Ruby Plan · Celina, TX 75009

$369,990

3 bd · 2.5 ba · 1,895 sqft · SingleFamily · 443 Days on market

↓ 9% since listing

---

Why this score? — see what drove the F grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

• ARV discount +7.5/15.0
• Cash flow +7.3/30.0
• Schools +5.0/10.0
• Livability +3.4/5.0
• Condition / age +2.5/5.0
• 1% rule +2.1/10.0
• DSCR +1.5/10.0
• Rent growth +1.3/5.0
• Appreciation +0.0/10.0

Listing remarks MLS

The fabulously designed Ruby floor plan is for the family that wants it all. This beautiful three-bedroom, two-and a half bath home features a spacious front porch, perfect for drinking your morning coffee or lounging in a rocking chair. Upon entering the home, you are greeted by the welcoming dining room and the massive family room combination, along with the convenient downstairs powder room and extra storage closet. The conjoined family and dining areas reside directly adjacent to the open-concept kitchen, making this the perfect space for gatherings of any size for any occasion! Your kitchen boasts outstanding features such as granite countertops, flat-panel birch cabients, industry-leading appliances, as well as an oversized walk-in pantry. You even have the option of including a kitchen island, should you need more counter space. From your family room, you are granted access to your backyard which has the option of including a covered patio leading directly to your two-car garage! Make your way to the back of the home, where the secluded master suite resides. Your elegant master bathroom holds cultured marble countertops, the option for dual vanities, and a large walk-in closet. Enhance your master bathroom by upgrading to a master super shower with standard dual vanities instead! The opportunities are limitless with the Ruby floor plan. Head upstairs and you will discover a huge gameroom that the kids will love, as well as the two remaining bedrooms while the second. ..

Key facts

• Open-concept kitchen
• Spacious front porch
• Large walk-in closet

Tags

• SPACIOUS FRONT PORCH
• OPEN-CONCEPT KITCHEN
• OVERSIZED WALK-IN PANTRY
• SECLUDED MASTER SUITE
• CULTURED MARBLE COUNTERTOPS
• LARGE WALK-IN CLOSET

🏗️ New construction. The $369,990 list price is a builder figure, so every metric below is computed on the value from comparable previous sales — $416,302.

What this means for you Summary

Snapshot

• This is a 3-bed/2.5-bath single-family listed at $370k.

Deal economics

• At list price, monthly cash flow is $-555 ($-7k/yr) — negative.
• To cash-flow at today's rent, offer at most $336k (9.2% below list).
• To meet the 1% rule (rent ≥ 1% of price), the offer needs to be $294k (20.6% below list).
• Recommended offer: $294k (20.6% below list) — sets the bar for 1% rule.
• Cap rate 4.7% vs local median 2.8% in Celina — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

• Location reads 68/100 on livability (#450 in TX) — a middle-class / working-renter tenant base. Strengths: employment A+, housing A+, schools A; Watch: cost of living C-, amenities F, commute F.
• Celina ISD (rural): math 50% / reading 61% proficiency, ranked #71 of 826 in TX (top 9%) — acceptable for families but not a draw, mixed tenant base, ~2y average lease.
• Market conditions: Rents falling (-4.6%/yr); 2895 active listings in the ZIP; 5 comparable units currently listed for rent nearby; rentals lingering (median 44d on market — plan ~5-8 weeks vacancy on turnover, expect pricing pressure); 60% of comp listings sitting > 30 days — soft ceiling on asking rent; high-income renter base; 19,194 units permitted in Collin County in 2024 (3,988 in 5+ unit buildings).

Forward outlook

• Local home prices are declining (-3.0%/yr); year-one equity from $3k of loan paydown is wiped out by about $12k of value loss. Plan a longer hold.
• Collin County population projected at +60% by 2050 — long-run rental-demand tailwind backs the buy-and-hold thesis.

Negotiation context

• It's been on market 443 days — a 12% lower offer ($326k) is reasonable based on typical stale-listing flexibility.

Recommended offer $293,933 (20.6% below list)

Questions for the listing agent

1. What do current leases actually rent for vs. the listed asking? Can we see a recent rent roll and the last 12 months of T-12 income?
2. It's been on market 443 days. Have you received any prior offers? Is the seller open to a 21% concession, seller financing, or rate buy-down credit?
3. Why hasn't it sold? Are there any deal-killer items the seller is aware of (foundation, flood, title, zoning, code violations)?
4. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
5. Schools are A-rated — typically a magnet for longer-tenancy family renters. What's the average tenant stay here, and is there a school-zone premium baked into asking?
6. The area grade is low — what's the realistic commute time and amenity access for the typical tenant pool here? Any planned neighborhood developments (good or bad) we should know about?
7. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
8. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
9. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

• 1% rule: 0.71% ✗
• Cap rate: 4.69%
• Cash-on-cash: -5.71%
• DSCR: 0.75
• GRM: 11.8

CMA / ARV

• ARV (median comp): $416,302
• List price: $369,990
• Delta: -11.12%
• Verdict: UNDERPRICED
• Comps: 20 within 1.0 mi

Show comp detail 12 sales within ~0.75 mi

Address	Dist	Beds/Ba	Sqft	Sold	Price	$/sf	Match
1439 Florence Ln	0.10mi	3/2.0	2,041 (+8%)	3mo	$449,970	$220	78
1413 Buchanan Way	0.48mi	4/2.0 (+1)	1,924 (+2%)	1mo	$336,999	$175	68
2040 Adriana Ave	0.27mi	3/2.0	1,697 (-10%)	5mo	$384,980	$227	64
1409 Bramante St	0.18mi	4/2.5 (+1)	2,144 (+13%)	1mo	$349,990	$163	64
1425 Marcella Ln	0.20mi	4/2.5 (+1)	2,144 (+13%)	1mo	$350,000	$163	62
1725 Barnwood Rd	0.44mi	3/2.5	2,070 (+9%)	6mo	$444,735	$215	60
1433 Marcella	0.20mi	3/2.0	1,610 (-15%)	6mo	$374,970	$233	59
1605 Barnwood Rd	0.48mi	3/2.5	2,070 (+9%)	6mo	$427,295	$206	57
2405 Greenbelt Rd	0.75mi	3/2.0	1,822 (-4%)	0mo	$316,999	$174	56
1017 Rainshower Way	0.52mi	3/2.5	2,070 (+9%)	5mo	$399,145	$193	56
2401 Greenbelt Rd	0.74mi	4/2.0 (+1)	2,083 (+10%)	1mo	$352,999	$169	41
2201 Tyler Rd	0.51mi	4/3.0 (+1)	2,177 (+15%)	6mo	$384,999	$177	40

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

-3.0% appreciation · 0.0% rent growth · sell at horizon

5-year hold

• IRR: -29.5%
• Equity multiple: 0.04×
• Total profit: $-111,371
• Equity at exit: $62,072

10-year hold

• IRR: -48.6%
• Equity multiple: -0.51×
• Total profit: $-175,598
• Equity at exit: $35,994

Cash invested: $116,565 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

• Overall (STATE): 87 Strongly Landlord-Friendly
• State Texas: 87 Strongly Landlord-Friendly · R+5
• County: — inherits STATE
• City: — inherits STATE

3-day notice; statewide preemption; one of the fastest eviction climates; Travis County (Austin) slightly slower.

Methodology + full state rankings →

ZIP-level market 75009

• Home prices YoY: -23.1%
• Rents YoY: -4.6%
• Active inventory: 2895
• Price-to-rent: 10.5×

Monthly cashflow live

• Estimated rent: $2,939 high
• Mortgage (P&I): −$2,183
• Tax est. 1.5%: −$520 /mo · $6,245/yr
• Insurance: −$173
• HOA: −$0
• Vacancy / Maint / Mgmt: −$617
• Net cashflow: $-555

Break-even live

Break-even rent $3,642

Max offer price $336,007

Occupancy floor —

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

• Down payment: $104,076
• Closing costs: $12,489
• Reserves months: —
• Total cash needed: —

Rent comps 5 comps

Address	Beds	Baths	Sqft	Rent	$/sqft	DOM	Units	Dist
2212 W J Fred Smith Pkwy Celina, TX	3.0	2.0	1594	$3,500	$2.20	1d	1	0.48mi
1712 Goodnight Trl Celina, TX	3.0	2.5	2231	$2,800	$1.26	20d	1	0.52mi
7592 Rawhide Rd Celina, TX	2.0	2.0	2360	$4,950	$2.10	43d	1	1.02mi
3100 Arthurdale St Celina, TX	4.0	2.0	2184	$2,399	$1.10	43d	1	1.34mi
2020 Beeflower St Celina, TX	3.0	2.0	2032	$2,399	$1.18	43d	1	1.41mi

Listing history 16 events

1. 2026-06-18
   days on market $369,990 Active 443 DOM
2. 2026-06-17
   days on market $369,990 Active 442 DOM
3. 2026-06-16
   days on market $369,990 Active 441 DOM
4. 2026-06-15
   days on market $369,990 Active 440 DOM
5. 2026-06-13
   days on market $369,990 Active 438 DOM
6. 2026-06-09
   days on market $369,990 Active 434 DOM
7. 2026-06-08
   days on market $369,990 Active 433 DOM
8. 2026-06-07
   days on market $369,990 Active 432 DOM
9. 2026-06-04
   days on market $369,990 Active 429 DOM
10. 2026-06-03
    days on market $369,990 Active 428 DOM
11. 2026-06-02
    days on market $369,990 Active 427 DOM
12. 2026-06-01
    days on market $369,990 Active 426 DOM
13. 2026-05-31
    days on market $369,990 Active 425 DOM
14. 2025-12-10
    price $369,990 1501-char remark

    Show marketing remark (1501 chars)

    The fabulously designed Ruby floor plan is for the family that wants it all. This beautiful three-bedroom, two-and a half bath home features a spacious front porch, perfect for drinking your morning coffee or lounging in a rocking chair. Upon entering the home, you are greeted by the welcoming dining room and the massive family room combination, along with the convenient downstairs powder room and extra storage closet. The conjoined family and dining areas reside directly adjacent to the open-concept kitchen, making this the perfect space for gatherings of any size for any occasion! Your kitchen boasts outstanding features such as granite countertops, flat-panel birch cabients, industry-leading appliances, as well as an oversized walk-in pantry. You even have the option of including a kitchen island, should you need more counter space. From your family room, you are granted access to your backyard which has the option of including a covered patio leading directly to your two-car garage! Make your way to the back of the home, where the secluded master suite resides. Your elegant master bathroom holds cultured marble countertops, the option for dual vanities, and a large walk-in closet. Enhance your master bathroom by upgrading to a master super shower with standard dual vanities instead! The opportunities are limitless with the Ruby floor plan. Head upstairs and you will discover a huge gameroom that the kids will love, as well as the two remaining bedrooms while the second. ..

15. 2025-06-20
    price $416,990 1501-char remark

    Show marketing remark (1501 chars)

    The fabulously designed Ruby floor plan is for the family that wants it all. This beautiful three-bedroom, two-and a half bath home features a spacious front porch, perfect for drinking your morning coffee or lounging in a rocking chair. Upon entering the home, you are greeted by the welcoming dining room and the massive family room combination, along with the convenient downstairs powder room and extra storage closet. The conjoined family and dining areas reside directly adjacent to the open-concept kitchen, making this the perfect space for gatherings of any size for any occasion! Your kitchen boasts outstanding features such as granite countertops, flat-panel birch cabients, industry-leading appliances, as well as an oversized walk-in pantry. You even have the option of including a kitchen island, should you need more counter space. From your family room, you are granted access to your backyard which has the option of including a covered patio leading directly to your two-car garage! Make your way to the back of the home, where the secluded master suite resides. Your elegant master bathroom holds cultured marble countertops, the option for dual vanities, and a large walk-in closet. Enhance your master bathroom by upgrading to a master super shower with standard dual vanities instead! The opportunities are limitless with the Ruby floor plan. Head upstairs and you will discover a huge gameroom that the kids will love, as well as the two remaining bedrooms while the second. ..

16. 2025-04-01
    listed $407,990 Active 1501-char remark

    Show marketing remark (1501 chars)

    The fabulously designed Ruby floor plan is for the family that wants it all. This beautiful three-bedroom, two-and a half bath home features a spacious front porch, perfect for drinking your morning coffee or lounging in a rocking chair. Upon entering the home, you are greeted by the welcoming dining room and the massive family room combination, along with the convenient downstairs powder room and extra storage closet. The conjoined family and dining areas reside directly adjacent to the open-concept kitchen, making this the perfect space for gatherings of any size for any occasion! Your kitchen boasts outstanding features such as granite countertops, flat-panel birch cabients, industry-leading appliances, as well as an oversized walk-in pantry. You even have the option of including a kitchen island, should you need more counter space. From your family room, you are granted access to your backyard which has the option of including a covered patio leading directly to your two-car garage! Make your way to the back of the home, where the secluded master suite resides. Your elegant master bathroom holds cultured marble countertops, the option for dual vanities, and a large walk-in closet. Enhance your master bathroom by upgrading to a master super shower with standard dual vanities instead! The opportunities are limitless with the Ruby floor plan. Head upstairs and you will discover a huge gameroom that the kids will love, as well as the two remaining bedrooms while the second. ..

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Taxation est. · year 1

• Rental income: $35,272
• − Mortgage interest: −$23,319
• − Property taxes: −$6,245
• − Insurance: −$2,082
• − Repairs & maintenance: −$2,822
• − Management: −$2,822
• − Depreciation: −$12,111
• Taxable loss: −$14,128
• Est. tax savings @ 24.0%: +$3,391
• After-tax cash flow: $-3,268/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

• District: Celina ISD
• NCES district ID: 4813290
• Math proficiency: 50% ▼ -15.00%
• Reading proficiency: 61% ▼ -5.00%
• Median HH income: $83,282
• Composite: 50.49/100
• National rank: #1853
• State rank: #71 of 826 in TX

Livability — Celina

• Score: 68/100
• State rank: #450
• US rank: #9135

Category grades

Amenities F Commute F Cost of living C- Crime A Employment A+ Housing A+ Health & safety B- User ratings F

Schools grade is shown separately in the Schools card above.

Census & demographics

• Census place: Celina, TX
• County: Collin County · 1,159,394 people
• City population: 34,260
• Metro: Dallas-Fort Worth-Arlington, TX
• Population (ZIP): 34,260
• Household income: $168,250
• Rent vs Own: 8.0% rent · 92.0% own
• Severe rent burden: 152.0

Population outlook (Collin County) Hauer SSP2

• Today (2025): 1,210,074 people
• By 2030: 1,358,201 · +12.2%
• By 2040: 1,654,061 · +36.7%
• By 2050: 1,937,359 · +60.1%
• By 2075: 2,567,039 · +112.1%
• By 2100: 2,952,048 · +144.0%

Race, ethnicity, and origin ACS 2023

• Neighborhood character: Diverse neighborhood (Simpson 0.56)
• Race & ethnicity: White 64% Two or more races 11% Hispanic / Latino 11% Asian 11% Black 8%
• Hispanic origin (detail): Mexican 9%
• Common ancestry: Slovak 5% Lithuanian 4% Romanian 1%
• Foreign-born: 14% · China, Canada, Vietnam
• Languages at home: 83% English-only · Spanish 6% Chinese 3% Other Asian/Pacific 3%

Political lean MEDSL · Collin

• 2024 margin: R (+11.1) · D 43.1% · R 54.3% · Other 2.6%
• 2008→2024 swing: +14.4pp toward D · 2008: -25.6pp · 2024: -11.1pp
• All cycles: 2024: R+11.1 2020: R+4.3 2016: R+17.0 2012: R+31.6 2008: R+25.6

Not yet ingested

• Civics: —

Market trends

• HPI YoY: ▼ -83.07%
• Current HPI: 276.6307
• Rent YoY: ▼ -4.62%
• Metro: Dallas-Fort Worth-Arlington, TX
• State GDP YoY: ▲ 3.95%
• F500 in state: 110

Industry mix (Fortune 500 HQ in TX)

Industry	F500 HQs	Revenue
▸Energy	16	$1,198B
▸Technology	5	$198B
▸Engineering / Construction	4	$72B
▸Energy Services	3	$60B
▸Utilities	3	$41B
▸Healthcare	2	$330B

Price history

-9.3% since first listed

3 events — show timeline

• 2025-12-10 Price Changed $369,990 Zillow
• 2025-06-20 Price Changed $416,990 Zillow
• 2025-04-01 Listed $407,990 Zillow