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KENNER Plan 🏗️ New Construction
D- Composite 35.34
Why this score? — see what drove the D- grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Appreciation +10.0/10.0
  • ARV discount +7.5/15.0
  • Cash flow +5.0/30.0
  • Schools +3.6/10.0
  • Livability +3.5/5.0
  • Rent growth +2.5/5.0
  • Condition / age +2.5/5.0
  • 1% rule +0.7/10.0
  • DSCR +0.0/10.0

$263,990

KENNER Plan · Brookland, AR 72417
3 bd · 2.0 ba · 1,510 sqft · SingleFamily · 234 Days on market

🖨 Deal sheet (PDF) 📄 Offer letter ✓ Due diligence

Listing remarks MLS

The Kenner is a generous residence featuring three bedrooms, two bathrooms, and up to 1,558 square feet of living space. Upon entering, you are greeted by an open concept living area that seamlessly connects the kitchen, dining area, and living room. No matter where you are in this home, you'll always feel part of the action. The kitchen is outfitted with shaker-style cabinets and gooseneck pulldown faucets. The chef in your family will appreciate the stainless-steel Whirlpool appliances, including the stove, microwave hood, dishwasher, and single basin undermount sink, all complemented by 3 cm granite countertops. Conveniently located in the corner of the dining room, the laundry room offers easy access to all necessities. The dining room is adjacent to the kitchen, with the living room located nearby, ensuring that everyone in these spaces remains connected, no matter where they are. Start your day effortlessly in the spacious primary bedroom, complete with an ensuite bathroom. This well-appointed space features a dual vanity sink, a shower/tub combination, and a toilet, covering all your essential needs. Additionally, the primary bathroom includes a thoughtfully designed walk-in closet, providing ample storage for your belongings. Please note that pictures, photographs, colors, features, and sizes are for illustration purposes only and may vary from the homes as constructed.

Key facts

  • Open-concept design
  • Large counter
  • Spacious pantry

Tags

OPEN-CONCEPT DESIGNLARGE COUNTERSPACIOUS PANTRYPLENTY OF CABINETSLARGE LIVING ROOMPATIO

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…
🏗️ New construction. The $263,990 list price is a builder figure, so every metric below is computed on the value from comparable previous sales — $293,106.

What this means for you Summary

Snapshot

  • This is a 3-bed/2.0-bath single-family listed at $264k.

Deal economics

  • At list price, monthly cash flow is $-696 ($-8k/yr) — negative.
  • To cash-flow at today's rent, offer at most $192k (27.1% below list).
  • To meet the 1% rule (rent ≥ 1% of price), the offer needs to be $168k (36.3% below list).
  • Recommended offer: $168k (36.3% below list) — sets the bar for 1% rule.

Location & tenants

  • Location reads 70/100 on livability (#57 in AR) — a middle-class / working-renter tenant base. Strengths: cost of living A+, housing A+, health & safety A; Watch: crime D, amenities F, commute F.
  • Brookland School District (suburban): math 45% / reading 39% proficiency, ranked #47 of 238 in AR (top 20%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases.
  • Zoned schools: Brookland Elementary School (875 students, 32% FRL); Brookland Junior High School (math 36% / reading 46%, grade F, #83 of 201 statewide, top 44%, 718 students, 26% FRL); Brookland High School (math 22% / reading 37%, grade F, #142 of 292 statewide, top 53%, 589 students, 27% FRL) — zoned schools at 28% FRL track the district average.
  • Market conditions: 118 active listings in the ZIP; 6 comparable units currently listed for rent nearby; rentals lingering (median 46d on market — plan ~5-8 weeks vacancy on turnover, expect pricing pressure); 100% of comp listings sitting > 30 days — soft ceiling on asking rent; 926 units permitted in Craighead County in 2024 (69 in 5+ unit buildings).
  • This rent runs 33% of the median local income ($62k/yr) — at the standard rent-burdened threshold; future hikes will face affordability resistance.

Forward outlook

  • In year one you build about $31k of equity ($2k loan paydown + $29k appreciation (10.0% local appreciation)).
  • Craighead County population projected at +38% by 2050 — long-run rental-demand tailwind backs the buy-and-hold thesis.
  • By year 2, paydown + projected appreciation supports a ~$50k cash-out refi (75% LTV) — recoverable capital for the next deal without selling this one.

Negotiation context

  • It's been on market 234 days — a 12% lower offer ($232k) is reasonable based on typical stale-listing flexibility.
Recommended offer $168,281 (36.3% below list)

Questions for the listing agent

  1. What do current leases actually rent for vs. the listed asking? Can we see a recent rent roll and the last 12 months of T-12 income?
  2. It's been on market 234 days. Have you received any prior offers? Is the seller open to a 36% concession, seller financing, or rate buy-down credit?
  3. Why hasn't it sold? Are there any deal-killer items the seller is aware of (foundation, flood, title, zoning, code violations)?
  4. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  5. Crime grade is D in this area — have there been break-ins, vandalism, or insurance claims at this property in the last 3 years? What carrier currently insures it and at what premium?
  6. The area grade is low — what's the realistic commute time and amenity access for the typical tenant pool here? Any planned neighborhood developments (good or bad) we should know about?
  7. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  8. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  9. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

1% rule
0.57%
Cap rate
3.44%
Cash-on-cash
-10.18%
DSCR
0.55
GRM
14.5

CMA / ARV

ARV (median comp)
$293,106
List price
$263,990
Delta
-9.93%
Verdict
FAIR
Comps
20 within 1.0 mi
Show comp detail 12 sales within ~0.75 mi
Address Dist Beds/Ba Sqft Sold Price $/sf Match
237 Cole Dr 0.23mi 3/2.0 1,485 (-2%) 1mo $214,900 $145 86
101 Ellis Dr 0.17mi 3/2.0 1,436 (-5%) 2mo $220,000 $153 82
74 Clearwater Dr 0.09mi 3/2.0 1,672 (+11%) 2mo $286,990 $172 76
126 Ellis Dr 0.17mi 3/2.0 1,386 (-8%) 2mo $218,850 $158 76
93 Clearwater Dr 0.19mi 3/2.0 1,672 (+11%) 2mo $283,990 $170 72
97 Ellis Dr 0.18mi 4/2.0 (+1) 1,652 (+9%) 0mo $207,000 $125 71
74 Clearwater Dr 0.26mi 3/2.0 1,672 (+11%) 2mo $286,990 $172 68
104 Janis Dr 0.30mi 3/2.0 1,665 (+10%) 3mo $210,000 $126 66
400 Harper Dr 0.35mi 3/2.0 1,284 (-15%) 2mo $199,300 $155 58
233 N Oak St N 0.62mi 3/2.0 1,385 (-8%) 1mo $198,000 $143 56
305 W School St 0.56mi 3/2.0 1,294 (-14%) 1mo $185,000 $143 49
587 E Matthews St 0.64mi 4/2.0 (+1) 1,320 (-13%) 1mo $188,000 $142 43

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

10.0% appreciation · 3.0% rent growth · sell at horizon

5-year hold
IRR
17.1%
Equity multiple
2.41×
Total profit
$115,319
Equity at exit
$264,053
10-year hold
IRR
16.2%
Equity multiple
5.56×
Total profit
$374,515
Equity at exit
$569,441

Cash invested: $82,070 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
92 Strongly Landlord-Friendly
State Arkansas
92 Strongly Landlord-Friendly · R+14
County
— inherits STATE
City
— inherits STATE
Only US state where non-payment is criminal. Strongly landlord-favorable; very few tenant protections.

ZIP-level market 72417

Home prices YoY
20.6%
Active inventory
118
Price-to-rent
13.1×

Monthly cashflow live

Estimated rent
$1,683 high interval (Pro) →
Mortgage (P&I)
$1,537
Tax est. 1.5%
$366 /mo · $4,397/yr
Insurance
$122
HOA
$0
Vacancy / Maint / Mgmt
$353
Net cashflow
$-696

Break-even live

Break-even rent $2,564
Max offer price $192,369
Occupancy floor

Sensitivity live

Price -10% $-494 -5% $-595 +0% $-696 +5% $-797 +10% $-899
Rent -10% $-829 -5% $-763 +0% $-696 +5% $-630 +10% $-563
Rate -1.0pp $-549 -0.5pp $-622 base $-696 +0.5pp $-772 +1.0pp $-849

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$73,277
Closing costs
$8,793
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

Rent comps 6 comps

AddressBedsBaths SqftRent$/sqft DOM Units Dist
123 Hidden Creek Dr Brookland, AR 3.0 2.0 1970 $2,550 $1.29 45d 1 0.24mi
315 Story St Brookland, AR 3.0 2.0 1250 $1,270 $1.02 45d 1 0.43mi
300 Story St Brookland, AR 3.0 2.0 1200 $1,270 $1.06 45d 1 0.49mi
338 Story St Brookland, AR 3.0 2.0 1250 $1,270 $1.02 45d 1 0.49mi
105 Cherry St Brookland, AR 3.0 2.0 1170 $1,575 $1.35 45d 1 0.65mi
203 N Bernis St Brookland, AR 3.0 2.0 1328 $1,550 $1.17 45d 1 0.74mi

Listing history 18 events

  1. 2026-06-21
    days on market $263,990 Active 234 DOM
  2. 2026-06-19
    days on market $263,990 Active 232 DOM
  3. 2026-06-18
    days on market $263,990 Active 231 DOM
  4. 2026-06-17
    days on market $263,990 Active 230 DOM
  5. 2026-06-16
    days on market $263,990 Active 229 DOM
  6. 2026-06-15
    days on market $263,990 Active 228 DOM
  7. 2026-06-14
    days on market $263,990 Active 226 DOM
  8. 2026-06-13
    days on market $263,990 Active 225 DOM
  9. 2026-06-10
    days on market $263,990 Active 223 DOM
  10. 2026-06-09
    days on market $263,990 Active 222 DOM
  11. 2026-06-08
    days on market $263,990 Active 221 DOM
  12. 2026-06-07
    days on market $263,990 Active 220 DOM
  13. 2026-06-05
    days on market $263,990 Active 217 DOM
  14. 2026-06-02
    days on market $263,990 Active 215 DOM
  15. 2026-06-01
    days on market $263,990 Active 214 DOM
  16. 2026-05-31
    days on market $263,990 Active 213 DOM
  17. 2026-05-30
    days on market $263,990 Active 212 DOM
  18. 2025-10-30
    listed $263,990 Active 1400-char remark
    Show marketing remark (1400 chars)

    The Kenner is a generous residence featuring three bedrooms, two bathrooms, and up to 1,558 square feet of living space. Upon entering, you are greeted by an open concept living area that seamlessly connects the kitchen, dining area, and living room. No matter where you are in this home, you'll always feel part of the action. The kitchen is outfitted with shaker-style cabinets and gooseneck pulldown faucets. The chef in your family will appreciate the stainless-steel Whirlpool appliances, including the stove, microwave hood, dishwasher, and single basin undermount sink, all complemented by 3 cm granite countertops. Conveniently located in the corner of the dining room, the laundry room offers easy access to all necessities. The dining room is adjacent to the kitchen, with the living room located nearby, ensuring that everyone in these spaces remains connected, no matter where they are. Start your day effortlessly in the spacious primary bedroom, complete with an ensuite bathroom. This well-appointed space features a dual vanity sink, a shower/tub combination, and a toilet, covering all your essential needs. Additionally, the primary bathroom includes a thoughtfully designed walk-in closet, providing ample storage for your belongings. Please note that pictures, photographs, colors, features, and sizes are for illustration purposes only and may vary from the homes as constructed.

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Nearby sold comps map

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Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$20,194
− Mortgage interest
−$16,419
− Property taxes
−$4,397
− Insurance
−$1,466
− Repairs & maintenance
−$1,615
− Management
−$1,615
− Depreciation
−$8,527
Taxable loss
−$13,845
combined federal + state — saved on this device
Est. tax savings @ 24.0%
+$3,323
After-tax cash flow
$-5,031/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

District
Brookland School District
NCES district ID
0503640
Math proficiency
45% ▼ -15.00%
Reading proficiency
39% ▼ -16.00%
Median HH income
$52,226
Composite
36.4/100
National rank
#4678
State rank
#47 of 238 in AR

Livability — Brookland

Score
70/100
State rank
#57
US rank
#7817

Category grades

Amenities F Commute F Cost of living A+ Crime D Employment B- Housing A+ Health & safety A User ratings A

Schools grade is shown separately in the Schools card above.

Census & demographics

Census place
Brookland, AR
County
Craighead County · 97,185 people
City population
5,940
Metro
Jonesboro, AR
Population (ZIP)
5,940
Household income
$61,964
Rent vs Own
37.6% rent · 62.4% own
Severe rent burden
152.0

Population outlook (Craighead County) Hauer SSP2

Today (2025)
122,235 people
By 2030
131,338 · +7.4%
By 2040
149,862 · +22.6%
By 2050
168,034 · +37.5%
By 2075
208,094 · +70.2%
By 2100
233,251 · +90.8%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Predominantly White (91%)
Race & ethnicity
White 91% Two or more races 5% Black 2% Hispanic / Latino 2%
Common ancestry
Slovak 3% Italian 3%
Foreign-born
1% · Canada, South Korea

Political lean MEDSL · Craighead

2024 margin
Solid R (+37.4) · D 30.1% · R 67.5% · Other 2.4%
2008→2024 swing
-12.9pp toward R · 2008: -24.5pp · 2024: -37.4pp
All cycles
2024: R+37.4 2020: R+35.4 2016: R+35.2 2012: R+31.1 2008: R+24.5

Not yet ingested

Civics

Market trends

HPI YoY
▲ 56.75%
Current HPI
331.5025
Rent YoY
Metro
Jonesboro, AR
State GDP YoY
▲ 3.80%
F500 in state
10

Industry mix (Fortune 500 HQ in AR)

Industry F500 HQs Revenue

Price history

1 event — show timeline
  • 2025-10-30 Listed $263,990 Zillow

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

Loading sold comps…