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3027 Luna Way 🏗️ New Construction
D- Composite 39.87
Why this score? — see what drove the D- grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Cash flow +10.6/30.0
  • ARV discount +7.5/15.0
  • Schools +5.0/10.0
  • Condition / age +5.0/5.0
  • 1% rule +3.2/10.0
  • Livability +3.2/5.0
  • DSCR +2.8/10.0
  • Rent growth +2.5/5.0
  • Appreciation +0.0/10.0

$298,500

3027 Luna Way · Southaven, MS 38672
3 bd · 2.0 ba · 1,207 sqft · SingleFamily · 205 Days on market
55+ age-restricted Excellent condition 3,484 sqft lot Garage

🖨 Deal sheet (PDF) 📄 Offer letter ✓ Due diligence

Listing remarks

Welcome to this Beautiful New Community in Southaven, a desirable 55+ Community that is conveniently located for all your needs. Step inside this beauty with a long hall leading to the oversize great room, also notice the large master bedroom. There are 2 additional bedrooms for your office and a guestroom. The eat-in-kitchen has lots of cabinets with lot of counters space and a nice breakfast area. Enjoy your private patio & the covered breezeway connecting the 2-car garage. Come out and tour these NEW HOMES, today.

Key facts

  • 3,484 sq ft lot
  • 2 garage spots
  • Listed 204 days

Neighborhood map

Property Rental comp Retail Costco Walmart Transit Schools Stadiums Fortune 500 · Circle radius: 6.0 mi
Loading POIs…
🏗️ New construction. The $298,500 list price is a builder figure, so every metric below is computed on the value from comparable previous sales — $348,283.

What this means for you Summary

Snapshot

  • This is a 3-bed/2.0-bath single-family listed at $298k. Condition is rated excellent.

Deal economics

  • At list price, monthly cash flow is $-623 ($-7k/yr) — negative.
  • To cash-flow at today's rent, offer at most $258k (13.5% below list).
  • To meet the 1% rule (rent ≥ 1% of price), the offer needs to be $226k (24.4% below list).
  • Recommended offer: $226k (24.4% below list) — sets the bar for 1% rule.
  • Cap rate 4.1% vs local median 5.2% in Southaven — below-typical yield; the buyer is paying a premium for something (appreciation thesis, condition, location) that the cap rate doesn't capture.

Location & tenants

  • Location reads 65/100 on livability (#107 in MS) — a middle-class / working-renter tenant base. Strengths: cost of living A+, housing A+; Watch: amenities F, commute F, health & safety F.
  • Desoto County School District (suburban): math 48% / reading 42% proficiency, ranked #20 of 130 in MS (top 15%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases.
  • Zoned schools: Desoto Central Primary (876 students, 100% FRL); Desoto Central Middle School (math 62% / reading 48%, grade B-, #15 of 179 statewide, top 8%, 1,468 students, 100% FRL); Desoto Central High School (math 36% / reading 52%, grade F, #40 of 197 statewide, top 20%, 1,995 students, 100% FRL) — zoned schools average 100% FRL vs 43% district-wide (56 pts higher); higher-poverty schools than district average — tighter screening recommended.
  • Market conditions: 294 active listings in the ZIP; high-income renter base; 1,155 units permitted in DeSoto County in 2024 (0 in 5+ unit buildings).

Forward outlook

  • Local home prices are declining (-3.0%/yr); year-one equity from $2k of loan paydown is wiped out by about $10k of value loss. Plan a longer hold.
  • DeSoto County population projected at +33% by 2050 — long-run rental-demand tailwind backs the buy-and-hold thesis.

Negotiation context

  • It's been on market 205 days — a 12% lower offer ($263k) is reasonable based on typical stale-listing flexibility.

Risks & watch-outs

  • Climate carrying-cost: major flood risk; moderate wildfire risk; extreme-heat days projected 7→21/yr by 2055 (HVAC capex compounding) — expect insurance premiums to compound above CPI over the hold.
Recommended offer $225,782 (24.4% below list)

Questions for the listing agent

  1. What do current leases actually rent for vs. the listed asking? Can we see a recent rent roll and the last 12 months of T-12 income?
  2. It's been on market 205 days. Have you received any prior offers? Is the seller open to a 24% concession, seller financing, or rate buy-down credit?
  3. Why hasn't it sold? Are there any deal-killer items the seller is aware of (foundation, flood, title, zoning, code violations)?
  4. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  5. Schools are D-rated, which usually means shorter tenancies and higher turnover. Who's the typical renter profile here, and what's been the actual vacancy rate?
  6. The area grade is low — what's the realistic commute time and amenity access for the typical tenant pool here? Any planned neighborhood developments (good or bad) we should know about?
  7. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  8. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  9. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

1% rule
0.65% ✗
Cap rate
4.15%
Cash-on-cash
-7.67%
DSCR
0.66
GRM
12.9

CMA / ARV

ARV (median comp)
$348,283
List price
$298,500
Delta
-14.29%
Verdict
UNDERPRICED
Comps
2 within 1.0 mi
Show comp detail 12 sales within ~0.75 mi
Address Dist Beds/Ba Sqft Sold Price $/sf Match
3247 Parkdale Cv 1.75mi 3/2.0 1,208 (+0%) 4mo $258,500 $214 62
3234 Jade Ln 1.70mi 2/2.0 (-1) 1,185 (-2%) 0mo $245,000 $207 57
3318 Jade Ln 1.73mi 2/2.0 (-1) 1,208 (+0%) 5mo $245,000 $203 56
3218 Wellbrook Ln 1.62mi 2/2.0 (-1) 1,210 (+0%) 6mo $245,000 $202 54
3245 Jade Ln 1.68mi 2/2.0 (-1) 1,185 (-2%) 13mo $237,000 $200 46
1335 S Point Cv 1.38mi 3/2.0 1,347 (+12%) 2mo $259,900 $193 44
3241 Jade Ln 1.68mi 2/2.0 (-1) 1,208 (+0%) 19mo $242,000 $200 44
3167 Jade Ln 1.65mi 2/2.0 (-1) 1,255 (+4%) 16mo $239,000 $190 40
2224 Itasca Dr 2.01mi 3/2.0 1,549 (+28%) 4mo $230,000 $148 36
2774 Itasca Dr 1.73mi 3/2.0 1,453 (+20%) 8mo $265,000 $182 33
2380 Geneva Dr 1.49mi 2/2.0 (-1) 1,450 (+20%) 6mo $279,900 $193 30
2781 Hickory Hill Dr 1.99mi 3/2.0 1,506 (+25%) 14mo $275,000 $183 28

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

-3.0% appreciation · 3.0% rent growth · sell at horizon

5-year hold
IRR
-29.7%
Equity multiple
0.01×
Total profit
$-96,097
Equity at exit
$51,930
10-year hold
IRR
-30.6%
Equity multiple
-0.38×
Total profit
$-134,653
Equity at exit
$30,113

Cash invested: $97,519 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
90 Strongly Landlord-Friendly
State Mississippi
90 Strongly Landlord-Friendly · R+11
County
— inherits STATE
City
— inherits STATE
3-day pay-or-quit; very landlord-favorable; no rent control.

Active competition Active MLS

For sale now
3 active
Median asking
$295,500 ($249/sqft)
Median days on market
204 d
This list price
67% of active listings are priced below it
ARV vs active asking
+15.7% above current asking $/sqft

Closed sales set the value; these active listings set current market conditions and a practical price ceiling.

ZIP-level market 38672

Home prices YoY
-13.1%
Active inventory
294
Price-to-rent
11.0×

Monthly cashflow live

Estimated rent
$2,258 medium interval (Pro) →
Mortgage (P&I)
−$1,826
Tax est. 1.5%
−$435 /mo · $5,224/yr
Insurance
−$145
HOA
−$0
Vacancy / Maint / Mgmt
−$474
Net cashflow
$-623

Break-even live

Break-even rent $3,047
Max offer price $258,101
Occupancy floor —

Sensitivity live

Price -10% $-383 -5% $-503 +0% $-623 +5% $-744 +10% $-864
Rent -10% $-802 -5% $-712 +0% $-623 +5% $-534 +10% $-445
Rate -1.0pp $-448 -0.5pp $-535 base $-623 +0.5pp $-713 +1.0pp $-805

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$87,071
Closing costs
$10,449
Reserves months
—
Total cash needed
—

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Cash invested
—
Monthly P&I
—
Monthly cashflow
—
DSCR
—
Eligible?
—

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Cash invested
—
Monthly P&I
—
Monthly cashflow
—
DSCR
—
Eligible?
—

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Cash invested
—
Monthly P&I
—
Monthly cashflow
—
DSCR
—
Eligible?
—

Short-term bridge; refi at stabilization.

Property features AI

Finance

Other
Lot size approximately 0.08 acres
HOA & community
Association with grounds maintenance includedCommunity clubhouseSidewalks

Exterior

Parking
Attached enclosed garage with garage door opener (2 spaces)Concrete driveway
Security
Firewall(s)Security lightsSmoke detector(s)
Utilities
Public waterPublic sewerElectricity connectedWater connectedSewer connected
Home design
Single-family houseOne storyNew constructionLiving area per builder
Construction
HardiPlank-type exteriorSlab foundationArchitectural shingle roofBuilt as new construction
Exterior features
PatioRain guttersWood fencingCity lotLevel yardLot dimensions approximately 30 x 120

Interior

Kitchen
DisposalFree-standing electric range
Bedrooms
Three main-level bedroomsOne great room on the main level
Flooring
Luxury vinylCarpetTile
Bathrooms
Two full bathrooms
Heating & cooling
Forced air heating (natural gas)Central air conditioning (electric)Ceiling fan(s)
Interior features
Eat-in kitchenHigh ceilingsInsulated windowsInsulated doorsSmoke detector(s)
Laundry & utility
Laundry located in the kitchen on the main level

Listing history 50 events

  1. 2026-11-08
    days on market $298,500 Active 205 DOM
  2. 2026-11-07
    days on market $298,500 Active 204 DOM
  3. 2026-11-06
    days on market $298,500 Active 203 DOM
  4. 2026-11-05
    days on market $298,500 Active 202 DOM
  5. 2026-11-04
    days on market $298,500 Active 201 DOM
  6. 2026-11-02
    days on market $298,500 Active 199 DOM
  7. 2026-11-01
    days on market $298,500 Active 198 DOM
  8. 2026-10-31
    days on market $298,500 Active 197 DOM
  9. 2026-10-30
    days on market $298,500 Active 196 DOM
  10. 2026-10-29
    days on market $298,500 Active 195 DOM
  11. 2026-10-28
    days on market $298,500 Active 194 DOM
  12. 2026-10-27
    days on market $298,500 Active 193 DOM
  13. 2026-10-26
    days on market $298,500 Active 192 DOM
  14. 2026-10-26
    days on market $298,500 Active 191 DOM
  15. 2026-10-24
    days on market $298,500 Active 190 DOM
  16. 2026-10-23
    days on market $298,500 Active 189 DOM
  17. 2026-10-22
    days on market $298,500 Active 188 DOM
  18. 2026-10-21
    days on market $298,500 Active 187 DOM
  19. 2026-10-20
    days on market $298,500 Active 186 DOM
  20. 2026-10-19
    days on market $298,500 Active 185 DOM
  21. 2026-10-18
    days on market $298,500 Active 184 DOM
  22. 2026-10-17
    days on market $298,500 Active 183 DOM
  23. 2026-10-16
    days on market $298,500 Active 182 DOM
  24. 2026-10-15
    days on market $298,500 Active 181 DOM
  25. 2026-10-14
    days on market $298,500 Active 180 DOM
  26. 2026-10-13
    days on market $298,500 Active 179 DOM
  27. 2026-10-12
    days on market $298,500 Active 178 DOM
  28. 2026-10-11
    days on market $298,500 Active 177 DOM
  29. 2026-10-10
    days on market $298,500 Active 176 DOM
  30. 2026-10-09
    days on market $298,500 Active 175 DOM
  31. 2026-10-08
    days on market $298,500 Active 174 DOM
  32. 2026-10-07
    days on market $298,500 Active 173 DOM
  33. 2026-10-06
    days on market $298,500 Active 172 DOM
  34. 2026-10-05
    days on market $298,500 Active 171 DOM
  35. 2026-10-04
    days on market $298,500 Active 170 DOM
  36. 2026-10-04
    days on market $298,500 Active 169 DOM
  37. 2026-10-02
    days on market $298,500 Active 168 DOM
  38. 2026-10-01
    days on market $298,500 Active 167 DOM
  39. 2026-09-30
    days on market $298,500 Active 166 DOM
  40. 2026-09-29
    days on market $298,500 Active 165 DOM
  41. 2026-09-28
    days on market $298,500 Active 164 DOM
  42. 2026-09-27
    days on market $298,500 Active 163 DOM
  43. 2026-09-25
    days on market $298,500 Active 161 DOM
  44. 2026-09-24
    days on market $298,500 Active 160 DOM
  45. 2026-09-23
    days on market $298,500 Active 159 DOM
  46. 2026-09-22
    days on market $298,500 Active 158 DOM
  47. 2026-09-21
    days on market $298,500 Active 157 DOM
  48. 2026-09-20
    days on market $298,500 Active 156 DOM
  49. 2026-09-19
    days on market $298,500 Active 155 DOM
  50. 2026-09-18
    days on market $298,500 Active 154 DOM

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Climate risk First Street

  • 🌊 Flood 6/10 Major FEMA zone X (unshaded) · 72% chance over 30 yrs
  • 🔥 Wildfire 5/10 Major
  • 🌡 Heat 6/10 Major 7 d/yr ≥109°F today · 21 d/yr by 30 yrs out
  • 💨 Wind 4/10 Moderate 19% chance of damaging wind over 30 yrs
  • 🫁 Air quality 2/10 Low 2 unhealthy d/yr today · 2 by 30 yrs out

Nearby sold comps map

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Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$27,094
− Mortgage interest
−$19,509
− Property taxes
−$5,224
− Insurance
−$1,741
− Repairs & maintenance
−$2,168
− Management
−$2,168
− Depreciation
−$10,132
Taxable loss
−$13,848
combined federal + state — saved on this device
Est. tax savings @ 24.0%
+$3,324
After-tax cash flow
$-4,155/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Condition & rehab AI · 4 photos

Excellent 100/100 None rehab

This new construction home is in excellent condition with no repairs or maintenance needed. It offers a great opportunity for investors looking to move in or rent out the property.

Value-add opportunities

  • Both Landscaping and curb appeal improvements — Enhances the home's curb appeal and can attract more buyers or renters. ↑
  • Both Interior finishing touches — Completes the home's interior and can make it more marketable for both resale and rental. ↑
  • Both Kitchen and bathroom updates — Modernizes the spaces and can increase the home's value for both buyers and renters. ↑
F Composite school gradezoned avg 50/100

Zoned Schools

Elementary Desoto Central Primary Middle Desoto Central Middle School B- MS #15/179 Nat'l #2,482/14,009 High Desoto Central High School F MS #40/197 Nat'l #7,320/17,239

Schools (NCES district)

District
Desoto County School District
NCES district ID
2801320
Math proficiency
48% ▼ -13.00%
Reading proficiency
42% ▼ -6.00%
Median HH income
$59,272
Composite
39.56/100
National rank
#3933
State rank
#20 of 130 in MS
C Composite livability gradescore 65/100

Livability — Southaven

Score
65/100
State rank
#107
US rank
#12584

Category grades

Amenities F Commute F Cost of living A+ Crime C Employment B- Housing A+ Health & safety F User ratings C+

Schools grade is shown separately in the Schools card above.

Census & demographics

Census place
Southaven, MS
County
DeSoto County · 203,338 people
City population
53,755
Metro
Memphis, TN-MS-AR
Population (ZIP)
16,436
Household income
$116,184
Rent vs Own
11.6% rent · 88.4% own

Population outlook (DeSoto County) Hauer SSP2

Today (2025)
203,338 people
By 2030
217,692 · +7.1%
By 2040
245,320 · +20.6%
By 2050
270,133 · +32.8%
By 2075
323,341 · +59.0%
By 2100
348,742 · +71.5%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Majority White (60%)
Race & ethnicity
White 60% Black 31% Hispanic / Latino 5% Two or more races 4% Asian 3%
Hispanic origin (detail)
Mexican 3%
Languages at home
96% English-only · Spanish 2% Chinese 1% Other Asian/Pacific 1%

Political lean MEDSL · DeSoto

2024 margin
Strong R (+24.1) · D 36.7% · R 60.8% · Other 2.5%
2008→2024 swing
+14.2pp toward D · 2008: -38.2pp · 2024: -24.1pp
All cycles
2024: R+24.1 2020: R+23.9 2016: R+34.8 2012: R+33.5 2008: R+38.2

Not yet ingested

Civics
—

Price history

1 event — show timeline
  • 2026-04-17 Listed $298,500 MLSU

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

Loading sold comps…