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6937 SE 23rd Ave
D Composite 41.2
Why this score? — see what drove the D grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • ARV discount +12.4/15.0
  • Cash flow +11.0/30.0
  • Schools +3.6/10.0
  • Livability +3.5/5.0
  • DSCR +3.2/10.0
  • Rent growth +3.2/5.0
  • Condition / age +2.5/5.0
  • 1% rule +1.9/10.0
  • Appreciation +0.0/10.0

$219,900

6937 SE 23rd Ave · Ocala, FL 34480
2 bd · 2.0 ba · 1,226 sqft · SingleFamily public records · 177 Days on market
Built 2025 5,663 sqft lot $179/sqft · 11% below area Est $247k · 11% under

🖨 Deal sheet (PDF) 📄 Offer letter ✓ Due diligence

Listing remarks MLS

UP to $5000 seller's concessions. PICTURES are of the house next door that is staged. Same exact floor plan. This beautifully designed new one-story home features 3 bedrooms and 2 bathrooms. The open floor plan offers a spacious living area, while the primary suite boasts a generous walk-in closet. Step outside to a charming backyard, perfect for relaxing or entertaining. Ideally located near shopping, schools, and a variety of restaurants, this home combines style, comfort, and convenience.

Key facts

  • Open floor plan
  • One story home
  • Charming backyard

Tags

ONE STORY HOMEOPEN FLOOR PLANGENEROUS WALK-IN CLOSETCHARMING BACKYARDIDEALLY LOCATED NEAR SHOPPINGVARIETY OF RESTAURANTS

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…

What this means for you Summary

Snapshot

  • This is a 2-bed/2.0-bath single-family listed at $220k.

Deal economics

  • At list price, monthly cash flow is $-158 ($-2k/yr) — negative.
  • To cash-flow at today's rent, offer at most $192k (12.7% below list).
  • To meet the 1% rule (rent ≥ 1% of price), the offer needs to be $151k (31.3% below list).
  • Recommended offer: $151k (31.3% below list) — sets the bar for 1% rule.
  • Cap rate 5.8% vs local median 4.1% in Ocala — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

  • Location reads 69/100 on livability (#476 in FL) — a middle-class / working-renter tenant base. Strengths: cost of living A+, housing A+, health & safety A+; Watch: crime F, amenities F, commute F.
  • Marion (rural): math 42% / reading 43% proficiency, ranked #61 of 73 in FL (top 84%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases; 61% free/reduced lunch — lower-income household profile, screen leases tightly.
  • Zoned schools: Shady Hill Elementary School (math 69% / reading 53%, grade B, #653 of 2,144 statewide, top 31%, 643 students, 56% FRL); Belleview Middle School (math 49% / reading 50%, grade C, #259 of 571 statewide, top 46%, 1,573 students, 60% FRL); Belleview High School (math 31% / reading 46%, grade F, #321 of 667 statewide, top 49%, 1,783 students, 56% FRL) — zoned schools at 57% FRL track the district average.
  • Market conditions: Rents rising (+2.8%/yr); 350 active listings in the ZIP; 2 comparable units currently listed for rent nearby; solid renter incomes; 7,071 units permitted in Marion County in 2024 (534 in 5+ unit buildings).

Forward outlook

  • Local home prices are declining (-3.0%/yr); year-one equity from $2k of loan paydown is wiped out by about $7k of value loss. Plan a longer hold.
  • Marion County population projected at +13% by 2050 — modest demand growth; plan on rents tracking national, not racing it.

Negotiation context

  • It's been on market 177 days — a 12% lower offer ($194k) is reasonable based on typical stale-listing flexibility.
  • 4 sale attempts; this cycle's ask has dropped $15k (6%) from the opening price — seller is motivated, your offer sets the floor, not the list.
  • Current owner paid $10k; list at $220k implies a 2035% gain — meaningful room to come down on a strong offer.

Risks & watch-outs

  • Watch-outs: flood insurance adds $66/mo.
  • Climate carrying-cost: major flood risk; severe wind risk, 99% chance of damaging wind over 30y; major wildfire risk; extreme-heat days projected 7→19/yr by 2055 (HVAC capex compounding) — expect insurance premiums to compound above CPI over the hold.
Recommended offer $151,011 (31.3% below list)

Questions for the listing agent

  1. What do current leases actually rent for vs. the listed asking? Can we see a recent rent roll and the last 12 months of T-12 income?
  2. It's been on market 177 days. Have you received any prior offers? Is the seller open to a 31% concession, seller financing, or rate buy-down credit?
  3. What's the actual annual flood-insurance premium (NFIP or private), and is the property in a SFHA with mandatory coverage?
  4. Why hasn't it sold? Are there any deal-killer items the seller is aware of (foundation, flood, title, zoning, code violations)?
  5. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  6. Crime grade is F in this area — have there been break-ins, vandalism, or insurance claims at this property in the last 3 years? What carrier currently insures it and at what premium?
  7. The area grade is low — what's the realistic commute time and amenity access for the typical tenant pool here? Any planned neighborhood developments (good or bad) we should know about?
  8. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  9. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  10. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

1% rule
0.69%
Cap rate
5.79%
Cash-on-cash
-1.78%
DSCR
0.92
GRM
12.1

CMA / ARV

ARV (median comp)
$246,641
List price
$219,900
Delta
-10.84%
Verdict
UNDERPRICED
Comps
5 within 1.0 mi
Show comp detail 2 sales within ~0.75 mi
Address Dist Beds/Ba Sqft Sold Price $/sf Match
6141 SE 19th Ct 0.65mi 3/2.0 (+1) 1,300 (+6%) 20mo $265,000 $204 38
6100 SE 22nd Ave 0.61mi 2/1.0 1,104 (-10%) 18mo $168,250 $152 36

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

-3.0% appreciation · 2.84% rent growth · sell at horizon

5-year hold
IRR
-21.7%
Equity multiple
0.25×
Total profit
$-46,016
Equity at exit
$32,788
10-year hold
IRR
-15.8%
Equity multiple
0.12×
Total profit
$-54,344
Equity at exit
$19,013

Cash invested: $61,572 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
87 Strongly Landlord-Friendly
State Florida
87 Strongly Landlord-Friendly · R+3
County
— inherits STATE
City
— inherits STATE
3-day pay-or-quit; preempts local rent control; landlord-friendly statutes. Court speed varies by county.

ZIP-level market 34480

Home prices YoY
-28.7%
Rents YoY
2.8%
Active inventory
350
Price-to-rent
12.1×

Monthly cashflow live

Estimated rent
$1,510 medium interval (Pro) →
Mortgage (P&I)
$1,153
Tax from tax record
$40 /mo · $476/yr
Insurance
$92
Flood insurance flood zone
−$66 /mo · $798/yr
HOA
$0
Vacancy / Maint / Mgmt
$317
Net cashflow
$-158

Break-even live

Break-even rent $1,710
Max offer price $192,000
Occupancy floor

Sensitivity live

Price -10% $-33 -5% $-96 +0% $-158 +5% $-220 +10% $-545
Rent -10% $-277 -5% $-218 +0% $-158 +5% $-98 +10% $-39
Rate -1.0pp $-47 -0.5pp $-102 base $-158 +0.5pp $-215 +1.0pp $-273

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$54,975
Closing costs
$6,597
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

Rent comps 2 comps

AddressBedsBaths SqftRent$/sqft DOM Units Dist
6851 SE 23rd Ave Ocala, FL 3.0 2.0 1200 $1,550 $1.29 23d 1 0.03mi
3851 SE 66th Pl Ocala, FL 3.0 2.0 1109 $1,575 $1.42 23d 1 1.34mi

Listing history 24 events

  1. 2026-06-15
    days on market $219,900 Active 177 DOM
  2. 2026-06-14
    days on market $219,900 Active 175 DOM
  3. 2026-06-13
    days on market $219,900 Active 174 DOM
  4. 2026-06-10
    days on market $219,900 Active 172 DOM
  5. 2026-06-09
    days on market $219,900 Active 171 DOM
  6. 2026-06-08
    days on market $219,900 Active 170 DOM
  7. 2026-06-07
    days on market $219,900 Active 169 DOM
  8. 2026-06-03
    days on market $219,900 Active 165 DOM
  9. 2026-06-02
    days on market $219,900 Active 164 DOM
  10. 2026-05-31
    days on market $219,900 Active 162 DOM
  11. 2026-05-30
    days on market $219,900 Active 161 DOM
  12. 2026-04-08
    price $219,900 496-char remark
    Show marketing remark (496 chars)

    UP to $5000 seller's concessions. PICTURES are of the house next door that is staged. Same exact floor plan. This beautifully designed new one-story home features 3 bedrooms and 2 bathrooms. The open floor plan offers a spacious living area, while the primary suite boasts a generous walk-in closet. Step outside to a charming backyard, perfect for relaxing or entertaining. Ideally located near shopping, schools, and a variety of restaurants, this home combines style, comfort, and convenience.

  13. 2026-02-11
    price $227,500 496-char remark
    Show marketing remark (496 chars)

    UP to $5000 seller's concessions. PICTURES are of the house next door that is staged. Same exact floor plan. This beautifully designed new one-story home features 3 bedrooms and 2 bathrooms. The open floor plan offers a spacious living area, while the primary suite boasts a generous walk-in closet. Step outside to a charming backyard, perfect for relaxing or entertaining. Ideally located near shopping, schools, and a variety of restaurants, this home combines style, comfort, and convenience.

  14. 2025-12-20
    listed $235,000 Active 496-char remark
    Show marketing remark (496 chars)

    UP to $5000 seller's concessions. PICTURES are of the house next door that is staged. Same exact floor plan. This beautifully designed new one-story home features 3 bedrooms and 2 bathrooms. The open floor plan offers a spacious living area, while the primary suite boasts a generous walk-in closet. Step outside to a charming backyard, perfect for relaxing or entertaining. Ideally located near shopping, schools, and a variety of restaurants, this home combines style, comfort, and convenience.

  15. 2025-12-10
    historical
  16. 2025-09-16
    status Active
  17. 2025-08-26
    historical
  18. 2025-07-20
    price $249,000
  19. 2025-06-11
    price $256,000
  20. 2025-06-04
    status Active
  21. 2025-05-31
    historical
  22. 2025-04-11
    price $262,000
  23. 2025-02-07
    listed $272,000 Active
  24. 2020-04-27
    soldstatus $10,300

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast FL · Resets to sale price

Current annual tax
$476 · $40/mo
Projected year-2 tax
$1,825 · $152/mo
Expected delta
+$1,349/yr (+$112/mo · 283.5%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Climate risk First Street

  • 🌊 Flood 7/10 Severe FEMA zone X (unshaded) · 76% chance over 30 yrs
  • 🔥 Wildfire 6/10 Major
  • 🌡 Heat 8/10 Severe 7 d/yr ≥108°F today · 19 d/yr by 30 yrs out
  • 💨 Wind 9/10 Extreme 99% chance of damaging wind over 30 yrs
  • 🫁 Air quality 3/10 Moderate 3 unhealthy d/yr today · 4 by 30 yrs out

Nearby sold comps map

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Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$18,121
− Mortgage interest
−$12,318
− Property taxes
−$476
− Insurance
−$1,897
− Repairs & maintenance
−$1,450
− Management
−$1,450
− Depreciation
−$6,397
Taxable loss
−$5,866
combined federal + state — saved on this device
Est. tax savings @ 24.0%
+$1,408
After-tax cash flow
$-487/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

District
Marion
NCES district ID
1201260
Math proficiency
42% ▼ -7.00%
Reading proficiency
43% ▼ -4.00%
Median HH income
$40,015
Composite
35.61/100
National rank
#4890
State rank
#61 of 73 in FL

Livability — Ocala

Score
69/100
State rank
#476
US rank
#8461

Category grades

Amenities F Commute F Cost of living A+ Crime F Employment F Housing A+ Health & safety A+ User ratings F

Schools grade is shown separately in the Schools card above.

Census & demographics

County
Marion County · 315,796 people
City population
263,375
Metro
Ocala, FL
Population (ZIP)
23,517
Household income
$77,557
Rent vs Own
23.3% rent · 76.7% own
Severe rent burden
169.0

Population outlook (Marion County) Hauer SSP2

Today (2025)
365,905 people
By 2030
376,768 · +3.0%
By 2040
396,555 · +8.4%
By 2050
412,723 · +12.8%
By 2075
446,090 · +21.9%
By 2100
436,193 · +19.2%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Predominantly White (73%)
Race & ethnicity
White 73% Hispanic / Latino 15% Two or more races 11% Black 6% Asian 2%
Hispanic origin (detail)
Mexican 3% Puerto Rican 5% Cuban 2% Dominican 2%
Common ancestry
Italian 3% Slovak 3% Lithuanian 2%
Foreign-born
6% · Canada
Languages at home
89% English-only · Spanish 9% Other Asian/Pacific 1%

Political lean MEDSL · Marion

2024 margin
Solid R (+31.6) · D 33.8% · R 65.5%
2008→2024 swing
-20.0pp toward R · 2008: -11.6pp · 2024: -31.6pp
All cycles
2024: R+31.6 2020: R+25.9 2016: R+26.2 2012: R+16.2 2008: R+11.6

Not yet ingested

Civics

Market trends

HPI YoY
▼ -85.60%
Current HPI
212.4262
Rent YoY
▲ 2.84%
Metro
Ocala, FL
State GDP YoY
▲ 3.28%
F500 in state
36

Industry mix (Fortune 500 HQ in FL)

Industry F500 HQs Revenue

Price history

+2035.0% since first listed
13 events — show timeline
  • 2026-04-08 Price Changed $219,900 Stellar MLS as Distributed by MLS Grid
  • 2026-02-11 Price Changed $227,500 Stellar MLS as Distributed by MLS Grid
  • 2025-12-20 Listed $235,000 Stellar MLS as Distributed by MLS Grid
  • 2025-12-10 Listing Removed Stellar MLS as Distributed by MLS Grid
  • 2025-09-16 Relisted Stellar MLS as Distributed by MLS Grid
  • 2025-08-26 Listing Removed Stellar MLS as Distributed by MLS Grid
  • 2025-07-20 Price Changed $249,000 Stellar MLS as Distributed by MLS Grid
  • 2025-06-11 Price Changed $256,000 Stellar MLS as Distributed by MLS Grid
  • 2025-06-04 Relisted Stellar MLS as Distributed by MLS Grid
  • 2025-05-31 Listing Removed Stellar MLS as Distributed by MLS Grid
  • 2025-04-11 Price Changed $262,000 Stellar MLS as Distributed by MLS Grid
  • 2025-02-07 Listed $272,000 Stellar MLS as Distributed by MLS Grid
  • 2020-04-27 Sold (Public Records) $10,300 Public Records

Property tax history

+10.3%/yr

Latest (2025): $476 · +143.6% YoY. Source: county tax records.

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

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