7518 W Medford Ave · Milwaukee, WI 53218

$149,900

4 bd · 1.5 ba · 1,645 sqft · SingleFamily public records · 117 Days on market

Built 1954 8,712 sqft lot $91/sqft · 29% below area Est $211k · 29% under

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Why this score? — see what drove the C grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

• Cash flow +20.6/30.0
• ARV discount +15.0/15.0
• DSCR +6.6/10.0
• 1% rule +6.2/10.0
• Livability +4.0/5.0
• Rent growth +3.8/5.0
• Condition / age +2.5/5.0
• Schools +1.2/10.0
• Appreciation +0.0/10.0

Listing remarks MLS

Welcome home! This 4-bedroom, 1.5-bath brick Cape Cod offers the space and comfort today's buyers are looking for. The large living room provides plenty of room, and the cozy family room with a natural fireplace creates the perfect spot for movie nights or relaxing evenings at home. A lower rec room area adds extra flexibility - ideal for a playroom, home office, workout space, or family hangout. The 2-car side drive and manageable, convenient freeway access mean a quick commute downtown for work or entertainment. A solid home with room to grow - perfect for first-time buyers or anyone looking to create lasting memories. Potential buyers must be accompanied by a licensed real estate agent at all times.

Key facts

• Lower rec room
• Natural fireplace
• Brick cape cod

Tags

• BRICK CAPE COD
• NATURAL FIREPLACE
• LOWER REC ROOM
• 2-CAR SIDE DRIVE
• CONVENIENT FREEWAY ACCESS

What this means for you Summary

Snapshot

• This is a 4-bed/1.5-bath single-family listed at $150k.

Deal economics

• At list price, monthly cash flow is $201 ($2k/yr) — positive.
• The deal already cash-flows at list — no discount required.
• Meets the 1% rule at list price ($2k rent vs $150k).
• Recommended offer: $136k (9.0% below list) — sets the bar for market timing.
• Cap rate 7.9% vs local median 5.1% in Milwaukee — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

• Location reads 81/100 on livability (#55 in WI, #1,534 nationally) — a professional / high-income tenant draw. Strengths: amenities A+, commute A+, cost of living A+; Watch: employment D+, schools F, crime F.
• Milwaukee School District (urban): math 10% / reading 18% proficiency, ranked #337 of 342 in WI (top 98%) — low school quality limits family demand, transient renter base, plan for 1-2y turnover; 77% free/reduced lunch — lower-income household profile, screen leases tightly.
• Market conditions: Rents rising fast (+5.3%/yr); 153 active listings in the ZIP; 9 comparable units currently listed for rent nearby; rentals at typical pace (median 25d on market — plan ~3-4 weeks tenant-placement turnaround); 1,017 units permitted in Milwaukee County in 2024 (803 in 5+ unit buildings).
• This rent runs 44% of the median local income ($46k/yr) — at the standard rent-burdened threshold; future hikes will face affordability resistance.

Forward outlook

• Local home prices are declining (-3.0%/yr); year-one equity from $1k of loan paydown is wiped out by about $4k of value loss. Plan a longer hold.
• Milwaukee County population projected at +4% by 2050 — modest demand growth; plan on rents tracking national, not racing it.

Negotiation context

• It's been on market 117 days — a 9% lower offer ($136k) is reasonable based on typical stale-listing flexibility.
• Current owner paid $70k; list at $150k implies a 114% gain — meaningful room to come down on a strong offer.

Risks & watch-outs

• Watch-outs: built in 1954 — expect roof / HVAC / electrical / plumbing capex.

Recommended offer $136,409 (9.0% below list)

Questions for the listing agent

1. It's been on market 117 days. Have you received any prior offers? Is the seller open to a 9% concession, seller financing, or rate buy-down credit?
2. Built in 1954 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
3. Why hasn't it sold? Are there any deal-killer items the seller is aware of (foundation, flood, title, zoning, code violations)?
4. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
5. Schools are F-rated, which usually means shorter tenancies and higher turnover. Who's the typical renter profile here, and what's been the actual vacancy rate?
6. Crime grade is F in this area — have there been break-ins, vandalism, or insurance claims at this property in the last 3 years? What carrier currently insures it and at what premium?
7. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
8. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
9. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

• 1% rule: 1.12% ✓
• Cap rate: 7.90%
• Cash-on-cash: 5.76%
• DSCR: 1.26
• GRM: 7.4

CMA / ARV

• ARV (median comp): $211,161
• List price: $149,900
• Delta: -29.01%
• Verdict: UNDERPRICED
• Comps: 20 within 1.0 mi

Show comp detail 12 sales within ~0.75 mi

Address	Dist	Beds/Ba	Sqft	Sold	Price	$/sf	Match
8133 W Glen Ave	0.54mi	4/2.0	1,640 (-0%)	4mo	$237,000	$145	69
8164 W Muriel Pl	0.42mi	3/1.5 (-1)	1,704 (+4%)	3mo	$237,000	$139	67
5750 N 75th St	0.74mi	4/1.0	1,642 (-0%)	0mo	$150,000	$91	63
5245 N 83rd St	0.51mi	3/1.5 (-1)	1,735 (+6%)	4mo	$178,500	$103	59
5161 N 64th St	0.68mi	3/2.0 (-1)	1,624 (-1%)	1mo	$225,000	$139	58
7040 W Tallmadge Pl	0.34mi	4/2.0	1,414 (-14%)	4mo	$255,000	$180	56
8126 W Glen Ave	0.57mi	4/2.0	1,468 (-11%)	1mo	$290,000	$198	52
5137 N 66th St	0.56mi	4/2.0	1,458 (-11%)	2mo	$206,000	$141	51
8127 W Glen Ave	0.54mi	3/1.0 (-1)	1,485 (-10%)	1mo	$150,000	$101	51
8142 W Muriel Pl #437981	0.39mi	3/2.0 (-1)	1,414 (-14%)	4mo	$190,000	$134	48
5126 N 67th St	0.53mi	3/2.0 (-1)	1,399 (-15%)	2mo	$225,000	$161	41
5709 N 78th St	0.73mi	3/2.5 (-1)	1,800 (+9%)	2mo	$260,000	$144	40

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

-3.0% appreciation · 5.29% rent growth · sell at horizon

5-year hold

• IRR: -4.6%
• Equity multiple: 0.82×
• Total profit: $-7,413
• Equity at exit: $22,351

10-year hold

• IRR: 7.8%
• Equity multiple: 1.65×
• Total profit: $27,471
• Equity at exit: $12,961

Cash invested: $41,972 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

• Overall (STATE): 73 Landlord-Friendly
• State Wisconsin: 73 Landlord-Friendly · R+2
• County: — inherits STATE
• City: — inherits STATE

5-day notice; preempted; Madison / Milwaukee have some local enforcement.

Methodology + full state rankings →

ZIP-level market 53218

• Home prices YoY: -19.0%
• Rents YoY: 5.3%
• Active inventory: 153
• Price-to-rent: 7.4×

Monthly cashflow live

• Estimated rent: $1,685 high
• Mortgage (P&I): −$786
• Tax from tax record: −$281 /mo · $3,374/yr
• Insurance: −$62
• HOA: −$0
• Vacancy / Maint / Mgmt: −$354
• Net cashflow: $201

Break-even live

Break-even rent $1,430

Max offer price $149,900

Occupancy floor 83%

Sensitivity live

Price	-10% $286	-5% $244	+0% $201	+5% $159	+10% $116
Rent	-10% $68	-5% $135	+0% $201	+5% $268	+10% $334
Rate	-1.0pp $277	-0.5pp $239	base $201	+0.5pp $162	+1.0pp $123

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

• Down payment: $37,475
• Closing costs: $4,497
• Reserves months: —
• Total cash needed: —

Rent comps 9 comps

Address	Beds	Baths	Sqft	Rent	$/sqft	DOM	Units	Dist
6921 W Herbert Ave Milwaukee, WI	3.0	2.0	1414	$1,620	$1.15	5d	1	0.46mi
6813 W Hampton Ave Unit Rear (Unit B) Milwaukee, WI	3.0	2.0	1600	$1,350	$0.84	25d	1	0.64mi
5268 N 64th St Milwaukee, WI	5.0	1.0	1672	$1,850	$1.11	11d	1	0.72mi
4623 N 77th St Milwaukee, WI	3.0	1.5	1156	$1,800	$1.56	18d	1	0.73mi
5908 N 80th St Milwaukee, WI	3.0	1.0	1056	$1,550	$1.47	25d	1	0.96mi
5955 N 79th St Unit 1 Milwaukee, WI	3.0	1.0	1100	$1,650	$1.50	45d	1	1.02mi
4900 N 58th St Milwaukee, WI	3.0	1.0	1455	$1,450	$1.00	5d	1	1.09mi
6046 N 61st St Unit 2 Milwaukee, WI	3.0	1.0	1250	$1,395	$1.12	45d	1	1.42mi
6046 N 61st St Unit 1 Milwaukee, WI	3.0	1.0	1200	$1,345	$1.12	25d	1	1.42mi

Listing history 20 events

1. 2026-06-21
   days on market $149,900 Active 117 DOM
2. 2026-06-18
   days on market $149,900 Active 114 DOM
3. 2026-06-17
   days on market $149,900 Active 113 DOM
4. 2026-06-16
   days on market $149,900 Active 112 DOM
5. 2026-06-15
   days on market $149,900 Active 111 DOM
6. 2026-06-13
   days on market $149,900 Active 109 DOM
7. 2026-06-13
   days on market $149,900 Active 108 DOM
8. 2026-06-09
   days on market $149,900 Active 105 DOM
9. 2026-06-08
   days on market $149,900 Active 104 DOM
10. 2026-06-07
    days on market $149,900 Active 103 DOM
11. 2026-06-05
    days on market $149,900 Active 100 DOM
12. 2026-06-03
    days on market $149,900 Active 99 DOM
13. 2026-06-02
    days on market $149,900 Active 98 DOM
14. 2026-06-01
    days on market $149,900 Active 97 DOM
15. 2026-05-31
    days on market $149,900 Active 96 DOM
16. 2026-04-22
    price $159,900 711-char remark

    Show marketing remark (711 chars)

    Welcome home! This 4-bedroom, 1.5-bath brick Cape Cod offers the space and comfort today's buyers are looking for. The large living room provides plenty of room, and the cozy family room with a natural fireplace creates the perfect spot for movie nights or relaxing evenings at home. A lower rec room area adds extra flexibility - ideal for a playroom, home office, workout space, or family hangout. The 2-car side drive and manageable, convenient freeway access mean a quick commute downtown for work or entertainment. A solid home with room to grow - perfect for first-time buyers or anyone looking to create lasting memories. Potential buyers must be accompanied by a licensed real estate agent at all times.

17. 2026-03-25
    price $174,900 711-char remark

    Show marketing remark (711 chars)

    Welcome home! This 4-bedroom, 1.5-bath brick Cape Cod offers the space and comfort today's buyers are looking for. The large living room provides plenty of room, and the cozy family room with a natural fireplace creates the perfect spot for movie nights or relaxing evenings at home. A lower rec room area adds extra flexibility - ideal for a playroom, home office, workout space, or family hangout. The 2-car side drive and manageable, convenient freeway access mean a quick commute downtown for work or entertainment. A solid home with room to grow - perfect for first-time buyers or anyone looking to create lasting memories. Potential buyers must be accompanied by a licensed real estate agent at all times.

18. 2026-02-24
    listed $184,900 Active 711-char remark

    Show marketing remark (711 chars)

    Welcome home! This 4-bedroom, 1.5-bath brick Cape Cod offers the space and comfort today's buyers are looking for. The large living room provides plenty of room, and the cozy family room with a natural fireplace creates the perfect spot for movie nights or relaxing evenings at home. A lower rec room area adds extra flexibility - ideal for a playroom, home office, workout space, or family hangout. The 2-car side drive and manageable, convenient freeway access mean a quick commute downtown for work or entertainment. A solid home with room to grow - perfect for first-time buyers or anyone looking to create lasting memories. Potential buyers must be accompanied by a licensed real estate agent at all times.

19. 1997-05-16
    soldstatus $70,000
20. 1997-04-01
    soldstatus $70,000

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast WI · Partial reset (capped growth)

• Current annual tax: $3,374 · $281/mo
• Projected year-2 tax: $3,374 · $281/mo
• Expected delta: $0/yr ($0/mo · 0.0%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Climate risk First Street

• 🌊 Flood 1/10 Low FEMA zone X (unshaded) · 0% chance over 30 yrs
• 🔥 Wildfire 1/10 Low
• 🌡 Heat 2/10 Low 7 d/yr ≥100°F today · 13 d/yr by 30 yrs out
• 💨 Wind 2/10 Low
• 🫁 Air quality 2/10 Low 2 unhealthy d/yr today · 2 by 30 yrs out

Taxation est. · year 1

• Rental income: $20,219
• − Mortgage interest: −$8,397
• − Property taxes: −$3,374
• − Insurance: −$750
• − Repairs & maintenance: −$1,618
• − Management: −$1,618
• − Depreciation: −$4,361
• Taxable income: $103
• Est. tax owed @ 24.0%: −$25
• After-tax cash flow: $2,391/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

• District: Milwaukee School District
• NCES district ID: 5509600
• Math proficiency: 10% ▼ -5.00%
• Reading proficiency: 18% ▬ 0.00%
• Median HH income: $36,339
• Composite: 11.61/100
• National rank: #9696
• State rank: #337 of 342 in WI

Livability — Milwaukee

• Score: 81/100
• State rank: #55
• US rank: #1534

Category grades

Amenities A+ Commute A+ Cost of living A+ Crime F Employment D+ Housing A+ Health & safety A+ User ratings B+

Schools grade is shown separately in the Schools card above.

Census & demographics

• Census place: Milwaukee, WI
• County: Milwaukee County · 926,379 people
• City population: 573,768
• Metro: Milwaukee-Waukesha, WI
• Population (ZIP): 41,196
• Household income: $45,642
• Rent vs Own: 57.1% rent · 42.9% own
• Severe rent burden: 2421.0

Population outlook (Milwaukee County) Hauer SSP2

• Today (2025): 995,758 people
• By 2030: 1,009,124 · +1.3%
• By 2040: 1,028,128 · +3.3%
• By 2050: 1,040,066 · +4.4%
• By 2075: 1,057,849 · +6.2%
• By 2100: 1,039,774 · +4.4%

Race, ethnicity, and origin ACS 2023

• Neighborhood character: Predominantly Black (72%)
• Race & ethnicity: Black 72% Asian 10% White 10% Hispanic / Latino 5% Two or more races 3%
• Common ancestry: Romanian 1% Lithuanian 1%
• Foreign-born: 6% · Philippines, Canada
• Languages at home: 89% English-only · Other Asian/Pacific 7% Spanish 3%

Political lean MEDSL · Milwaukee

• 2024 margin: Solid D (+38.5) · D 68.3% · R 29.8% · Other 1.8%
• 2008→2024 swing: +2.7pp toward D · 2008: 35.9pp · 2024: 38.5pp
• All cycles: 2024: D+38.5 2020: D+39.9 2016: D+37.5 2012: D+34.6 2008: D+35.9

Not yet ingested

• Civics: —

Market trends

• HPI YoY: ▼ -76.44%
• Current HPI: 325.1975
• Rent YoY: ▲ 5.29%
• Metro: Milwaukee-Waukesha, WI
• State GDP YoY: ▲ 2.10%
• F500 in state: 20

Industry mix (Fortune 500 HQ in WI)

Industry	F500 HQs	Revenue
▸Industrial Machinery	4	$23B
▸Industrial Technology	2	$36B
▸Insurance	1	$36B
▸Professional Services	1	$19B
▸Utilities	1	$9B
▸Consumer Goods	1	$3B

Price history

+128.4% since first listed

5 events — show timeline

• 2026-04-22 Price Changed $159,900 METROMLS
• 2026-03-25 Price Changed $174,900 METROMLS
• 2026-02-24 Listed $184,900 METROMLS
• 1997-05-16 Sold (Public Records) $70,000 Public Records
• 1997-04-01 Sold (Public Records) $70,000 Public Records

Property tax history

+1.9%/yr

Latest (2024): $3,374 · +12.1% YoY. Source: county tax records.