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15 E 1st St
C+ Composite 63.67
Why this score? — see what drove the C+ grade

The composite is a weighted blend of 9 inputs, each scored 0–100. Each bar is that input's sub-score; the figure is the points it added to the 100-point composite (weight × sub-score).

  • Cash flow +22.3/30.0
  • ARV discount +15.0/15.0
  • DSCR +7.1/10.0
  • 1% rule +6.2/10.0
  • Schools +3.9/10.0
  • Livability +3.7/5.0
  • Rent growth +2.9/5.0
  • Condition / age +2.5/5.0
  • Appreciation +0.0/10.0

$300,000

15 E 1st St · West Freehold, NJ 07731
3 bd · 2.0 ba · 920 sqft · SingleFamily public records · 15 Days on market
Built 1970 9,583 sqft lot Est $418k · 28% under

🖨 Deal sheet 📄 Offer letter ✓ Due diligence

Listing remarks MLS

2 BEDROOM, 2 BATH HOUSE W/ FINISHED BASEMENT, being sold as is . LARGE BACKYARD, CONVENIENT TO 195, ROUT 9, PARKS AND SHOPPING. ,SOLD IN AS IS CONDITION, CERT. OF OCC BUYER'S RESPONSIBILITY.

Key facts

  • Hardwood flooring
  • Separate entrance
  • Backyard patio

Tags

HARDWOOD FLOORINGPULL-DOWN ATTIC ACCESSSEPARATE ENTRANCESECOND KITCHENLARGE WOODED PROPERTYBACKYARD PATIO

Neighborhood map

Property Rental comp Retail Transit Schools Stadiums Fortune 500 · Circle radius: 3.0 mi
Loading POIs…

What this means for you Summary

Snapshot

  • This is a 3-bed/2.0-bath single-family listed at $300k.

Deal economics

  • At list price, monthly cash flow is $494 ($6k/yr) — positive.
  • The deal already cash-flows at list — no discount required.
  • Meets the 1% rule at list price ($3k rent vs $300k).
  • Recommended offer: $296k (1.5% below list) — sets the bar for market timing.
  • Cap rate 8.3% vs local median 2.6% in West Freehold — top-decile yield for the area; either an underpriced asset or a hidden risk that comps aren't pricing in. Stress-test before assuming the spread holds.

Location & tenants

  • Location reads 74/100 on livability (#173 in NJ, #4,542 nationally) — a middle-class / working-renter tenant base. Strengths: employment A+, housing A+, health & safety A+; Watch: amenities F, commute F, cost of living F.
  • Howell Township Public School District (suburban): math 30% / reading 52% proficiency, ranked #195 of 472 in NJ (top 41%) — families likely to look elsewhere, expect single-tenant / working-renter base with shorter leases; only 12% free/reduced lunch — higher-income household profile.
  • Market conditions: Rents rising (+1.5%/yr); 331 active listings in the ZIP; 2 comparable units currently listed for rent nearby; high-income renter base; 2,840 units permitted in Monmouth County in 2024 (484 in 5+ unit buildings).
  • This rent runs 30% of the median local income ($134k/yr) — at the standard rent-burdened threshold; future hikes will face affordability resistance.

Forward outlook

  • Local home prices are declining (-3.0%/yr); year-one equity from $2k of loan paydown is wiped out by about $9k of value loss. Plan a longer hold.
  • Monmouth County population projected at -11% by 2050 — secular population decline; favor cash flow + early exit over multi-decade hold.

Negotiation context

  • It's been on market 15 days — a 2% lower offer ($296k) is reasonable based on typical stale-listing flexibility.
  • 2 sale attempts since 16y ago; this cycle's ask has dropped $350k (54%) from the opening price — seller is motivated, your offer sets the floor, not the list.
  • Current owner paid $152k; list at $300k implies a 97% gain — meaningful room to come down on a strong offer.

Risks & watch-outs

  • Climate carrying-cost: major wind risk, 56% chance of damaging wind over 30y; extreme-heat days projected 7→15/yr by 2055 (HVAC capex compounding) — expect insurance premiums to compound above CPI over the hold.
Recommended offer $295,500 (1.5% below list)

Questions for the listing agent

  1. Built in 1970 — when were the roof, HVAC, electrical panel, plumbing, and water heater last replaced?
  2. Is there a deadline driving the sale (1031 exchange, divorce, estate, relocation)? That informs how much negotiation room exists.
  3. Schools are B-rated — typically a magnet for longer-tenancy family renters. What's the average tenant stay here, and is there a school-zone premium baked into asking?
  4. What's the average days-on-market for RENTAL listings here right now (not sales)? A rising rental-DOM trend means longer vacancies and softer asking-rent achievability than the comps imply.
  5. What's the recent tenant-quality profile in this submarket — average credit score on applications, eviction rate, late-payment / NSF rate, and stable-employment percentage? A property-management company in the area should have these aggregated.
  6. How much new for-sale + rental construction is in the pipeline within 1–3 miles? Heavy new supply typically softens prices + rents 12–24 months out; constrained supply supports both.

Investment metrics

1% rule
1.12%
Cap rate
8.27%
Cash-on-cash
7.06%
DSCR
1.31
GRM
7.4

CMA / ARV

ARV (on-the-fly)
$417,680
Comps found
10
Show comp detail 10 sales within ~0.75 mi
Address Dist Beds/Ba Sqft Sold Price $/sf Match
18 E 3rd St 0.20mi 3/2.0 1,008 (+10%) 0mo $502,000 $498 74
10 E 3rd St 0.21mi 2/2.0 (-1) 949 (+3%) 14mo $325 68
79 Frederick Ave 0.19mi 2/1.0 (-1) 812 (-12%) 6mo $380,000 $468 58
11 E 2nd St 0.08mi 2/2.0 (-1) 1,008 (+10%) 22mo $456,000 $452 57
132 W 2nd St 0.25mi 2/2.0 (-1) 1,045 (+14%) 5mo $400,000 $383 56
123 W 4th St 0.35mi 3/1.0 1,040 (+13%) 4mo $480,000 $462 55
131 W 3rd St 0.31mi 2/2.0 (-1) 1,020 (+11%) 10mo $463,000 $454 54
44 E 3rd St 0.25mi 2/1.0 (-1) 800 (-13%) 5mo $398,000 $498 53
434 Georgia Tavern Rd 0.62mi 2/1.0 (-1) 864 (-6%) 10mo $355,450 $411 43
22 Smith St 0.65mi 3/1.0 1,036 (+13%) 22mo $421,000 $406 26

Match score weights: distance 35% · size 25% · config 20% · recency 20%. Top-matched comps best support the ARV.

Projected returns pro-forma

-3.0% appreciation · 1.52% rent growth · sell at horizon

5-year hold
IRR
-7.2%
Equity multiple
0.74×
Total profit
$-21,990
Equity at exit
$44,731
10-year hold
IRR
0.4%
Equity multiple
1.03×
Total profit
$2,114
Equity at exit
$25,939

Cash invested: $84,000 (down + closing). Projections, not guarantees.

Landlord ↔ Tenant lean methodology

Overall (STATE)
21 Tenant-Leaning
State New Jersey
21 Tenant-Leaning · D+6
County
— inherits STATE
City
— inherits STATE
Anti-eviction Act requires just-cause statewide; rent control in 100+ municipalities; one of the most tenant-friendly states.

ZIP-level market 07731

Rents YoY
1.5%
Active inventory
331
Price-to-rent
7.4×

Monthly cashflow live

Estimated rent
$3,367 medium interval (Pro) →
Mortgage (P&I)
$1,573
Tax from tax record
$468 /mo · $5,615/yr
Insurance
$125
HOA
$0
Vacancy / Maint / Mgmt
$707
Net cashflow
$494

Break-even live

Break-even rent $2,742
Max offer price $300,000
Occupancy floor 80%

UW: 25.0% down · 7.5% · 30yr · 1.5% tax · 5.0% vac · 8.0% maint · 8.0% mgmt

Financing live

Cash to close

Down payment
$75,000
Closing costs
$9,000
Reserves months
Total cash needed

Loan-product check · same deal, 3 products live

Conventional

25% down · 7.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Personal DTI + credit; lowest rate.

DSCR

20% down · 8.5% · 30yr

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

No personal income docs; deal must DSCR.

Hard money

10% down · 12.0% · 12mo

Down + closing
Monthly P&I
Monthly cashflow
DSCR
Eligible?

Short-term bridge; refi at stabilization.

Rent comps 2 comps

AddressBedsBaths SqftRent$/sqft DOM Units Dist
633 Hulses Corner Rd Howell, NJ 3.0 1.0 1088 $3,100 $2.85 1d 1 0.63mi
15 N American Dr Howell Township, NJ 3.0 1.0 753 $2,899 $3.85 1d 7 1.16mi

Listing history 13 events

  1. 2026-06-07
    statusdays on market $300,000 Pending 15 DOM
  2. 2026-06-04
    days on market $300,000 Active 14 DOM
  3. 2026-06-03
    days on market $300,000 Active 13 DOM
  4. 2026-06-02
    days on market $300,000 Active 12 DOM
  5. 2026-06-01
    days on market $300,000 Active 11 DOM
  6. 2026-05-31
    days on market $300,000 Active 10 DOM
  7. 2026-05-13
    price $599,999 191-char remark
    Show marketing remark (191 chars)

    2 BEDROOM, 2 BATH HOUSE W/ FINISHED BASEMENT, being sold as is . LARGE BACKYARD, CONVENIENT TO 195, ROUT 9, PARKS AND SHOPPING. ,SOLD IN AS IS CONDITION, CERT. OF OCC BUYER'S RESPONSIBILITY.

  8. 2026-05-12
    listed $650,000 Active 191-char remark
    Show marketing remark (191 chars)

    2 BEDROOM, 2 BATH HOUSE W/ FINISHED BASEMENT, being sold as is . LARGE BACKYARD, CONVENIENT TO 195, ROUT 9, PARKS AND SHOPPING. ,SOLD IN AS IS CONDITION, CERT. OF OCC BUYER'S RESPONSIBILITY.

  9. 2010-06-09
    soldstatus $151,900 206-char remark
    Show marketing remark (206 chars)

    LOVELY 2 BEDROOM, 2 BATH HOUSE W/FINISHED BASEMENT, MOVE-IN CONDITION. LARGE BACKYARD, CONVENIENT TO 195, ROUT 9, PARKS AND SHOPPING. BANK OWNED,SOLD IN AS IS CONDITION, CERT. OF OCC BUYER'S RESPONSIBILITY.

  10. 2010-02-16
    listed $156,200 206-char remark
    Show marketing remark (206 chars)

    LOVELY 2 BEDROOM, 2 BATH HOUSE W/FINISHED BASEMENT, MOVE-IN CONDITION. LARGE BACKYARD, CONVENIENT TO 195, ROUT 9, PARKS AND SHOPPING. BANK OWNED,SOLD IN AS IS CONDITION, CERT. OF OCC BUYER'S RESPONSIBILITY.

  11. 2005-08-16
    soldstatus $275,000
  12. 1992-05-29
    soldstatus $98,000
  13. 1982-06-04
    soldstatus $70,000

ⓘ Source: listings_history table (triggers on properties + properties_extension) + one-shot backfill from property_details.listing_events for pre-trigger history.

Tax reassessment forecast NJ · Partial reset (capped growth)

Current annual tax
$5,615 · $468/mo
Projected year-2 tax
$6,542 · $545/mo
Expected delta
+$928/yr (+$77/mo · 16.5%)

ⓘ Screening estimate from a state-policy table — verify with the county assessor before closing.

Climate risk First Street

  • 🌊 Flood 1/10 Low FEMA zone X (unshaded) · 0% chance over 30 yrs
  • 🔥 Wildfire 2/10 Low
  • 🌡 Heat 6/10 Major 7 d/yr ≥100°F today · 15 d/yr by 30 yrs out
  • 💨 Wind 6/10 Major 56% chance of damaging wind over 30 yrs
  • 🫁 Air quality 4/10 Moderate 4 unhealthy d/yr today · 5 by 30 yrs out

Nearby sold comps map

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Walkable amenities ~0.75 mi

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Taxation est. · year 1

Rental income
$40,405
− Mortgage interest
−$16,805
− Property taxes
−$5,615
− Insurance
−$1,500
− Repairs & maintenance
−$3,232
− Management
−$3,232
− Depreciation
−$8,727
Taxable income
$1,294
combined federal + state — saved on this device
Est. tax owed @ 24.0%
−$311
After-tax cash flow
$5,616/yr

For passive investors: Depreciation is non-cash, so a rental often shows a tax loss while cash-flowing — sheltering income. Rental losses are passive: they offset passive income freely, and up to $25,000/yr can offset ordinary (W-2) income if you actively participate and your MAGI is under $100k (phasing out to $0 by $150k); unused losses carry forward. On sale, claimed depreciation is recaptured at up to 25%, and gains may owe capital-gains tax (a 1031 exchange can defer both). Figures are a year-1 estimate at your 24.0% rate — not tax advice; consult a CPA.

Schools (NCES district)

District
Howell Township Public School District
NCES district ID
3407560
Math proficiency
30% ▼ -26.00%
Reading proficiency
52% ▼ -16.00%
Median HH income
$93,085
Composite
39.35/100
National rank
#3979
State rank
#195 of 472 in NJ

Livability — West Freehold

Score
74/100
State rank
#173
US rank
#4542

Category grades

Amenities F Commute F Cost of living F Crime A Employment A+ Housing A+ Health & safety A+ User ratings A+

Schools grade is shown separately in the Schools card above.

Census & demographics

County
Monmouth County · 505,557 people
City population
56,623
Metro
New York-Newark-Jersey City, NY-NJ-PA
Population (ZIP)
40,322
Household income
$134,056
Rent vs Own
11.7% rent · 88.3% own
Severe rent burden
590.0

Population outlook (Monmouth County) Hauer SSP2

Today (2025)
620,308 people
By 2030
612,309 · -1.3%
By 2040
587,297 · -5.3%
By 2050
551,342 · -11.1%
By 2075
472,934 · -23.8%
By 2100
381,534 · -38.5%

Race, ethnicity, and origin ACS 2023

Neighborhood character
Predominantly White (73%)
Race & ethnicity
White 73% Hispanic / Latino 16% Two or more races 10% Black 4% Asian 3%
Hispanic origin (detail)
Mexican 3% Puerto Rican 5% Cuban 1% Dominican 2%
Common ancestry
Romanian 6% Scotch-Irish 2% Lithuanian 1%
Foreign-born
13% · Canada, Jamaica, China
Languages at home
83% English-only · Spanish 10% Other Indo-European 2% Russian/Polish/Slavic 2%

Political lean MEDSL · Monmouth

2024 margin
R (+11.4) · D 43.4% · R 54.8% · Other 1.8%
2008→2024 swing
-7.7pp toward R · 2008: -3.7pp · 2024: -11.4pp
All cycles
2024: R+11.4 2020: R+2.8 2016: R+9.5 2012: R+5.5 2008: R+3.7

Not yet ingested

Civics

Market trends

HPI YoY
▼ -303.76%
Current HPI
375.492
Rent YoY
▲ 1.52%
Metro
New York-Newark-Jersey City, NY-NJ-PA
State GDP YoY
▲ 2.05%
F500 in state
34

Industry mix (Fortune 500 HQ in NJ)

Industry F500 HQs Revenue

Price history

+757.1% since first listed
7 events — show timeline
  • 2026-05-13 Price Changed $599,999 FSBO.com
  • 2026-05-12 Listed $650,000 FSBO.com
  • 2010-06-09 Sold (MLS) $151,900 MOMLS
  • 2010-02-16 Listed $156,200 MOMLS
  • 2005-08-16 Sold (Public Records) $275,000 Public Records
  • 1992-05-29 Sold (Public Records) $98,000 Public Records
  • 1982-06-04 Sold (Public Records) $70,000 Public Records

Property tax history

+2.0%/yr

Latest (2025): $5,615 · +7.3% YoY. Source: county tax records.

Cash-flow waterfall

monthly

Sold comps — $/sqft

last 12 mo · ≤1 mi

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