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123 Center St #301
C- Composite 50.27
Why this score? — see what drove the C- grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Cash flow +18.6/30.0
  • ARV discount +7.5/15.0
  • 1% rule +7.0/10.0
  • DSCR +5.9/10.0
  • Livability +3.6/5.0
  • Schools +2.7/10.0
  • Rent growth +2.5/5.0
  • Condition / age +2.5/5.0
  • Appreciation +0.0/10.0

$129,900

123 Center St #301 · Lake Geneva, WI 53147
1 bd · 1.0 ba · 535 sqft · Condo · 60 Days on market
Built 2001 $202/mo HOA · 13% of rent ↓ 13% since listing

🖨 Deal sheet (PDF) 📄 Offer letter ✓ Due diligence

Listing remarks MLS

Located in the heart of downtown Lake Geneva, this fully furnished suite offers unparalleled convenience just steps away from the lake, along with nearby shops, restaurants, and entertainment venues. Everything you need is included--just bring your belongings! This inviting suite features a complete kitchen, gas fireplace, whirlpool tub, and a private balcony. With arguably the best views in the building. You can watch the busy downtown and also get views of the park and lake. Enjoy the convenience of free unassigned parking in the covered underground garage, easily accessible by elevator. Additional amenities include an indoor pool, workout room, and sundeck, ensuring a comfortable and worry-free stay.

Key facts

  • Private balcony
  • Gas fireplace
  • Whirlpool tub

Tags

FULLY FURNISHED SUITECOMPLETE KITCHENGAS FIREPLACEWHIRLPOOL TUBPRIVATE BALCONYFREE UNASSIGNED PARKING

Property features AI

Finance

  • Other: All furnishings per the complex and rental program included (refrigerator, dishwasher, microwave, stove). Seller's personal property excluded.
  • HOA & community: Monthly condo fee; Elevator; Exercise room; Indoor pool and pool; Security; Condo name: MILL CREEK; 33 units in the building/association

Exterior

  • Parking: Underground garage
  • Security: Building security (association amenity)
  • Utilities: Municipal water; Municipal sewer
  • Home design: Condo in a midrise (3-5 stories) building; One-story unit; Condo zoning
  • Construction: Assessor/public record used for year-built information
  • Exterior features: Vinyl and wood exterior; Waterfront setting with stream/creek and waterfrontage on lot

Interior

  • Kitchen: Cooktop; Dishwasher; Microwave; Refrigerator; Kitchen approximately 9 x 8
  • Bedrooms: Master bedroom on main level, approximately 18 x 10
  • Bathrooms: One full bathroom with tub/shower combo in master bathroom
  • Heating & cooling: Forced air heating; Electric heat fuel; Wall/sleeve air conditioning; Multiple HVAC units
  • Interior features: Living room on main level; Open main-level kitchen and dining area; No basement (slab)
  • Laundry & utility: All furnishings, linens and kitchen equipment included per complex and rental program

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…

What this means for you Summary

Snapshot

  • This is a 1-bed/1.0-bath condo listed at $130k.

Deal economics

  • At list price, monthly cash flow is $127 ($2k/yr) — positive.
  • The deal already cash-flows at list — no discount required.
  • Meets the 1% rule at list price ($2k rent vs $130k).
  • Recommended offer: $126k (3.0% below list) — sets the bar for market timing.
  • Cap rate 7.5% vs local median 2.9% in Lake Geneva — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

  • Location reads 72/100 on livability (#247 in WI) — a middle-class / working-renter tenant base. Strengths: housing A+, crime A-, cost of living A-; Watch: amenities F, commute F, health & safety D-.
  • Lake Geneva-Genoa City Uhs School District (town): math 27% / reading 35% proficiency, ranked #258 of 342 in WI (top 75%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases.
  • Zoned schools: Badger High (math 27% / reading 36%, grade F, #199 of 483 statewide, top 42%, 1,326 students, 34% FRL).
  • Market conditions: 234 active listings in the ZIP; solid renter incomes; 474 units permitted in Walworth County in 2024 (77 in 5+ unit buildings).

Forward outlook

  • Local home prices are declining (-3.0%/yr); year-one equity from $898 of loan paydown is wiped out by about $4k of value loss. Plan a longer hold.

Negotiation context

  • It's been on market 60 days — a 3% lower offer ($126k) is reasonable based on typical stale-listing flexibility.
  • 8 sale attempts since 13y ago with the ask held roughly flat each time — persistent listings suggest the price (not the market) is what's stuck; bring a comps-based counter.
  • Current owner paid $75k; list at $130k implies a 73% gain — meaningful room to come down on a strong offer.
Recommended offer $126,003 (3.0% below list)

Questions for the listing agent

  1. It's been on market 60 days. Have you received any prior offers? Is the seller open to a 3% concession, seller financing, or rate buy-down credit?
  2. What does the HOA fee cover, when was the last increase, and are there any pending special assessments or reserve-fund shortfalls?
  3. Any open or pending special assessments — roof, HVAC, plumbing, elevator, façade? What's the per-unit balance and payoff schedule, and is the seller paying it off at close or rolling it to the buyer?
  4. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  5. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  6. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  7. How much new apartment / multifamily construction is in the pipeline within 1–3 miles? Heavy new supply (>2% of stock underway) typically softens rents 12–24 months out; light construction supports rent growth.

Investment metrics

1% rule
1.20%
Cap rate
7.46%
Cash-on-cash
4.19%
DSCR
1.19
GRM
7.0

CMA / ARV

No comps found within radius.

Projected returns pro-forma

-3.0% appreciation · 3.0% rent growth · sell at horizon

5-year hold
IRR
-9.6%
Equity multiple
0.65×
Total profit
$-12,823
Equity at exit
$19,369
10-year hold
IRR
-0.1%
Equity multiple
1.00×
Total profit
$-163
Equity at exit
$11,231

Cash invested: $36,372 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
73 Landlord-Friendly
State Wisconsin
73 Landlord-Friendly · R+2
County
— inherits STATE
City
— inherits STATE
5-day notice; preempted; Madison / Milwaukee have some local enforcement.

ZIP-level market 53147

Active inventory
234
Price-to-rent
7.0×

Monthly cashflow live

Estimated rent
$1,553 medium interval (Pro) →
Mortgage (P&I)
$681
Tax est. 1.5%
$162 /mo · $1,948/yr
Insurance
$54
HOA
$202
Vacancy / Maint / Mgmt
$326
Net cashflow
$127

Break-even live

Break-even rent $1,392
Max offer price $129,900
Occupancy floor 87%

Sensitivity live

Price -10% $217 -5% $172 +0% $127 +5% $82 +10% $37
Rent -10% $4 -5% $66 +0% $127 +5% $188 +10% $250
Rate -1.0pp $192 -0.5pp $160 base $127 +0.5pp $93 +1.0pp $59

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$32,475
Closing costs
$3,897
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

HOA detail condo

Monthly dues
$202 · $2,424/yr
Likely covers
gaspoolparking
Assessments
None detected in remarks — confirm with the listing agent.

Listing history 45 events

  1. 2026-06-21
    days on market $129,900 Active 60 DOM
  2. 2026-06-19
    days on market $129,900 Active 58 DOM
  3. 2026-06-18
    days on market $129,900 Active 57 DOM
  4. 2026-06-17
    days on market $129,900 Active 56 DOM
  5. 2026-06-16
    days on market $129,900 Active 55 DOM
  6. 2026-06-15
    days on market $129,900 Active 54 DOM
  7. 2026-06-14
    days on market $129,900 Active 52 DOM
  8. 2026-06-12
    days on market $129,900 Active 51 DOM
  9. 2026-06-09
    days on market $129,900 Active 48 DOM
  10. 2026-06-08
    days on market $129,900 Active 47 DOM
  11. 2026-06-07
    days on market $129,900 Active 46 DOM
  12. 2026-06-05
    days on market $129,900 Active 43 DOM
  13. 2026-06-03
    days on market $129,900 Active 42 DOM
  14. 2026-06-02
    days on market $129,900 Active 41 DOM
  15. 2026-06-01
    days on market $129,900 Active 40 DOM
  16. 2026-05-31
    days on market $129,900 Active 39 DOM
  17. 2026-05-30
    days on market $129,900 Active 38 DOM
  18. 2026-04-22
    listed $129,900 Active
  19. 2025-11-07
    historical 712-char remark
    Show marketing remark (712 chars)

    Located in the heart of downtown Lake Geneva, this fully furnished suite offers unparalleled convenience just steps away from the lake, along with nearby shops, restaurants, and entertainment venues. Everything you need is included--just bring your belongings! This inviting suite features a complete kitchen, gas fireplace, whirlpool tub, and a private balcony. With arguably the best views in the building. You can watch the busy downtown and also get views of the park and lake. Enjoy the convenience of free unassigned parking in the covered underground garage, easily accessible by elevator. Additional amenities include an indoor pool, workout room, and sundeck, ensuring a comfortable and worry-free stay.

  20. 2025-09-22
    price $134,900 712-char remark
    Show marketing remark (712 chars)

    Located in the heart of downtown Lake Geneva, this fully furnished suite offers unparalleled convenience just steps away from the lake, along with nearby shops, restaurants, and entertainment venues. Everything you need is included--just bring your belongings! This inviting suite features a complete kitchen, gas fireplace, whirlpool tub, and a private balcony. With arguably the best views in the building. You can watch the busy downtown and also get views of the park and lake. Enjoy the convenience of free unassigned parking in the covered underground garage, easily accessible by elevator. Additional amenities include an indoor pool, workout room, and sundeck, ensuring a comfortable and worry-free stay.

  21. 2025-05-06
    listed $139,900 Active 712-char remark
    Show marketing remark (712 chars)

    Located in the heart of downtown Lake Geneva, this fully furnished suite offers unparalleled convenience just steps away from the lake, along with nearby shops, restaurants, and entertainment venues. Everything you need is included--just bring your belongings! This inviting suite features a complete kitchen, gas fireplace, whirlpool tub, and a private balcony. With arguably the best views in the building. You can watch the busy downtown and also get views of the park and lake. Enjoy the convenience of free unassigned parking in the covered underground garage, easily accessible by elevator. Additional amenities include an indoor pool, workout room, and sundeck, ensuring a comfortable and worry-free stay.

  22. 2024-11-16
    historical 712-char remark
    Show marketing remark (712 chars)

    Located in the heart of downtown Lake Geneva, this fully furnished Suite offers unparalleled convenience just steps away from the lake, along with nearby shops, restaurants, and entertainment venues. Everything you need is included--just bring your belongings! This inviting suite features a complete kitchen, gas fireplace, whirlpool tub, and a private balcony. With arguably the best views in the building. You can watch the busy downtown and also get views of the park and lake. Enjoy the convenience of free unassigned parking in the covered underground garage, easily accessible by elevator. Additional amenities include an indoor pool, workout room, and sundeck, ensuring a comfortable and worry-free stay.

  23. 2024-05-15
    listed $139,900 Active 712-char remark
    Show marketing remark (712 chars)

    Located in the heart of downtown Lake Geneva, this fully furnished Suite offers unparalleled convenience just steps away from the lake, along with nearby shops, restaurants, and entertainment venues. Everything you need is included--just bring your belongings! This inviting suite features a complete kitchen, gas fireplace, whirlpool tub, and a private balcony. With arguably the best views in the building. You can watch the busy downtown and also get views of the park and lake. Enjoy the convenience of free unassigned parking in the covered underground garage, easily accessible by elevator. Additional amenities include an indoor pool, workout room, and sundeck, ensuring a comfortable and worry-free stay.

  24. 2021-07-20
    soldstatus $75,000 Sold
  25. 2021-06-30
    historical Contingent
  26. 2021-06-03
    status Active
  27. 2021-04-18
    historical Contingent
  28. 2021-03-20
    price $82,500
  29. 2021-01-28
    listed $84,500 Active
  30. 2020-10-31
    historical
  31. 2020-10-16
    price $89,000
  32. 2020-09-15
    price $92,000
  33. 2020-09-15
    status Active
  34. 2020-09-08
    historical
  35. 2020-08-20
    price $97,400
  36. 2020-06-11
    price $99,900
  37. 2020-03-02
    price $110,000
  38. 2019-12-04
    price $114,700
  39. 2019-11-06
    price $119,700
  40. 2019-10-01
    price $121,900
  41. 2019-08-02
    listed $123,700 Active
  42. 2013-07-09
    historical
  43. 2013-07-09
    listed $139,900
  44. 2009-05-01
    soldstatus $133,250
  45. 2007-07-13
    soldstatus $150,000

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Climate risk First Street

  • 🌊 Flood 4/10 Moderate FEMA zone X (unshaded) · 24% chance over 30 yrs
  • 🔥 Wildfire 3/10 Moderate
  • 🌡 Heat 2/10 Low 7 d/yr ≥103°F today · 13 d/yr by 30 yrs out
  • 💨 Wind 2/10 Low
  • 🫁 Air quality 2/10 Low 1 unhealthy d/yr today · 1 by 30 yrs out

Nearby sold comps map

Loading sold comps map…

Walkable amenities ~0.75 mi

Loading nearby amenities…

Taxation est. · year 1

Rental income
$18,631
− Mortgage interest
−$7,276
− Property taxes
−$1,948
− Insurance
−$650
− Repairs & maintenance
−$1,491
− Management
−$1,491
− HOA
−$2,424
− Depreciation
−$3,779
Taxable loss
−$427
combined federal + state — saved on this device
Est. tax savings @ 24.0%
+$102
After-tax cash flow
$1,625/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

District
Lake Geneva-Genoa City Uhs School District
NCES district ID
5507650
Math proficiency
27% ▼ -5.00%
Reading proficiency
35% ▼ -4.00%
Median HH income
$52,486
Composite
27.25/100
National rank
#7013
State rank
#258 of 342 in WI

Livability — Lake Geneva

Score
72/100
State rank
#247
US rank
#6394

Category grades

Amenities F Commute F Cost of living A- Crime A- Employment C+ Housing A+ Health & safety D- User ratings A+

Schools grade is shown separately in the Schools card above.

Census & demographics

Census place
Lake Geneva, WI
County
Walworth County · 37,189 people
City population
18,638
Metro
Whitewater, WI
Population (ZIP)
18,638
Household income
$83,566
Rent vs Own
30.7% rent · 69.3% own
Severe rent burden
526.0

Population outlook (Walworth County) Hauer SSP2

Today (2025)
104,803 people
By 2030
105,459 · +0.6%
By 2040
104,991 · +0.2%
By 2050
102,207 · -2.5%
By 2075
97,177 · -7.3%
By 2100
89,043 · -15.0%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Predominantly White (82%)
Race & ethnicity
White 82% Hispanic / Latino 12% Two or more races 8%
Hispanic origin (detail)
Mexican 11%
Common ancestry
Romanian 8% Portuguese 6% Lithuanian 3%
Foreign-born
10% · Canada
Languages at home
88% English-only · Spanish 8% Russian/Polish/Slavic 2% German/W. Germanic 1%

Political lean MEDSL · Walworth

2024 margin
Strong R (+22.2) · D 38.3% · R 60.5% · Other 1.2%
2008→2024 swing
-19.6pp toward R · 2008: -2.6pp · 2024: -22.2pp
All cycles
2024: R+22.2 2020: R+19.2 2016: R+20.1 2012: R+12.4 2008: R+2.6

Not yet ingested

Civics

Market trends

HPI YoY
▼ -159.25%
Current HPI
243.6097
Rent YoY
Metro
Whitewater, WI
State GDP YoY
▲ 2.10%
F500 in state
20

Industry mix (Fortune 500 HQ in WI)

Industry F500 HQs Revenue

Price history

-13.4% since first listed
28 events — show timeline
  • 2026-04-22 Listed $129,900 METROMLS
  • 2025-11-07 Listing Removed METROMLS
  • 2025-09-22 Price Changed $134,900 METROMLS
  • 2025-05-06 Listed $139,900 METROMLS
  • 2024-11-16 Listing Removed METROMLS
  • 2024-05-15 Listed $139,900 METROMLS
  • 2021-07-20 Sold (MLS) $75,000 METROMLS
  • 2021-06-30 Contingent METROMLS
  • 2021-06-03 Relisted METROMLS
  • 2021-04-18 Contingent METROMLS
  • 2021-03-20 Price Changed $82,500 METROMLS
  • 2021-01-28 Listed $84,500 METROMLS
  • 2020-10-31 Listing Removed METROMLS
  • 2020-10-16 Price Changed $89,000 METROMLS
  • 2020-09-15 Price Changed $92,000 METROMLS
  • 2020-09-15 Relisted METROMLS
  • 2020-09-08 Listing Removed METROMLS
  • 2020-08-20 Price Changed $97,400 METROMLS
  • 2020-06-11 Price Changed $99,900 METROMLS
  • 2020-03-02 Price Changed $110,000 METROMLS
  • 2019-12-04 Price Changed $114,700 METROMLS
  • 2019-11-06 Price Changed $119,700 METROMLS
  • 2019-10-01 Price Changed $121,900 METROMLS
  • 2019-08-02 Listed $123,700 METROMLS
  • 2013-07-09 Listed $139,900 METROMLS
  • 2013-07-09 Listing Removed METROMLS
  • 2009-05-01 Sold (MLS) $133,250 METROMLS
  • 2007-07-13 Sold (MLS) $150,000 METROMLS

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

Loading sold comps…