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2120 Willard Ave SE
D- Composite 38.94
Why this score? — see what drove the D- grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • ARV discount +12.6/15.0
  • Cash flow +7.9/30.0
  • Livability +4.2/5.0
  • Condition / age +4.0/5.0
  • Rent growth +3.7/5.0
  • 1% rule +2.8/10.0
  • DSCR +2.0/10.0
  • Schools +1.9/10.0
  • Appreciation +0.0/10.0

$235,000

2120 Willard Ave SE · Grand Rapids, MI 49507
3 bd · 1.5 ba · 1,153 sqft · Condo public records · 1 Days on market
Built 2024 Good condition $204/sqft · 7% above area Est $265k · 11% under $70/mo HOA · 4% of rent ↓ 9% since listing

🖨 Deal sheet (PDF) 📄 Offer letter ✓ Due diligence

Listing remarks MLS

Own a home for less in Grand Rapids. This brand-new, thoughtfully designed home offers modern finishes, energy-efficient construction, and a rare opportunity to buy below market value (typically ~25% less). Offered through the Dwelling Place Community Land Trust (CLT):-You own the home-You build equity-You can sell in the futureThe difference? The land is leased from a nonprofit (~$50/month), keeping your purchase price significantly lower. Low down payment options available, with monthly payments often comparable to rent. When you sell, you keep your equity plus a portion of the appreciation--creating a smart, stable path to homeownership. Income-qualified buyers only. Multiple homes available. Visit www. dpclt.org for details. Photos are of a similar model. Buyer and buyer's agent to verify all information.

Key facts

  • 5,742 sq ft lot
  • Built 2024

Property features AI

Finance

  • HOA & community: Association fee of $70.00 monthly; Has association

Exterior

  • Utilities: Public water; Natural gas connected; High-speed internet
  • Home design: Traditional-style single family residence; New construction (2024)
  • Construction: Vinyl siding; Composition roof; Built in 2024
  • Exterior features: Sidewalk; Leased land; Shed(s)

Interior

  • Kitchen: Dishwasher; Microwave; Range; Refrigerator; Kitchen (9 x 10)
  • Bedrooms: Primary bedroom (11 x 13); Bedroom 2 (9 x 13); Bedroom 3 (11 x 13)
  • Bathrooms: 1 full bathroom; 1 half bathroom
  • Heating & cooling: Forced air heating; Has cooling
  • Interior features: Insulated windows; 8 total rooms; Full basement
  • Laundry & utility: Electric water heater

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…

What this means for you Summary

Snapshot

  • This is a 3-bed/1.5-bath condo listed at $235k. Condition is rated good.

Deal economics

  • At list price, monthly cash flow is $-252 ($-3k/yr) — negative.
  • To cash-flow at today's rent, offer at most $199k (15.5% below list).
  • To meet the 1% rule (rent ≥ 1% of price), the offer needs to be $183k (22.3% below list).
  • Recommended offer: $183k (22.3% below list) — sets the bar for 1% rule.

Location & tenants

  • Location reads 83/100 on livability (#44 in MI, #939 nationally) — a professional / high-income tenant draw. Strengths: amenities A+, commute A+, cost of living A+; Watch: employment C-, crime F.
  • Grand Rapids Public Schools (urban): math 15% / reading 29% proficiency, ranked #451 of 540 in MI (top 84%) — low school quality limits family demand, transient renter base, plan for 1-2y turnover; 80% free/reduced lunch — lower-income household profile, screen leases tightly.
  • Zoned schools: Brookside Elementary (math 2% / reading 8%, grade F, #1,325 of 1,397 statewide, top 99%, 280 students, 85% FRL); Alger Middle School (math 2% / reading 12%, grade F, #481 of 493 statewide, top 98%, 342 students, 95% FRL); City Middlehigh (math 65% / reading 88%, grade A-, #16 of 713 statewide, top 2%, 908 students, 40% FRL).
  • Market conditions: Rents rising fast (+4.7%/yr); 178 active listings in the ZIP; 15 comparable units currently listed for rent nearby; rentals lingering (median 46d on market — plan ~5-8 weeks vacancy on turnover, expect pricing pressure); 53% of comp listings sitting > 30 days — soft ceiling on asking rent; 2,253 units permitted in Kent County in 2024 (969 in 5+ unit buildings).
  • This rent runs 36% of the median local income ($61k/yr) — at the standard rent-burdened threshold; future hikes will face affordability resistance.

Forward outlook

  • Local home prices are declining (-3.0%/yr); year-one equity from $2k of loan paydown is wiped out by about $7k of value loss. Plan a longer hold.
  • Kent County population projected at +22% by 2050 — long-run rental-demand tailwind backs the buy-and-hold thesis.

Negotiation context

  • Only 1 days on market — expect competitive offers; lowballing is unlikely to land.
  • 7 sale attempts with the ask held roughly flat each time — persistent listings suggest the price (not the market) is what's stuck; bring a comps-based counter.
Recommended offer $182,566 (22.3% below list)

Questions for the listing agent

  1. What do current leases actually rent for vs. the listed asking? Can we see a recent rent roll and the last 12 months of T-12 income?
  2. What does the HOA fee cover, when was the last increase, and are there any pending special assessments or reserve-fund shortfalls?
  3. Any open or pending special assessments — roof, HVAC, plumbing, elevator, façade? What's the per-unit balance and payoff schedule, and is the seller paying it off at close or rolling it to the buyer?
  4. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  5. Crime grade is F in this area — have there been break-ins, vandalism, or insurance claims at this property in the last 3 years? What carrier currently insures it and at what premium?
  6. The area grade is low — what's the realistic commute time and amenity access for the typical tenant pool here? Any planned neighborhood developments (good or bad) we should know about?
  7. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  8. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  9. How much new apartment / multifamily construction is in the pipeline within 1–3 miles? Heavy new supply (>2% of stock underway) typically softens rents 12–24 months out; light construction supports rent growth.

Investment metrics

1% rule
0.78%
Cap rate
5.01%
Cash-on-cash
-4.59%
DSCR
0.80
GRM
10.7

CMA / ARV

ARV (median comp)
$265,193
List price
$235,000
Delta
-11.39%
Verdict
UNDERPRICED
Comps
3 within 1.0 mi

Projected returns pro-forma

-3.0% appreciation · 4.74% rent growth · sell at horizon

5-year hold
IRR
-22.0%
Equity multiple
0.23×
Total profit
$-50,793
Equity at exit
$35,039
10-year hold
IRR
-12.0%
Equity multiple
0.23×
Total profit
$-50,765
Equity at exit
$20,319

Cash invested: $65,800 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
62 Landlord-Friendly
State Michigan
62 Landlord-Friendly · EVEN
County
— inherits STATE
City
— inherits STATE
7-day pay-or-quit; mixed climate; Detroit/AA have some protections.

ZIP-level market 49507

Rents YoY
4.7%
Active inventory
178
Price-to-rent
10.7×

Monthly cashflow live

Estimated rent
$1,826 high interval (Pro) →
Mortgage (P&I)
$1,232
Tax est. 1.5%
$294 /mo · $3,525/yr
Insurance
$98
HOA
$70
Vacancy / Maint / Mgmt
$383
Net cashflow
$-252

Break-even live

Break-even rent $2,144
Max offer price $198,570
Occupancy floor

Sensitivity live

Price -10% $-89 -5% $-171 +0% $-252 +5% $-333 +10% $-414
Rent -10% $-396 -5% $-324 +0% $-252 +5% $-180 +10% $-108
Rate -1.0pp $-133 -0.5pp $-192 base $-252 +0.5pp $-313 +1.0pp $-375

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$58,750
Closing costs
$7,050
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

Rent comps 15 comps

AddressBedsBaths SqftRent$/sqft DOM Units Dist
950 Merritt St SE Grand Rapids, MI 3.0 1.0 1000 $2,100 $2.10 45d 1 0.40mi
1031 Merrifield St SE Grand Rapids, MI 3.0 2.0 1238 $2,300 $1.86 16d 1 0.47mi
459 Dickinson St SE Grand Rapids, MI 2.0 1.0 731 $1,195 $1.63 45d 1 0.60mi
1057 Griggs St SE Grand Rapids, MI 2.0 1.0 1100 $1,550 $1.41 45d 1 0.64mi
1220 Ottillia St SE Unit D Grand Rapids, MI 2.0 1.0 750 $1,150 $1.53 45d 1 0.75mi
2040 Division Ave S Unit 207 Grand Rapids, MI 2.0 1.0 768 $1,703 $2.22 4d 1 0.78mi
1309 Madison Ave SE Grand Rapids, MI 1.0–2.0 1.0 775 $1,560 $2.01 4d 1 1.05mi
1555 Margaret Ave SE Grand Rapids, MI 2.0 1.0 900 $1,500 $1.67 16d 1 1.16mi
242 Elm St SW Grand Rapids, MI 2.0 1.5 1100 $3,200 $2.91 4d 1 1.20mi
19 La Belle St SE Grand Rapids, MI 2.0 1.0 846 $1,045 $1.24 45d 1 1.24mi
1400 Rossman Ave SE Grand Rapids, MI 3.0 1.0 1400 $2,200 $1.57 45d 1 1.33mi
2928 Vineland Ave SE Unit 2928 Grand Rapids, MI 2.0 1.0 1000 $1,450 $1.45 25d 1 1.35mi
3202 Marshall Ave SE Grand Rapids, MI 2.0 1.0 850 $1,095 $1.29 45d 1 1.38mi
143 Exchange St SE Unit D Grand Rapids, MI 2.0 1.0 920 $1,295 $1.41 45d 1 1.47mi
143 Exchange St SE Apt B Grand Rapids, MI 2.0 1.0 920 $1,195 $1.30 16d 1 1.47mi

HOA detail condo

Monthly dues
$70 · $840/yr
Assessments
None detected in remarks — confirm with the listing agent.

Listing history 13 events

  1. 2026-05-07
    status Pending 820-char remark
    Show marketing remark (820 chars)

    Own a home for less in Grand Rapids. This brand-new, thoughtfully designed home offers modern finishes, energy-efficient construction, and a rare opportunity to buy below market value (typically ~25% less). Offered through the Dwelling Place Community Land Trust (CLT):-You own the home-You build equity-You can sell in the futureThe difference? The land is leased from a nonprofit (~$50/month), keeping your purchase price significantly lower. Low down payment options available, with monthly payments often comparable to rent. When you sell, you keep your equity plus a portion of the appreciation--creating a smart, stable path to homeownership. Income-qualified buyers only. Multiple homes available. Visit www. dpclt.org for details. Photos are of a similar model. Buyer and buyer's agent to verify all information.

  2. 2026-05-07
    status Pending 820-char remark
    Show marketing remark (820 chars)

    Own a home for less in Grand Rapids. This brand-new, thoughtfully designed home offers modern finishes, energy-efficient construction, and a rare opportunity to buy below market value (typically ~25% less). Offered through the Dwelling Place Community Land Trust (CLT):-You own the home-You build equity-You can sell in the futureThe difference? The land is leased from a nonprofit (~$50/month), keeping your purchase price significantly lower. Low down payment options available, with monthly payments often comparable to rent. When you sell, you keep your equity plus a portion of the appreciation--creating a smart, stable path to homeownership. Income-qualified buyers only. Multiple homes available. Visit www. dpclt.org for details. Photos are of a similar model. Buyer and buyer's agent to verify all information.

  3. 2026-05-07
    status Pending
    Show marketing remark (820 chars)

    Own a home for less in Grand Rapids. This brand-new, thoughtfully designed home offers modern finishes, energy-efficient construction, and a rare opportunity to buy below market value (typically ~25% less). Offered through the Dwelling Place Community Land Trust (CLT):-You own the home-You build equity-You can sell in the futureThe difference? The land is leased from a nonprofit (~$50/month), keeping your purchase price significantly lower. Low down payment options available, with monthly payments often comparable to rent. When you sell, you keep your equity plus a portion of the appreciation--creating a smart, stable path to homeownership. Income-qualified buyers only. Multiple homes available. Visit www. dpclt.org for details. Photos are of a similar model. Buyer and buyer's agent to verify all information.

  4. 2026-05-07
    listed $235,000 Active 820-char remark
    Show marketing remark (820 chars)

    Own a home for less in Grand Rapids. This brand-new, thoughtfully designed home offers modern finishes, energy-efficient construction, and a rare opportunity to buy below market value (typically ~25% less). Offered through the Dwelling Place Community Land Trust (CLT):-You own the home-You build equity-You can sell in the futureThe difference? The land is leased from a nonprofit (~$50/month), keeping your purchase price significantly lower. Low down payment options available, with monthly payments often comparable to rent. When you sell, you keep your equity plus a portion of the appreciation--creating a smart, stable path to homeownership. Income-qualified buyers only. Multiple homes available. Visit www. dpclt.org for details. Photos are of a similar model. Buyer and buyer's agent to verify all information.

  5. 2026-05-07
    listed $235,000 Active 820-char remark
    Show marketing remark (820 chars)

    Own a home for less in Grand Rapids. This brand-new, thoughtfully designed home offers modern finishes, energy-efficient construction, and a rare opportunity to buy below market value (typically ~25% less). Offered through the Dwelling Place Community Land Trust (CLT):-You own the home-You build equity-You can sell in the futureThe difference? The land is leased from a nonprofit (~$50/month), keeping your purchase price significantly lower. Low down payment options available, with monthly payments often comparable to rent. When you sell, you keep your equity plus a portion of the appreciation--creating a smart, stable path to homeownership. Income-qualified buyers only. Multiple homes available. Visit www. dpclt.org for details. Photos are of a similar model. Buyer and buyer's agent to verify all information.

  6. 2026-05-07
    listed $235,000 Active
    Show marketing remark (820 chars)

    Own a home for less in Grand Rapids. This brand-new, thoughtfully designed home offers modern finishes, energy-efficient construction, and a rare opportunity to buy below market value (typically ~25% less). Offered through the Dwelling Place Community Land Trust (CLT):-You own the home-You build equity-You can sell in the futureThe difference? The land is leased from a nonprofit (~$50/month), keeping your purchase price significantly lower. Low down payment options available, with monthly payments often comparable to rent. When you sell, you keep your equity plus a portion of the appreciation--creating a smart, stable path to homeownership. Income-qualified buyers only. Multiple homes available. Visit www. dpclt.org for details. Photos are of a similar model. Buyer and buyer's agent to verify all information.

  7. 2026-01-27
    historical
  8. 2025-05-28
    status Active
  9. 2025-05-28
    status Active
  10. 2025-04-04
    status Pending
  11. 2025-04-04
    status Pending
  12. 2025-03-04
    listed $257,250 Active
  13. 2025-03-03
    listed $257,250 Active

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Nearby sold comps map

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Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$21,908
− Mortgage interest
−$13,164
− Property taxes
−$3,525
− Insurance
−$1,175
− Repairs & maintenance
−$1,753
− Management
−$1,753
− HOA
−$840
− Depreciation
−$6,836
Taxable loss
−$7,137
combined federal + state — saved on this device
Est. tax savings @ 24.0%
+$1,713
After-tax cash flow
$-1,308/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Condition & rehab AI · 12 photos

Good 80/100 Cosmetic rehab

This modern, well-maintained home offers a great opportunity for investors with its excellent condition and low down payment options.

Value-add opportunities

  • Both Paint exterior trim — Enhances curb appeal and can increase both resale and rental value.
  • Both Clean gutters — Keeps the home looking well-maintained and can attract potential buyers or renters.
  • Both Install smart home features — Can increase both resale and rental value by adding modern conveniences and energy efficiency features.

Renovation cost estimate screening

Value-add ROI direction

  • Both Paint exterior trim — Enhances curb appeal and can increase both resale and rental value.
  • Both Clean gutters — Keeps the home looking well-maintained and can attract potential buyers or renters.
  • Both Install smart home features — Can increase both resale and rental value by adding modern conveniences and energy efficiency features.

ⓘ Cost ranges are severity-bucket heuristics (US national rule-of-thumb). Get contractor quotes + a written scope before underwriting a rehab budget.

Schools (NCES district)

District
Grand Rapids Public Schools
NCES district ID
2616440
Math proficiency
15% ▼ -5.00%
Reading proficiency
29% ▼ -1.00%
Median HH income
$40,612
Composite
18.62/100
National rank
#8899
State rank
#451 of 540 in MI

Livability — Grand Rapids

Score
83/100
State rank
#44
US rank
#939

Category grades

Amenities A+ Commute A+ Cost of living A+ Crime F Employment C- Housing A+ Health & safety A+ User ratings D

Schools grade is shown separately in the Schools card above.

Census & demographics

Census place
Grand Rapids, MI
County
Kent County · 533,805 people
City population
181,325
Metro
Grand Rapids-Kentwood, MI
Population (ZIP)
38,487
Household income
$61,461
Rent vs Own
38.0% rent · 62.0% own
Severe rent burden
1625.0

Population outlook (Kent County) Hauer SSP2

Today (2025)
712,484 people
By 2030
748,618 · +5.1%
By 2040
814,777 · +14.4%
By 2050
868,556 · +21.9%
By 2075
966,487 · +35.7%
By 2100
967,975 · +35.9%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Highly diverse neighborhood (Simpson 0.71)
Race & ethnicity
Hispanic / Latino 31% Black 31% White 30% Two or more races 21%
Hispanic origin (detail)
Mexican 18% Puerto Rican 3% Dominican 1%
Common ancestry
Iranian 8% Romanian 2% Lithuanian 1%
Foreign-born
18% · Canada
Languages at home
71% English-only · Spanish 23% Arabic 1% Other Indo-European 1%

Political lean MEDSL · Kent

2024 margin
Lean D (+5.4) · D 51.8% · R 46.5% · Other 1.7%
2008→2024 swing
+4.8pp toward D · 2008: 0.5pp · 2024: 5.4pp
All cycles
2024: D+5.4 2020: D+6.1 2016: R+3.1 2012: R+7.9 2008: D+0.5

Not yet ingested

Civics

Market trends

HPI YoY
▼ -301.99%
Current HPI
325.3878
Rent YoY
▲ 4.74%
Metro
Grand Rapids-Kentwood, MI
State GDP YoY
▲ 1.37%
F500 in state
28

Industry mix (Fortune 500 HQ in MI)

Industry F500 HQs Revenue

Price history

-8.6% since first listed
13 events — show timeline
  • 2026-05-07 Pending REALCOMP
  • 2026-05-07 Pending MiRealSource-MiMLS
  • 2026-05-07 Pending SW Michigan MLS
  • 2026-05-07 Listed $235,000 SW Michigan MLS
  • 2026-05-07 Listed $235,000 MiRealSource-MiMLS
  • 2026-05-07 Listed $235,000 REALCOMP
  • 2026-01-27 Listing Removed MiRealSource-MiMLS
  • 2025-05-28 Relisted REALCOMP
  • 2025-05-28 Relisted MiRealSource-MiMLS
  • 2025-04-04 Pending MiRealSource-MiMLS
  • 2025-04-04 Pending REALCOMP
  • 2025-03-04 Listed $257,250 REALCOMP
  • 2025-03-03 Listed $257,250 MiRealSource-MiMLS

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

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