS

Investment opportunity! Rented for $1600 starting 6/13, this 4 bedroom house with a offers great rental income! Conveniently located in the middle of La Crosse, huge backyard, sizable rooms including the kitchen, living room, and laundry/mud room. The roof and windows have been updated/replaced within the past few years. See if this property makes cents for you!

Key facts

  • Strong rental demand
  • Inviting porch area
  • Solid rental history

Tags

LARGE FUNCTIONAL KITCHENIN UNIT LAUNDRYINVITING PORCH AREALARGE FENCED IN BACKYARDSTRONG RENTAL DEMANDSOLID RENTAL HISTORY

Property features AI

Exterior

  • Utilities: Municipal water; Municipal sewer; Natural gas service
  • Home design: Single-family, 2-story home; Less than 1/2 acre lot; Zoned residential
  • Construction: Exterior clad in aluminum and wood
  • Exterior features: Fenced yard; Sidewalks

Interior

  • Kitchen: Dishwasher; Oven; Range; Refrigerator
  • Bedrooms: Primary bedroom (Upper) — 14 x 9; Bedroom 2 (Upper) — 12 x 9; Bedroom 3 (Main) — 12 x 9; Bedroom 4 (Main) — 12 x 7
  • Bathrooms: One full bathroom with shower-over-tub; One half bathroom
  • Heating & cooling: Forced air heating (natural gas); Central air conditioning
  • Interior features: Cable/satellite available; High-speed internet; Partial basement

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…

What this means for you Summary

Snapshot

  • This is a 4-bed/1.5-bath other listed at $180k.

Deal economics

  • At list price, monthly cash flow is $60 ($724/yr) — positive.
  • The deal already cash-flows at list — no discount required.
  • To meet the 1% rule (rent ≥ 1% of price), the offer needs to be $166k (7.7% below list).
  • Recommended offer: $166k (7.7% below list) — sets the bar for 1% rule.
  • Cap rate 6.7% vs local median 3.0% in La Crosse — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

  • Location reads 69/100 on livability (#339 in WI) — a middle-class / working-renter tenant base. Strengths: cost of living A+, housing A+; Watch: employment C-, schools D+, health & safety D.
  • La Crosse School District (urban): math 29% / reading 34% proficiency, ranked #267 of 342 in WI (top 78%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases.
  • Market conditions: Rents rising (+2.7%/yr); 222 active listings in the ZIP; 2 comparable units currently listed for rent nearby; 268 units permitted in La Crosse County in 2024 (10 in 5+ unit buildings).
  • This rent runs 32% of the median local income ($62k/yr) — at the standard rent-burdened threshold; future hikes will face affordability resistance.

Forward outlook

  • Local home prices are declining (-3.0%/yr); year-one equity from $1k of loan paydown is wiped out by about $5k of value loss. Plan a longer hold.
  • La Crosse County population projected at +14% by 2050 — modest demand growth; plan on rents tracking national, not racing it.

Negotiation context

  • It's been on market 37 days — a 3% lower offer ($175k) is reasonable based on typical stale-listing flexibility.
  • 5 sale attempts since 13y ago; this cycle's ask has dropped $10k (5%) from the opening price — seller is motivated, your offer sets the floor, not the list.
  • Current owner paid $137k; 31% above their basis — modest negotiation headroom, anchor on the comps not their cost.

Risks & watch-outs

  • Watch-outs: built in 1883 — expect roof / HVAC / electrical / plumbing capex.
Recommended offer $166,087 (7.7% below list)

Questions for the listing agent

  1. It's been on market 37 days. Have you received any prior offers? Is the seller open to a 8% concession, seller financing, or rate buy-down credit?
  2. Built in 1883 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
  3. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  4. Schools are D-rated, which usually means shorter tenancies and higher turnover. Who's the typical renter profile here, and what's been the actual vacancy rate?
  5. Crime grade is F in this area — have there been break-ins, vandalism, or insurance claims at this property in the last 3 years? What carrier currently insures it and at what premium?
  6. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  7. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  8. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

1% rule
0.92%
Cap rate
6.70%
Cash-on-cash
1.44%
DSCR
1.06
GRM
9.0

CMA / ARV

ARV (median comp)
$234,011
List price
$179,900
Delta
-18.85%
Verdict
UNDERPRICED
Comps
20 within 1.0 mi

Projected returns pro-forma

-3.0% appreciation · 2.72% rent growth · sell at horizon

5-year hold
IRR
-14.3%
Equity multiple
0.49×
Total profit
$-25,746
Equity at exit
$26,824
10-year hold
IRR
-6.0%
Equity multiple
0.62×
Total profit
$-19,254
Equity at exit
$15,554

Cash invested: $50,372 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
73 Landlord-Friendly
State Wisconsin
73 Landlord-Friendly · R+2
County
— inherits STATE
City
— inherits STATE
5-day notice; preempted; Madison / Milwaukee have some local enforcement.

ZIP-level market 54601

Rents YoY
2.7%
Active inventory
222
Price-to-rent
9.0×

Monthly cashflow live

Estimated rent
$1,661 medium interval (Pro) →
Mortgage (P&I)
$943
Tax from tax record
$233 /mo · $2,801/yr
Insurance
$75
HOA
$0
Vacancy / Maint / Mgmt
$349
Net cashflow
$60

Break-even live

Break-even rent $1,585
Max offer price $179,900
Occupancy floor 91%

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$44,975
Closing costs
$5,397
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

Rent comps 2 comps

AddressBedsBaths SqftRent$/sqft DOM Units Dist
1442 Redfield St La Crosse, WI 3.0 1.0 1000 $1,100 $1.10 43d 1 0.65mi
625 12th St N La Crosse, WI 5.0 1.0 1200 $2,125 $1.77 43d 1 1.07mi

Listing history 28 events

  1. 2026-06-19
    days on market $179,900 Active 37 DOM
  2. 2026-06-18
    days on market $179,900 Active 36 DOM
  3. 2026-06-17
    price $179,900 Active 35 DOM
  4. 2026-06-17
    days on market $189,900 Active 35 DOM
  5. 2026-06-16
    days on market $189,900 Active 34 DOM
  6. 2026-06-15
    days on market $189,900 Active 33 DOM
  7. 2026-06-14
    days on market $189,900 Active 31 DOM
  8. 2026-06-13
    days on market $189,900 Active 30 DOM
  9. 2026-06-10
    days on market $189,900 Active 28 DOM
  10. 2026-06-09
    days on market $189,900 Active 27 DOM
  11. 2026-06-08
    days on market $189,900 Active 26 DOM
  12. 2026-06-07
    days on market $189,900 Active 25 DOM
  13. 2026-06-05
    days on market $189,900 Active 22 DOM
  14. 2026-06-03
    statusdays on market $189,900 Active 21 DOM
  15. 2026-05-08
    listed $189,900 Active 568-char remark
  16. 2022-07-15
    historical 364-char remark
    Show marketing remark (364 chars)

    Investment opportunity! Rented for $1600 starting 6/13, this 4 bedroom house with a offers great rental income! Conveniently located in the middle of La Crosse, huge backyard, sizable rooms including the kitchen, living room, and laundry/mud room. The roof and windows have been updated/replaced within the past few years. See if this property makes cents for you!

  17. 2022-06-27
    historical Contingent 364-char remark
    Show marketing remark (364 chars)

    Investment opportunity! Rented for $1600 starting 6/13, this 4 bedroom house with a offers great rental income! Conveniently located in the middle of La Crosse, huge backyard, sizable rooms including the kitchen, living room, and laundry/mud room. The roof and windows have been updated/replaced within the past few years. See if this property makes cents for you!

  18. 2022-05-27
    price $149,900 364-char remark
    Show marketing remark (364 chars)

    Investment opportunity! Rented for $1600 starting 6/13, this 4 bedroom house with a offers great rental income! Conveniently located in the middle of La Crosse, huge backyard, sizable rooms including the kitchen, living room, and laundry/mud room. The roof and windows have been updated/replaced within the past few years. See if this property makes cents for you!

  19. 2022-04-26
    price $154,900 364-char remark
    Show marketing remark (364 chars)

    Investment opportunity! Rented for $1600 starting 6/13, this 4 bedroom house with a offers great rental income! Conveniently located in the middle of La Crosse, huge backyard, sizable rooms including the kitchen, living room, and laundry/mud room. The roof and windows have been updated/replaced within the past few years. See if this property makes cents for you!

  20. 2022-04-26
    price $514,900 364-char remark
    Show marketing remark (364 chars)

    Investment opportunity! Rented for $1600 starting 6/13, this 4 bedroom house with a offers great rental income! Conveniently located in the middle of La Crosse, huge backyard, sizable rooms including the kitchen, living room, and laundry/mud room. The roof and windows have been updated/replaced within the past few years. See if this property makes cents for you!

  21. 2022-04-13
    listed $159,900 Active 364-char remark
    Show marketing remark (364 chars)

    Investment opportunity! Rented for $1600 starting 6/13, this 4 bedroom house with a offers great rental income! Conveniently located in the middle of La Crosse, huge backyard, sizable rooms including the kitchen, living room, and laundry/mud room. The roof and windows have been updated/replaced within the past few years. See if this property makes cents for you!

  22. 2021-04-01
    soldstatus $137,000
  23. 2014-01-30
    soldstatus $52,000
  24. 2014-01-28
    listed $57,900
    Show marketing remark (167 chars)

    CENTRAL LOCATION MAKES THIS GREAT VALUE EVEN BETTER. PRICED WAY BELOW MARKET. BIG KITCHEN WITH DINING, PORCHES FRONT AND BACK AND A FENCED YARD. DON'T MISS THIS VALUE.

  25. 2014-01-28
    soldstatus $52,000
    Show marketing remark (167 chars)

    CENTRAL LOCATION MAKES THIS GREAT VALUE EVEN BETTER. PRICED WAY BELOW MARKET. BIG KITCHEN WITH DINING, PORCHES FRONT AND BACK AND A FENCED YARD. DON'T MISS THIS VALUE.

  26. 2013-02-10
    listed $64,900
  27. 2013-02-10
    historical
  28. 2005-03-24
    soldstatus $73,000

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast WI · Partial reset (capped growth)

Current annual tax
$2,801 · $233/mo
Projected year-2 tax
$3,064 · $255/mo
Expected delta
+$264/yr (+$22/mo · 9.4%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Climate risk First Street

  • 🌊 Flood 1/10 Low FEMA zone X (unshaded) · 0% chance over 30 yrs
  • 🔥 Wildfire 1/10 Low
  • 🌡 Heat 2/10 Low 7 d/yr ≥101°F today · 14 d/yr by 30 yrs out
  • 💨 Wind 2/10 Low
  • 🫁 Air quality 1/10 Low 0 unhealthy d/yr today · 0 by 30 yrs out

Nearby sold comps map

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Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$19,930
− Mortgage interest
−$10,077
− Property taxes
−$2,801
− Insurance
−$900
− Repairs & maintenance
−$1,594
− Management
−$1,594
− Depreciation
−$5,233
Taxable loss
−$2,269
combined federal + state — saved on this device
Est. tax savings @ 24.0%
+$545
After-tax cash flow
$1,268/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

District
La Crosse School District
NCES district ID
5507530
Math proficiency
29% ▼ -8.00%
Reading proficiency
34% ▼ -4.00%
Median HH income
$42,924
Composite
26.76/100
National rank
#7135
State rank
#267 of 342 in WI

Livability — La Crosse

Score
69/100
State rank
#339
US rank
#8671

Category grades

Amenities F Commute F Cost of living A+ Crime F Employment C- Housing A+ Health & safety D User ratings A+

Schools grade is shown separately in the Schools card above.

Census & demographics

Census place
La Crosse, WI
County
La Crosse County · 89,439 people
City population
64,135
Metro
La Crosse-Onalaska, WI-MN
Population (ZIP)
50,397
Household income
$61,639
Rent vs Own
46.0% rent · 54.0% own
Severe rent burden
2352.0

Population outlook (La Crosse County) Hauer SSP2

Today (2025)
126,082 people
By 2030
130,161 · +3.2%
By 2040
137,231 · +8.8%
By 2050
143,506 · +13.8%
By 2075
160,149 · +27.0%
By 2100
166,408 · +32.0%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Predominantly White (89%)
Race & ethnicity
White 89% Asian 4% Two or more races 3% Hispanic / Latino 3% Black 1%
Common ancestry
Portuguese 14% Romanian 6% Lithuanian 2%
Foreign-born
3% · Canada
Languages at home
95% English-only · Spanish 2% Other Asian/Pacific 1% Other Indo-European 1%

Political lean MEDSL · La Crosse

2024 margin
Lean D (+9.4) · D 54.0% · R 44.6% · Other 1.4%
2008→2024 swing
-14.1pp toward R · 2008: 23.4pp · 2024: 9.4pp
All cycles
2024: D+9.4 2020: D+13.5 2016: D+9.6 2012: D+17.3 2008: D+23.4

Not yet ingested

Civics

Market trends

HPI YoY
▼ -186.70%
Current HPI
236.4506
Rent YoY
▲ 2.72%
Metro
La Crosse-Onalaska, WI-MN
State GDP YoY
▲ 2.10%
F500 in state
20

Industry mix (Fortune 500 HQ in WI)

Industry F500 HQs Revenue

Price history

+146.4% since first listed
17 events — show timeline
  • 2026-06-17 Price Changed $179,900 METROMLS
  • 2026-06-03 Relisted METROMLS
  • 2026-05-28 Pending METROMLS
  • 2026-05-08 Listed $189,900 METROMLS
  • 2022-07-15 Listing Removed METROMLS
  • 2022-06-27 Contingent METROMLS
  • 2022-05-27 Price Changed $149,900 METROMLS
  • 2022-04-26 Price Changed $154,900 METROMLS
  • 2022-04-26 Price Changed $514,900 METROMLS
  • 2022-04-13 Listed $159,900 METROMLS
  • 2021-04-01 Sold (Public Records) $137,000 Public Records
  • 2014-01-30 Sold (Public Records) $52,000 Public Records
  • 2014-01-28 Listed $57,900 METROMLS
  • 2014-01-28 Sold (MLS) $52,000 METROMLS
  • 2013-02-10 Listing Removed METROMLS
  • 2013-02-10 Listed $64,900 METROMLS
  • 2005-03-24 Sold (Public Records) $73,000 Public Records

Property tax history

+3.2%/yr

Latest (2025): $2,801 · +5.6% YoY. Source: county tax records.

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

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