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506 Willis Ave
B- Composite 68.64
Why this score? — see what drove the B- grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Cash flow +30.0/30.0
  • 1% rule +10.0/10.0
  • DSCR +10.0/10.0
  • ARV discount +7.5/15.0
  • Livability +4.2/5.0
  • Rent growth +2.5/5.0
  • Condition / age +2.5/5.0
  • Schools +1.9/10.0
  • Appreciation +0.0/10.0

$60,000

506 Willis Ave · Ashland, WI 54806
3 bd · 1.0 ba · 1,200 sqft · Other · 3 Days on market
Built 1900 6,970 sqft lot

🖨 Deal sheet 📄 Offer letter ✓ Due diligence

Listing remarks MLS

Great project house that is in need of some tlc. Would make a good rental or starter home.

Key facts

  • 6,970 sq ft lot
  • 2 garage spots
  • Built 1900

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…

What this means for you Summary

Snapshot

  • This is a 3-bed/1.0-bath other listed at $60k.

Deal economics

  • At list price, monthly cash flow is $388 ($5k/yr) — positive.
  • The deal already cash-flows at list — no discount required.
  • Meets the 1% rule at list price ($1k rent vs $60k).
  • Cap rate 14.1% vs local median 3.5% in Ashland — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

  • Location reads 84/100 on livability (#37 in WI, #750 nationally) — a professional / high-income tenant draw. Strengths: cost of living A+, health & safety A+, commute A; Watch: schools C-, employment F.
  • Ashland School District (town): math 16% / reading 30% proficiency, ranked #325 of 342 in WI (top 95%) — low school quality limits family demand, transient renter base, plan for 1-2y turnover.
  • Market conditions: 85 active listings in the ZIP; 30 units permitted in Ashland County in 2024 (0 in 5+ unit buildings).

Forward outlook

  • Local home prices are declining (-3.0%/yr); year-one equity from $415 of loan paydown is wiped out by about $2k of value loss. Plan a longer hold.
  • Ashland County population projected at -22% by 2050 — secular population decline; favor cash flow + early exit over multi-decade hold.
  • At projected returns (-3.0% appreciation + 3.0% rent growth), your $17k cash investment doubles in ~5 years — after that, you're playing with house money.

Negotiation context

  • Only 3 days on market — expect competitive offers; lowballing is unlikely to land.
  • 2 sale attempts with the ask held roughly flat each time — persistent listings suggest the price (not the market) is what's stuck; bring a comps-based counter.

Risks & watch-outs

  • Watch-outs: property tax is 3.3% of price; built in 1900 — expect roof / HVAC / electrical / plumbing capex.
Recommended offer $60,000

Questions for the listing agent

  1. Built in 1900 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
  2. Property tax is high relative to price — has the assessment been appealed recently, and will the sale trigger a re-assessment?
  3. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  4. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  5. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  6. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

1% rule
1.88%
Cap rate
14.05%
Cash-on-cash
27.71%
DSCR
2.23
GRM
4.4

CMA / ARV

No comps found within radius.

Projected returns pro-forma

-3.0% appreciation · 3.0% rent growth · sell at horizon

5-year hold
IRR
21.9%
Equity multiple
1.90×
Total profit
$15,052
Equity at exit
$8,946
10-year hold
IRR
30.0%
Equity multiple
3.69×
Total profit
$45,206
Equity at exit
$5,188

Cash invested: $16,800 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
73 Landlord-Friendly
State Wisconsin
73 Landlord-Friendly · R+2
County
— inherits STATE
City
— inherits STATE
5-day notice; preempted; Madison / Milwaukee have some local enforcement.

ZIP-level market 54806

Active inventory
85
Price-to-rent
4.4×

Monthly cashflow live

Estimated rent
$1,127 medium interval (Pro) →
Mortgage (P&I)
$315
Tax from tax record
$163 /mo · $1,956/yr
Insurance
$25
HOA
$0
Vacancy / Maint / Mgmt
$237
Net cashflow
$388

Break-even live

Break-even rent $636
Max offer price $60,000
Occupancy floor 61%

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$15,000
Closing costs
$1,800
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

Listing history 4 events

  1. 2026-03-06
    status Pending 90-char remark
    Show marketing remark (90 chars)

    Great project house that is in need of some tlc. Would make a good rental or starter home.

  2. 2026-03-06
    status Pending 90-char remark
    Show marketing remark (90 chars)

    Great project house that is in need of some tlc. Would make a good rental or starter home.

  3. 2026-03-03
    listed $60,000 Active 90-char remark
    Show marketing remark (90 chars)

    Great project house that is in need of some tlc. Would make a good rental or starter home.

  4. 2026-03-03
    listed $60,000 Active 90-char remark
    Show marketing remark (90 chars)

    Great project house that is in need of some tlc. Would make a good rental or starter home.

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast WI · Partial reset (capped growth)

Current annual tax
$1,956 · $163/mo
Projected year-2 tax
$1,956 · $163/mo
Expected delta
$0/yr ($0/mo · 0.0%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Climate risk First Street

  • 🌊 Flood 3/10 Moderate FEMA zone X · 20% chance over 30 yrs
  • 🔥 Wildfire 2/10 Low
  • 🌡 Heat 1/10 Low 7 d/yr ≥92°F today · 13 d/yr by 30 yrs out
  • 💨 Wind 1/10 Low
  • 🫁 Air quality 1/10 Low 0 unhealthy d/yr today · 0 by 30 yrs out

Nearby sold comps map

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Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$13,527
− Mortgage interest
−$3,361
− Property taxes
−$1,956
− Insurance
−$300
− Repairs & maintenance
−$1,082
− Management
−$1,082
− Depreciation
−$1,745
Taxable income
$4,000
combined federal + state — saved on this device
Est. tax owed @ 24.0%
−$960
After-tax cash flow
$3,694/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

District
Ashland School District
NCES district ID
5500510
Math proficiency
16% ▼ -16.00%
Reading proficiency
30% ▼ -4.00%
Median HH income
$40,114
Composite
19.4/100
National rank
#8782
State rank
#325 of 342 in WI

Livability — Ashland

Score
84/100
State rank
#37
US rank
#750

Category grades

Amenities B+ Commute A Cost of living A+ Crime C+ Employment F Housing A Health & safety A+ User ratings A+

Schools grade is shown separately in the Schools card above.

Census & demographics

Census place
Ashland, WI
Population (ZIP)
11,708

Population outlook (Ashland County) Hauer SSP2

Today (2025)
15,204 people
By 2030
14,639 · -3.7%
By 2040
13,198 · -13.2%
By 2050
11,841 · -22.1%
By 2075
9,755 · -35.8%
By 2100
8,675 · -42.9%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Predominantly White (81%)
Race & ethnicity
White 81% Native American 9% Two or more races 6% Hispanic / Latino 4%
Common ancestry
Romanian 8% Portuguese 6% Lithuanian 2%
Foreign-born
2% · Canada
Languages at home
96% English-only · Spanish 1% Other Indo-European 1%

Political lean MEDSL · Ashland

2024 margin
Toss-up / Even · D 51.6% · R 46.9% · Other 1.5%
2008→2024 swing
-32.4pp toward R · 2008: 37.1pp · 2024: 4.7pp
All cycles
2024: D+4.7 2020: D+11.0 2016: D+8.9 2012: D+30.8 2008: D+37.1

Not yet ingested

Civics

Market trends

HPI YoY
▼ -142.11%
Current HPI
168.3012
Rent YoY
Metro
State GDP YoY
▲ 2.10%
F500 in state
20

Industry mix (Fortune 500 HQ in WI)

Industry F500 HQs Revenue

Price history

+0.0% since first listed
4 events — show timeline
  • 2026-03-06 Pending LSAR
  • 2026-03-06 Pending SAAR
  • 2026-03-03 Listed $60,000 SAAR
  • 2026-03-03 Listed $60,000 LSAR

Property tax history

+3.7%/yr

Latest (2025): $1,956 · +8.4% YoY. Source: county tax records.

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

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