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971 S Imperial Dr
F Composite 34.42
Why this score? — see what drove the F grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Cash flow +12.8/30.0
  • Schools +5.9/10.0
  • DSCR +3.8/10.0
  • Livability +3.8/5.0
  • 1% rule +3.1/10.0
  • Rent growth +2.5/5.0
  • Condition / age +2.5/5.0
  • ARV discount +0.0/15.0
  • Appreciation +0.0/10.0

$350,000

971 S Imperial Dr · Hartland, WI 53029
3 bd · 1.5 ba · 1,805 sqft · Condo · 16 Days on market
Built 1985 Est $267k · 31% over $35/mo HOA · 1% of rent

🖨 Deal sheet (PDF) 📄 Offer letter ✓ Due diligence

Listing remarks

Rare hard-to-find condo in a quiet residential neighborhood offering privacy and peaceful surroundings! This side-by-side townhouse style unit is one of only two units and features many updates throughout. Enjoy the beautifully fenced fenced in wood deck and scenic views -- perfect for relaxing or entertaining. Updated kitchen boasts stainless steel appliances, huge center island, updated cabinets, countertops, and loads of storage and workspace. Kitchen opens to a bright great room with large windows and gas fireplace. Main floor laundry and attached 2.5-car garage add convenience. Upper level features 3 bedrooms including an oversized primary suite with walk-in closet and luxurious bath

Key facts

  • $35 HOA
  • 2 garage spots
  • Built 1985

Property features AI

Finance

  • Other: Condominium name: Crestview; Building has 2 units (2 units in association); Located in the village of Hartland
  • Financial info: Pets permitted
  • HOA & community: Monthly condo fee $35; Common green space

Exterior

  • Parking: Assigned parking; Attached 2-car garage with opener (listed as 2.5 garage parking spaces total)
  • Utilities: Municipal water; Municipal sewer; Natural gas
  • Home design: Condo unit in a 2-story building; Unit type: 2 story
  • Construction: Condominium construction; Finished above-grade area and finished below-grade area
  • Exterior features: Balcony; Private entry; Stucco/slate and wood exterior

Interior

  • Kitchen: Kitchen with island (about 15 x 11); Dishwasher; Microwave; Oven; Range; Refrigerator; Window treatments included
  • Bedrooms: Master bedroom (Upper) about 16 x 11; Bedroom 2 (Upper) about 13 x 10; Bedroom 3 (Upper) about 9 x 9
  • Bathrooms: One full bathroom; One half bathroom; Master bathroom with tub/shower combo and whirlpool; other bath with tub only
  • Heating & cooling: Forced air heating (natural gas); Central air
  • Interior features: Cable/satellite available; In-unit laundry; Walk-in closet(s); Finished full basement with 8'+ ceiling, block construction, sump pump and walk-out/outer door
  • Laundry & utility: Washer; Dryer; In-unit laundry

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…

What this means for you Summary

Snapshot

  • This is a 3-bed/1.5-bath condo listed at $350k.

Deal economics

  • At list price, monthly cash flow is $-32 ($-387/yr) — negative.
  • To cash-flow at today's rent, offer at most $344k (1.6% below list).
  • To meet the 1% rule (rent ≥ 1% of price), the offer needs to be $285k (18.6% below list).
  • Recommended offer: $285k (18.6% below list) — sets the bar for 1% rule.
  • Cap rate 6.2% vs local median 1.3% in Hartland — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

  • Location reads 76/100 on livability (#130 in WI, #3,370 nationally) — a middle-class / working-renter tenant base. Strengths: crime A+, employment A+, housing A+; Watch: amenities F, commute F.
  • Hartland-Lakeside J3 School District (suburban): math 70% / reading 62% proficiency, ranked #8 of 342 in WI (top 2%) — acceptable for families but not a draw, mixed tenant base, ~2y average lease; only 16% free/reduced lunch — higher-income household profile.
  • Zoned schools: North Elementary (475 students, 17% FRL); North Shore Middle (math 75% / reading 63%, grade A, #5 of 383 statewide, top 1%, 335 students, 20% FRL); Arrowhead High (math 63% / reading 53%, grade C, #15 of 483 statewide, top 3%, 2,086 students, 9% FRL) — zoned schools at 15% FRL track the district average.
  • Market conditions: 47 active listings in the ZIP; 4 comparable units currently listed for rent nearby; rentals leasing fast (median 4d on market — plan ~1-2 weeks tenant-placement turnaround); 1,885 units permitted in Waukesha County in 2024 (696 in 5+ unit buildings).

Forward outlook

  • Local home prices are declining (-3.0%/yr); year-one equity from $2k of loan paydown is wiped out by about $10k of value loss. Plan a longer hold.

Negotiation context

  • It's been on market 16 days — a 2% lower offer ($345k) is reasonable based on typical stale-listing flexibility.
Recommended offer $284,741 (18.6% below list)

Questions for the listing agent

  1. What do current leases actually rent for vs. the listed asking? Can we see a recent rent roll and the last 12 months of T-12 income?
  2. What does the HOA fee cover, when was the last increase, and are there any pending special assessments or reserve-fund shortfalls?
  3. Any open or pending special assessments — roof, HVAC, plumbing, elevator, façade? What's the per-unit balance and payoff schedule, and is the seller paying it off at close or rolling it to the buyer?
  4. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  5. Schools are A-rated — typically a magnet for longer-tenancy family renters. What's the average tenant stay here, and is there a school-zone premium baked into asking?
  6. The area grade is low — what's the realistic commute time and amenity access for the typical tenant pool here? Any planned neighborhood developments (good or bad) we should know about?
  7. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  8. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  9. How much new apartment / multifamily construction is in the pipeline within 1–3 miles? Heavy new supply (>2% of stock underway) typically softens rents 12–24 months out; light construction supports rent growth.

Investment metrics

1% rule
0.81%
Cap rate
6.18%
Cash-on-cash
-0.40%
DSCR
0.98
GRM
10.2

CMA / ARV

ARV (on-the-fly)
$267,140
Comps found
1
Show comp detail 1 sale within ~0.75 mi
Address Dist Beds/Ba Sqft Sold Price $/sf Match
668 Hearne Ct #666 0.49mi 4/2.0 (+1) 1,908 (+6%) 22mo $281,450 $148 42

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

-3.0% appreciation · 3.0% rent growth · sell at horizon

5-year hold
IRR
-17.0%
Equity multiple
0.40×
Total profit
$-58,812
Equity at exit
$52,186
10-year hold
IRR
-8.9%
Equity multiple
0.45×
Total profit
$-54,028
Equity at exit
$30,262

Cash invested: $98,000 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
73 Landlord-Friendly
State Wisconsin
73 Landlord-Friendly · R+2
County
— inherits STATE
City
— inherits STATE
5-day notice; preempted; Madison / Milwaukee have some local enforcement.

ZIP-level market 53029

Home prices YoY
-34.8%
Active inventory
47
Price-to-rent
10.2×

Monthly cashflow live

Estimated rent
$2,847 medium interval (Pro) →
Mortgage (P&I)
$1,835
Tax from tax record
$265 /mo · $3,186/yr
Insurance
$146
HOA
$35
Vacancy / Maint / Mgmt
$598
Net cashflow
$-32

Break-even live

Break-even rent $2,888
Max offer price $344,297
Occupancy floor 96%

Sensitivity live

Price -10% $166 -5% $67 +0% $-32 +5% $-131 +10% $-230
Rent -10% $-257 -5% $-145 +0% $-32 +5% $80 +10% $193
Rate -1.0pp $144 -0.5pp $57 base $-32 +0.5pp $-123 +1.0pp $-215

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$87,500
Closing costs
$10,500
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

Rent comps 4 comps

AddressBedsBaths SqftRent$/sqft DOM Units Dist
211 E Capitol Dr Unit 180-301 Hartland, WI 3.0 2.0 1550 $2,740 $1.77 3d 1 1.29mi
180 E Capitol Dr Hartland, WI 1.0–3.0 1.0–2.0 1160 $2,740 $2.36 3d 13 1.33mi
106 Highland Ave Hartland, WI 3.0 1.5 1414 $2,100 $1.49 3d 1 1.34mi
700 W Capitol Dr Hartland, WI 1.0–3.0 1.0–2.5 1198 $4,046 $3.38 3d 41 1.42mi

HOA detail condo

Monthly dues
$35 · $420/yr
Likely covers
gas
Assessments
None detected in remarks — confirm with the listing agent.

Listing history 9 events

  1. 2026-06-09
    status $350,000 Pending 16 DOM
  2. 2026-06-08
    days on market $350,000 Active 16 DOM
  3. 2026-06-07
    days on market $350,000 Active 15 DOM
  4. 2026-06-03
    days on market $350,000 Active 11 DOM
  5. 2026-06-02
    days on market $350,000 Active 10 DOM
  6. 2026-06-01
    days on market $350,000 Active 9 DOM
  7. 2026-05-31
    days on market $350,000 Active 8 DOM
  8. 2026-05-23
    listed $350,000 Active
  9. 2026-05-21
    historical $350,000

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast WI · Partial reset (capped growth)

Current annual tax
$3,186 · $265/mo
Projected year-2 tax
$4,830 · $403/mo
Expected delta
+$1,645/yr (+$137/mo · 51.6%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Climate risk First Street

  • 🌊 Flood 1/10 Low FEMA zone X (unshaded) · 0% chance over 30 yrs
  • 🔥 Wildfire 1/10 Low
  • 🌡 Heat 2/10 Low 7 d/yr ≥100°F today · 13 d/yr by 30 yrs out
  • 💨 Wind 2/10 Low
  • 🫁 Air quality 3/10 Moderate 2 unhealthy d/yr today · 3 by 30 yrs out

Nearby sold comps map

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Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$34,169
− Mortgage interest
−$19,605
− Property taxes
−$3,186
− Insurance
−$1,750
− Repairs & maintenance
−$2,734
− Management
−$2,734
− HOA
−$420
− Depreciation
−$10,182
Taxable loss
−$6,441
combined federal + state — saved on this device
Est. tax savings @ 24.0%
+$1,546
After-tax cash flow
$1,158/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

District
Hartland-Lakeside J3 School District
NCES district ID
5506140
Math proficiency
70% ▼ -5.00%
Reading proficiency
62% ▼ -6.00%
Median HH income
$76,461
Composite
58.62/100
National rank
#984
State rank
#8 of 342 in WI

Livability — Hartland

Score
76/100
State rank
#130
US rank
#3370

Category grades

Amenities F Commute F Cost of living C+ Crime A+ Employment A+ Housing A+ Health & safety B- User ratings B-

Schools grade is shown separately in the Schools card above.

Census & demographics

Census place
Hartland, WI
Population (ZIP)
21,420

Population outlook (Waukesha County) Hauer SSP2

Today (2025)
412,798 people
By 2030
418,092 · +1.3%
By 2040
420,872 · +2.0%
By 2050
413,862 · +0.3%
By 2075
402,782 · -2.4%
By 2100
365,796 · -11.4%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Predominantly White (88%)
Race & ethnicity
White 88% Two or more races 6% Hispanic / Latino 5% Asian 3%
Common ancestry
Romanian 14% Lithuanian 3% Portuguese 3%
Foreign-born
4% · Canada
Languages at home
93% English-only · Other Indo-European 2% Spanish 2% German/W. Germanic 1%

Political lean MEDSL · Waukesha

2024 margin
R (+19.8) · D 39.5% · R 59.2% · Other 1.3%
2008→2024 swing
+5.9pp toward D · 2008: -25.7pp · 2024: -19.8pp
All cycles
2024: R+19.8 2020: R+20.8 2016: R+27.1 2012: R+34.8 2008: R+25.7

Not yet ingested

Civics

Market trends

HPI YoY
▼ -137.06%
Current HPI
256.6912
Rent YoY
Metro
State GDP YoY
▲ 2.10%
F500 in state
20

Industry mix (Fortune 500 HQ in WI)

Industry F500 HQs Revenue

Price history

+0.0% since first listed
2 events — show timeline
  • 2026-05-23 Listed $350,000 METROMLS
  • 2026-05-21 Coming Soon $350,000 METROMLS

Property tax history

+0.2%/yr

Latest (2024): $3,186 · +6.8% YoY. Source: county tax records.

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

Loading sold comps…