183 Blue Bell Ave · Luray, VA
Flood risk 5/10 · Moderate
- FEMA flood zone
- X (unshaded)
- Chance of flooding over 30 yrs
- 0.24%
- Est. flood insurance / yr
- $507 – $1,088
Fire risk 4/10 · Minor
- Est. fire insurance / yr
- $666 – $1,236
Heat risk 6/10 · Moderate
- Hot days now (above 103°F)
- 7 days/yr
- Hot days in 30 yrs
- 18 days/yr
Wind risk 2/10 · Minimal
- Chance of severe wind over 30 yrs
- 1.0%
Air-quality risk 1/10 · Minimal
- Unhealthy air days now
- 0 days/yr
- Unhealthy air days in 30 yrs
- 0 days/yr
Risk factors via First Street. Map © Google.
Why this score? — see what drove the C- grade
The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).
- ARV discount +15.0/15.0
- Cash flow +14.6/30.0
- DSCR +4.5/10.0
- Schools +4.4/10.0
- Livability +3.9/5.0
- 1% rule +2.9/10.0
- Rent growth +2.5/5.0
- Condition / age +2.5/5.0
- Appreciation +0.0/10.0
$209,900
🖨 Deal sheet 📄 Offer letter ✓ Due diligence
Listing remarks MLS
Located just off Main Street in the heart of the Town of Luray, 183 Blue Bell Avenue offers a rare opportunity with flexible B-1 zoning allowing for residential, office, retail, or investment use. Built in 1933, this character-filled property blends historic charm with practical updates and strong visibility in a prime in-town location. Offering approximately 1,700 square feet of finished space, the layout includes four bedrooms, one remodeled full bathroom, a spacious living room, dedicated dining area, and kitchen space. A full unfinished basement provides excellent storage space. The property has a proven track record of versatility - previously operating as a record store and most recently used as a residential rental. Abundant on-site parking enhances its appeal for business use, clients, or tenants. Recent improvements include fresh paint throughout, newer windows, a remodeled bathroom, and freshly painted and sealed porch and roof (Fall 2025), offering peace of mind for the next owner. Whether you're seeking a centrally located office, boutique retail space, short- or long-term rental investment, or a unique primary residence with business flexibility, this property delivers location, visibility, and opportunity.
Key facts
- Strong visibility
- Historic charm
- Flexible b-1 zoning
Tags
Neighborhood map
What this means for you Summary
Snapshot
- This is a 3-bed/1.0-bath single-family listed at $210k.
Deal economics
- At list price, monthly cash flow is $50 ($598/yr) — positive.
- The deal already cash-flows at list — no discount required.
- To meet the 1% rule (rent ≥ 1% of price), the offer needs to be $166k (21.1% below list).
- Recommended offer: $166k (21.1% below list) — sets the bar for 1% rule.
- Cap rate 6.6% vs local median 3.2% in Luray — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.
Location & tenants
- Location reads 77/100 on livability (#93 in VA, #3,012 nationally) — a middle-class / working-renter tenant base. Strengths: crime A+, cost of living A+, health & safety A+; Watch: employment C-, commute F.
- Page County Public School District (rural): math 42% / reading 62% proficiency, ranked #96 of 131 in VA (top 73%) — acceptable for families but not a draw, mixed tenant base, ~2y average lease.
- Market conditions: 112 active listings in the ZIP; 164 units permitted in Page County in 2024 (0 in 5+ unit buildings).
Forward outlook
- Local home prices are declining (-3.0%/yr); year-one equity from $1k of loan paydown is wiped out by about $6k of value loss. Plan a longer hold.
- Page County population projected at -19% by 2050 — secular population decline; favor cash flow + early exit over multi-decade hold.
Negotiation context
- It's been on market 96 days — a 9% lower offer ($191k) is reasonable based on typical stale-listing flexibility.
- 2 sale attempts since 20y ago; this cycle's ask has dropped $15k (7%) from the opening price — seller is motivated, your offer sets the floor, not the list.
- Current owner paid $125k; list at $210k implies a 68% gain — meaningful room to come down on a strong offer.
Risks & watch-outs
- Watch-outs: built in 1933 — expect roof / HVAC / electrical / plumbing capex.
- Climate carrying-cost: moderate flood risk; extreme-heat days projected 7→18/yr by 2055 (HVAC capex compounding) — expect insurance premiums to compound above CPI over the hold.
Questions for the listing agent
- It's been on market 96 days. Have you received any prior offers? Is the seller open to a 21% concession, seller financing, or rate buy-down credit?
- Built in 1933 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
- Why hasn't it sold? Are there any deal-killer items the seller is aware of (foundation, flood, title, zoning, code violations)?
- Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
- Schools are B-rated — typically a magnet for longer-tenancy family renters. What's the average tenant stay here, and is there a school-zone premium baked into asking?
- What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
- What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
- How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.
Investment metrics
- 1% rule
- 0.79% ✗
- Cap rate
- 6.58%
- Cash-on-cash
- 1.02%
- DSCR
- 1.05
- GRM
- 10.6
CMA / ARV
- ARV (median comp)
- $269,292
- List price
- $209,900
- Delta
- -22.05%
- Verdict
- UNDERPRICED
- Comps
- 20 within 1.0 mi
Show comp detail 12 sales within ~0.75 mi
| Address | Dist | Beds/Ba | Sqft | Sold | Price | $/sf | Match |
|---|---|---|---|---|---|---|---|
| 11 Bristol Ave | 0.21mi | 3/2.0 | 1,693 (-2%) | 2mo | $120,000 | $71 | 80 |
| 16 Park Ave | 0.19mi | 3/2.0 | 1,746 (+1%) | 9mo | $320,000 | $183 | 79 |
| 206 Woodland Ave | 0.23mi | 3/2.0 | 1,727 (-0%) | 10mo | $212,500 | $123 | 76 |
| 125 High St | 0.30mi | 4/2.0 (+1) | 1,764 (+2%) | 1mo | $305,000 | $173 | 74 |
| 42 Oakcrest Dr | 0.31mi | 3/2.0 | 1,717 (-1%) | 9mo | $335,000 | $195 | 72 |
| 302 Woodland Ave | 0.25mi | 2/1.0 (-1) | 1,625 (-6%) | 1mo | $221,500 | $136 | 72 |
| 13 Independence Dr | 0.40mi | 3/2.0 | 1,758 (+1%) | 13mo | $354,000 | $201 | 65 |
| 11 Independence Dr | 0.40mi | 3/2.0 | 1,625 (-6%) | 4mo | $359,900 | $221 | 63 |
| 1 Rowe Dr | 0.53mi | 3/2.0 | 1,650 (-5%) | 4mo | $370,000 | $224 | 60 |
| 123 E Main St | 0.55mi | 4/2.0 (+1) | 1,757 (+1%) | 9mo | $299,000 | $170 | 56 |
| 66 N Broad St | 0.71mi | 4/2.0 (+1) | 1,654 (-5%) | 9mo | $234,000 | $141 | 43 |
| 402 Luray Ave | 0.61mi | 3/2.0 | 1,567 (-10%) | 14mo | $300,000 | $191 | 40 |
Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.
Projected returns pro-forma
-3.0% appreciation · 3.0% rent growth · sell at horizon
- IRR
- -14.7%
- Equity multiple
- 0.47×
- Total profit
- $-30,930
- Equity at exit
- $31,297
- IRR
- -6.1%
- Equity multiple
- 0.60×
- Total profit
- $-23,221
- Equity at exit
- $18,148
Cash invested: $58,772 (down + closing). Projections, not guarantees.
Landlord ↔ Tenant lean methodology
- Overall (STATE)
- 55 Moderately Landlord-Leaning
- State Virginia
- 55 Moderately Landlord-Leaning · D+2
- County
- — inherits STATE
- City
- — inherits STATE
ZIP-level market 22835
- Home prices YoY
- -3.7%
- Active inventory
- 112
- Price-to-rent
- 10.6×
Monthly cashflow live
- Estimated rent
- $1,657 medium interval (Pro) →
- Mortgage (P&I)
- −$1,101
- Tax from tax record
- −$71 /mo · $848/yr
- Insurance
- −$87
- HOA
- −$0
- Vacancy / Maint / Mgmt
- −$348
- Net cashflow
- $50
Break-even live
UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt
Financing live
Cash to close
- Down payment
- $52,475
- Closing costs
- $6,297
- Reserves months
- —
- Total cash needed
- —
Loan-product check · same deal, 3 products live
Conventional
25% down · 7.5% · 30yr
- Down + closing
- —
- Monthly P&I
- —
- Monthly cashflow
- —
- DSCR
- —
- Eligible?
- —
Personal DTI + credit; lowest rate.
DSCR
20% down · 8.5% · 30yr
- Down + closing
- —
- Monthly P&I
- —
- Monthly cashflow
- —
- DSCR
- —
- Eligible?
- —
No personal income docs; deal must DSCR.
Hard money
10% down · 12.0% · 12mo
- Down + closing
- —
- Monthly P&I
- —
- Monthly cashflow
- —
- DSCR
- —
- Eligible?
- —
Short-term bridge; refi at stabilization.
Listing history 7 events
-
2026-05-07price $209,900 1239-char remark
Show marketing remark (1239 chars)
Located just off Main Street in the heart of the Town of Luray, 183 Blue Bell Avenue offers a rare opportunity with flexible B-1 zoning allowing for residential, office, retail, or investment use. Built in 1933, this character-filled property blends historic charm with practical updates and strong visibility in a prime in-town location. Offering approximately 1,700 square feet of finished space, the layout includes four bedrooms, one remodeled full bathroom, a spacious living room, dedicated dining area, and kitchen space. A full unfinished basement provides excellent storage space. The property has a proven track record of versatility - previously operating as a record store and most recently used as a residential rental. Abundant on-site parking enhances its appeal for business use, clients, or tenants. Recent improvements include fresh paint throughout, newer windows, a remodeled bathroom, and freshly painted and sealed porch and roof (Fall 2025), offering peace of mind for the next owner. Whether you're seeking a centrally located office, boutique retail space, short- or long-term rental investment, or a unique primary residence with business flexibility, this property delivers location, visibility, and opportunity.
-
2026-04-02price $219,900 1239-char remark
Show marketing remark (1239 chars)
Located just off Main Street in the heart of the Town of Luray, 183 Blue Bell Avenue offers a rare opportunity with flexible B-1 zoning allowing for residential, office, retail, or investment use. Built in 1933, this character-filled property blends historic charm with practical updates and strong visibility in a prime in-town location. Offering approximately 1,700 square feet of finished space, the layout includes four bedrooms, one remodeled full bathroom, a spacious living room, dedicated dining area, and kitchen space. A full unfinished basement provides excellent storage space. The property has a proven track record of versatility - previously operating as a record store and most recently used as a residential rental. Abundant on-site parking enhances its appeal for business use, clients, or tenants. Recent improvements include fresh paint throughout, newer windows, a remodeled bathroom, and freshly painted and sealed porch and roof (Fall 2025), offering peace of mind for the next owner. Whether you're seeking a centrally located office, boutique retail space, short- or long-term rental investment, or a unique primary residence with business flexibility, this property delivers location, visibility, and opportunity.
-
2026-02-18$225,000 Active 1239-char remark
Show marketing remark (1239 chars)
Located just off Main Street in the heart of the Town of Luray, 183 Blue Bell Avenue offers a rare opportunity with flexible B-1 zoning allowing for residential, office, retail, or investment use. Built in 1933, this character-filled property blends historic charm with practical updates and strong visibility in a prime in-town location. Offering approximately 1,700 square feet of finished space, the layout includes four bedrooms, one remodeled full bathroom, a spacious living room, dedicated dining area, and kitchen space. A full unfinished basement provides excellent storage space. The property has a proven track record of versatility - previously operating as a record store and most recently used as a residential rental. Abundant on-site parking enhances its appeal for business use, clients, or tenants. Recent improvements include fresh paint throughout, newer windows, a remodeled bathroom, and freshly painted and sealed porch and roof (Fall 2025), offering peace of mind for the next owner. Whether you're seeking a centrally located office, boutique retail space, short- or long-term rental investment, or a unique primary residence with business flexibility, this property delivers location, visibility, and opportunity.
-
2007-06-27soldstatus $125,000 155-char remark
Show marketing remark (155 chars)
Nice older home is hardwood floors thoughout. Wrap-around concret porch. Full unfinished basement. Zoned Business and can be used as residence or business.
-
2007-06-27historical 155-char remark
Show marketing remark (155 chars)
Nice older home is hardwood floors thoughout. Wrap-around concret porch. Full unfinished basement. Zoned Business and can be used as residence or business.
-
2007-06-27soldstatus $125,000
Show marketing remark (155 chars)
Nice older home is hardwood floors thoughout. Wrap-around concret porch. Full unfinished basement. Zoned Business and can be used as residence or business.
-
2006-11-02$147,000 155-char remark
Show marketing remark (155 chars)
Nice older home is hardwood floors thoughout. Wrap-around concret porch. Full unfinished basement. Zoned Business and can be used as residence or business.
ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot
backfill from property_details.listing_events for pre-trigger history.
Tax reassessment forecast VA · Resets to sale price
- Current annual tax
- $848 · $71/mo
- Projected year-2 tax
- $1,721 · $143/mo
- Expected delta
- +$874/yr (+$73/mo · 103.1%)
ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.
Climate risk First Street
- Flood 5/10 Major FEMA zone X (unshaded) · 24% chance over 30 yrs
- Wildfire 4/10 Moderate
- Heat 6/10 Major 7 d/yr ≥103°F today · 18 d/yr by 30 yrs out
- Wind 2/10 Low 100% chance of damaging wind over 30 yrs
- Air quality 1/10 Low 0 unhealthy d/yr today · 0 by 30 yrs out
Nearby sold comps map
Loading sold comps map…
Walkable amenities ~0.75 mi
Loading nearby amenities…
Taxation est. · year 1
- Rental income
- $19,879
- − Mortgage interest
- −$11,758
- − Property taxes
- −$848
- − Insurance
- −$1,050
- − Repairs & maintenance
- −$1,590
- − Management
- −$1,590
- − Depreciation
- −$6,106
- Taxable loss
- −$3,063
- Est. tax savings @ 24.0%
- +$735
- After-tax cash flow
- $1,333/yr
For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.
Schools (NCES district)
- District
- Page County Public School District
- NCES district ID
- 5102850
- Math proficiency
- 42% ▼ -35.00%
- Reading proficiency
- 62% ▼ -10.00%
- Median HH income
- $43,808
- Composite
- 43.77/100
- National rank
- #2943
- State rank
- #96 of 131 in VA
Livability — Luray
- Score
- 77/100
- State rank
- #93
- US rank
- #3012
Category grades
Schools grade is shown separately in the Schools card above.
Census & demographics
- Census place
- Luray, VA
- City population
- 11,358
- Population (ZIP)
- 11,358
Population outlook (Page County) Hauer SSP2
- Today (2025)
- 22,843 people
- By 2030
- 22,147 · -3.0%
- By 2040
- 20,427 · -10.6%
- By 2050
- 18,461 · -19.2%
- By 2075
- 14,363 · -37.1%
- By 2100
- 10,678 · -53.3%
Race, ethnicity, and origin ACS 2023
- Neighborhood character
- Predominantly White (92%)
- Race & ethnicity
- White 92% Black 4% Two or more races 3%
- Common ancestry
- Slovak 1% Lithuanian 1% Portuguese 1%
- Foreign-born
- 1%
- Languages at home
- 97% English-only · Arabic 1% Spanish 1%
Political lean MEDSL · Page
- 2024 margin
- Solid R (+54.1) · D 22.5% · R 76.6%
- 2008→2024 swing
- -36.7pp toward R · 2008: -17.4pp · 2024: -54.1pp
- All cycles
- 2024: R+54.1 2020: R+50.6 2016: R+49.8 2012: R+25.7 2008: R+17.4
Not yet ingested
- Civics
- —
Market trends
- HPI YoY
- ▼ -11.88%
- Current HPI
- 312.1156
- Rent YoY
- —
- Metro
- —
- State GDP YoY
- ▲ 2.40%
- F500 in state
- 50
Industry mix (Fortune 500 HQ in VA)
| Industry | F500 HQs | Revenue |
|---|---|---|
| Aerospace / Defense | 4 | $236B |
|
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| Technology / Defense | 3 | $32B |
|
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| Financial Services | 2 | $176B |
|
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| Utilities | 2 | $27B |
|
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| Insurance | 2 | $25B |
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| Technology | 2 | $15B |
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Price history
+42.8% since first listed7 events — show timeline
- 2026-05-07 Price Changed $209,900 HRAR
- 2026-04-02 Price Changed $219,900 HRAR
- 2026-02-18 Listed $225,000 HRAR
- 2007-06-27 Sold (Public Records) $125,000 Public Records
- 2007-06-27 Delisted — MRIS
- 2007-06-27 Sold (MLS) $125,000 MRIS
- 2006-11-02 Listed $147,000 MRIS
Property tax history
+0.5%/yrLatest (2025): $848 · +0.0% YoY. Source: county tax records.
Cash-flow waterfall
monthlySold comps — $/sqft
last 12 mo · ≤1 miLoading sold comps…