123 Center St #301 · Lake Geneva, WI
Flood risk 4/10 · Minor
- FEMA flood zone
- X (unshaded)
- Chance of flooding over 30 yrs
- 0.24%
- Est. flood insurance / yr
- $473 – $860
Fire risk 3/10 · Minor
- Est. fire insurance / yr
- $636 – $1,182
Heat risk 2/10 · Minimal
- Hot days now (above 103°F)
- 7 days/yr
- Hot days in 30 yrs
- 13 days/yr
Wind risk 2/10 · Minimal
- Chance of severe wind over 30 yrs
- —
Air-quality risk 2/10 · Minimal
- Unhealthy air days now
- 1 days/yr
- Unhealthy air days in 30 yrs
- 1 days/yr
Risk factors via First Street. Map © Google.
Why this score? — see what drove the C- grade
The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).
- Cash flow +18.6/30.0
- ARV discount +7.5/15.0
- 1% rule +7.0/10.0
- DSCR +5.9/10.0
- Livability +3.6/5.0
- Schools +2.7/10.0
- Rent growth +2.5/5.0
- Condition / age +2.5/5.0
- Appreciation +0.0/10.0
$129,900
🖨 Deal sheet (PDF) 📄 Offer letter ✓ Due diligence
Listing remarks MLS
Located in the heart of downtown Lake Geneva, this fully furnished suite offers unparalleled convenience just steps away from the lake, along with nearby shops, restaurants, and entertainment venues. Everything you need is included--just bring your belongings! This inviting suite features a complete kitchen, gas fireplace, whirlpool tub, and a private balcony. With arguably the best views in the building. You can watch the busy downtown and also get views of the park and lake. Enjoy the convenience of free unassigned parking in the covered underground garage, easily accessible by elevator. Additional amenities include an indoor pool, workout room, and sundeck, ensuring a comfortable and worry-free stay.
Key facts
- Private balcony
- Gas fireplace
- Whirlpool tub
Tags
Property features AI
Finance
- Other: All furnishings per the complex and rental program included (refrigerator, dishwasher, microwave, stove). Seller's personal property excluded.
- HOA & community: Monthly condo fee; Elevator; Exercise room; Indoor pool and pool; Security; Condo name: MILL CREEK; 33 units in the building/association
Exterior
- Parking: Underground garage
- Security: Building security (association amenity)
- Utilities: Municipal water; Municipal sewer
- Home design: Condo in a midrise (3-5 stories) building; One-story unit; Condo zoning
- Construction: Assessor/public record used for year-built information
- Exterior features: Vinyl and wood exterior; Waterfront setting with stream/creek and waterfrontage on lot
Interior
- Kitchen: Cooktop; Dishwasher; Microwave; Refrigerator; Kitchen approximately 9 x 8
- Bedrooms: Master bedroom on main level, approximately 18 x 10
- Bathrooms: One full bathroom with tub/shower combo in master bathroom
- Heating & cooling: Forced air heating; Electric heat fuel; Wall/sleeve air conditioning; Multiple HVAC units
- Interior features: Living room on main level; Open main-level kitchen and dining area; No basement (slab)
- Laundry & utility: All furnishings, linens and kitchen equipment included per complex and rental program
Neighborhood map
What this means for you Summary
Snapshot
- This is a 1-bed/1.0-bath condo listed at $130k.
Deal economics
- At list price, monthly cash flow is $127 ($2k/yr) — positive.
- The deal already cash-flows at list — no discount required.
- Meets the 1% rule at list price ($2k rent vs $130k).
- Recommended offer: $126k (3.0% below list) — sets the bar for market timing.
- Cap rate 7.5% vs local median 2.9% in Lake Geneva — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.
Location & tenants
- Location reads 72/100 on livability (#247 in WI) — a middle-class / working-renter tenant base. Strengths: housing A+, crime A-, cost of living A-; Watch: amenities F, commute F, health & safety D-.
- Lake Geneva-Genoa City Uhs School District (town): math 27% / reading 35% proficiency, ranked #258 of 342 in WI (top 75%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases.
- Zoned schools: Badger High (math 27% / reading 36%, grade F, #199 of 483 statewide, top 42%, 1,326 students, 34% FRL).
- Market conditions: 234 active listings in the ZIP; solid renter incomes; 474 units permitted in Walworth County in 2024 (77 in 5+ unit buildings).
Forward outlook
- Local home prices are declining (-3.0%/yr); year-one equity from $898 of loan paydown is wiped out by about $4k of value loss. Plan a longer hold.
Negotiation context
- It's been on market 60 days — a 3% lower offer ($126k) is reasonable based on typical stale-listing flexibility.
- 8 sale attempts since 13y ago with the ask held roughly flat each time — persistent listings suggest the price (not the market) is what's stuck; bring a comps-based counter.
- Current owner paid $75k; list at $130k implies a 73% gain — meaningful room to come down on a strong offer.
Questions for the listing agent
- It's been on market 60 days. Have you received any prior offers? Is the seller open to a 3% concession, seller financing, or rate buy-down credit?
- What does the HOA fee cover, when was the last increase, and are there any pending special assessments or reserve-fund shortfalls?
- Any open or pending special assessments — roof, HVAC, plumbing, elevator, façade? What's the per-unit balance and payoff schedule, and is the seller paying it off at close or rolling it to the buyer?
- Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
- What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
- What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
- How much new apartment / multifamily construction is in the pipeline within 1–3 miles? Heavy new supply (>2% of stock underway) typically softens rents 12–24 months out; light construction supports rent growth.
Investment metrics
- 1% rule
- 1.20% ✓
- Cap rate
- 7.46%
- Cash-on-cash
- 4.19%
- DSCR
- 1.19
- GRM
- 7.0
CMA / ARV
No comps found within radius.
Projected returns pro-forma
-3.0% appreciation · 3.0% rent growth · sell at horizon
- IRR
- -9.6%
- Equity multiple
- 0.65×
- Total profit
- $-12,823
- Equity at exit
- $19,369
- IRR
- -0.1%
- Equity multiple
- 1.00×
- Total profit
- $-163
- Equity at exit
- $11,231
Cash invested: $36,372 (down + closing). Projections, not guarantees.
Landlord ↔ Tenant lean methodology
- Overall (STATE)
- 73 Landlord-Friendly
- State Wisconsin
- 73 Landlord-Friendly · R+2
- County
- — inherits STATE
- City
- — inherits STATE
ZIP-level market 53147
- Active inventory
- 234
- Price-to-rent
- 7.0×
Monthly cashflow live
- Estimated rent
- $1,553 medium interval (Pro) →
- Mortgage (P&I)
- −$681
- Tax est. 1.5%
- −$162 /mo · $1,948/yr
- Insurance
- −$54
- HOA
- −$202
- Vacancy / Maint / Mgmt
- −$326
- Net cashflow
- $127
Break-even live
Sensitivity live
| Price | -10% $217 | -5% $172 | +0% $127 | +5% $82 | +10% $37 |
|---|---|---|---|---|---|
| Rent | -10% $4 | -5% $66 | +0% $127 | +5% $188 | +10% $250 |
| Rate | -1.0pp $192 | -0.5pp $160 | base $127 | +0.5pp $93 | +1.0pp $59 |
UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt
Financing live
Cash to close
- Down payment
- $32,475
- Closing costs
- $3,897
- Reserves months
- —
- Total cash needed
- —
Loan-product check · same deal, 3 products live
Conventional
25% down · 7.5% · 30yr
- Down + closing
- —
- Monthly P&I
- —
- Monthly cashflow
- —
- DSCR
- —
- Eligible?
- —
Personal DTI + credit; lowest rate.
DSCR
20% down · 8.5% · 30yr
- Down + closing
- —
- Monthly P&I
- —
- Monthly cashflow
- —
- DSCR
- —
- Eligible?
- —
No personal income docs; deal must DSCR.
Hard money
10% down · 12.0% · 12mo
- Down + closing
- —
- Monthly P&I
- —
- Monthly cashflow
- —
- DSCR
- —
- Eligible?
- —
Short-term bridge; refi at stabilization.
HOA detail condo
- Monthly dues
- $202 · $2,424/yr
- Likely covers
- gaspoolparking
- Assessments
- None detected in remarks — confirm with the listing agent.
Listing history 45 events
-
2026-06-21days on market $129,900 Active 60 DOM
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2026-06-19days on market $129,900 Active 58 DOM
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2026-06-18days on market $129,900 Active 57 DOM
-
2026-06-17days on market $129,900 Active 56 DOM
-
2026-06-16days on market $129,900 Active 55 DOM
-
2026-06-15days on market $129,900 Active 54 DOM
-
2026-06-14days on market $129,900 Active 52 DOM
-
2026-06-12days on market $129,900 Active 51 DOM
-
2026-06-09days on market $129,900 Active 48 DOM
-
2026-06-08days on market $129,900 Active 47 DOM
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2026-06-07days on market $129,900 Active 46 DOM
-
2026-06-05days on market $129,900 Active 43 DOM
-
2026-06-03days on market $129,900 Active 42 DOM
-
2026-06-02days on market $129,900 Active 41 DOM
-
2026-06-01days on market $129,900 Active 40 DOM
-
2026-05-31days on market $129,900 Active 39 DOM
-
2026-05-30days on market $129,900 Active 38 DOM
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2026-04-22$129,900 Active
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2025-11-07historical 712-char remark
Show marketing remark (712 chars)
Located in the heart of downtown Lake Geneva, this fully furnished suite offers unparalleled convenience just steps away from the lake, along with nearby shops, restaurants, and entertainment venues. Everything you need is included--just bring your belongings! This inviting suite features a complete kitchen, gas fireplace, whirlpool tub, and a private balcony. With arguably the best views in the building. You can watch the busy downtown and also get views of the park and lake. Enjoy the convenience of free unassigned parking in the covered underground garage, easily accessible by elevator. Additional amenities include an indoor pool, workout room, and sundeck, ensuring a comfortable and worry-free stay.
-
2025-09-22price $134,900 712-char remark
Show marketing remark (712 chars)
Located in the heart of downtown Lake Geneva, this fully furnished suite offers unparalleled convenience just steps away from the lake, along with nearby shops, restaurants, and entertainment venues. Everything you need is included--just bring your belongings! This inviting suite features a complete kitchen, gas fireplace, whirlpool tub, and a private balcony. With arguably the best views in the building. You can watch the busy downtown and also get views of the park and lake. Enjoy the convenience of free unassigned parking in the covered underground garage, easily accessible by elevator. Additional amenities include an indoor pool, workout room, and sundeck, ensuring a comfortable and worry-free stay.
-
2025-05-06$139,900 Active 712-char remark
Show marketing remark (712 chars)
Located in the heart of downtown Lake Geneva, this fully furnished suite offers unparalleled convenience just steps away from the lake, along with nearby shops, restaurants, and entertainment venues. Everything you need is included--just bring your belongings! This inviting suite features a complete kitchen, gas fireplace, whirlpool tub, and a private balcony. With arguably the best views in the building. You can watch the busy downtown and also get views of the park and lake. Enjoy the convenience of free unassigned parking in the covered underground garage, easily accessible by elevator. Additional amenities include an indoor pool, workout room, and sundeck, ensuring a comfortable and worry-free stay.
-
2024-11-16historical 712-char remark
Show marketing remark (712 chars)
Located in the heart of downtown Lake Geneva, this fully furnished Suite offers unparalleled convenience just steps away from the lake, along with nearby shops, restaurants, and entertainment venues. Everything you need is included--just bring your belongings! This inviting suite features a complete kitchen, gas fireplace, whirlpool tub, and a private balcony. With arguably the best views in the building. You can watch the busy downtown and also get views of the park and lake. Enjoy the convenience of free unassigned parking in the covered underground garage, easily accessible by elevator. Additional amenities include an indoor pool, workout room, and sundeck, ensuring a comfortable and worry-free stay.
-
2024-05-15$139,900 Active 712-char remark
Show marketing remark (712 chars)
Located in the heart of downtown Lake Geneva, this fully furnished Suite offers unparalleled convenience just steps away from the lake, along with nearby shops, restaurants, and entertainment venues. Everything you need is included--just bring your belongings! This inviting suite features a complete kitchen, gas fireplace, whirlpool tub, and a private balcony. With arguably the best views in the building. You can watch the busy downtown and also get views of the park and lake. Enjoy the convenience of free unassigned parking in the covered underground garage, easily accessible by elevator. Additional amenities include an indoor pool, workout room, and sundeck, ensuring a comfortable and worry-free stay.
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2021-07-20soldstatus $75,000 Sold
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2021-06-30historical Contingent
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2021-06-03status Active
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2021-04-18historical Contingent
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2021-03-20price $82,500
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2021-01-28$84,500 Active
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2020-10-31historical
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2020-10-16price $89,000
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2020-09-15price $92,000
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2020-09-15status Active
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2020-09-08historical
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2020-08-20price $97,400
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2020-06-11price $99,900
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2020-03-02price $110,000
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2019-12-04price $114,700
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2019-11-06price $119,700
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2019-10-01price $121,900
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2019-08-02$123,700 Active
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2013-07-09historical
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2013-07-09$139,900
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2009-05-01soldstatus $133,250
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2007-07-13soldstatus $150,000
ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot
backfill from property_details.listing_events for pre-trigger history.
Climate risk First Street
- Flood 4/10 Moderate FEMA zone X (unshaded) · 24% chance over 30 yrs
- Wildfire 3/10 Moderate
- Heat 2/10 Low 7 d/yr ≥103°F today · 13 d/yr by 30 yrs out
- Wind 2/10 Low
- Air quality 2/10 Low 1 unhealthy d/yr today · 1 by 30 yrs out
Nearby sold comps map
Loading sold comps map…
Walkable amenities ~0.75 mi
Loading nearby amenities…
Taxation est. · year 1
- Rental income
- $18,631
- − Mortgage interest
- −$7,276
- − Property taxes
- −$1,948
- − Insurance
- −$650
- − Repairs & maintenance
- −$1,491
- − Management
- −$1,491
- − HOA
- −$2,424
- − Depreciation
- −$3,779
- Taxable loss
- −$427
- Est. tax savings @ 24.0%
- +$102
- After-tax cash flow
- $1,625/yr
For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.
Schools (NCES district)
- District
- Lake Geneva-Genoa City Uhs School District
- NCES district ID
- 5507650
- Math proficiency
- 27% ▼ -5.00%
- Reading proficiency
- 35% ▼ -4.00%
- Median HH income
- $52,486
- Composite
- 27.25/100
- National rank
- #7013
- State rank
- #258 of 342 in WI
Livability — Lake Geneva
- Score
- 72/100
- State rank
- #247
- US rank
- #6394
Category grades
Schools grade is shown separately in the Schools card above.
Census & demographics
- Census place
- Lake Geneva, WI
- County
- Walworth County · 37,189 people
- City population
- 18,638
- Metro
- Whitewater, WI
- Population (ZIP)
- 18,638
- Household income
- $83,566
- Rent vs Own
- Severe rent burden
- 526.0
Population outlook (Walworth County) Hauer SSP2
- Today (2025)
- 104,803 people
- By 2030
- 105,459 · +0.6%
- By 2040
- 104,991 · +0.2%
- By 2050
- 102,207 · -2.5%
- By 2075
- 97,177 · -7.3%
- By 2100
- 89,043 · -15.0%
Race, ethnicity, and origin ACS 2023
- Neighborhood character
- Predominantly White (82%)
- Race & ethnicity
- White 82% Hispanic / Latino 12% Two or more races 8%
- Hispanic origin (detail)
- Mexican 11%
- Common ancestry
- Romanian 8% Portuguese 6% Lithuanian 3%
- Foreign-born
- 10% · Canada
- Languages at home
- 88% English-only · Spanish 8% Russian/Polish/Slavic 2% German/W. Germanic 1%
Political lean MEDSL · Walworth
- 2024 margin
- Strong R (+22.2) · D 38.3% · R 60.5% · Other 1.2%
- 2008→2024 swing
- -19.6pp toward R · 2008: -2.6pp · 2024: -22.2pp
- All cycles
- 2024: R+22.2 2020: R+19.2 2016: R+20.1 2012: R+12.4 2008: R+2.6
Not yet ingested
- Civics
- —
Market trends
- HPI YoY
- ▼ -159.25%
- Current HPI
- 243.6097
- Rent YoY
- —
- Metro
- Whitewater, WI
- State GDP YoY
- ▲ 2.10%
- F500 in state
- 20
Industry mix (Fortune 500 HQ in WI)
| Industry | F500 HQs | Revenue |
|---|---|---|
| Industrial Machinery | 4 | $23B |
|
||
| Industrial Technology | 2 | $36B |
|
||
| Insurance | 1 | $36B |
|
||
| Professional Services | 1 | $19B |
|
||
| Utilities | 1 | $9B |
|
||
| Consumer Goods | 1 | $3B |
|
||
Price history
-13.4% since first listed28 events — show timeline
- 2026-04-22 Listed $129,900 METROMLS
- 2025-11-07 Listing Removed — METROMLS
- 2025-09-22 Price Changed $134,900 METROMLS
- 2025-05-06 Listed $139,900 METROMLS
- 2024-11-16 Listing Removed — METROMLS
- 2024-05-15 Listed $139,900 METROMLS
- 2021-07-20 Sold (MLS) $75,000 METROMLS
- 2021-06-30 Contingent — METROMLS
- 2021-06-03 Relisted — METROMLS
- 2021-04-18 Contingent — METROMLS
- 2021-03-20 Price Changed $82,500 METROMLS
- 2021-01-28 Listed $84,500 METROMLS
- 2020-10-31 Listing Removed — METROMLS
- 2020-10-16 Price Changed $89,000 METROMLS
- 2020-09-15 Price Changed $92,000 METROMLS
- 2020-09-15 Relisted — METROMLS
- 2020-09-08 Listing Removed — METROMLS
- 2020-08-20 Price Changed $97,400 METROMLS
- 2020-06-11 Price Changed $99,900 METROMLS
- 2020-03-02 Price Changed $110,000 METROMLS
- 2019-12-04 Price Changed $114,700 METROMLS
- 2019-11-06 Price Changed $119,700 METROMLS
- 2019-10-01 Price Changed $121,900 METROMLS
- 2019-08-02 Listed $123,700 METROMLS
- 2013-07-09 Listed $139,900 METROMLS
- 2013-07-09 Listing Removed — METROMLS
- 2009-05-01 Sold (MLS) $133,250 METROMLS
- 2007-07-13 Sold (MLS) $150,000 METROMLS
Cash-flow waterfall
monthlySold comps — $/sqft
last 12 mo · ≤1 miLoading sold comps…