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The Rockford Plan 🏗️ New Construction
F Composite 32.33
Why this score? — see what drove the F grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Appreciation +10.0/10.0
  • ARV discount +7.5/15.0
  • Schools +3.7/10.0
  • Livability +3.6/5.0
  • Cash flow +2.5/30.0
  • Rent growth +2.5/5.0
  • Condition / age +2.5/5.0
  • 1% rule +0.0/10.0
  • DSCR +0.0/10.0

$334,900

The Rockford Plan · Harvest, AL 35773
3 bd · 2.5 ba · 2,286 sqft · SingleFamily · 462 Days on market
$20/mo HOA · 1% of rent

🖨 Deal sheet 📄 Offer letter ✓ Due diligence

Listing remarks MLS

With its charming, full-brick exterior, it's no wonder why The Rockford's our best-selling floor plan! A wall of windows floods the family room with natural light, and the kitchen invites you to cook - welcoming you with an oversized island, stainless-steel appliances and a large corner pantry. The isolated Master Suite features plenty of room and a massive walk-in closet. Make it your own with The Rockford's flexible floor plan: Add a bonus room or replace the home office with a fourth bedroom. It's your choice. Just know that offerings vary by location, so please discuss our standard features and upgrade options with your community's agent. Explore the Matterport tour HERE! * Attached photos may include upgrades and non-standard features.

Key facts

  • Full brick exterior
  • Wall of windows
  • Oversized island

Tags

FULL BRICK EXTERIORWALL OF WINDOWSOVERSIZED ISLANDSTAINLESS STEEL APPLIANCESLARGE CORNER PANTRYISOLATED MASTER SUITE

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…
🏗️ New construction. The $334,900 list price is a builder figure, so every metric below is computed on the value from comparable previous sales — $388,534.

What this means for you Summary

Snapshot

  • This is a 3-bed/2.5-bath single-family listed at $335k.

Deal economics

  • At list price, monthly cash flow is $-1k ($-16k/yr) — negative.
  • To cash-flow at today's rent, offer at most $194k (42.1% below list).
  • To meet the 1% rule (rent ≥ 1% of price), the offer needs to be $172k (48.6% below list).
  • Recommended offer: $172k (48.6% below list) — sets the bar for 1% rule.
  • Cap rate 2.1% vs local median 3.5% in Harvest — below-typical yield; the buyer is paying a premium for something (appreciation thesis, condition, location) that the cap rate doesn't capture.

Location & tenants

  • Location reads 72/100 on livability (#27 in AL) — a middle-class / working-renter tenant base. Strengths: crime A+, employment A+, cost of living A+; Watch: amenities F, commute F, health & safety F.
  • Madison County (rural): math 27% / reading 56% proficiency, ranked #19 of 129 in AL (top 15%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases.
  • Market conditions: 319 active listings in the ZIP; 4,709 units permitted in Madison County in 2024 (1,186 in 5+ unit buildings).

Forward outlook

  • In year one you build about $42k of equity ($3k loan paydown + $39k appreciation (10.0% local appreciation)).
  • Madison County population projected at +18% by 2050 — long-run rental-demand tailwind backs the buy-and-hold thesis.
  • By year 2, paydown + projected appreciation supports a ~$67k cash-out refi (75% LTV) — recoverable capital for the next deal without selling this one.

Negotiation context

  • It's been on market 462 days — a 12% lower offer ($295k) is reasonable based on typical stale-listing flexibility.

Risks & watch-outs

  • Climate carrying-cost: extreme-heat days projected 7→19/yr by 2055 (HVAC capex compounding) — expect insurance premiums to compound above CPI over the hold.
Recommended offer $172,285 (48.6% below list)

Questions for the listing agent

  1. What do current leases actually rent for vs. the listed asking? Can we see a recent rent roll and the last 12 months of T-12 income?
  2. It's been on market 462 days. Have you received any prior offers? Is the seller open to a 49% concession, seller financing, or rate buy-down credit?
  3. What does the HOA fee cover, when was the last increase, and are there any pending special assessments or reserve-fund shortfalls?
  4. Why hasn't it sold? Are there any deal-killer items the seller is aware of (foundation, flood, title, zoning, code violations)?
  5. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  6. The area grade is low — what's the realistic commute time and amenity access for the typical tenant pool here? Any planned neighborhood developments (good or bad) we should know about?
  7. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  8. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  9. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

1% rule
0.44%
Cap rate
2.14%
Cash-on-cash
-14.83%
DSCR
0.34
GRM
18.8

CMA / ARV

ARV (median comp)
$388,534
List price
$334,900
Delta
-13.80%
Verdict
UNDERPRICED
Comps
20 within 1.0 mi
Show comp detail 10 sales within ~0.75 mi
Address Dist Beds/Ba Sqft Sold Price $/sf Match
236 White Horse Way 0.13mi 4/2.5 (+1) 2,286 (0%) 4mo $339,900 $149 86
116 Cowdray Cir 0.10mi 3/2.5 2,270 (-1%) 15mo $354,900 $156 81
234 White Horse Way 0.13mi 4/3.0 (+1) 2,411 (+6%) 4mo $373,244 $155 75
130 Cowdray Cir 0.30mi 3/2.5 2,270 (-1%) 14mo $356,900 $157 73
122 Cowdray Cir 0.19mi 3/3.0 2,461 (+8%) 10mo $379,900 $154 68
202 White Horse Way 0.23mi 4/3.0 (+1) 2,411 (+6%) 18mo $390,242 $162 58
110 Goodwood Ln 0.24mi 3/2.0 2,076 (-9%) 22mo $377,065 $182 54
210 White Horse Way 0.33mi 3/2.0 2,076 (-9%) 17mo $352,130 $170 53
101 Cowdray Cir 0.27mi 4/3.0 (+1) 2,461 (+8%) 21mo $462,289 $188 50
1101 Bo Howard Rd 0.72mi 3/2.0 1,947 (-15%) 2mo $322,000 $165 38

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

10.0% appreciation · 3.0% rent growth · sell at horizon

5-year hold
IRR
14.0%
Equity multiple
2.16×
Total profit
$126,043
Equity at exit
$350,022
10-year hold
IRR
14.0%
Equity multiple
5.03×
Total profit
$438,568
Equity at exit
$754,836

Cash invested: $108,789 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
90 Strongly Landlord-Friendly
State Alabama
90 Strongly Landlord-Friendly · R+15
County
— inherits STATE
City
— inherits STATE
Right-to-evict in 7 days for non-payment; no rent control; preempted statewide; courts move quickly.

ZIP-level market 35773

Home prices YoY
28.8%
Active inventory
319
Price-to-rent
16.2×

Monthly cashflow live

Estimated rent
$1,723 medium interval (Pro) →
Mortgage (P&I)
$2,038
Tax est. 1.5%
$486 /mo · $5,828/yr
Insurance
$162
HOA
$20
Vacancy / Maint / Mgmt
$362
Net cashflow
$-1,344

Break-even live

Break-even rent $3,424
Max offer price $194,052
Occupancy floor

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$97,133
Closing costs
$11,656
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

HOA detail

Monthly dues
$20 · $240/yr

Listing history 14 events

  1. 2026-06-18
    days on market $334,900 Active 462 DOM
  2. 2026-06-17
    days on market $334,900 Active 461 DOM
  3. 2026-06-16
    days on market $334,900 Active 460 DOM
  4. 2026-06-15
    days on market $334,900 Active 459 DOM
  5. 2026-06-14
    days on market $334,900 Active 457 DOM
  6. 2026-06-10
    days on market $334,900 Active 454 DOM
  7. 2026-06-09
    days on market $334,900 Active 453 DOM
  8. 2026-06-08
    days on market $334,900 Active 452 DOM
  9. 2026-06-07
    days on market $334,900 Active 451 DOM
  10. 2026-06-02
    days on market $334,900 Active 446 DOM
  11. 2026-06-01
    days on market $334,900 Active 445 DOM
  12. 2026-05-31
    days on market $334,900 Active 444 DOM
  13. 2026-05-30
    days on market $334,900 Active 443 DOM
  14. 2025-03-13
    listed $334,900 Active 752-char remark
    Show marketing remark (752 chars)

    With its charming, full-brick exterior, it's no wonder why The Rockford's our best-selling floor plan! A wall of windows floods the family room with natural light, and the kitchen invites you to cook - welcoming you with an oversized island, stainless-steel appliances and a large corner pantry. The isolated Master Suite features plenty of room and a massive walk-in closet. Make it your own with The Rockford's flexible floor plan: Add a bonus room or replace the home office with a fourth bedroom. It's your choice. Just know that offerings vary by location, so please discuss our standard features and upgrade options with your community's agent. Explore the Matterport tour HERE! * Attached photos may include upgrades and non-standard features.

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Climate risk First Street

  • 🌊 Flood 1/10 Low FEMA zone X (unshaded) · 0% chance over 30 yrs
  • 🔥 Wildfire 3/10 Moderate
  • 🌡 Heat 5/10 Major 7 d/yr ≥104°F today · 19 d/yr by 30 yrs out
  • 💨 Wind 4/10 Moderate 17% chance of damaging wind over 30 yrs
  • 🫁 Air quality 1/10 Low 0 unhealthy d/yr today · 0 by 30 yrs out

Nearby sold comps map

Loading sold comps map…

Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$20,674
− Mortgage interest
−$21,764
− Property taxes
−$5,828
− Insurance
−$1,943
− Repairs & maintenance
−$1,654
− Management
−$1,654
− HOA
−$240
− Depreciation
−$11,303
Taxable loss
−$23,711
combined federal + state — saved on this device
Est. tax savings @ 24.0%
+$5,691
After-tax cash flow
$-10,438/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

District
Madison County
NCES district ID
0102220
Math proficiency
27% ▼ -32.00%
Reading proficiency
56% ▼ -1.00%
Median HH income
$66,058
Composite
37.15/100
National rank
#4483
State rank
#19 of 129 in AL

Livability — Harvest

Score
72/100
State rank
#27
US rank
#5986

Category grades

Amenities F Commute F Cost of living A+ Crime A+ Employment A+ Housing A+ Health & safety F User ratings A+

Schools grade is shown separately in the Schools card above.

Census & demographics

City population
30,710
Population (ZIP)
13,977

Population outlook (Madison County) Hauer SSP2

Today (2025)
392,086 people
By 2030
409,788 · +4.5%
By 2040
440,557 · +12.4%
By 2050
460,990 · +17.6%
By 2075
502,872 · +28.3%
By 2100
513,623 · +31.0%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Predominantly White (72%)
Race & ethnicity
White 72% Black 17% Hispanic / Latino 7% Two or more races 3% Asian 2%
Hispanic origin (detail)
Mexican 5%
Common ancestry
Italian 3% Slovak 1% Serbian 1%
Foreign-born
2% · Canada
Languages at home
95% English-only · Spanish 4%

Political lean MEDSL · Madison

2024 margin
Lean R (+9.0) · D 44.7% · R 53.7% · Other 1.6%
2008→2024 swing
+6.0pp toward D · 2008: -14.9pp · 2024: -9.0pp
All cycles
2024: R+9.0 2020: R+8.0 2016: R+16.8 2012: R+18.7 2008: R+14.9

Not yet ingested

Civics

Market trends

HPI YoY
▲ 149.14%
Current HPI
666.8602
Rent YoY
Metro
State GDP YoY
▲ 2.94%
F500 in state
4

Industry mix (Fortune 500 HQ in AL)

Industry F500 HQs Revenue

Price history

1 event — show timeline
  • 2025-03-13 Listed $334,900 Zillow

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

Loading sold comps…