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728 E Main St
B- Composite 68.66
Why this score? — see what drove the B- grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Cash flow +30.0/30.0
  • 1% rule +10.0/10.0
  • DSCR +10.0/10.0
  • ARV discount +7.5/15.0
  • Livability +3.6/5.0
  • Schools +2.6/10.0
  • Rent growth +2.5/5.0
  • Condition / age +2.5/5.0
  • Appreciation +0.0/10.0

$79,900

728 E Main St · Ionia, MI 48846
3 bd · 1.0 ba · 1,228 sqft · SingleFamily public records · 24 Days on market
Built 1920 0.40 ac lot

🖨 Deal sheet (PDF) 📄 Offer letter ✓ Due diligence

Listing remarks MLS

Affordable Handyman Special! 1800+ sq ft, 4 Bed, 2 Bath, 2-story home on nearly . 4 Acre lot. Offering a large open flow kitchen and Living room area. Home also features an enclosed front porch, and a large backyard that you're sure to love! Great location close to Parks and Schools. Hurry to show. Fast Possession!

Key facts

  • Large backyard
  • Open flow kitchen
  • Enclosed front porch

Tags

OPEN FLOW KITCHENENCLOSED FRONT PORCHLARGE BACKYARDGREAT LOCATION CLOSE TO PARKS

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…

What this means for you Summary

Snapshot

  • This is a 3-bed/1.0-bath single-family listed at $80k.

Deal economics

  • At list price, monthly cash flow is $486 ($6k/yr) — positive.
  • The deal already cash-flows at list — no discount required.
  • Meets the 1% rule at list price ($1k rent vs $80k).
  • Recommended offer: $79k (1.5% below list) — sets the bar for market timing.
  • Cap rate 13.6% vs local median 3.9% in Ionia — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

  • Location reads 71/100 on livability (#276 in MI) — a middle-class / working-renter tenant base. Strengths: cost of living A+, housing A+, crime A; Watch: schools F, amenities F, commute F.
  • Ionia Public Schools (town): math 23% / reading 39% proficiency, ranked #353 of 540 in MI (top 65%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases.
  • Market conditions: 87 active listings in the ZIP; 1 comparable units currently listed for rent nearby; 94 units permitted in Ionia County in 2024 (0 in 5+ unit buildings).

Forward outlook

  • Local home prices are declining (-3.0%/yr); year-one equity from $552 of loan paydown is wiped out by about $2k of value loss. Plan a longer hold.
  • Ionia County population projected to shrink 8% by 2050 — rents likely to lag national; underwrite the cash flow, not the appreciation.
  • At projected returns (-3.0% appreciation + 3.0% rent growth), your $22k cash investment doubles in ~5 years — after that, you're playing with house money.

Negotiation context

  • It's been on market 24 days — a 2% lower offer ($79k) is reasonable based on typical stale-listing flexibility.
  • 3 sale attempts with the ask held roughly flat each time — persistent listings suggest the price (not the market) is what's stuck; bring a comps-based counter.

Risks & watch-outs

  • Watch-outs: built in 1920 — expect roof / HVAC / electrical / plumbing capex.
Recommended offer $78,701 (1.5% below list)

Questions for the listing agent

  1. Built in 1920 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
  2. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  3. Schools are F-rated, which usually means shorter tenancies and higher turnover. Who's the typical renter profile here, and what's been the actual vacancy rate?
  4. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  5. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  6. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

1% rule
1.63%
Cap rate
13.60%
Cash-on-cash
26.08%
DSCR
2.16
GRM
5.1

CMA / ARV

ARV (on-the-fly)
$182,972
Comps found
12
Show comp detail 12 sales within ~0.75 mi
Address Dist Beds/Ba Sqft Sold Price $/sf Match
614 E Washington St 0.22mi 3/2.0 1,328 (+8%) 2mo $227,000 $171 71
447 E Lincoln Ave 0.43mi 3/1.5 1,282 (+4%) 1mo $228,000 $178 70
514 Blanchard Ct 0.30mi 4/1.0 (+1) 1,208 (-2%) 12mo $203,500 $168 68
647 E Washington St 0.16mi 2/1.0 (-1) 1,132 (-8%) 8mo $155,000 $137 68
342 Pearl St 0.38mi 3/1.0 1,140 (-7%) 6mo $159,900 $140 66
442 E Jones St 0.54mi 3/2.0 1,176 (-4%) 2mo $195,000 $166 62
980 E Main St 0.61mi 3/1.0 1,210 (-2%) 9mo $180,000 $149 62
142 Mill St 0.33mi 2/1.0 (-1) 1,056 (-14%) 4mo $186,000 $176 53
338 E Adams St 0.48mi 3/1.5 1,124 (-8%) 10mo $140,056 $125 53
526 N Jackson St 0.68mi 3/1.5 1,287 (+5%) 7mo $175,000 $136 52
313 Morse St 0.31mi 3/1.5 1,406 (+14%) 9mo $103,000 $73 52
310 E Adams St 0.54mi 2/1.0 (-1) 1,302 (+6%) 14mo $160,000 $123 48

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

-3.0% appreciation · 3.0% rent growth · sell at horizon

5-year hold
IRR
19.8%
Equity multiple
1.81×
Total profit
$18,037
Equity at exit
$11,913
10-year hold
IRR
28.1%
Equity multiple
3.49×
Total profit
$55,638
Equity at exit
$6,908

Cash invested: $22,372 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
62 Landlord-Friendly
State Michigan
62 Landlord-Friendly · EVEN
County
— inherits STATE
City
— inherits STATE
7-day pay-or-quit; mixed climate; Detroit/AA have some protections.

ZIP-level market 48846

Active inventory
87
Price-to-rent
5.1×

Monthly cashflow live

Estimated rent
$1,300 medium interval (Pro) →
Mortgage (P&I)
$419
Tax from tax record
$88 /mo · $1,061/yr
Insurance
$33
HOA
$0
Vacancy / Maint / Mgmt
$273
Net cashflow
$486

Break-even live

Break-even rent $684
Max offer price $79,900
Occupancy floor 58%

Sensitivity live

Price -10% $532 -5% $509 +0% $486 +5% $464 +10% $441
Rent -10% $384 -5% $435 +0% $486 +5% $538 +10% $589
Rate -1.0pp $527 -0.5pp $507 base $486 +0.5pp $466 +1.0pp $445

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$19,975
Closing costs
$2,397
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

Rent comps 1 comps

AddressBedsBaths SqftRent$/sqft DOM Units Dist
508 Jones St Ionia, MI 2.0 1.0 950 $1,300 $1.37 44d 1 0.47mi

Listing history 6 events

  1. 2025-12-30
    status Pending 316-char remark
    Show marketing remark (316 chars)

    Affordable Handyman Special! 1800+ sq ft, 4 Bed, 2 Bath, 2-story home on nearly . 4 Acre lot. Offering a large open flow kitchen and Living room area. Home also features an enclosed front porch, and a large backyard that you're sure to love! Great location close to Parks and Schools. Hurry to show. Fast Possession!

  2. 2025-12-30
    status Pending 316-char remark
    Show marketing remark (316 chars)

    Affordable Handyman Special! 1800+ sq ft, 4 Bed, 2 Bath, 2-story home on nearly . 4 Acre lot. Offering a large open flow kitchen and Living room area. Home also features an enclosed front porch, and a large backyard that you're sure to love! Great location close to Parks and Schools. Hurry to show. Fast Possession!

  3. 2025-12-30
    status Pending
    Show marketing remark (316 chars)

    Affordable Handyman Special! 1800+ sq ft, 4 Bed, 2 Bath, 2-story home on nearly . 4 Acre lot. Offering a large open flow kitchen and Living room area. Home also features an enclosed front porch, and a large backyard that you're sure to love! Great location close to Parks and Schools. Hurry to show. Fast Possession!

  4. 2025-12-05
    listed $79,900 Active 316-char remark
    Show marketing remark (316 chars)

    Affordable Handyman Special! 1800+ sq ft, 4 Bed, 2 Bath, 2-story home on nearly . 4 Acre lot. Offering a large open flow kitchen and Living room area. Home also features an enclosed front porch, and a large backyard that you're sure to love! Great location close to Parks and Schools. Hurry to show. Fast Possession!

  5. 2025-12-05
    listed $79,900 Active 316-char remark
    Show marketing remark (316 chars)

    Affordable Handyman Special! 1800+ sq ft, 4 Bed, 2 Bath, 2-story home on nearly . 4 Acre lot. Offering a large open flow kitchen and Living room area. Home also features an enclosed front porch, and a large backyard that you're sure to love! Great location close to Parks and Schools. Hurry to show. Fast Possession!

  6. 2025-12-05
    listed $79,900 Active
    Show marketing remark (316 chars)

    Affordable Handyman Special! 1800+ sq ft, 4 Bed, 2 Bath, 2-story home on nearly . 4 Acre lot. Offering a large open flow kitchen and Living room area. Home also features an enclosed front porch, and a large backyard that you're sure to love! Great location close to Parks and Schools. Hurry to show. Fast Possession!

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast MI · Partial reset (capped growth)

Current annual tax
$1,061 · $88/mo
Projected year-2 tax
$1,146 · $95/mo
Expected delta
+$85/yr (+$7/mo · 8.0%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Climate risk First Street

  • 🌊 Flood 1/10 Low FEMA zone X (unshaded) · 0% chance over 30 yrs
  • 🔥 Wildfire 1/10 Low
  • 🌡 Heat 3/10 Moderate 7 d/yr ≥97°F today · 15 d/yr by 30 yrs out
  • 💨 Wind 2/10 Low
  • 🫁 Air quality 2/10 Low 1 unhealthy d/yr today · 2 by 30 yrs out

Nearby sold comps map

Loading sold comps map…

Walkable amenities ~0.75 mi

Loading nearby amenities…

Taxation est. · year 1

Rental income
$15,600
− Mortgage interest
−$4,476
− Property taxes
−$1,061
− Insurance
−$400
− Repairs & maintenance
−$1,248
− Management
−$1,248
− Depreciation
−$2,324
Taxable income
$4,843
combined federal + state — saved on this device
Est. tax owed @ 24.0%
−$1,162
After-tax cash flow
$4,673/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

District
Ionia Public Schools
NCES district ID
2619250
Math proficiency
23% ▼ -11.00%
Reading proficiency
39% ▼ -8.00%
Median HH income
$41,130
Composite
26.12/100
National rank
#7283
State rank
#353 of 540 in MI

Livability — Ionia

Score
71/100
State rank
#276
US rank
#6795

Category grades

Amenities F Commute F Cost of living A+ Crime A Employment C+ Housing A+ Health & safety F User ratings C-

Schools grade is shown separately in the Schools card above.

Census & demographics

Census place
Ionia, MI
City population
21,940
Population (ZIP)
21,940

Population outlook (Ionia County) Hauer SSP2

Today (2025)
63,958 people
By 2030
63,321 · -1.0%
By 2040
61,544 · -3.8%
By 2050
58,682 · -8.2%
By 2075
48,909 · -23.5%
By 2100
35,867 · -43.9%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Predominantly White (78%)
Race & ethnicity
White 78% Black 10% Two or more races 8% Hispanic / Latino 7%
Hispanic origin (detail)
Mexican 6% Puerto Rican 1%
Common ancestry
Iranian 7% Romanian 3% Italian 3%
Foreign-born
1% · Canada
Languages at home
97% English-only · Spanish 3%

Political lean MEDSL · Ionia

2024 margin
Solid R (+31.9) · D 33.3% · R 65.2% · Other 1.5%
2008→2024 swing
-26.0pp toward R · 2008: -5.8pp · 2024: -31.9pp
All cycles
2024: R+31.9 2020: R+30.3 2016: R+31.0 2012: R+12.8 2008: R+5.8

Not yet ingested

Civics

Market trends

HPI YoY
▼ -134.67%
Current HPI
247.6648
Rent YoY
Metro
State GDP YoY
▲ 1.37%
F500 in state
28

Industry mix (Fortune 500 HQ in MI)

Industry F500 HQs Revenue

Price history

+0.0% since first listed
6 events — show timeline
  • 2025-12-30 Pending MiRealSource-MiMLS
  • 2025-12-30 Pending REALCOMP
  • 2025-12-30 Pending SW Michigan MLS
  • 2025-12-05 Listed $79,900 REALCOMP
  • 2025-12-05 Listed $79,900 SW Michigan MLS
  • 2025-12-05 Listed $79,900 MiRealSource-MiMLS

Property tax history

+3.3%/yr

Latest (2025): $1,061 · +3.0% YoY. Source: county tax records.

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

Loading sold comps…