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1509 Pierce Ave
D Composite 43.52
Why this score? — see what drove the D grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Cash flow +15.3/30.0
  • ARV discount +8.7/15.0
  • DSCR +4.7/10.0
  • 1% rule +4.2/10.0
  • Livability +3.8/5.0
  • Rent growth +2.5/5.0
  • Condition / age +2.5/5.0
  • Schools +1.8/10.0
  • Appreciation +0.0/10.0

$150,000

1509 Pierce Ave · Marinette, WI 54143
3 bd · 1.0 ba · 1,339 sqft · SingleFamily · 5 Days on market
Built 1950 6,969 sqft lot Est $154k · at est.

🖨 Deal sheet (PDF) 📄 Offer letter ✓ Due diligence

Listing remarks MLS

Close to Schools!!! Hardwood floors throughout most of the Main Floor, fenced in backyard. Seller was currently using 3rd bedroom for laundry.

Key facts

  • Fenced back yard
  • Newer flooring
  • Full basement

Tags

FULL BASEMENTFENCED BACK YARDWOOD FIREPLACENEWER WINDOWSNEWER FLOORING

Property features AI

Finance

  • Other: Stove, refrigerator and dishwasher included; Seller's personal belongings excluded

Exterior

  • Parking: Attached 1-car garage
  • Utilities: Municipal water; Municipal sewer; Natural gas
  • Home design: Single-family, 1-story; Construction completed
  • Construction: Built (year per assessor/public record)
  • Exterior features: Vinyl exterior; Lot is approximately 0.16 acre; Zoned residential

Interior

  • Kitchen: Dishwasher; Range/Oven; Refrigerator
  • Bedrooms: Master bedroom (Main) — 12 x 14; Bedroom 2 (Main) — 12 x 13; Bedroom 3 (Main) — 10 x 11
  • Bathrooms: 1 full bathroom
  • Heating & cooling: Forced air heating (natural gas); Central air conditioning
  • Interior features: Full block basement

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…

What this means for you Summary

Snapshot

  • This is a 3-bed/1.0-bath single-family listed at $150k.

Deal economics

  • At list price, monthly cash flow is $56 ($674/yr) — positive.
  • The deal already cash-flows at list — no discount required.
  • To meet the 1% rule (rent ≥ 1% of price), the offer needs to be $138k (8.1% below list).
  • Recommended offer: $138k (8.1% below list) — sets the bar for 1% rule.
  • Cap rate 6.7% vs local median 4.4% in Marinette — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

  • Location reads 76/100 on livability (#135 in WI, #3,516 nationally) — a middle-class / working-renter tenant base. Strengths: cost of living A+, housing A+, health & safety A; Watch: employment D+, amenities F, commute F.
  • Marinette School District (town): math 21% / reading 21% proficiency, ranked #329 of 342 in WI (top 96%) — low school quality limits family demand, transient renter base, plan for 1-2y turnover.
  • Zoned schools: Marinette Middle (math 20% / reading 21%, grade F, #344 of 383 statewide, top 90%, 567 students, 50% FRL); Marinette High (math 12% / reading 17%, grade F, #427 of 483 statewide, top 90%, 635 students, 49% FRL).
  • Market conditions: 71 active listings in the ZIP; 4 comparable units currently listed for rent nearby; rentals lingering (median 46d on market — plan ~5-8 weeks vacancy on turnover, expect pricing pressure); 100% of comp listings sitting > 30 days — soft ceiling on asking rent; 145 units permitted in Marinette County in 2024 (0 in 5+ unit buildings).

Forward outlook

  • Local home prices are declining (-3.0%/yr); year-one equity from $1k of loan paydown is wiped out by about $4k of value loss. Plan a longer hold.
  • Marinette County population projected at -26% by 2050 — secular population decline; favor cash flow + early exit over multi-decade hold.

Negotiation context

  • Only 5 days on market — expect competitive offers; lowballing is unlikely to land.
  • 2 sale attempts since 6y ago with the ask held roughly flat each time — persistent listings suggest the price (not the market) is what's stuck; bring a comps-based counter.
  • Current owner paid $115k; 30% above their basis — modest negotiation headroom, anchor on the comps not their cost.

Risks & watch-outs

  • Watch-outs: built in 1950 — expect roof / HVAC / electrical / plumbing capex.
Recommended offer $137,915 (8.1% below list)

Questions for the listing agent

  1. Built in 1950 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
  2. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  3. The area grade is low — what's the realistic commute time and amenity access for the typical tenant pool here? Any planned neighborhood developments (good or bad) we should know about?
  4. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  5. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  6. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

1% rule
0.92%
Cap rate
6.74%
Cash-on-cash
1.60%
DSCR
1.07
GRM
9.1

CMA / ARV

ARV (on-the-fly)
$153,985
Comps found
12
Show comp detail 12 sales within ~0.75 mi
Address Dist Beds/Ba Sqft Sold Price $/sf Match
1533 Pierce Ave 0.05mi 3/1.0 1,355 (+1%) 1mo $195,000 $144 95
1330 Armstrong St 0.12mi 3/1.5 1,346 (+0%) 6mo $155,000 $115 86
1925 Thomas St 0.25mi 2/1.0 (-1) 1,322 (-1%) 5mo $137,000 $104 77
1629 Pernin St 0.37mi 3/1.0 1,264 (-6%) 2mo $175,000 $138 71
1818 Thomas St 0.24mi 2/1.0 (-1) 1,229 (-8%) 1mo $128,500 $105 69
1340 Carney Blvd 0.36mi 2/1.5 (-1) 1,264 (-6%) 4mo $144,000 $114 64
1612 Mary St 0.11mi 3/2.0 1,522 (+14%) 6mo $199,000 $131 63
1166 Daggett St 0.43mi 2/1.0 (-1) 1,444 (+8%) 1mo $140,000 $97 60
903 Wells St 0.39mi 4/1.0 (+1) 1,443 (+8%) 6mo $167,000 $116 59
926 Elizabeth Ave 0.63mi 3/2.0 1,457 (+9%) 6mo $210,000 $144 47
1439 10th St 0.59mi 4/2.0 (+1) 1,518 (+13%) 2mo $165,000 $109 40
911 Carney Blvd 0.68mi 4/2.0 (+1) 1,531 (+14%) 3mo $168,000 $110 33

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

-3.0% appreciation · 3.0% rent growth · sell at horizon

5-year hold
IRR
-13.7%
Equity multiple
0.51×
Total profit
$-20,713
Equity at exit
$22,365
10-year hold
IRR
-4.9%
Equity multiple
0.68×
Total profit
$-13,356
Equity at exit
$12,969

Cash invested: $42,000 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
73 Landlord-Friendly
State Wisconsin
73 Landlord-Friendly · R+2
County
— inherits STATE
City
— inherits STATE
5-day notice; preempted; Madison / Milwaukee have some local enforcement.

ZIP-level market 54143

Home prices YoY
-34.7%
Active inventory
71
Price-to-rent
9.1×

Monthly cashflow live

Estimated rent
$1,379 medium interval (Pro) →
Mortgage (P&I)
$787
Tax from tax record
$184 /mo · $2,211/yr
Insurance
$62
HOA
$0
Vacancy / Maint / Mgmt
$290
Net cashflow
$56

Break-even live

Break-even rent $1,308
Max offer price $150,000
Occupancy floor 91%

Sensitivity live

Price -10% $141 -5% $99 +0% $56 +5% $14 +10% $-29
Rent -10% $-53 -5% $2 +0% $56 +5% $111 +10% $165
Rate -1.0pp $132 -0.5pp $94 base $56 +0.5pp $17 +1.0pp $-22

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$37,500
Closing costs
$4,500
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

Rent comps 4 comps

AddressBedsBaths SqftRent$/sqft DOM Units Dist
1701 Dunlap Ave Marinette, WI 2.0 1.0 1175 $945 $0.80 45d 1 0.64mi
817 Terrace Ave Marinette, WI 4.0 2.0 1864 $1,600 $0.86 45d 1 0.83mi
712 Terrace Ave Marinette, WI 3.0 2.0 1700 $1,695 $1.00 45d 1 0.93mi
3220 Mary St Unit E7 Marinette, WI 2.0 1.0 900 $1,199 $1.33 45d 1 1.16mi

Listing history 11 events

  1. 2026-06-02
    status $150,000 Pending 5 DOM
  2. 2026-06-01
    days on market $150,000 Active 5 DOM
  3. 2026-05-31
    days on market $150,000 Active 4 DOM
  4. 2026-05-31
    days on market $150,000 Active 3 DOM
  5. 2026-05-23
    listed $150,000 Active
  6. 2021-03-24
    soldstatus $115,000
  7. 2021-03-23
    soldstatus $115,000 Sold 143-char remark
    Show marketing remark (143 chars)

    Close to Schools!!! Hardwood floors throughout most of the Main Floor, fenced in backyard. Seller was currently using 3rd bedroom for laundry.

  8. 2021-02-01
    historical Contingent 143-char remark
    Show marketing remark (143 chars)

    Close to Schools!!! Hardwood floors throughout most of the Main Floor, fenced in backyard. Seller was currently using 3rd bedroom for laundry.

  9. 2020-12-17
    price $118,900 143-char remark
    Show marketing remark (143 chars)

    Close to Schools!!! Hardwood floors throughout most of the Main Floor, fenced in backyard. Seller was currently using 3rd bedroom for laundry.

  10. 2020-11-06
    listed $124,900 Active 143-char remark
    Show marketing remark (143 chars)

    Close to Schools!!! Hardwood floors throughout most of the Main Floor, fenced in backyard. Seller was currently using 3rd bedroom for laundry.

  11. 2000-04-14
    soldstatus $70,000

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast WI · Partial reset (capped growth)

Current annual tax
$2,211 · $184/mo
Projected year-2 tax
$2,493 · $208/mo
Expected delta
+$282/yr (+$23/mo · 12.7%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Climate risk First Street

  • 🌊 Flood 1/10 Low FEMA zone X · 0% chance over 30 yrs
  • 🔥 Wildfire 3/10 Moderate
  • 🌡 Heat 1/10 Low 7 d/yr ≥93°F today · 12 d/yr by 30 yrs out
  • 💨 Wind 1/10 Low
  • 🫁 Air quality 2/10 Low 0 unhealthy d/yr today · 1 by 30 yrs out

Nearby sold comps map

Loading sold comps map…

Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$16,550
− Mortgage interest
−$8,402
− Property taxes
−$2,211
− Insurance
−$750
− Repairs & maintenance
−$1,324
− Management
−$1,324
− Depreciation
−$4,364
Taxable loss
−$1,826
combined federal + state — saved on this device
Est. tax savings @ 24.0%
+$438
After-tax cash flow
$1,112/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

District
Marinette School District
NCES district ID
5508700
Math proficiency
21% ▼ -10.00%
Reading proficiency
21% ▼ -7.00%
Median HH income
$42,240
Composite
18.01/100
National rank
#8984
State rank
#329 of 342 in WI

Livability — Marinette

Score
76/100
State rank
#135
US rank
#3516

Category grades

Amenities F Commute F Cost of living A+ Crime B+ Employment D+ Housing A+ Health & safety A User ratings A+

Schools grade is shown separately in the Schools card above.

Census & demographics

Census place
Marinette, WI
County
Marinette County · 15,119 people
City population
15,119
Metro
Marinette, WI-MI
Population (ZIP)
15,119
Household income
$64,491
Rent vs Own
22.0% rent · 78.0% own
Severe rent burden
200.0

Population outlook (Marinette County) Hauer SSP2

Today (2025)
38,716 people
By 2030
37,015 · -4.4%
By 2040
32,824 · -15.2%
By 2050
28,502 · -26.4%
By 2075
20,562 · -46.9%
By 2100
15,072 · -61.1%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Predominantly White (95%)
Race & ethnicity
White 95% Two or more races 4% Hispanic / Latino 3%
Common ancestry
Romanian 10% Portuguese 5% Lithuanian 4%
Foreign-born
1% · Canada
Languages at home
97% English-only · Spanish 2%

Political lean MEDSL · Marinette

2024 margin
Solid R (+38.0) · D 30.4% · R 68.4% · Other 1.1%
2008→2024 swing
-44.9pp toward R · 2008: 6.9pp · 2024: -38.0pp
All cycles
2024: R+38.0 2020: R+34.5 2016: R+33.8 2012: R+3.6 2008: D+6.9

Not yet ingested

Civics

Market trends

HPI YoY
▼ -100.28%
Current HPI
188.9029
Rent YoY
Metro
Marinette, WI-MI
State GDP YoY
▲ 2.10%
F500 in state
20

Industry mix (Fortune 500 HQ in WI)

Industry F500 HQs Revenue

Price history

+114.3% since first listed
7 events — show timeline
  • 2026-05-23 Listed $150,000 RANW
  • 2021-03-24 Sold (Public Records) $115,000 Public Records
  • 2021-03-23 Sold (MLS) $115,000 METROMLS
  • 2021-02-01 Contingent METROMLS
  • 2020-12-17 Price Changed $118,900 METROMLS
  • 2020-11-06 Listed $124,900 METROMLS
  • 2000-04-14 Sold (Public Records) $70,000 Public Records

Property tax history

+2.7%/yr

Latest (2025): $2,211 · +8.6% YoY. Source: county tax records.

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

Loading sold comps…