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301 Ellis St Multi-family
D+ Composite 49.61
Why this score? — see what drove the D+ grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Cash flow +18.5/30.0
  • ARV discount +7.5/15.0
  • DSCR +5.8/10.0
  • 1% rule +5.0/10.0
  • Condition / age +3.8/5.0
  • Livability +3.7/5.0
  • Schools +2.9/10.0
  • Rent growth +2.5/5.0
  • Appreciation +0.0/10.0

$295,000

301 Ellis St · Kewaunee, WI 54216
3 bd · 2.0 ba · 4,645 sqft · MultiFamily · 77 Days on market
Built 1963 Good condition 3,600 sqft lot $64/sqft · 57% above area

🖨 Deal sheet 📄 Offer letter ✓ Due diligence

Multi-family units

County records classify this as Multi-Family (2-4 Unit). Listing-text estimate: 1 unit. estimate disagrees with records

Listing remarks MLS

Prime opportunity to own a successful, turnkey restaurant in downtown Kewaunee and in a high-traffic location! This well-established business features a cozy ambiance, fully equipped kitchen, and loyal customer base. With a proven track record of profitability and a solid reputation, this restaurant offers a seamless transition for a new owner. Additional apartments, one studio and the other a 2 bedroom, on the second level, offers another revenue stream or on-site owner living quarters. Situated in a vibrant area with ample foot traffic, it's perfect for any entrepreneur looking to expand or start their own venture. Don't miss out on this exceptional chance to step into a thriving business! Also listed as Commercial MLS #143785.

Key facts

  • Turnkey restaurant
  • 3,600 sq ft lot
  • Built 1963

Tags

TURNKEY RESTAURANTFULLY EQUIPPED KITCHENADDITIONAL APARTMENTSON-SITE OWNER LIVING QUARTERSHIGH-TRAFFIC LOCATION

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
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What this means for you Summary

Snapshot

  • This is a 3-bed/2.0-bath multifamily listed at $295k. Condition is rated good.

Deal economics

  • At list price, monthly cash flow is $283 ($3k/yr) — positive.
  • The deal already cash-flows at list — no discount required.
  • To meet the 1% rule (rent ≥ 1% of price), the offer needs to be $294k (0.4% below list).
  • Recommended offer: $277k (6.0% below list) — sets the bar for market timing.

Location & tenants

  • Location reads 73/100 on livability (#210 in WI) — a middle-class / working-renter tenant base. Strengths: crime A+, cost of living A+, housing A+; Watch: amenities F, commute F, health & safety D-.
  • Kewaunee School District (town): math 34% / reading 31% proficiency, ranked #250 of 342 in WI (top 73%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases.
  • Market conditions: 18 active listings in the ZIP; 58 units permitted in Kewaunee County in 2024 (0 in 5+ unit buildings).

Forward outlook

  • Local home prices are declining (-3.0%/yr); year-one equity from $2k of loan paydown is wiped out by about $9k of value loss. Plan a longer hold.
  • Kewaunee County population projected at -20% by 2050 — secular population decline; favor cash flow + early exit over multi-decade hold.

Negotiation context

  • It's been on market 77 days — a 6% lower offer ($277k) is reasonable based on typical stale-listing flexibility.
Recommended offer $277,300 (6.0% below list)

Questions for the listing agent

  1. It's been on market 77 days. Have you received any prior offers? Is the seller open to a 6% concession, seller financing, or rate buy-down credit?
  2. Built in 1963 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
  3. Why hasn't it sold? Are there any deal-killer items the seller is aware of (foundation, flood, title, zoning, code violations)?
  4. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  5. The area grade is low — what's the realistic commute time and amenity access for the typical tenant pool here? Any planned neighborhood developments (good or bad) we should know about?
  6. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  7. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  8. How much new apartment / multifamily construction is in the pipeline within 1–3 miles? Heavy new supply (>2% of stock underway) typically softens rents 12–24 months out; light construction supports rent growth.

Investment metrics

1% rule
1.00%
Cap rate
7.44%
Cash-on-cash
4.11%
DSCR
1.18
GRM
8.4

CMA / ARV

ARV (median comp)
$188,475
List price
$295,000
Delta
56.52%
Verdict
OVERPRICED
Comps
1 within 2.0 mi

Projected returns pro-forma

-3.0% appreciation · 3.0% rent growth · sell at horizon

5-year hold
IRR
-9.8%
Equity multiple
0.64×
Total profit
$-29,726
Equity at exit
$43,985
10-year hold
IRR
-0.4%
Equity multiple
0.97×
Total profit
$-2,484
Equity at exit
$25,506

Cash invested: $82,600 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
73 Landlord-Friendly
State Wisconsin
73 Landlord-Friendly · R+2
County
— inherits STATE
City
— inherits STATE
5-day notice; preempted; Madison / Milwaukee have some local enforcement.

ZIP-level market 54216

Home prices YoY
-30.3%
Active inventory
18
Price-to-rent
25.8×

Monthly cashflow live

Estimated rent
$2,939 medium interval (Pro) →
Mortgage (P&I)
$1,547
Tax est. 1.5%
$369 /mo · $4,425/yr
Insurance
$123
HOA
$0
Vacancy / Maint / Mgmt
$617
Net cashflow
$283

Break-even live

Break-even rent $2,581
Max offer price $295,000
Occupancy floor 85%

3-unit breakdown (identical units grouped — click to expand)

UnitsBedsBathsEst. rent
1× unit 2 1 $1,031
Total (3 units) $2,939

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$73,750
Closing costs
$8,850
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

Listing history 17 events

  1. 2026-06-19
    days on market $295,000 Active 77 DOM
  2. 2026-06-18
    days on market $295,000 Active 76 DOM
  3. 2026-06-17
    days on market $295,000 Active 75 DOM
  4. 2026-06-16
    days on market $295,000 Active 74 DOM
  5. 2026-06-15
    days on market $295,000 Active 73 DOM
  6. 2026-06-14
    days on market $295,000 Active 71 DOM
  7. 2026-06-12
    days on market $295,000 Active 70 DOM
  8. 2026-06-09
    days on market $295,000 Active 67 DOM
  9. 2026-06-08
    days on market $295,000 Active 66 DOM
  10. 2026-06-07
    days on market $295,000 Active 65 DOM
  11. 2026-06-05
    days on market $295,000 Active 62 DOM
  12. 2026-06-03
    days on market $295,000 Active 61 DOM
  13. 2026-06-02
    days on market $295,000 Active 60 DOM
  14. 2026-06-01
    days on market $295,000 Active 59 DOM
  15. 2026-05-31
    days on market $295,000 Active 58 DOM
  16. 2026-05-30
    days on market $295,000 Active 57 DOM
  17. 2026-04-03
    listed $299,900 Active 740-char remark
    Show marketing remark (740 chars)

    Prime opportunity to own a successful, turnkey restaurant in downtown Kewaunee and in a high-traffic location! This well-established business features a cozy ambiance, fully equipped kitchen, and loyal customer base. With a proven track record of profitability and a solid reputation, this restaurant offers a seamless transition for a new owner. Additional apartments, one studio and the other a 2 bedroom, on the second level, offers another revenue stream or on-site owner living quarters. Situated in a vibrant area with ample foot traffic, it's perfect for any entrepreneur looking to expand or start their own venture. Don't miss out on this exceptional chance to step into a thriving business! Also listed as Commercial MLS #143785.

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Nearby sold comps map

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Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$35,268
− Mortgage interest
−$16,525
− Property taxes
−$4,425
− Insurance
−$1,475
− Repairs & maintenance
−$2,821
− Management
−$2,821
− Depreciation
−$8,582
Taxable loss
−$1,381
combined federal + state — saved on this device
Est. tax savings @ 24.0%
+$332
After-tax cash flow
$3,729/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Condition & rehab AI · 13 photos

Good 75/100 Cosmetic rehab

This well-maintained restaurant is in good condition with a good condition score of 75. It has a good roof, exterior, and interior walls, and is fully equipped with a good kitchen. The property is in a good condition and ready for a new owner to continue its success.

Value-add opportunities

  • Both Paint exterior — Fresh paint can enhance curb appeal and property value.
  • Both Clean carpets — Clean carpets can improve the overall appearance and comfort of the space, attracting more customers and tenants.

Renovation cost estimate screening

Value-add ROI direction

  • Both Paint exterior — Fresh paint can enhance curb appeal and property value.
  • Both Clean carpets — Clean carpets can improve the overall appearance and comfort of the space, attracting more customers and tenants.

ⓘ Cost ranges are severity-bucket heuristics (US national rule-of-thumb). Get contractor quotes + a written scope before underwriting a rehab budget.

Schools (NCES district)

District
Kewaunee School District
NCES district ID
5507410
Math proficiency
34% ▼ -6.00%
Reading proficiency
31% ▼ -9.00%
Median HH income
$54,703
Composite
28.75/100
National rank
#6674
State rank
#250 of 342 in WI

Livability — Kewaunee

Score
73/100
State rank
#210
US rank
#5523

Category grades

Amenities F Commute F Cost of living A+ Crime A+ Employment C+ Housing A+ Health & safety D- User ratings A

Schools grade is shown separately in the Schools card above.

Census & demographics

Census place
Kewaunee, WI
Population (ZIP)
6,146

Population outlook (Kewaunee County) Hauer SSP2

Today (2025)
19,723 people
By 2030
19,156 · -2.9%
By 2040
17,646 · -10.5%
By 2050
15,786 · -20.0%
By 2075
11,927 · -39.5%
By 2100
8,358 · -57.6%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Predominantly White (93%)
Race & ethnicity
White 93% Hispanic / Latino 5% Two or more races 4%
Common ancestry
Romanian 9% English 7% Iranian 2%
Foreign-born
3% · Canada, China
Languages at home
95% English-only · Spanish 4% German/W. Germanic 1%

Political lean MEDSL · Kewaunee

2024 margin
Solid R (+33.8) · D 32.6% · R 66.3% · Other 1.1%
2008→2024 swing
-44.8pp toward R · 2008: 11.0pp · 2024: -33.8pp
All cycles
2024: R+33.8 2020: R+32.7 2016: R+27.9 2012: R+5.4 2008: D+11.0

Not yet ingested

Civics

Market trends

HPI YoY
▼ -91.91%
Current HPI
211.0654
Rent YoY
Metro
State GDP YoY
▲ 2.10%
F500 in state
20

Industry mix (Fortune 500 HQ in WI)

Industry F500 HQs Revenue

Price history

1 event — show timeline
  • 2026-04-03 Listed $299,900 DCBRMLS

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

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