1324 W Morton St · Denison, TX
Flood risk 1/10 · Minimal
- FEMA flood zone
- X (unshaded)
- Chance of flooding over 30 yrs
- 0.0%
- Est. flood insurance / yr
- $507 – $1,088
Fire risk 4/10 · Minor
- Est. fire insurance / yr
- $1,222 – $2,270
Heat risk 6/10 · Moderate
- Hot days now (above 109°F)
- 7 days/yr
- Hot days in 30 yrs
- 21 days/yr
Wind risk 4/10 · Minor
- Chance of severe wind over 30 yrs
- 20.0%
Air-quality risk 3/10 · Minor
- Unhealthy air days now
- 3 days/yr
- Unhealthy air days in 30 yrs
- 3 days/yr
Risk factors via First Street. Map © Google.
Why this score? — see what drove the B+ grade
The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).
- Cash flow +30.0/30.0
- ARV discount +15.0/15.0
- DSCR +10.0/10.0
- 1% rule +9.6/10.0
- Schools +4.8/10.0
- Condition / age +4.0/5.0
- Livability +3.7/5.0
- Rent growth +2.5/5.0
- Appreciation +0.0/10.0
$99,900
1324 W Morton St · Denison, TX 75020
3 bd · 1.0 ba · 1,020 sqft · SingleFamily
public records
· 2 Days on market
Built 1925
7,492 sqft lot
$98/sqft
· 43% below area
Est $176k · 43% under
↓ 44% since listing
🖨 Deal sheet (PDF) 📄 Offer letter ✓ Due diligence
Listing remarks
MOTIVATED SELLER! Investor opportunity in the heart of Denison, TX! This property offers strong potential as a fix-and-flip, buy-and-hold rental, or value-add investment in one of North Texas' fastest-growing markets. Conveniently located just minutes from shopping, restaurants, schools, and local amenities, the location is ideal for attracting future tenants or resale buyers. The home features a functional floor plan with a spacious living area, generous room sizes, abundant natural light, and durable vinyl plank flooring throughout.
Key facts
- Spacious living area
- Large backyard
- Conveniently located
Tags
Neighborhood map
Sold within
Property
Rental comp
Retail
Costco
Walmart
Transit
Schools
Stadiums
Fortune 500
· Circle radius: 6.0 mi
Loading POIs…
What this means for you Summary
Snapshot
- This is a 3-bed/1.0-bath single-family listed at $100k. Condition is rated good.
Deal economics
- At list price, monthly cash flow is $438 ($5k/yr) — positive.
- The deal already cash-flows at list — no discount required.
- Meets the 1% rule at list price ($1k rent vs $100k).
- Cap rate 11.5% vs local median 4.0% in Denison — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.
Location & tenants
- Location reads 73/100 on livability (#221 in TX) — a middle-class / working-renter tenant base. Strengths: cost of living A+, housing A+, crime A; Watch: health & safety D+, amenities F, commute F.
- Denison ISD (urban): math 43% / reading 44% proficiency, ranked #315 of 826 in TX (top 38%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases.
- Zoned schools: Terrell El (math 52% / reading 47%, grade D, #865 of 4,322 statewide, top 21%, 350 students, 76% FRL); Henry Scott Middle (math 36% / reading 48%, grade D-, #572 of 1,662 statewide, top 36%, 749 students, 66% FRL); Denison H S (math 53% / reading 53%, grade C-, #437 of 1,632 statewide, top 27%, 1,310 students, 58% FRL).
- Market conditions: Rents flat; 592 active listings in the ZIP; 40 comparable units currently listed for rent nearby; rentals lingering (median 93d on market — plan ~5-8 weeks vacancy on turnover, expect pricing pressure); 100% of comp listings sitting > 30 days — soft ceiling on asking rent; 2,272 units permitted in Grayson County in 2024 (750 in 5+ unit buildings).
Forward outlook
- Local home prices are declining (-3.0%/yr); year-one equity from $691 of loan paydown is wiped out by about $3k of value loss. Plan a longer hold.
- Grayson County population projected at +12% by 2050 — modest demand growth; plan on rents tracking national, not racing it.
- At projected returns (-3.0% appreciation + 0.1% rent growth), your $28k cash investment doubles in ~9 years — after that, you're playing with house money.
Negotiation context
- Only 2 days on market — expect competitive offers; lowballing is unlikely to land.
- 4 sale attempts since 3y ago with the ask held roughly flat each time — persistent listings suggest the price (not the market) is what's stuck; bring a comps-based counter.
Risks & watch-outs
- Watch-outs: built in 1925 — expect roof / HVAC / electrical / plumbing capex.
- Climate carrying-cost: extreme-heat days projected 7→21/yr by 2055 (HVAC capex compounding) — expect insurance premiums to compound above CPI over the hold.
Recommended offer
$99,900
Questions for the listing agent
- Built in 1925 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
- Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
- Schools are D-rated, which usually means shorter tenancies and higher turnover. Who's the typical renter profile here, and what's been the actual vacancy rate?
- What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
- What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
- How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.
Investment metrics
- 1% rule
- 1.46% ✓
- Cap rate
- 11.55%
- Cash-on-cash
- 18.77%
- DSCR
- 1.84
- GRM
- 5.7
CMA / ARV
- ARV (median comp)
- $175,549
- List price
- $99,900
- Delta
- -43.09%
- Verdict
- UNDERPRICED
- Comps
- 20 within 1.0 mi
Show comp detail 12 sales within ~0.75 mi
| Address | Dist | Beds/Ba | Sqft | Sold | Price | $/sf | Match |
|---|---|---|---|---|---|---|---|
| 1221 W Crawford St | 0.40mi | 3/1.0 | 1,032 (+1%) | 6mo | $145,000 | $141 | 74 |
| 1320 W Morton St | 0.01mi | 3/2.0 | 1,160 (+14%) | 5mo | $94,900 | $82 | 68 |
| 1527 W Gandy St | 0.22mi | 2/1.0 (-1) | 1,120 (+10%) | 2mo | $69,900 | $62 | 67 |
| 816 Leeper Dr | 0.51mi | 2/1.0 (-1) | 1,071 (+5%) | 4mo | $165,000 | $154 | 60 |
| 1200 W Gandy St | 0.21mi | 2/1.0 (-1) | 1,152 (+13%) | 7mo | $170,000 | $148 | 58 |
| 713 W Bond St | 0.58mi | 3/2.0 | 1,085 (+6%) | 1mo | $169,990 | $157 | 58 |
| 1131 W Shepherd St | 0.69mi | 3/1.0 | 960 (-6%) | 4mo | $74,900 | $78 | 55 |
| 829 W Sears St | 0.45mi | 2/1.0 (-1) | 1,134 (+11%) | 4mo | $159,000 | $140 | 52 |
| 107 S French Ave | 0.43mi | 2/1.0 (-1) | 900 (-12%) | 4mo | $150,000 | $167 | 52 |
| 728 W Walker St | 0.55mi | 3/2.0 | 1,148 (+12%) | 2mo | $189,000 | $165 | 48 |
| 916 Leeper Dr | 0.56mi | 4/2.0 (+1) | 1,089 (+7%) | 8mo | $139,900 | $128 | 47 |
| 925 W Nelson St | 0.69mi | 3/2.0 | 1,168 (+14%) | 2mo | $87,500 | $75 | 38 |
Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.
Projected returns pro-forma
-3.0% appreciation · 0.05% rent growth · sell at horizon
5-year hold
- IRR
- 7.1%
- Equity multiple
- 1.27×
- Total profit
- $7,515
- Equity at exit
- $14,895
10-year hold
- IRR
- 13.6%
- Equity multiple
- 1.94×
- Total profit
- $26,327
- Equity at exit
- $8,638
Cash invested: $27,972 (down + closing). Projections, not guarantees.
Landlord ↔ Tenant lean methodology
- Overall (STATE)
- 87 Strongly Landlord-Friendly
- State Texas
- 87 Strongly Landlord-Friendly · R+5
- County
- — inherits STATE
- City
- — inherits STATE
3-day notice; statewide preemption; one of the fastest eviction climates; Travis County (Austin) slightly slower.
Buyer's market
Market conditions
within 1.0 mi — comparable homes for sale
Active competition Active MLS
- For sale now
- 39 active · 12 under contract
- Months of supply
- 11.7 mo (9%/mo absorbed)
- Median asking
- $159,990 ($157/sqft)
- Median days on market
- 84 d
- This list price
- 10% of active listings are priced below it
- ARV vs active asking
- +9.8% vs current asking $/sqft
Closed sales set the value; these active listings set current market conditions and a practical price ceiling.
ZIP-level market 75020
- Rents YoY
- 0.1%
- Active inventory
- 592
- Price-to-rent
- 5.7×
Monthly cashflow live
↻
- Estimated rent
- $1,457 high interval (Pro) →
- Mortgage (P&I)
- −$524
- Tax from tax record
- −$148 /mo · $1,773/yr
- Insurance
- −$42
- HOA
- −$0
- Lot rent
- −$0
- Vacancy / Maint / Mgmt
- −$306
- Net cashflow
- $438
Break-even live
Break-even rent
$903
Max offer price
$99,900
Occupancy floor
65%
Sensitivity live
| Price | -10% $494 | -5% $466 | +0% $438 | +5% $409 | +10% $381 |
|---|---|---|---|---|---|
| Rent | -10% $322 | -5% $380 | +0% $438 | +5% $495 | +10% $553 |
| Rate | -1.0pp $488 | -0.5pp $463 | base $438 | +0.5pp $412 | +1.0pp $385 |
UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt
Financing live
Cash to close
- Down payment
- $24,975
- Closing costs
- $2,997
- Club membership (one-time)
- —
- Reserves months
- —
- Total cash needed
- —
Loan-product check · same deal, 3 products live
Conventional
25% down · 7.5% · 30yr
- Cash invested
- —
- Monthly P&I
- —
- Monthly cashflow
- —
- DSCR
- —
- Eligible?
- —
Personal DTI + credit; lowest rate.
DSCR
20% down · 8.5% · 30yr
- Cash invested
- —
- Monthly P&I
- —
- Monthly cashflow
- —
- DSCR
- —
- Eligible?
- —
No personal income docs; deal must DSCR.
Hard money
10% down · 12.0% · 12mo
- Cash invested
- —
- Monthly P&I
- —
- Monthly cashflow
- —
- DSCR
- —
- Eligible?
- —
Short-term bridge; refi at stabilization.
Rent comps 40 comps
| Address | Beds | Baths | Sqft | Rent | $/sqft | DOM | Units | Dist |
|---|---|---|---|---|---|---|---|---|
| 1326 W Sears St Denison, TX | 2.0 | 1.0 | 1318 | $1,350 | $1.02 | 70d | 1 | 0.08mi |
| 1231 W Main St Denison, TX | 2.0 | 1.5 | 1203 | $1,575 | $1.31 | 70d | 1 | 0.28mi |
| 1016 W Gandy St #4 Denison, TX | 2.0 | 1.5 | 1000 | $1,100 | $1.10 | 93d | 1 | 0.34mi |
| 1004 W Gandy St Denison, TX | 3.0 | 1.0 | 1250 | $1,299 | $1.04 | 70d | 1 | 0.36mi |
| 1602 W Elm St Denison, TX | 3.0 | 2.0 | 1141 | $1,495 | $1.31 | 93d | 1 | 0.36mi |
| 1721 W Walker St Denison, TX | 2.0 | 1.0 | 1322 | $1,400 | $1.06 | 93d | 1 | 0.37mi |
| 1703 W Elm St Denison, TX | 2.0 | 1.0 | 800 | $875 | $1.09 | 70d | 1 | 0.43mi |
| 1701 W Elm St Denison, TX | 2.0 | 1.0 | 800 | $900 | $1.12 | 70d | 1 | 0.44mi |
| 1131 W Owing St Denison, TX | 3.0 | 2.0 | 1135 | $1,695 | $1.49 | 93d | 1 | 0.49mi |
| 1731 W Elm St Denison, TX | 3.0 | 2.0 | 1200 | $1,550 | $1.29 | 70d | 1 | 0.51mi |
| 1731 W Elm St Denison, TX | 3.0 | 2.0 | 1200 | $1,575 | $1.31 | 93d | 1 | 0.51mi |
| 1120 W Owing St Denison, TX | 3.0 | 2.0 | 1090 | $1,225 | $1.12 | 70d | 1 | 0.53mi |
| 731 W Morton St Denison, TX | 3.0 | 2.0 | 1298 | $1,500 | $1.16 | 93d | 1 | 0.53mi |
| 1905 W Morton St #20 Denison, TX | 2.0 | 1.5 | 1008 | $1,250 | $1.24 | 93d | 1 | 0.54mi |
| 731 W Bond St Denison, TX | 3.0 | 2.0 | 1297 | $1,595 | $1.23 | 70d | 1 | 0.54mi |
| 727 W Johnson St Unit A Denison, TX | 3.0 | 2.5 | 1238 | $1,450 | $1.17 | 93d | 1 | 0.59mi |
| 820 W Crawford St Denison, TX | 2.0 | 1.0 | 996 | $1,250 | $1.26 | 70d | 1 | 0.63mi |
| 715 W Chestnut St Denison, TX | 2.0 | 2.0 | 1273 | $1,300 | $1.02 | 93d | 1 | 0.66mi |
| 617 W Gandy St Unit 3 Denison, TX | 2.0 | 2.0 | 750 | $1,200 | $1.60 | 93d | 1 | 0.66mi |
| 626 W Chestnut St Denison, TX | 2.0 | 1.0 | 1132 | $1,300 | $1.15 | 70d | 1 | 0.73mi |
| 527 W Walker St Denison, TX | 3.0 | 2.0 | 1300 | $1,675 | $1.29 | 93d | 1 | 0.73mi |
| 613 W Elm St Unit 613 Denison, TX | 3.0 | 2.0 | 1375 | $1,525 | $1.11 | 93d | 1 | 0.73mi |
| 1311 W Day St Denison, TX | 2.0 | 1.0 | 1188 | $1,050 | $0.88 | 70d | 1 | 0.75mi |
| 1022 W Shepherd St #1022 Denison, TX | 3.0 | 2.5 | 1322 | $1,450 | $1.10 | 70d | 1 | 0.76mi |
| 626 W Crawford St Unit 101 Denison, TX | 2.0 | 2.0 | 950 | $950 | $1.00 | 70d | 1 | 0.76mi |
| 610 W Owing St Denison, TX | 3.0 | 2.0 | 1108 | $1,395 | $1.26 | 93d | 1 | 0.83mi |
| 921 W Day St Denison, TX | 3.0 | 2.0 | 1212 | $1,500 | $1.24 | 93d | 1 | 0.84mi |
| 1829 Ridgewood Rd Denison, TX | 3.0 | 1.0 | 1040 | $1,100 | $1.06 | 93d | 1 | 0.85mi |
| 410 S Mirick Ave Denison, TX | 3.0 | 2.0 | 1100 | $1,300 | $1.18 | 93d | 1 | 0.88mi |
| 320 W Bond St Denison, TX | 3.0 | 2.0 | 1278 | $1,500 | $1.17 | 93d | 1 | 0.91mi |
| 411 S Fannin Ave #411 Denison, TX | 3.0 | 2.5 | 1322 | $1,450 | $1.10 | 70d | 1 | 0.93mi |
| 102 Lum Ln Unit 101 Denison, TX | 3.0 | 2.0 | 1158 | $1,600 | $1.38 | 93d | 1 | 0.94mi |
| 1011 S Perry Ave Denison, TX | 2.0 | 2.0 | 1079 | $1,350 | $1.25 | 93d | 1 | 0.97mi |
| 514 N Rusk Ave Unit 516 Denison, TX | 3.0 | 2.0 | 1173 | $1,375 | $1.17 | 70d | 1 | 0.98mi |
| 514 N Rusk Ave Denison, TX | 3.0 | 2.0 | 1173 | $1,450 | $1.24 | 93d | 1 | 0.98mi |
| 226 W Bond St Unit 224 Denison, TX | 3.0 | 2.5 | 1294 | $1,375 | $1.06 | 93d | 1 | 0.99mi |
| 224 W Bond St Denison, TX | 3.0 | 2.5 | 1294 | $1,375 | $1.06 | 93d | 1 | 0.99mi |
| 1011 S Armstrong Ave Unit A Denison, TX | 2.0 | 1.0 | 1400 | $1,500 | $1.07 | 93d | 1 | 1.08mi |
| 818 W Texas St Denison, TX | 3.0 | 1.0 | 720 | $1,100 | $1.53 | 70d | 1 | 1.10mi |
| 526 W Munson St Unit 2 Denison, TX | 2.0 | 1.0 | 778 | $999 | $1.28 | 93d | 1 | 1.11mi |
Property features AI
Finance
- Other
- Property type: Residential — Single Family ResidenceParcel number 141596County: Grayson
- Financial info
- Treat as clear loan handlingNo second mortgageReal estate owned (special listing condition)
- HOA & community
- No association
Exterior
- Parking
- Off-site parking
- Utilities
- City sewerCity waterElectricity availableNot in a municipal utility district
- Home design
- Single-family residenceOne storyResidential property
- Construction
- Siding exteriorPillar/post/pier foundationBuilt in 1925
- Exterior features
- Lot under 0.5 acre (approximately 0.172 acre)Subdivision: Millers 2nd Add
Interior
- Kitchen
- Electric range
- Bedrooms
- Three bedrooms (all on the main level)
- Flooring
- Luxury vinyl plank flooring
- Bathrooms
- One full bathroom
- Interior features
- Six total roomsOne living areaOne dining areaOther interior features
Listing history 47 events
-
2026-08-08days on market $99,900 Active 2 DOM
-
2026-08-07remarks 699-char remark
-
2026-08-07days on market $99,900 Active 1 DOM
-
2026-08-03days on market $99,900 Active 26 DOM
-
2026-07-31days on market $99,900 Active 23 DOM
-
2026-07-30days on market $99,900 Active 22 DOM
-
2026-07-29days on market $99,900 Active 21 DOM
-
2026-07-27days on market $99,900 Active 19 DOM
-
2026-07-25days on market $99,900 Active 17 DOM
-
2026-07-24days on market $99,900 Active 16 DOM
-
2026-07-23days on market $99,900 Active 15 DOM
-
2026-07-22days on market $99,900 Active 14 DOM
-
2026-07-21days on market $99,900 Active 13 DOM
-
2026-07-18days on market $99,900 Active 10 DOM
-
2026-07-16days on market $99,900 Active 8 DOM
-
2026-07-16days on market $99,900 Active 7 DOM
-
2026-07-14days on market $99,900 Active 6 DOM
-
2026-07-13days on market $99,900 Active 5 DOM
-
2026-07-12days on market $99,900 Active 4 DOM
-
2026-07-11days on market $99,900 Active 3 DOM
-
2026-07-10days on market $99,900 Active 2 DOM
-
2026-07-09days on market $99,900 Active 1 DOM
-
2026-06-17days on market $99,900 Active 169 DOM
-
2026-06-16days on market $99,900 Active 168 DOM
-
2026-06-15days on market $99,900 Active 167 DOM
-
2026-06-14days on market $99,900 Active 165 DOM
-
2026-06-13days on market $99,900 Active 164 DOM
-
2026-06-10days on market $99,900 Active 162 DOM
-
2026-06-09days on market $99,900 Active 161 DOM
-
2026-06-08days on market $99,900 Active 160 DOM
-
2026-06-07days on market $99,900 Active 159 DOM
-
2026-06-05days on market $99,900 Active 156 DOM
-
2026-06-03days on market $99,900 Active 155 DOM
-
2026-06-02days on market $99,900 Active 154 DOM
-
2026-06-01days on market $99,900 Active 153 DOM
-
2026-05-31days on market $99,900 Active 152 DOM
-
2026-05-30days on market $99,900 Active 151 DOM
-
2026-04-28price $99,900 472-char remark
-
2026-03-27status Active 472-char remark
-
2026-03-18status Pending 472-char remark
-
2026-02-16price $109,900 472-char remark
-
2025-12-18$117,900 Active 472-char remark
-
2025-10-27soldstatus $1,461,503
-
2023-06-15historical
-
2023-05-25price $171,000
-
2023-04-28$179,000 Active
-
2007-05-03soldstatus
ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot
backfill from property_details.listing_events for pre-trigger history.
Tax reassessment forecast TX · Resets to sale price
- Current annual tax
- $1,773 · $148/mo
- Projected year-2 tax
- $1,828 · $152/mo
- Expected delta
- +$55/yr (+$5/mo · 3.1%)
ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.
Climate risk First Street
- Flood 1/10 Low FEMA zone X (unshaded) · 0% chance over 30 yrs
- Wildfire 4/10 Moderate
- Heat 6/10 Major 7 d/yr ≥109°F today · 21 d/yr by 30 yrs out
- Wind 4/10 Moderate 20% chance of damaging wind over 30 yrs
- Air quality 3/10 Moderate 3 unhealthy d/yr today · 3 by 30 yrs out
Nearby sold comps map
Loading sold comps map…
Walkable amenities ~0.75 mi
Loading nearby amenities…
Taxation est. · year 1
- Rental income
- $17,481
- − Mortgage interest
- −$5,596
- − Property taxes
- −$1,773
- − Insurance
- −$500
- − Repairs & maintenance
- −$1,398
- − Management
- −$1,398
- − Depreciation
- −$2,906
- Taxable income
- $3,909
combined federal + state — saved on this device
- Est. tax owed @ 24.0%
- −$938
- After-tax cash flow
- $4,312/yr
For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.
Condition & rehab AI · 9 photos
80/100
Cosmetic rehab
Est. rehab $5,100–$15,300 screening
This single-family home in Denison, TX is in good condition with modern updates and a good curb appeal. It's an excellent investment opportunity in a growing area.
Value-add opportunities
- Resale paint exterior — enhances curb appeal ↑
- Resale trim around windows — improves home's appearance ↑
- Both install new air conditioning units — improves comfort and energy efficiency ↑
ⓘ Rehab cost is a screening estimate — Cosmetic scope × the home's square footage at US $/sqft rules of thumb (the same model as the Flip Finder). Get contractor quotes + a written scope before underwriting.
F
Composite school gradezoned avg 48/100
Zoned Schools
Elementary
Terrell El
D
TX #865/4,322
Nat'l #12,785/41,679
Middle
Henry Scott Middle
D-
TX #572/1,662
Nat'l #5,398/14,009
High
Denison H S
C-
TX #437/1,632
Nat'l #4,893/17,239
Schools (NCES district)
- District
- Denison ISD
- NCES district ID
- 4816710
- Math proficiency
- 43% ▼ -7.00%
- Reading proficiency
- 44% ▼ -3.00%
- Median HH income
- $41,650
- Composite
- 36.6/100
- National rank
- #4629
- State rank
- #315 of 826 in TX
B
Composite livability gradescore 73/100
Livability — Denison
- Score
- 73/100
- State rank
- #221
- US rank
- #5428
Category grades
Amenities F
Commute F
Cost of living A+
Crime A
Employment D-
Housing A+
Health & safety D+
User ratings A+
Schools grade is shown separately in the Schools card above.
Census & demographics
- Census place
- Denison, TX
- County
- Grayson County · 134,540 people
- City population
- 34,008
- Metro
- Sherman-Denison, TX
- Population (ZIP)
- 24,835
- Household income
- $71,605
- Rent vs Own
- Severe rent burden
- 8% of renters
Population outlook (Grayson County) Hauer SSP2
- Today (2025)
- 134,540 people
- By 2030
- 138,653 · +3.1%
- By 2040
- 145,958 · +8.5%
- By 2050
- 151,218 · +12.4%
- By 2075
- 161,802 · +20.3%
- By 2100
- 159,036 · +18.2%
Race, ethnicity, and origin ACS 2023
- Neighborhood character
- Predominantly White (73%)
- Race & ethnicity
- White 73% Hispanic / Latino 13% Two or more races 9% Black 6%
- Hispanic origin (detail)
- Mexican 11%
- Common ancestry
- Slovak 5% Serbian 2% Portuguese 2%
- Foreign-born
- 4% · Canada
- Languages at home
- 93% English-only · Spanish 6%
Political lean MEDSL · Grayson
- 2024 margin
- Solid R (+54.3) · D 22.5% · R 76.7%
- 2008→2024 swing
- -16.4pp toward R · 2008: -37.9pp · 2024: -54.3pp
- All cycles
- 2024: R+54.3 2020: R+49.9 2016: R+53.1 2012: R+48.0 2008: R+37.9
Not yet ingested
- Civics
- —
Market trends
- HPI YoY
- ▼ -295.96%
- Current HPI
- 257.1806
- Rent YoY
- ▬ 0.05%
- Metro
- Sherman-Denison, TX
- State GDP YoY
- ▲ 3.95%
- F500 in state
- 110
Industry mix (Fortune 500 HQ in TX)
| Industry | F500 HQs | Revenue |
|---|---|---|
| Energy | 16 | $1,198B |
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| Technology | 5 | $198B |
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| Engineering / Construction | 4 | $72B |
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| Energy Services | 3 | $60B |
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| Utilities | 3 | $41B |
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| Healthcare | 2 | $330B |
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Price history
-44.2% since first listed12 events — show timeline
- 2026-06-30 Listed $99,900 NTREIS
- 2026-06-17 Listing Removed — NTREIS
- 2026-04-28 Price Changed $99,900 NTREIS
- 2026-03-27 Relisted — NTREIS
- 2026-03-18 Pending — NTREIS
- 2026-02-16 Price Changed $109,900 NTREIS
- 2025-12-18 Listed $117,900 NTREIS
- 2025-10-27 Sold (Public Records) $1,461,503 Public Records
- 2023-06-15 Listing Removed — NTREIS
- 2023-05-25 Price Changed $171,000 NTREIS
- 2023-04-28 Listed $179,000 NTREIS
- 2007-05-03 Sold (Public Records) — Public Records
Property tax history
+4.3%/yrLatest (2025): $1,773 · -5.4% YoY. Source: county tax records.
Cash-flow waterfall
monthlySold comps — $/sqft
last 12 mo · ≤1 miLoading sold comps…