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770 Morris St SW
C- Composite 54.07
Why this score? — see what drove the C- grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Cash flow +18.1/30.0
  • ARV discount +13.8/15.0
  • DSCR +5.7/10.0
  • Schools +4.5/10.0
  • Livability +3.6/5.0
  • 1% rule +3.5/10.0
  • Rent growth +2.5/5.0
  • Condition / age +2.5/5.0
  • Appreciation +0.0/10.0

$165,000

770 Morris St SW · Hartselle, AL 35640
3 bd · 1.0 ba · 1,176 sqft · SingleFamily public records · 176 Days on market
Built 1969 0.25 ac lot $140/sqft · 25% below area Est $192k · 14% under

🖨 Deal sheet 📄 Offer letter ✓ Due diligence

Listing remarks MLS

Charming 3-bedroom, 1-bath home in the desirable Hartselle City Schools district. This well-kept property features a large eat-in kitchen with plenty of space for hosting and daily meals, a cozy living area, and comfortable bedrooms. Enjoy a fenced-in backyard perfect for pets, play, or gardening, plus a convenient one-car carport for covered parking. Located close to schools, shopping, and city conveniences, this home offers comfort, practicality, and a great location for everyday living.

Key facts

  • Close to schools
  • Large eat-in kitchen
  • Fenced-in backyard

Tags

LARGE EAT-IN KITCHENFENCED-IN BACKYARDONE-CAR CARPORTCLOSE TO SCHOOLSCLOSE TO SHOPPING

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…

What this means for you Summary

Snapshot

  • This is a 3-bed/1.0-bath single-family listed at $165k.

Deal economics

  • At list price, monthly cash flow is $144 ($2k/yr) — positive.
  • The deal already cash-flows at list — no discount required.
  • To meet the 1% rule (rent ≥ 1% of price), the offer needs to be $140k (15.1% below list).
  • Recommended offer: $140k (15.1% below list) — sets the bar for 1% rule.
  • Cap rate 7.3% vs local median 4.1% in Hartselle — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

  • Location reads 72/100 on livability (#32 in AL) — a middle-class / working-renter tenant base. Strengths: cost of living A+, housing A+, health & safety A+; Watch: amenities F, commute F.
  • Hartselle City (other): math 41% / reading 64% proficiency, ranked #10 of 129 in AL (top 8%) — acceptable for families but not a draw, mixed tenant base, ~2y average lease.
  • Market conditions: 189 active listings in the ZIP; 4 comparable units currently listed for rent nearby; rentals at typical pace (median 24d on market — plan ~3-4 weeks tenant-placement turnaround); 231 units permitted in Morgan County in 2024 (0 in 5+ unit buildings).

Forward outlook

  • Local home prices are declining (-3.0%/yr); year-one equity from $1k of loan paydown is wiped out by about $5k of value loss. Plan a longer hold.
  • Morgan County population projected at -11% by 2050 — secular population decline; favor cash flow + early exit over multi-decade hold.

Negotiation context

  • It's been on market 176 days — a 12% lower offer ($145k) is reasonable based on typical stale-listing flexibility.
  • 4 sale attempts since 6y ago; this cycle's ask has dropped $14k (8%) from the opening price — seller is motivated, your offer sets the floor, not the list.

Risks & watch-outs

  • Climate carrying-cost: moderate wind risk, 26% chance of damaging wind over 30y; extreme-heat days projected 7→20/yr by 2055 (HVAC capex compounding) — expect insurance premiums to compound above CPI over the hold.
Recommended offer $140,127 (15.1% below list)

Questions for the listing agent

  1. It's been on market 176 days. Have you received any prior offers? Is the seller open to a 15% concession, seller financing, or rate buy-down credit?
  2. Built in 1969 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
  3. Why hasn't it sold? Are there any deal-killer items the seller is aware of (foundation, flood, title, zoning, code violations)?
  4. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  5. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  6. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  7. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

1% rule
0.85%
Cap rate
7.34%
Cash-on-cash
3.73%
DSCR
1.17
GRM
9.8

CMA / ARV

ARV (median comp)
$191,726
List price
$165,000
Delta
-13.94%
Verdict
UNDERPRICED
Comps
20 within 1.0 mi
Show comp detail 12 sales within ~0.75 mi
Address Dist Beds/Ba Sqft Sold Price $/sf Match
1211 Gemini Cir 0.07mi 3/1.0 1,100 (-6%) 3mo $190,000 $173 83
756 SW Morris St SW 0.10mi 3/1.0 1,248 (+6%) 5mo $159,900 $128 81
811 Sunshine St SW 0.16mi 3/2.0 1,200 (+2%) 6mo $205,000 $171 80
717 SW Larkwood Cir SW 0.20mi 3/2.0 1,248 (+6%) 4mo $230,000 $184 73
823 Nance Ford Rd 0.19mi 3/2.0 1,252 (+6%) 9mo $199,000 $159 69
742 Williams St SW 0.46mi 3/2.0 1,127 (-4%) 3mo $160,000 $142 66
915 SW Pattillo St 0.33mi 3/1.0 1,050 (-11%) 4mo $190,000 $181 63
827 Nanceford Rd SW 0.21mi 3/2.0 1,305 (+11%) 7mo $191,000 $146 62
204 Prospect Dr SW 0.60mi 3/1.0 1,273 (+8%) 2mo $182,000 $143 56
1208 Barkley St SW 0.60mi 2/1.0 (-1) 1,137 (-3%) 8mo $180,000 $158 54
500 Nelson St SW 0.56mi 2/1.0 (-1) 1,056 (-10%) 2mo $178,000 $169 50
1751 Barkley Bridge Rd #1 0.39mi 3/2.0 1,351 (+15%) 7mo $161,000 $119 47

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

-3.0% appreciation · 3.0% rent growth · sell at horizon

5-year hold
IRR
-10.5%
Equity multiple
0.62×
Total profit
$-17,681
Equity at exit
$24,602
10-year hold
IRR
-1.3%
Equity multiple
0.91×
Total profit
$-3,979
Equity at exit
$14,266

Cash invested: $46,200 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
90 Strongly Landlord-Friendly
State Alabama
90 Strongly Landlord-Friendly · R+15
County
— inherits STATE
City
— inherits STATE
Right-to-evict in 7 days for non-payment; no rent control; preempted statewide; courts move quickly.

ZIP-level market 35640

Home prices YoY
-13.6%
Active inventory
189
Price-to-rent
9.8×

Monthly cashflow live

Estimated rent
$1,401 medium interval (Pro) →
Mortgage (P&I)
$865
Tax from tax record
$29 /mo · $353/yr
Insurance
$69
HOA
$0
Vacancy / Maint / Mgmt
$294
Net cashflow
$144

Break-even live

Break-even rent $1,220
Max offer price $165,000
Occupancy floor 85%

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$41,250
Closing costs
$4,950
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

Rent comps 4 comps

AddressBedsBaths SqftRent$/sqft DOM Units Dist
726 Larkwood Cir SW Hartselle, AL 3.0 2.0 1257 $1,400 $1.11 43d 1 0.15mi
500 Crestline Dr SW Hartselle, AL 3.0 2.0 1420 $1,500 $1.06 14d 1 0.62mi
506 Hickory St SE Unit A Hartselle, AL 2.0 1.0 800 $1,150 $1.44 23d 1 1.39mi
506 Hickory St SE Unit B Hartselle, AL 3.0 2.0 1462 $1,400 $0.96 23d 1 1.39mi

Listing history 32 events

  1. 2026-06-19
    days on market $165,000 Active 176 DOM
  2. 2026-06-18
    days on market $165,000 Active 175 DOM
  3. 2026-06-17
    days on market $165,000 Active 174 DOM
  4. 2026-06-16
    days on market $165,000 Active 173 DOM
  5. 2026-06-15
    days on market $165,000 Active 172 DOM
  6. 2026-06-14
    statusdays on market $165,000 Active 170 DOM
  7. 2026-06-12
    statusdays on market $165,000 Contingent 169 DOM
  8. 2026-06-09
    days on market $165,000 Active 166 DOM
  9. 2026-06-08
    days on market $165,000 Active 165 DOM
  10. 2026-06-07
    days on market $165,000 Active 164 DOM
  11. 2026-06-07
    days on market $165,000 Active 163 DOM
  12. 2026-06-04
    days on market $165,000 Active 160 DOM
  13. 2026-06-02
    days on market $165,000 Active 159 DOM
  14. 2026-06-01
    days on market $165,000 Active 158 DOM
  15. 2026-05-31
    days on market $165,000 Active 157 DOM
  16. 2026-05-31
    days on market $165,000 Active 156 DOM
  17. 2026-05-02
    price $165,000 494-char remark
    Show marketing remark (494 chars)

    Charming 3-bedroom, 1-bath home in the desirable Hartselle City Schools district. This well-kept property features a large eat-in kitchen with plenty of space for hosting and daily meals, a cozy living area, and comfortable bedrooms. Enjoy a fenced-in backyard perfect for pets, play, or gardening, plus a convenient one-car carport for covered parking. Located close to schools, shopping, and city conveniences, this home offers comfort, practicality, and a great location for everyday living.

  18. 2026-03-10
    price $169,000 494-char remark
    Show marketing remark (494 chars)

    Charming 3-bedroom, 1-bath home in the desirable Hartselle City Schools district. This well-kept property features a large eat-in kitchen with plenty of space for hosting and daily meals, a cozy living area, and comfortable bedrooms. Enjoy a fenced-in backyard perfect for pets, play, or gardening, plus a convenient one-car carport for covered parking. Located close to schools, shopping, and city conveniences, this home offers comfort, practicality, and a great location for everyday living.

  19. 2026-02-25
    price $171,000 494-char remark
    Show marketing remark (494 chars)

    Charming 3-bedroom, 1-bath home in the desirable Hartselle City Schools district. This well-kept property features a large eat-in kitchen with plenty of space for hosting and daily meals, a cozy living area, and comfortable bedrooms. Enjoy a fenced-in backyard perfect for pets, play, or gardening, plus a convenient one-car carport for covered parking. Located close to schools, shopping, and city conveniences, this home offers comfort, practicality, and a great location for everyday living.

  20. 2026-02-12
    status Active 494-char remark
    Show marketing remark (494 chars)

    Charming 3-bedroom, 1-bath home in the desirable Hartselle City Schools district. This well-kept property features a large eat-in kitchen with plenty of space for hosting and daily meals, a cozy living area, and comfortable bedrooms. Enjoy a fenced-in backyard perfect for pets, play, or gardening, plus a convenient one-car carport for covered parking. Located close to schools, shopping, and city conveniences, this home offers comfort, practicality, and a great location for everyday living.

  21. 2026-01-22
    status Pending 494-char remark
    Show marketing remark (494 chars)

    Charming 3-bedroom, 1-bath home in the desirable Hartselle City Schools district. This well-kept property features a large eat-in kitchen with plenty of space for hosting and daily meals, a cozy living area, and comfortable bedrooms. Enjoy a fenced-in backyard perfect for pets, play, or gardening, plus a convenient one-car carport for covered parking. Located close to schools, shopping, and city conveniences, this home offers comfort, practicality, and a great location for everyday living.

  22. 2026-01-18
    price $173,000 494-char remark
    Show marketing remark (494 chars)

    Charming 3-bedroom, 1-bath home in the desirable Hartselle City Schools district. This well-kept property features a large eat-in kitchen with plenty of space for hosting and daily meals, a cozy living area, and comfortable bedrooms. Enjoy a fenced-in backyard perfect for pets, play, or gardening, plus a convenient one-car carport for covered parking. Located close to schools, shopping, and city conveniences, this home offers comfort, practicality, and a great location for everyday living.

  23. 2025-12-16
    price $174,000 494-char remark
    Show marketing remark (494 chars)

    Charming 3-bedroom, 1-bath home in the desirable Hartselle City Schools district. This well-kept property features a large eat-in kitchen with plenty of space for hosting and daily meals, a cozy living area, and comfortable bedrooms. Enjoy a fenced-in backyard perfect for pets, play, or gardening, plus a convenient one-car carport for covered parking. Located close to schools, shopping, and city conveniences, this home offers comfort, practicality, and a great location for everyday living.

  24. 2025-12-04
    listed $179,000 Active 494-char remark
    Show marketing remark (494 chars)

    Charming 3-bedroom, 1-bath home in the desirable Hartselle City Schools district. This well-kept property features a large eat-in kitchen with plenty of space for hosting and daily meals, a cozy living area, and comfortable bedrooms. Enjoy a fenced-in backyard perfect for pets, play, or gardening, plus a convenient one-car carport for covered parking. Located close to schools, shopping, and city conveniences, this home offers comfort, practicality, and a great location for everyday living.

  25. 2022-05-04
    soldstatus $150,000
  26. 2022-05-03
    soldstatus $150,000 Sold 204-char remark
    Show marketing remark (204 chars)

    Check out this cute as a button home located in the Hartselle city school district. This 3 bedroom ranch style house has been updated with new carpet, paint and fixtures. Call today for a private showing.

  27. 2022-04-07
    status Pending 204-char remark
    Show marketing remark (204 chars)

    Check out this cute as a button home located in the Hartselle city school district. This 3 bedroom ranch style house has been updated with new carpet, paint and fixtures. Call today for a private showing.

  28. 2022-04-05
    listed $149,900 Active 204-char remark
    Show marketing remark (204 chars)

    Check out this cute as a button home located in the Hartselle city school district. This 3 bedroom ranch style house has been updated with new carpet, paint and fixtures. Call today for a private showing.

  29. 2020-11-20
    soldstatus $112,000 Sold
  30. 2020-11-20
    soldstatus $112,000
  31. 2020-11-03
    status Pending
  32. 2020-09-04
    listed $114,900 Active

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast AL · Resets to sale price

Current annual tax
$353 · $29/mo
Projected year-2 tax
$677 · $56/mo
Expected delta
+$323/yr (+$27/mo · 91.6%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Climate risk First Street

  • 🌊 Flood 1/10 Low FEMA zone X (unshaded) · 0% chance over 30 yrs
  • 🔥 Wildfire 2/10 Low
  • 🌡 Heat 5/10 Major 7 d/yr ≥105°F today · 20 d/yr by 30 yrs out
  • 💨 Wind 5/10 Major 26% chance of damaging wind over 30 yrs
  • 🫁 Air quality 2/10 Low 1 unhealthy d/yr today · 1 by 30 yrs out

Nearby sold comps map

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Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$16,815
− Mortgage interest
−$9,243
− Property taxes
−$353
− Insurance
−$825
− Repairs & maintenance
−$1,345
− Management
−$1,345
− Depreciation
−$4,800
Taxable loss
−$1,096
combined federal + state — saved on this device
Est. tax savings @ 24.0%
+$263
After-tax cash flow
$1,986/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

District
Hartselle City
NCES district ID
0101730
Math proficiency
41% ▼ -25.00%
Reading proficiency
64% ▼ -1.00%
Median HH income
$51,169
Composite
44.88/100
National rank
#2717
State rank
#10 of 129 in AL

Livability — Hartselle

Score
72/100
State rank
#32
US rank
#6515

Category grades

Amenities F Commute F Cost of living A+ Crime C Employment B- Housing A+ Health & safety A+ User ratings C-

Schools grade is shown separately in the Schools card above.

Census & demographics

Census place
Hartselle, AL
City population
26,976
Population (ZIP)
26,976

Population outlook (Morgan County) Hauer SSP2

Today (2025)
118,775 people
By 2030
116,979 · -1.5%
By 2040
111,800 · -5.9%
By 2050
105,181 · -11.4%
By 2075
87,736 · -26.1%
By 2100
67,624 · -43.1%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Predominantly White (89%)
Race & ethnicity
White 89% Black 5% Two or more races 4% Hispanic / Latino 2%
Common ancestry
Slovak 3% Italian 2% Lithuanian 1%
Foreign-born
1% · Canada
Languages at home
98% English-only · Spanish 2%

Political lean MEDSL · Morgan

2024 margin
Solid R (+52.6) · D 23.2% · R 75.8%
2008→2024 swing
-8.8pp toward R · 2008: -43.8pp · 2024: -52.6pp
All cycles
2024: R+52.6 2020: R+49.2 2016: R+52.4 2012: R+44.5 2008: R+43.8

Not yet ingested

Civics

Market trends

HPI YoY
▼ -38.12%
Current HPI
242.5778
Rent YoY
Metro
State GDP YoY
▲ 2.94%
F500 in state
4

Industry mix (Fortune 500 HQ in AL)

Industry F500 HQs Revenue

Price history

+43.6% since first listed
16 events — show timeline
  • 2026-05-02 Price Changed $165,000 VMLS
  • 2026-03-10 Price Changed $169,000 VMLS
  • 2026-02-25 Price Changed $171,000 VMLS
  • 2026-02-12 Relisted VMLS
  • 2026-01-22 Pending VMLS
  • 2026-01-18 Price Changed $173,000 VMLS
  • 2025-12-16 Price Changed $174,000 VMLS
  • 2025-12-04 Listed $179,000 VMLS
  • 2022-05-04 Sold (Public Records) $150,000 Public Records
  • 2022-05-03 Sold (MLS) $150,000 VMLS
  • 2022-04-07 Pending VMLS
  • 2022-04-05 Listed $149,900 VMLS
  • 2020-11-20 Sold (Public Records) $112,000 Public Records
  • 2020-11-20 Sold (MLS) $112,000 VMLS
  • 2020-11-03 Pending VMLS
  • 2020-09-04 Listed $114,900 VMLS

Property tax history

+6.1%/yr

Latest (2025): $353 · +15.6% YoY. Source: county tax records.

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

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