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308 Franklin St 5-Plex
B- Composite 69.7
Why this score? — see what drove the B- grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Cash flow +28.6/30.0
  • DSCR +10.0/10.0
  • 1% rule +7.9/10.0
  • ARV discount +7.5/15.0
  • Schools +5.2/10.0
  • Rent growth +4.0/5.0
  • Livability +4.0/5.0
  • Condition / age +2.5/5.0
  • Appreciation +0.0/10.0

$995,000

308 Franklin St · Grand Haven, MI 49417
25 bd · 25.0 ba · — sqft · MultiFamily · 16 Days on market
Built 1908 8,712 sqft lot

🖨 Deal sheet (PDF) 📄 Offer letter ✓ Due diligence

Multi-family units

County records classify this as Multi-Family (5+ Unit). Listing-text estimate: 5 units. confirmed

5+ unit building — per-unit beds/baths from public records are typically unavailable; the breakdown below (if shown) is an estimate from the listing text.

Listing remarks MLS

Exceptional investment opportunity in the heart of downtown Grand Haven! This well-maintained 5-unit multifamily property is ideally situated along the city's renowned parade route and just moments from the waterfront, shopping, dining, restaurants, and year-round community events. Each unit has been thoughtfully updated with fresh paint, updated light fixtures, new flooring, and updated appliances, creating an attractive and move-in-ready living experience for tenants. Significant capital improvements have been completed throughout ownership, including a new roof approximately five years ago, a newly constructed front porch with new roof, Anderson 800 Series windows in the bay area of Unit #1, replacement windows throughout the property, a new furnace, five mini-split systems, updated air conditioning components, underground sprinkling, and a new composite side deck.

Key facts

  • Updated appliances
  • Multifamily property
  • New flooring

Tags

INVESTMENT OPPORTUNITYMULTIFAMILY PROPERTYWATERFRONTUPDATED LIGHT FIXTURESNEW FLOORINGUPDATED APPLIANCES

Property features AI

Exterior

  • Parking: Garage available; Total of 5 parking spaces; Paved parking
  • Utilities: Public water; Public sewer; Cable connected; Electricity connected; Natural gas connected
  • Home design: Multi-family residential income property
  • Construction: Aluminum siding; Composition roof
  • Exterior features: Paved roads and public-maintained street; Sidewalks

Interior

  • Bedrooms: Five 1-bedroom units (Units 1–5; each described with individual unit notes)
  • Bathrooms: Each unit includes 1 bathroom
  • Heating & cooling: Forced air heating; Natural gas heating
  • Interior features: Partial basement; In-unit laundry
  • Laundry & utility: Laundry located in each unit

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…

What this means for you Summary

Snapshot

  • This is a 5 × 5-bed/5.0-bath units multifamily listed at $995k.

Deal economics

  • At list price, monthly cash flow is $3k ($39k/yr) — positive. Per door: $654/mo.
  • The deal already cash-flows at list — no discount required.
  • Meets the 1% rule at list price ($13k rent vs $995k).
  • Recommended offer: $980k (1.5% below list) — sets the bar for market timing.
  • Cap rate 10.2% vs local median 1.8% in Grand Haven — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

  • Location reads 81/100 on livability (#69 in MI, #1,467 nationally) — a professional / high-income tenant draw. Strengths: schools A+, cost of living A+, housing A+; Watch: employment C-, commute F.
  • Grand Haven Area Public Schools (suburban): math 52% / reading 68% proficiency, ranked #42 of 540 in MI (top 8%) — acceptable for families but not a draw, mixed tenant base, ~2y average lease.
  • Market conditions: Rents rising fast (+6.0%/yr); 218 active listings in the ZIP; solid renter incomes; 1,237 units permitted in Ottawa County in 2024 (443 in 5+ unit buildings).
  • At $12,844/mo this rent would consume 185% of the median local household income ($83k/yr) (locally 770% of renters already pay >50% of income on rent) — very limited rent-growth headroom before tenants either downsize or default.

Forward outlook

  • Local home prices are declining (-3.0%/yr); year-one equity from $7k of loan paydown is wiped out by about $30k of value loss. Plan a longer hold.
  • Ottawa County population projected at +24% by 2050 — long-run rental-demand tailwind backs the buy-and-hold thesis.
  • At projected returns (-3.0% appreciation + 6.0% rent growth), your $279k cash investment doubles in ~7 years — after that, you're playing with house money.

Negotiation context

  • It's been on market 16 days — a 2% lower offer ($980k) is reasonable based on typical stale-listing flexibility.
  • 3 sale attempts since 18y ago with the ask held roughly flat each time — persistent listings suggest the price (not the market) is what's stuck; bring a comps-based counter.

Risks & watch-outs

  • Watch-outs: built in 1908 — expect roof / HVAC / electrical / plumbing capex.
Recommended offer $980,075 (1.5% below list)

Questions for the listing agent

  1. Can we see the unit-by-unit rent roll, current vacancy, and any below-market leases? What's the average tenancy length?
  2. What capital expenditures (roof, boiler, parking lot, exteriors) have been made in the last 5 years, and what's planned in the next 2?
  3. Built in 1908 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
  4. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  5. Schools are A-rated — typically a magnet for longer-tenancy family renters. What's the average tenant stay here, and is there a school-zone premium baked into asking?
  6. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  7. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  8. How much new apartment / multifamily construction is in the pipeline within 1–3 miles? Heavy new supply (>2% of stock underway) typically softens rents 12–24 months out; light construction supports rent growth.

Investment metrics

1% rule
1.29%
Cap rate
10.24%
Cash-on-cash
14.09%
DSCR
1.63
GRM
6.5

CMA / ARV

No comps found within radius.

Projected returns pro-forma

-3.0% appreciation · 6.03% rent growth · sell at horizon

5-year hold
IRR
7.8%
Equity multiple
1.31×
Total profit
$87,607
Equity at exit
$148,358
10-year hold
IRR
19.5%
Equity multiple
2.87×
Total profit
$521,483
Equity at exit
$86,029

Cash invested: $278,600 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
62 Landlord-Friendly
State Michigan
62 Landlord-Friendly · EVEN
County
— inherits STATE
City
— inherits STATE
7-day pay-or-quit; mixed climate; Detroit/AA have some protections.

ZIP-level market 49417

Rents YoY
6.0%
Active inventory
218
Price-to-rent
32.3×

Monthly cashflow live

Estimated rent
$12,844 medium interval (Pro) →
Mortgage (P&I)
$5,218
Tax est. 1.5%
$1,244 /mo · $14,925/yr
Insurance
$415
HOA
$0
Vacancy / Maint / Mgmt
$2,697
Net cashflow
$3,271

Break-even live

Break-even rent $8,704
Max offer price $995,000
Occupancy floor 70%

Sensitivity live

Price -10% $3,958 -5% $3,614 +0% $3,271 +5% $2,927 +10% $2,583
Rent -10% $2,256 -5% $2,763 +0% $3,271 +5% $3,778 +10% $4,285
Rate -1.0pp $3,772 -0.5pp $3,524 base $3,271 +0.5pp $3,013 +1.0pp $2,750

5-unit breakdown (identical units grouped — click to expand)

UnitsBedsBathsEst. rent
Total (5 units) $12,844

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$248,750
Closing costs
$29,850
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

Listing history 12 events

  1. 2026-06-19
    days on market $995,000 Active 16 DOM
  2. 2026-06-18
    days on market $995,000 Active 15 DOM
  3. 2026-06-17
    days on market $995,000 Active 14 DOM
  4. 2026-06-16
    days on market $995,000 Active 13 DOM
  5. 2026-06-15
    days on market $995,000 Active 12 DOM
  6. 2026-06-14
    days on market $995,000 Active 10 DOM
  7. 2026-06-13
    days on market $995,000 Active 9 DOM
  8. 2026-06-10
    days on market $995,000 Active 7 DOM
  9. 2026-06-09
    days on market $995,000 Active 6 DOM
  10. 2026-06-08
    days on market $995,000 Active 5 DOM
  11. 2026-06-07
    remarks 699-char remark
  12. 2026-06-07
    listed $995,000 Active 4 DOM

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Nearby sold comps map

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Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$154,128
− Mortgage interest
−$55,735
− Property taxes
−$14,925
− Insurance
−$4,975
− Repairs & maintenance
−$12,330
− Management
−$12,330
− Depreciation
−$28,945
Taxable income
$24,887
combined federal + state — saved on this device
Est. tax owed @ 24.0%
−$5,973
After-tax cash flow
$33,274/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

District
Grand Haven Area Public Schools
NCES district ID
2616380
Math proficiency
52% ▼ -10.00%
Reading proficiency
68% ▼ -2.00%
Median HH income
$56,566
Composite
51.64/100
National rank
#1698
State rank
#42 of 540 in MI

Livability — Grand Haven

Score
81/100
State rank
#69
US rank
#1467

Category grades

Amenities C Commute F Cost of living A+ Crime A- Employment C- Housing A+ Health & safety A+ User ratings C-

Schools grade is shown separately in the Schools card above.

Census & demographics

Census place
Grand Haven, MI
County
Ottawa County · 144,142 people
City population
33,878
Metro
Grand Rapids-Kentwood, MI
Population (ZIP)
33,878
Household income
$83,405
Rent vs Own
21.1% rent · 78.9% own
Severe rent burden
770.0

Population outlook (Ottawa County) Hauer SSP2

Today (2025)
313,561 people
By 2030
330,027 · +5.3%
By 2040
361,118 · +15.2%
By 2050
388,414 · +23.9%
By 2075
452,175 · +44.2%
By 2100
473,041 · +50.9%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Predominantly White (89%)
Race & ethnicity
White 89% Two or more races 5% Hispanic / Latino 5% Asian 2%
Common ancestry
Iranian 16% Romanian 6% Italian 3%
Foreign-born
3% · Canada, South Korea, India
Languages at home
96% English-only · Spanish 2% Other Indo-European 1% Chinese 1%

Political lean MEDSL · Ottawa

2024 margin
Strong R (+20.4) · D 39.0% · R 59.5% · Other 1.5%
2008→2024 swing
+3.4pp toward D · 2008: -23.9pp · 2024: -20.4pp
All cycles
2024: R+20.4 2020: R+21.5 2016: R+30.4 2012: R+34.2 2008: R+23.9

Not yet ingested

Civics

Market trends

HPI YoY
▼ -424.92%
Current HPI
365.7115
Rent YoY
▲ 6.03%
Metro
Grand Rapids-Kentwood, MI
State GDP YoY
▲ 1.37%
F500 in state
28

Industry mix (Fortune 500 HQ in MI)

Industry F500 HQs Revenue

Price history

+210.9% since first listed
4 events — show timeline
  • 2026-06-03 Listed $995,000 MiRealSource-MiMLS
  • 2026-06-03 Listed $995,000 REALCOMP
  • 2014-09-24 Listing Removed SW Michigan MLS
  • 2008-06-20 Listed $320,000 SW Michigan MLS

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

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