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1243 12th St 🏷️ Likely Rental
A- Composite 83.97
Why this score? — see what drove the A- grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Cash flow +30.0/30.0
  • ARV discount +15.0/15.0
  • DSCR +10.0/10.0
  • 1% rule +9.5/10.0
  • Schools +6.2/10.0
  • Appreciation +5.7/10.0
  • Livability +3.6/5.0
  • Condition / age +2.5/5.0
  • Rent growth +1.5/5.0

$5,250,000

1243 12th St · Santa Monica, CA 90401
18 bd · 18.0 ba · 9,416 sqft · MultiFamily public records · 181 Days on market
Built 1959 0.34 ac lot $558/sqft · 58% above area Est $6664k · 21% under

🖨 Deal sheet (PDF) 📄 Offer letter ✓ Due diligence

Multi-family units

County records classify this as Multi-Family (5+ Unit). Listing-text estimate: 20 units. confirmed

5+ unit building — per-unit beds/baths from public records are typically unavailable; the breakdown below (if shown) is an estimate from the listing text.

Listing remarks MLS

1243 & 1247 12th St consist of two adjacent ten-unit apartment buildings located between Wilshire Blvd and Arizona Ave in prime Santa Monica, approximately 12 blocks from the beach. Built in 1959, the properties total 18,832 square feet of improvements on a 15,007-square-foot double lot with two separate APNs, offering long-term ownership, financing, and disposition flexibility. Each building is approximately 9,416 square feet, and together the portfolio features an attractive and highly functional 20-unit mix comprised of (4) 1-bed/1-bath, (6) 2-bed/1.5-bath, (6) 2-bed/2-bath, (2) 3-bed/1.5-bath, and (2) 3-bed/2-bath units. This balanced mix appeals to a wide renter base and positions the asset for long-term revenue growth as turnover occurs. The property provides 22 parking spaces, including six tandem spaces at the front and ten standard spaces at the rear, along with a controlled-access, gated entry and on-site laundry facilities. The soft-story seismic retrofit has been completed (buyer to verify). Priced at an attractive basis compared to recent sale comparables at $327k/unit and $428/square-foot, with strong underlying land value and scale in one of the Westside's most supply-constrained submarkets. 1243 & 1247 12th St offer investors a rare opportunity to acquire two contiguous buildings in an irreplaceable coastal location with meaningful operational and appreciation upside.

Key facts

  • 20-unit mix
  • 15
  • Two separate apns

Tags

12 BLOCKS FROM THE BEACH15007 SQUARE FOOT DOUBLE LOTTWO SEPARATE APNS20-UNIT MIXCONTROLLED-ACCESS GATED ENTRY

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
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🏷️ Possibly a rental listed for sale. The $5,250,000 price doesn't fit this home's estimated sale value (~$6,664,362) and the remarks read like a rental — treat the cards below with caution.

What this means for you Summary

Snapshot

  • This is a 4×1bd/1ba + 6×2bd/1.5ba + 6×2bd/2ba units multifamily listed at $5.25M.

Deal economics

  • At list price, monthly cash flow is $28k ($337k/yr) — positive. Per door: $1k/mo.
  • The deal already cash-flows at list — no discount required.
  • Meets the 1% rule at list price ($76k rent vs $5.25M).
  • Recommended offer: $4.62M (12.0% below list) — sets the bar for market timing.

Location & tenants

  • Location reads 72/100 on livability (#178 in CA) — a middle-class / working-renter tenant base. Strengths: amenities A+, commute A+, employment A+; Watch: health & safety C-, crime F, cost of living F.
  • Santa Monica-Malibu Unified (urban): math 61% / reading 74% proficiency, ranked #123 of 1,400 in CA (top 9%) — acceptable for families but not a draw, mixed tenant base, ~2y average lease.
  • Zoned schools: Mckinley Elementary (403 students, 34% FRL); Lincoln Middle (math 24% / reading 24%, grade F, #277 of 498 statewide, top 73%, 854 students, 22% FRL); Santa Monica High (2,678 students, 30% FRL).
  • Zoned-school proficiency averages 24% at this address vs 68% district-wide (-43 pts) — the specific schools serving this property underperform the Santa Monica-Malibu Unified average; the district grade overstates school quality for this exact location.
  • Market conditions: Rents falling (-4.1%/yr); 28 active listings in the ZIP; high-income renter base; 19,697 units permitted in Los Angeles County in 2024 (9,426 in 5+ unit buildings).

Forward outlook

  • In year one you build about $113k of equity ($36k loan paydown + $77k appreciation (1.5% local appreciation)).
  • Los Angeles County population projected at +9% by 2050 — modest demand growth; plan on rents tracking national, not racing it.
  • At projected returns (1.5% appreciation + 0.0% rent growth), your $1.47M cash investment doubles in ~4 years — after that, you're playing with house money.
  • By year 4, paydown + projected appreciation supports a ~$398k cash-out refi (75% LTV) — recoverable capital for the next deal without selling this one.

Negotiation context

  • It's been on market 181 days — a 12% lower offer ($4.62M) is reasonable based on typical stale-listing flexibility.
  • 2 sale attempts; this cycle's ask has dropped $750k (12%) from the opening price — seller is motivated, your offer sets the floor, not the list.
  • Current owner paid $1.51M; list at $5.25M implies a 249% gain — meaningful room to come down on a strong offer.

Risks & watch-outs

  • Watch-outs: built in 1959 — expect roof / HVAC / electrical / plumbing capex.
Recommended offer $4,620,000 (12.0% below list)

Questions for the listing agent

  1. It's been on market 181 days. Have you received any prior offers? Is the seller open to a 12% concession, seller financing, or rate buy-down credit?
  2. Can we see the unit-by-unit rent roll, current vacancy, and any below-market leases? What's the average tenancy length?
  3. What capital expenditures (roof, boiler, parking lot, exteriors) have been made in the last 5 years, and what's planned in the next 2?
  4. Built in 1959 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
  5. Why hasn't it sold? Are there any deal-killer items the seller is aware of (foundation, flood, title, zoning, code violations)?
  6. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  7. Schools are A-rated — typically a magnet for longer-tenancy family renters. What's the average tenant stay here, and is there a school-zone premium baked into asking?
  8. Crime grade is F in this area — have there been break-ins, vandalism, or insurance claims at this property in the last 3 years? What carrier currently insures it and at what premium?
  9. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  10. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  11. How much new apartment / multifamily construction is in the pipeline within 1–3 miles? Heavy new supply (>2% of stock underway) typically softens rents 12–24 months out; light construction supports rent growth.

Investment metrics

1% rule
1.45%
Cap rate
12.70%
Cash-on-cash
22.90%
DSCR
2.02
GRM
5.7

CMA / ARV

ARV (median comp)
$6,664,362
List price
$5,250,000
Delta
-21.22%
Verdict
UNDERPRICED
Comps
5 within 1.0 mi
Show comp detail 4 sales within ~0.75 mi
Address Dist Beds/Ba Sqft Sold Price $/sf Match
1518 10th St 0.39mi 17/18.0 (-1) 10,080 (+7%) 10mo $3,637,000 $361 57
1111 Lincoln Blvd 0.37mi 18/18.0 10,356 (+10%) 22mo $3,874,000 $374 48
854 9th St 0.57mi 18/18.0 10,356 (+10%) 15mo $3,815,000 $368 44
1427 15th St 0.32mi 18/13.0 8,623 (-8%) 15mo $2,110,000 $245 39

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

1.46% appreciation · 0.0% rent growth · sell at horizon

5-year hold
IRR
23.7%
Equity multiple
2.21×
Total profit
$1,779,324
Equity at exit
$1,919,266
10-year hold
IRR
24.3%
Equity multiple
3.80×
Total profit
$4,116,909
Equity at exit
$2,651,797

Cash invested: $1,470,000 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
18 Strongly Tenant-Friendly
State California
18 Strongly Tenant-Friendly · D+13
County
— inherits STATE
City
— inherits STATE
AB1482 statewide rent cap (10% + CPI). Cities (SF/LA/Berkeley) layer stricter rules. Just-cause statewide.

ZIP-level market 90401

Home prices YoY
0.5%
Rents YoY
-4.1%
Active inventory
28
Price-to-rent
145.7×

Monthly cashflow live

Estimated rent
$76,192 high interval (Pro) →
Mortgage (P&I)
$27,532
Tax from tax record
$2,424 /mo · $29,085/yr
Insurance
$2,188
HOA
$0
Vacancy / Maint / Mgmt
$16,000
Net cashflow
$28,049

Break-even live

Break-even rent $40,687
Max offer price $5,250,000
Occupancy floor 58%

Sensitivity live

Price -10% $31,021 -5% $29,535 +0% $28,049 +5% $26,563 +10% $25,077
Rent -10% $22,030 -5% $25,039 +0% $28,049 +5% $31,058 +10% $34,068
Rate -1.0pp $30,693 -0.5pp $29,384 base $28,049 +0.5pp $26,688 +1.0pp $25,304

20-unit breakdown (identical units grouped — click to expand)

UnitsBedsBathsEst. rent
Total (20 units) $76,192

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$1,312,500
Closing costs
$157,500
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

Listing history 23 events

  1. 2026-06-21
    days on market $5,250,000 Active 181 DOM
  2. 2026-06-18
    days on market $5,250,000 Active 178 DOM
  3. 2026-06-17
    days on market $5,250,000 Active 177 DOM
  4. 2026-06-16
    days on market $5,250,000 Active 176 DOM
  5. 2026-06-15
    days on market $5,250,000 Active 175 DOM
  6. 2026-06-13
    days on market $5,250,000 Active 173 DOM
  7. 2026-06-13
    days on market $5,250,000 Active 172 DOM
  8. 2026-06-09
    days on market $5,250,000 Active 169 DOM
  9. 2026-06-08
    days on market $5,250,000 Active 168 DOM
  10. 2026-06-07
    days on market $5,250,000 Active 167 DOM
  11. 2026-06-04
    days on market $5,250,000 Active 164 DOM
  12. 2026-06-03
    days on market $5,250,000 Active 163 DOM
  13. 2026-06-02
    days on market $5,250,000 Active 162 DOM
  14. 2026-06-01
    days on market $5,250,000 Active 161 DOM
  15. 2026-05-31
    days on market $5,250,000 Active 160 DOM
  16. 2026-05-15
    status Active 1418-char remark
    Show marketing remark (1418 chars)

    1243 & 1247 12th St consist of two adjacent ten-unit apartment buildings located between Wilshire Blvd and Arizona Ave in prime Santa Monica, approximately 12 blocks from the beach. Built in 1959, the properties total 18,832 square feet of improvements on a 15,007-square-foot double lot with two separate APNs, offering long-term ownership, financing, and disposition flexibility. Each building is approximately 9,416 square feet, and together the portfolio features an attractive and highly functional 20-unit mix comprised of (4) 1-bed/1-bath, (6) 2-bed/1.5-bath, (6) 2-bed/2-bath, (2) 3-bed/1.5-bath, and (2) 3-bed/2-bath units. This balanced mix appeals to a wide renter base and positions the asset for long-term revenue growth as turnover occurs. The property provides 22 parking spaces, including six tandem spaces at the front and ten standard spaces at the rear, along with a controlled-access, gated entry and on-site laundry facilities. The soft-story seismic retrofit has been completed (buyer to verify). Priced at an attractive basis compared to recent sale comparables at $327k/unit and $428/square-foot, with strong underlying land value and scale in one of the Westside's most supply-constrained submarkets. 1243 & 1247 12th St offer investors a rare opportunity to acquire two contiguous buildings in an irreplaceable coastal location with meaningful operational and appreciation upside.

  17. 2026-05-15
    price $5,250,000 1418-char remark
    Show marketing remark (1418 chars)

    1243 & 1247 12th St consist of two adjacent ten-unit apartment buildings located between Wilshire Blvd and Arizona Ave in prime Santa Monica, approximately 12 blocks from the beach. Built in 1959, the properties total 18,832 square feet of improvements on a 15,007-square-foot double lot with two separate APNs, offering long-term ownership, financing, and disposition flexibility. Each building is approximately 9,416 square feet, and together the portfolio features an attractive and highly functional 20-unit mix comprised of (4) 1-bed/1-bath, (6) 2-bed/1.5-bath, (6) 2-bed/2-bath, (2) 3-bed/1.5-bath, and (2) 3-bed/2-bath units. This balanced mix appeals to a wide renter base and positions the asset for long-term revenue growth as turnover occurs. The property provides 22 parking spaces, including six tandem spaces at the front and ten standard spaces at the rear, along with a controlled-access, gated entry and on-site laundry facilities. The soft-story seismic retrofit has been completed (buyer to verify). Priced at an attractive basis compared to recent sale comparables at $327k/unit and $428/square-foot, with strong underlying land value and scale in one of the Westside's most supply-constrained submarkets. 1243 & 1247 12th St offer investors a rare opportunity to acquire two contiguous buildings in an irreplaceable coastal location with meaningful operational and appreciation upside.

  18. 2026-02-17
    historical Backup Offers Accepted 1418-char remark
    Show marketing remark (1418 chars)

    1243 & 1247 12th St consist of two adjacent ten-unit apartment buildings located between Wilshire Blvd and Arizona Ave in prime Santa Monica, approximately 12 blocks from the beach. Built in 1959, the properties total 18,832 square feet of improvements on a 15,007-square-foot double lot with two separate APNs, offering long-term ownership, financing, and disposition flexibility. Each building is approximately 9,416 square feet, and together the portfolio features an attractive and highly functional 20-unit mix comprised of (4) 1-bed/1-bath, (6) 2-bed/1.5-bath, (6) 2-bed/2-bath, (2) 3-bed/1.5-bath, and (2) 3-bed/2-bath units. This balanced mix appeals to a wide renter base and positions the asset for long-term revenue growth as turnover occurs. The property provides 22 parking spaces, including six tandem spaces at the front and ten standard spaces at the rear, along with a controlled-access, gated entry and on-site laundry facilities. The soft-story seismic retrofit has been completed (buyer to verify). Priced at an attractive basis compared to recent sale comparables at $327k/unit and $428/square-foot, with strong underlying land value and scale in one of the Westside's most supply-constrained submarkets. 1243 & 1247 12th St offer investors a rare opportunity to acquire two contiguous buildings in an irreplaceable coastal location with meaningful operational and appreciation upside.

  19. 2025-12-22
    listed $6,000,000 Active 1418-char remark
    Show marketing remark (1418 chars)

    1243 & 1247 12th St consist of two adjacent ten-unit apartment buildings located between Wilshire Blvd and Arizona Ave in prime Santa Monica, approximately 12 blocks from the beach. Built in 1959, the properties total 18,832 square feet of improvements on a 15,007-square-foot double lot with two separate APNs, offering long-term ownership, financing, and disposition flexibility. Each building is approximately 9,416 square feet, and together the portfolio features an attractive and highly functional 20-unit mix comprised of (4) 1-bed/1-bath, (6) 2-bed/1.5-bath, (6) 2-bed/2-bath, (2) 3-bed/1.5-bath, and (2) 3-bed/2-bath units. This balanced mix appeals to a wide renter base and positions the asset for long-term revenue growth as turnover occurs. The property provides 22 parking spaces, including six tandem spaces at the front and ten standard spaces at the rear, along with a controlled-access, gated entry and on-site laundry facilities. The soft-story seismic retrofit has been completed (buyer to verify). Priced at an attractive basis compared to recent sale comparables at $327k/unit and $428/square-foot, with strong underlying land value and scale in one of the Westside's most supply-constrained submarkets. 1243 & 1247 12th St offer investors a rare opportunity to acquire two contiguous buildings in an irreplaceable coastal location with meaningful operational and appreciation upside.

  20. 2022-03-13
    price $2,250
  21. 2006-06-07
    soldstatus $1,506,000
  22. 1985-06-19
    soldstatus $900,000
  23. 1985-06-19
    soldstatus $20,000

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast CA · Resets to sale price

Current annual tax
$29,085 · $2,424/mo
Projected year-2 tax
$39,900 · $3,325/mo
Expected delta
+$10,815/yr (+$901/mo · 37.2%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Climate risk First Street

  • 🌊 Flood 1/10 Low FEMA zone X (unshaded) · 0% chance over 30 yrs
  • 🔥 Wildfire 1/10 Low
  • 🌡 Heat 7/10 Severe 7 d/yr ≥80°F today · 20 d/yr by 30 yrs out
  • 💨 Wind 1/10 Low
  • 🫁 Air quality 4/10 Moderate 5 unhealthy d/yr today · 6 by 30 yrs out

Nearby sold comps map

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Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$914,304
− Mortgage interest
−$294,082
− Property taxes
−$29,085
− Insurance
−$26,250
− Repairs & maintenance
−$73,144
− Management
−$73,144
− Depreciation
−$152,727
Taxable income
$265,871
combined federal + state — saved on this device
Est. tax owed @ 24.0%
−$63,809
After-tax cash flow
$272,777/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

District
Santa Monica-Malibu Unified
NCES district ID
0635700
Math proficiency
61% ▬ 0.00%
Reading proficiency
74% ▬ 0.00%
Median HH income
$81,489
Composite
61.58/100
National rank
#1535
State rank
#123 of 1400 in CA

Livability — Santa Monica

Score
72/100
State rank
#178
US rank
#5878

Category grades

Amenities A+ Commute A+ Cost of living F Crime F Employment A+ Housing B- Health & safety C- User ratings C+

Schools grade is shown separately in the Schools card above.

Census & demographics

Census place
Santa Monica, CA
County
Los Angeles County · 9,444,647 people
City population
93,581
Metro
Los Angeles-Long Beach-Anaheim, CA
Population (ZIP)
8,101
Household income
$110,385
Rent vs Own
94.8% rent · 5.2% own
Severe rent burden
1039.0

Population outlook (Los Angeles County) Hauer SSP2

Today (2025)
10,940,515 people
By 2030
11,256,481 · +2.9%
By 2040
11,729,929 · +7.2%
By 2050
11,948,407 · +9.2%
By 2075
11,818,114 · +8.0%
By 2100
10,842,928 · -0.9%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Predominantly White (71%)
Race & ethnicity
White 71% Two or more races 14% Hispanic / Latino 10% Asian 6% Black 4%
Hispanic origin (detail)
Mexican 5% Salvadoran 1%
Common ancestry
Scotch-Irish 6% Romanian 4% Italian 4%
Foreign-born
28% · Canada, China, Dominican Republic
Languages at home
75% English-only · Spanish 7% Other Indo-European 6% Russian/Polish/Slavic 2%

Political lean MEDSL · Los Angeles

2024 margin
Solid D (+32.9) · D 64.8% · R 31.9% · Other 3.3%
2008→2024 swing
-7.4pp toward R · 2008: 40.4pp · 2024: 32.9pp
All cycles
2024: D+32.9 2020: D+44.2 2016: D+48.0 2012: D+40.0 2008: D+40.4

Not yet ingested

Civics

Market trends

HPI YoY
▲ 1.46%
Current HPI
273.1797
Rent YoY
▼ -4.14%
Metro
Los Angeles-Long Beach-Anaheim, CA
State GDP YoY
▲ 3.21%
F500 in state
116

Industry mix (Fortune 500 HQ in CA)

Industry F500 HQs Revenue

Price history

+483.3% since first listed
8 events — show timeline
  • 2026-05-15 Relisted TheMLS
  • 2026-05-15 Price Changed $5,250,000 TheMLS
  • 2026-02-17 Contingent TheMLS
  • 2025-12-22 Listed $6,000,000 TheMLS
  • 2022-03-13 Price Changed $2,250 RENT.
  • 2006-06-07 Sold (Public Records) $1,506,000 Public Records
  • 1985-06-19 Sold (Public Records) $20,000 Public Records
  • 1985-06-19 Sold (Public Records) $900,000 Public Records

Property tax history

+2.2%/yr

Latest (2025): $29,085 · +6.7% YoY. Source: county tax records.

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

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