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540 Keller Ave
D Composite 41.61
Why this score? — see what drove the D grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Cash flow +14.0/30.0
  • ARV discount +10.1/15.0
  • DSCR +4.2/10.0
  • Livability +2.9/5.0
  • Schools +2.8/10.0
  • 1% rule +2.7/10.0
  • Rent growth +2.5/5.0
  • Condition / age +2.5/5.0
  • Appreciation +0.0/10.0

$270,000

540 Keller Ave · Crescent City, CA 95531
2 bd · 1.0 ba · 1,260 sqft · SingleFamily public records · 179 Days on market
Built 1948 4,792 sqft lot $214/sqft · 6% below area Est $286k · 6% under ↓ 7% since listing

🖨 Deal sheet 📄 Offer letter ✓ Due diligence

Listing remarks MLS

Discover the perfect blend of comfort and coastal living in this inviting single-family 2 bed, 1bath home nestled in a quiet residential neighborhood of Crescent City. This home is about 1,260 sq. ft. Located on desirable Keller Avenue, this property offers easy access to the rugged beauty of Northern California's coastline, just minutes from pristine beaches, the historic Battery Point Lighthouse, and the majestic ancient redwoods of Jedediah Smith Redwoods State Park. Ideal for first-time buyers, retirees, or anyone seeking a peaceful escape, this home features classic mid-century charm with potential for personalization. Enjoy the mild coastal climate, nearby ocean views, and endless outdoor adventures—from beachcombing and whale watching to hiking ancient forest trails. Conveniently close to local amenities, schools, and Highway 101 for easy travel. Don't miss this opportunity to own a slice of Del Norte County's natural paradise—schedule your showing today!

Key facts

  • Minutes from beaches
  • Mild coastal climate
  • Nearby ocean views

Tags

QUIET RESIDENTIAL NEIGHBORHOODEASY ACCESS TO COASTLINEMINUTES FROM BEACHESMAJESTIC ANCIENT REDWOODSMILD COASTAL CLIMATENEARBY OCEAN VIEWS

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…

What this means for you Summary

Snapshot

  • This is a 2-bed/1.0-bath single-family listed at $270k.

Deal economics

  • At list price, monthly cash flow is $33 ($393/yr) — positive.
  • The deal already cash-flows at list — no discount required.
  • To meet the 1% rule (rent ≥ 1% of price), the offer needs to be $207k (23.4% below list).
  • Recommended offer: $207k (23.4% below list) — sets the bar for 1% rule.
  • Cap rate 6.4% vs local median 3.1% in Crescent City — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

  • Location reads 57/100 on livability (#730 in CA) — a working-class tenant base; expect higher turnover. Strengths: health & safety A+, housing A; Watch: cost of living D, schools D-, crime F.
  • Del Norte County Unified (town): math 25% / reading 36% proficiency, ranked #1,047 of 1,400 in CA (top 75%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases.
  • Market conditions: 226 active listings in the ZIP; 3 comparable units currently listed for rent nearby; rentals lingering (median 44d on market — plan ~5-8 weeks vacancy on turnover, expect pricing pressure); 100% of comp listings sitting > 30 days — soft ceiling on asking rent; 55 units permitted in Del Norte County in 2024 (22 in 5+ unit buildings).

Forward outlook

  • Local home prices are declining (-3.0%/yr); year-one equity from $2k of loan paydown is wiped out by about $8k of value loss. Plan a longer hold.
  • Del Norte County population projected at -14% by 2050 — secular population decline; favor cash flow + early exit over multi-decade hold.

Negotiation context

  • It's been on market 179 days — a 12% lower offer ($238k) is reasonable based on typical stale-listing flexibility.

Risks & watch-outs

  • Watch-outs: built in 1948 — expect roof / HVAC / electrical / plumbing capex.
Recommended offer $206,788 (23.4% below list)

Questions for the listing agent

  1. It's been on market 179 days. Have you received any prior offers? Is the seller open to a 23% concession, seller financing, or rate buy-down credit?
  2. Built in 1948 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
  3. Why hasn't it sold? Are there any deal-killer items the seller is aware of (foundation, flood, title, zoning, code violations)?
  4. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  5. Schools are D-rated, which usually means shorter tenancies and higher turnover. Who's the typical renter profile here, and what's been the actual vacancy rate?
  6. Crime grade is F in this area — have there been break-ins, vandalism, or insurance claims at this property in the last 3 years? What carrier currently insures it and at what premium?
  7. The area grade is low — what's the realistic commute time and amenity access for the typical tenant pool here? Any planned neighborhood developments (good or bad) we should know about?
  8. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  9. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  10. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

1% rule
0.77%
Cap rate
6.44%
Cash-on-cash
0.52%
DSCR
1.02
GRM
10.9

CMA / ARV

ARV (median comp)
$286,310
List price
$270,000
Delta
-5.70%
Verdict
FAIR
Comps
20 within 1.0 mi
Show comp detail 12 sales within ~0.75 mi
Address Dist Beds/Ba Sqft Sold Price $/sf Match
902 Fresno St 0.14mi 3/2.0 (+1) 1,306 (+4%) 3mo $320,000 $245 76
696 Cooper Ave 0.18mi 3/2.0 (+1) 1,306 (+4%) 5mo $294,900 $226 72
469 Murphy Ave 0.10mi 3/2.0 (+1) 1,100 (-13%) 4mo $145,000 $132 62
171 E Cooper Ave 0.33mi 2/2.0 1,342 (+6%) 10mo $295,000 $220 61
855 G St 0.64mi 3/1.0 (+1) 1,199 (-5%) 5mo $220,000 $183 53
250 Grand Ave 0.60mi 3/1.0 (+1) 1,204 (-4%) 10mo $320,000 $266 51
180 Grand Ave 0.58mi 3/1.0 (+1) 1,159 (-8%) 5mo $340,000 $293 51
373 Grant Ave 0.41mi 3/2.0 (+1) 1,400 (+11%) 3mo $280,000 $200 51
407 Glenn St 0.24mi 3/2.0 (+1) 1,095 (-13%) 10mo $339,000 $310 50
845 G St 0.65mi 2/1.5 1,140 (-10%) 3mo $270,000 $237 50
1382 California St 0.56mi 3/2.0 (+1) 1,344 (+7%) 7mo $325,000 $242 48
1210 Douglas St 0.68mi 3/2.0 (+1) 1,430 (+14%) 6mo $250,000 $175 32

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

-3.0% appreciation · 3.0% rent growth · sell at horizon

5-year hold
IRR
-15.5%
Equity multiple
0.45×
Total profit
$-41,798
Equity at exit
$40,258
10-year hold
IRR
-7.1%
Equity multiple
0.55×
Total profit
$-34,246
Equity at exit
$23,345

Cash invested: $75,600 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
18 Strongly Tenant-Friendly
State California
18 Strongly Tenant-Friendly · D+13
County
— inherits STATE
City
— inherits STATE
AB1482 statewide rent cap (10% + CPI). Cities (SF/LA/Berkeley) layer stricter rules. Just-cause statewide.

ZIP-level market 95531

Active inventory
226
Price-to-rent
10.9×

Monthly cashflow live

Estimated rent
$2,068 medium interval (Pro) →
Mortgage (P&I)
$1,416
Tax from tax record
$72 /mo · $870/yr
Insurance
$112
HOA
$0
Vacancy / Maint / Mgmt
$434
Net cashflow
$33

Break-even live

Break-even rent $2,026
Max offer price $270,000
Occupancy floor 93%

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$67,500
Closing costs
$8,100
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

Rent comps 3 comps

AddressBedsBaths SqftRent$/sqft DOM Units Dist
633 Calaveras St Crescent City, CA 2.0 1.0 1354 $2,280 $1.68 43d 1 0.09mi
911 Pacific Ave Crescent City, CA 2.0–3.0 1.5–2.0 1050 $1,200 $1.14 43d 1 0.39mi
1610 Arlington Dr Crescent City, CA 3.0 2.0 1490 $1,950 $1.31 43d 1 0.82mi

Listing history 19 events

  1. 2026-06-19
    days on market $270,000 Active 179 DOM
  2. 2026-06-18
    days on market $270,000 Active 178 DOM
  3. 2026-06-17
    days on market $270,000 Active 177 DOM
  4. 2026-06-16
    days on market $270,000 Active 176 DOM
  5. 2026-06-15
    days on market $270,000 Active 175 DOM
  6. 2026-06-14
    days on market $270,000 Active 173 DOM
  7. 2026-06-12
    days on market $270,000 Active 172 DOM
  8. 2026-06-09
    days on market $270,000 Active 169 DOM
  9. 2026-06-08
    days on market $270,000 Active 168 DOM
  10. 2026-06-07
    days on market $270,000 Active 167 DOM
  11. 2026-06-07
    days on market $270,000 Active 166 DOM
  12. 2026-06-04
    days on market $270,000 Active 163 DOM
  13. 2026-06-02
    days on market $270,000 Active 162 DOM
  14. 2026-06-01
    days on market $270,000 Active 161 DOM
  15. 2026-05-31
    days on market $270,000 Active 160 DOM
  16. 2026-05-31
    days on market $270,000 Active 159 DOM
  17. 2026-05-07
    price $270,000 988-char remark
    Show marketing remark (988 chars)

    Discover the perfect blend of comfort and coastal living in this inviting single-family 2 bed, 1bath home nestled in a quiet residential neighborhood of Crescent City. This home is about 1,260 sq. ft. Located on desirable Keller Avenue, this property offers easy access to the rugged beauty of Northern California's coastline, just minutes from pristine beaches, the historic Battery Point Lighthouse, and the majestic ancient redwoods of Jedediah Smith Redwoods State Park. Ideal for first-time buyers, retirees, or anyone seeking a peaceful escape, this home features classic mid-century charm with potential for personalization. Enjoy the mild coastal climate, nearby ocean views, and endless outdoor adventures—from beachcombing and whale watching to hiking ancient forest trails. Conveniently close to local amenities, schools, and Highway 101 for easy travel. Don't miss this opportunity to own a slice of Del Norte County's natural paradise—schedule your showing today!

  18. 2026-04-02
    price $250,000 988-char remark
    Show marketing remark (988 chars)

    Discover the perfect blend of comfort and coastal living in this inviting single-family 2 bed, 1bath home nestled in a quiet residential neighborhood of Crescent City. This home is about 1,260 sq. ft. Located on desirable Keller Avenue, this property offers easy access to the rugged beauty of Northern California's coastline, just minutes from pristine beaches, the historic Battery Point Lighthouse, and the majestic ancient redwoods of Jedediah Smith Redwoods State Park. Ideal for first-time buyers, retirees, or anyone seeking a peaceful escape, this home features classic mid-century charm with potential for personalization. Enjoy the mild coastal climate, nearby ocean views, and endless outdoor adventures—from beachcombing and whale watching to hiking ancient forest trails. Conveniently close to local amenities, schools, and Highway 101 for easy travel. Don't miss this opportunity to own a slice of Del Norte County's natural paradise—schedule your showing today!

  19. 2025-12-23
    listed $290,000 Active 988-char remark
    Show marketing remark (988 chars)

    Discover the perfect blend of comfort and coastal living in this inviting single-family 2 bed, 1bath home nestled in a quiet residential neighborhood of Crescent City. This home is about 1,260 sq. ft. Located on desirable Keller Avenue, this property offers easy access to the rugged beauty of Northern California's coastline, just minutes from pristine beaches, the historic Battery Point Lighthouse, and the majestic ancient redwoods of Jedediah Smith Redwoods State Park. Ideal for first-time buyers, retirees, or anyone seeking a peaceful escape, this home features classic mid-century charm with potential for personalization. Enjoy the mild coastal climate, nearby ocean views, and endless outdoor adventures—from beachcombing and whale watching to hiking ancient forest trails. Conveniently close to local amenities, schools, and Highway 101 for easy travel. Don't miss this opportunity to own a slice of Del Norte County's natural paradise—schedule your showing today!

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast CA · Resets to sale price

Current annual tax
$870 · $72/mo
Projected year-2 tax
$2,052 · $171/mo
Expected delta
+$1,182/yr (+$99/mo · 136.0%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Climate risk First Street

  • 🌊 Flood 1/10 Low FEMA zone X (unshaded) · 0% chance over 30 yrs
  • 🔥 Wildfire 2/10 Low
  • 🌡 Heat 2/10 Low 9 d/yr ≥71°F today · 29 d/yr by 30 yrs out
  • 💨 Wind 1/10 Low
  • 🫁 Air quality 6/10 Major 8 unhealthy d/yr today · 9 by 30 yrs out

Nearby sold comps map

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Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$24,815
− Mortgage interest
−$15,124
− Property taxes
−$870
− Insurance
−$1,350
− Repairs & maintenance
−$1,985
− Management
−$1,985
− Depreciation
−$7,855
Taxable loss
−$4,354
combined federal + state — saved on this device
Est. tax savings @ 24.0%
+$1,045
After-tax cash flow
$1,438/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

District
Del Norte County Unified
NCES district ID
0610770
Math proficiency
25% ▲ 1.00%
Reading proficiency
36% ▲ 1.00%
Median HH income
$39,747
Composite
28.43/100
National rank
#12110
State rank
#1047 of 1400 in CA

Livability — Crescent City

Score
57/100
State rank
#730
US rank
#21544

Category grades

Amenities F Commute F Cost of living D Crime F Employment F Housing A Health & safety A+ User ratings F

Schools grade is shown separately in the Schools card above.

Census & demographics

Population (ZIP)
22,491

Population outlook (Del Norte County) Hauer SSP2

Today (2025)
25,011 people
By 2030
24,204 · -3.2%
By 2040
22,826 · -8.7%
By 2050
21,495 · -14.1%
By 2075
18,487 · -26.1%
By 2100
16,113 · -35.6%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Diverse neighborhood (Simpson 0.58)
Race & ethnicity
White 61% Hispanic / Latino 20% Two or more races 12% Native American 5% Asian 4% Black 3%
Hispanic origin (detail)
Mexican 15%
Common ancestry
Slovak 4% Russian 2% Lithuanian 2%
Foreign-born
8% · Canada, Vietnam, South Korea
Languages at home
88% English-only · Spanish 8% Other Asian/Pacific 2% Vietnamese 1%

Political lean MEDSL · Del Norte

2024 margin
R (+16.4) · D 40.4% · R 56.8% · Other 2.8%
2008→2024 swing
-9.7pp toward R · 2008: -6.8pp · 2024: -16.4pp
All cycles
2024: R+16.4 2020: R+15.6 2016: R+17.6 2012: R+10.8 2008: R+6.8

Not yet ingested

Civics

Market trends

HPI YoY
▼ -300.53%
Current HPI
148.4819
Rent YoY
Metro
State GDP YoY
▲ 3.21%
F500 in state
116

Industry mix (Fortune 500 HQ in CA)

Industry F500 HQs Revenue

Price history

-6.9% since first listed
3 events — show timeline
  • 2026-05-07 Price Changed $270,000 DNAORMLS
  • 2026-04-02 Price Changed $250,000 DNAORMLS
  • 2025-12-23 Listed $290,000 DNAORMLS

Property tax history

+1.9%/yr

Latest (2025): $870 · +5.6% YoY. Source: county tax records.

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

Loading sold comps…