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224 N Madison St
D Composite 44.37
Why this score? — see what drove the D grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • ARV discount +10.0/15.0
  • Appreciation +10.0/10.0
  • Cash flow +8.5/30.0
  • Schools +3.3/10.0
  • Livability +3.2/5.0
  • Rent growth +2.5/5.0
  • Condition / age +2.5/5.0
  • DSCR +2.3/10.0
  • 1% rule +2.0/10.0

$175,000

224 N Madison St · Coloma, WI 54930
3 bd · 2.0 ba · 1,686 sqft · SingleFamily · 10 Days on market
Built 1900 0.35 ac lot Est $185k · 6% under

🖨 Deal sheet 📄 Offer letter ✓ Due diligence

Listing remarks MLS

Welcome to this 3 bedroom, 2 bathroom home located in the heart of Coloma. Situated on a beautiful corner lot, this property offers space, functionality, and small-town charm. This move-in ready home has been well kept over the years and offers a great opportunity for someone looking to add their own updates and modern touches. With a little TLC, you can truly make it your own while enjoying it comfortably from day one. The home is being offered semi-furnished, adding convenience and value for the next owner. Ample garage space featuring both a 1-car garage and an additional 2-car garage?room for vehicles, storage, hobbies, or a workshop setup. The paved driveways provide easy access and added curb appeal. Other Remarks -EF is Slate Buyer to verify measurements if material.

Key facts

  • Den office space
  • Four-season room
  • Corner lot

Tags

CORNER LOTMAIN-LEVEL PRIMARY BEDROOMDEDICATED DINING AREADEN OFFICE SPACEFOUR-SEASON ROOMDETACHED ONE-CAR GARAGE

Property features AI

Finance

  • Other: Property located in the Village of Coloma

Exterior

  • Parking: Detached garage with opener included; Total of 3 garage parking spaces (1-car and 2-car configurations listed)
  • Utilities: Municipal water; Municipal sewer
  • Home design: 1.5-story single-family home; Estimated finished above-grade area falls in 1501-1750 range; Built: see remarks; Zoned residential
  • Construction: Information on year built listed as 'Other - See Remarks'
  • Exterior features: Sun room (main level, approx. 19 x 8); Other exterior material/type

Interior

  • Kitchen: Kitchen on the main level (approx. 20 x 11); Stove; Microwave
  • Bedrooms: Master bedroom on the main level (approx. 9 x 14); Second bedroom on the upper level (approx. 12 x 15); Third bedroom on the upper level (approx. 11 x 14)
  • Bathrooms: Two full bathrooms; No master bath
  • Heating & cooling: Forced air heating; Natural gas heat
  • Interior features: Crawl space
  • Laundry & utility: Washer and dryer included

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…

What this means for you Summary

Snapshot

  • This is a 3-bed/2.0-bath single-family listed at $175k.

Deal economics

  • At list price, monthly cash flow is $-155 ($-2k/yr) — negative.
  • To cash-flow at today's rent, offer at most $148k (15.6% below list).
  • To meet the 1% rule (rent ≥ 1% of price), the offer needs to be $123k (29.6% below list).
  • Recommended offer: $123k (29.6% below list) — sets the bar for 1% rule.

Location & tenants

  • Location reads 65/100 on livability (#509 in WI) — a middle-class / working-renter tenant base. Strengths: cost of living A+, housing A+; Watch: crime C-, health & safety D, amenities F.
  • Westfield School District (rural): math 39% / reading 37% proficiency, ranked #195 of 342 in WI (top 57%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases.
  • Market conditions: 18 active listings in the ZIP; 127 units permitted in Waushara County in 2024 (15 in 5+ unit buildings).

Forward outlook

  • In year one you build about $19k of equity ($1k loan paydown + $18k appreciation (10.0% local appreciation)).
  • Waushara County population projected at -25% by 2050 — secular population decline; favor cash flow + early exit over multi-decade hold.
  • By year 2, paydown + projected appreciation supports a ~$30k cash-out refi (75% LTV) — recoverable capital for the next deal without selling this one.

Negotiation context

  • Only 10 days on market — expect competitive offers; lowballing is unlikely to land.
  • 3 sale attempts with the ask held roughly flat each time — persistent listings suggest the price (not the market) is what's stuck; bring a comps-based counter.
  • Current owner paid $50k; list at $175k implies a 250% gain — meaningful room to come down on a strong offer.

Risks & watch-outs

  • Watch-outs: built in 1900 — expect roof / HVAC / electrical / plumbing capex.
Recommended offer $123,286 (29.6% below list)

Questions for the listing agent

  1. What do current leases actually rent for vs. the listed asking? Can we see a recent rent roll and the last 12 months of T-12 income?
  2. Built in 1900 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
  3. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  4. The area grade is low — what's the realistic commute time and amenity access for the typical tenant pool here? Any planned neighborhood developments (good or bad) we should know about?
  5. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  6. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  7. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

1% rule
0.70%
Cap rate
5.23%
Cash-on-cash
-3.78%
DSCR
0.83
GRM
11.8

CMA / ARV

ARV (on-the-fly)
$185,460
Comps found
5
Show comp detail 5 sales within ~0.75 mi
Address Dist Beds/Ba Sqft Sold Price $/sf Match
307 E Follett St 0.08mi 3/1.5 1,520 (-10%) 15mo $153,000 $101 65
315 E Main St 0.11mi 4/1.0 (+1) 1,800 (+7%) 20mo $145,000 $81 58
309 N Rogers Rd 0.26mi 4/1.0 (+1) 1,448 (-14%) 2mo $160,000 $110 54
325 N Front St 0.20mi 3/1.0 1,504 (-11%) 22mo $180,000 $120 50
330 E Parkway Dr 0.55mi 3/2.0 1,456 (-14%) 22mo $275,000 $189 33

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

10.0% appreciation · 3.0% rent growth · sell at horizon

5-year hold
IRR
21.6%
Equity multiple
2.74×
Total profit
$85,437
Equity at exit
$157,654
10-year hold
IRR
19.5%
Equity multiple
6.29×
Total profit
$259,275
Equity at exit
$339,987

Cash invested: $49,000 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
73 Landlord-Friendly
State Wisconsin
73 Landlord-Friendly · R+2
County
— inherits STATE
City
— inherits STATE
5-day notice; preempted; Madison / Milwaukee have some local enforcement.

ZIP-level market 54930

Home prices YoY
14.5%
Active inventory
18
Price-to-rent
11.8×

Monthly cashflow live

Estimated rent
$1,233 medium interval (Pro) →
Mortgage (P&I)
$918
Tax from tax record
$138 /mo · $1,654/yr
Insurance
$73
HOA
$0
Vacancy / Maint / Mgmt
$259
Net cashflow
$-155

Break-even live

Break-even rent $1,428
Max offer price $147,703
Occupancy floor

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$43,750
Closing costs
$5,250
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

Listing history 8 events

  1. 2026-06-18
    days on market $175,000 Active 10 DOM
  2. 2026-06-17
    days on market $175,000 Active 9 DOM
  3. 2026-06-16
    days on market $175,000 Active 8 DOM
  4. 2026-06-15
    days on market $175,000 Active 7 DOM
  5. 2026-06-14
    days on market $175,000 Active 5 DOM
  6. 2026-06-10
    days on market $175,000 Active 2 DOM
  7. 2026-06-09
    remarks 699-char remark
  8. 2026-06-09
    listed $175,000 Active 1 DOM

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast WI · Partial reset (capped growth)

Current annual tax
$1,654 · $138/mo
Projected year-2 tax
$2,446 · $204/mo
Expected delta
+$792/yr (+$66/mo · 47.9%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Climate risk First Street

  • 🌊 Flood 1/10 Low FEMA zone X (unshaded) · 0% chance over 30 yrs
  • 🔥 Wildfire 3/10 Moderate
  • 🌡 Heat 1/10 Low 7 d/yr ≥98°F today · 13 d/yr by 30 yrs out
  • 💨 Wind 2/10 Low
  • 🫁 Air quality 2/10 Low 0 unhealthy d/yr today · 1 by 30 yrs out

Nearby sold comps map

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Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$14,794
− Mortgage interest
−$9,803
− Property taxes
−$1,654
− Insurance
−$875
− Repairs & maintenance
−$1,184
− Management
−$1,184
− Depreciation
−$5,091
Taxable loss
−$4,996
combined federal + state — saved on this device
Est. tax savings @ 24.0%
+$1,199
After-tax cash flow
$-655/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

District
Westfield School District
NCES district ID
5516440
Math proficiency
39% ▲ 4.00%
Reading proficiency
37% ▬ 0.00%
Median HH income
$46,419
Composite
32.51/100
National rank
#5702
State rank
#195 of 342 in WI

Livability — Coloma

Score
65/100
State rank
#509
US rank
#12861

Category grades

Amenities F Commute F Cost of living A+ Crime C- Employment C+ Housing A+ Health & safety D User ratings A

Schools grade is shown separately in the Schools card above.

Census & demographics

Census place
Coloma, WI
Population (ZIP)
1,835

Population outlook (Waushara County) Hauer SSP2

Today (2025)
22,669 people
By 2030
21,697 · -4.3%
By 2040
19,329 · -14.7%
By 2050
17,051 · -24.8%
By 2075
13,928 · -38.6%
By 2100
11,483 · -49.3%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Predominantly White (94%)
Race & ethnicity
White 94% Two or more races 4% Hispanic / Latino 2%
Common ancestry
Romanian 7% Portuguese 4% Lithuanian 1%
Foreign-born
2%
Languages at home
82% English-only · German/W. Germanic 14% Spanish 2%

Political lean MEDSL · Waushara

2024 margin
Solid R (+35.2) · D 31.8% · R 67.0% · Other 1.1%
2008→2024 swing
-36.0pp toward R · 2008: 0.8pp · 2024: -35.2pp
All cycles
2024: R+35.2 2020: R+34.1 2016: R+32.3 2012: R+10.2 2008: D+0.8

Not yet ingested

Civics

Market trends

HPI YoY
▲ 32.56%
Current HPI
257.539
Rent YoY
Metro
State GDP YoY
▲ 2.10%
F500 in state
20

Industry mix (Fortune 500 HQ in WI)

Industry F500 HQs Revenue

Price history

+250.0% since first listed
7 events — show timeline
  • 2026-06-07 Listed $175,000 SCWMLS
  • 2026-05-11 Listing Removed RANW
  • 2026-04-09 Relisted RANW
  • 2026-03-24 Contingent RANW
  • 2026-03-17 Price Changed $175,000 RANW
  • 2026-03-03 Listed $190,000 RANW
  • 2009-08-21 Sold (Public Records) $50,000 Public Records

Property tax history

+2.2%/yr

Latest (2025): $1,654 · +6.4% YoY. Source: county tax records.

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

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